Baublebar is an online retailer founded in 2011 by two longtime friends, Amy Jain and Daniella Yacobovsky. The two women

launched the site while at Harvard Business School and have successfully established the firm as a fixture in the fashion jewelry industry, garnering partnerships with traditional brick-and-mortar players Anthropologie and Nordstrom. At its heart, though, Baublebar is a technology firm. “Without tech, we can’t run our company,” explains Maren Schmitt, Head of Talent Acquisition. “We recognized that we needed to bring in more technical and product talent or otherwise hinder our growth.”

Sourcing at a Significant Cost Savings

As part of its growth strategy, Baublebar continues to build its employer brand as a great place to work and a place for long-term career growth. It recognizes, though, that good talent is quickly taken off the market and that every second counts. Schmitt focuses especially on engineering, product, UX/UI, and digital marketing hires – positions that are hard to fill and whose ranks are generally already employed.

“You barely ever get good candidates who apply through your website, through LinkedIn, or through Glassdoor. You miss out on the best candidates: the passive candidates,” says Schmitt. She considered using Hired as well as a recruiting agency to

CASE STUDY | eCommerce

BAUBLEBARBaublebar uses Entelo to source high-caliber talent while decreasing costs

Annual Revenue | Privately HeldHeadquarters | New York, NY, USA Industry | eCommerce

OVERVIEW

PAIN POINTS / CHALLENGES

• Period of rapid growth and urgent need to hire talent to hit business objectives

• Manual, time-consuming method of gathering candidate information

• Need for a comprehensive sourcing platform with proven ROI

RESULTS USING ENTELO

• Key hires* including VP of Product, Senior Software Engineer, and Product Manager

• Saves significant time by using Entelo’s one-stop, data-rich candidate profiles

• Enjoys cost savings by slashing budget spent on other, ineffective tools

• Increased response rate from engineering candidates by 60% by using Entelo to send on behalf of VP of Engineering

*Entelo’s CodeEd Program

For every confirmed hire found using Entelo, Entelo donates

a year’s worth of coding instruction to a young woman in the

CodeEd program. To find out more, please visit:

www.codeed.org.

CASE STUDY:

supplement her efforts, but found that in the end, she would still have to do almost the same amount of work. Plus, an agency would charge her the standard 20% finder’s fee. “Our cost is a lot, lot lower with Entelo,” says Schmitt, “And I’ve been thrilled with the caliber of candidates we’ve hired through Entelo.”

Entelo provides Schmitt with the ability to email candidates directly, without having to trawl across dozens of social media sites to uncover contact information. In addition, she is able to target the candidates most receptive to a new opportunity using Entelo’s More Likely to MoveTM algorithm. Lastly, she uses the Entelo email tools to track responses and engagement and cancelled her Sidekick by HubSpot subscription.

Recruiting Backed by the Human Touch

In addition to the sourcing she performs herself, Schmitt relies on the candidates who are curated by Entelo: “The Sonar tool is so helpful. Every morning, I get an email that says, ‘Here are 10 new candidates who may be a good fit for your open job requisition.’ Entelo has basically done your job overnight, instead of you spending an extra two hours at work to reach a quota.” The talent team also engages with their dedicated customer success manager on a regular basis. “We chose Entelo because the people working there truly care about what customers say and what we want from the product. They not only listen but also regularly

make changes to the product based on enhancements we requested,” says Schmitt.

All Entelo customers are provided with dedicated customer success managers who help with all dimensions of recruiting – from building effective searches, to employer branding, to effective outreach.“I host a recruiting meet-up every month where we discuss the different technologies that people are using,” says Schmitt. “If you’re a recruiter for a company going through an exciting growth phase, then you should be using Entelo.”

CASE STUDY | eCommerce

“I’m gathering our founders and key stakeholders to show them how valuable Entelo has been to us – especially when we make year-end budget decisions.”

Maren SchmittHead of Talent Acquisition | Baublebar

Entelo is a recruiting platform that helps organizations find, qualify, and engage with talent. To learn more, visit us at www.entelo.com.