CASE STUDY: Beat the Street
-
Upload
creative-nation -
Category
Health & Medicine
-
view
117 -
download
2
description
Transcript of CASE STUDY: Beat the Street
![Page 1: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/1.jpg)
www.creative-nation.co.uk
CREATIVE NATION® | CASE STUDY : BEAT THE STREET
www.creative-nation.co.uk
![Page 2: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/2.jpg)
www.creative-nation.co.uk
THE BRIEF: Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand.
We were tasked with further developing the brand we created for the project in its first year.
![Page 3: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/3.jpg)
www.creative-nation.co.uk
THE WORK: DISCOVERY WORKSHOP
We facilitated a 2-day workshop with client, to explore definition, articulation and visualisation of the brand. This included exploring the variety of audiences and how best to engage them.
![Page 4: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/4.jpg)
www.creative-nation.co.uk
THE WORK: THE ASSETS
Out of the workshops, we created a Brand Manual for stakeholders, to guide the communication of the brand. This includes guidance regarding mission, purpose & core values, tone of voice, brand language & use of the brand identity.
![Page 5: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/5.jpg)
www.creative-nation.co.uk
THE WORK: THE ASSETS
We developed a visual language for Beat the Street, to be used across print and online assets.
![Page 6: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/6.jpg)
www.creative-nation.co.uk
THE WORK: REAL WORLD ASSETS
And assets for use on the street.
![Page 7: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/7.jpg)
www.creative-nation.co.uk
THE WORK: THE WEBSITE
We provided art direction and design for the online portal (website).
![Page 8: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/8.jpg)
www.creative-nation.co.uk
THE WORK: THE FILM
We created an animated explanatory film for use in presentations and online.
![Page 9: CASE STUDY: Beat the Street](https://reader033.fdocuments.in/reader033/viewer/2022061300/54c8d6354a7959ad158b461b/html5/thumbnails/9.jpg)
www.creative-nation.co.uk www.creative-nation.co.uk
www.creative-nation.co.uk