CASE STUDY: Axis Mutual Fund

7
www.blogmint.com 360 Degree Influencer Marketing Campaign

Transcript of CASE STUDY: Axis Mutual Fund

Page 1: CASE STUDY: Axis Mutual Fund

w w w . b l o g m i n t . c o m

360 Degree Influencer Marketing Campaign

Page 2: CASE STUDY: Axis Mutual Fund

2

Duration: 3 months

Campaign

Axis mutual fund partnered with Blogmint for 360 degree influencer marketing to establish Axis MF in front of parenting/BFSI community across social platforms. This campaign witnessed amazing participation of top influencers and bloggers. Relevant Influencers were engaged to generate sustained awareness and hype around #DoYourHomeWorkcampaign.

#DoYourHomeWork

Page 3: CASE STUDY: Axis Mutual Fund

3

What were the results?

Blog Views Reach

15 Million +Impressions

35 Million +50K+

Page 4: CASE STUDY: Axis Mutual Fund

4

What were the results?

Twitter Users

800+Reach

5 lakhsImpressions

3 Million +

t

Page 5: CASE STUDY: Axis Mutual Fund

5

Bloggers Meet- Initial Burst On Launch Day

Page 6: CASE STUDY: Axis Mutual Fund

6

Published Posts

Page 7: CASE STUDY: Axis Mutual Fund

w w w . b l o g m i n t . c o m https://www.blogmint.com/

Logix Techno Park, Tower B, 5th Floor

Sector - 127, Noida Uttar Pradesh, INDIA

Sales (India): +91-9999870202