Case Study: Between The Lines Animations

Over 2500 leads, 151 new clients and $75,000 in sales from Facebook ads

Part 1: Introduction

� Between The Lines Animations is a digital media company specializing in creating high-converting marketing and training videos.

� Facebook was a perfect platform to advertise this service due to the great targeting options for B2B ads.

Part 2: Brand Awareness and Lead Generation

� Having compelling, incentivized and limited-time offers on Facebook is a must to attain high click-through rates, low costs and large conversions.

� Combining the offers with clear, high-quality and engaging creatives is also an important element in Facebook marketing. We also perform creative and copy testing to ensure our message resonated with out our audience.

� We utilized a free e-book to generate leads via an opt-in page.

Part 3: Sales Funnel Development

� In order to capture potential buyers’ names, phone numbers and email addresses we guide them through a strategic sales funnel.

� The high level sales funnel is shown below. It is important to optimize every element of the sales funnel to ensure maximum conversion and lower cost per lead and purchase.

Traffic Source

Facebook Ad

Lead Capture

Opt-in Page

Sales Generation

Sales Page

Part 3: Sales Funnel Development

Funnel Step 1 – Opt-in Funnel Step 2 – Sales page to get booking

Part 4: Remarketing

� To anyone that went through the sales funnel, but didn’t covert into a booking/phone call we performed email remarketing as well as Facebook remarketing, with an incentivized offer to try and get them to book.

Part 5: Campaign Results

� Results across all ads:� Leads: 2,470� Cost per Lead: $1.17� Total Advertising Spend: $2.9k� Sales: $75k� Return: 2500% return on advertising spend