Case Study - ASG Services · Case Study Airwair (Dr Martens) Airwair steps forward with ASG...

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Case Study Airwair (Dr Martens) ASG Services provides SilverBack TM labelling and barcoding system for iconic footwear brand Labelling and Integrated Safety Solutions Case Study Airwair (Dr Martens) Airwair steps forward with ASG SilverBack TM labelling warehouse location solution Background Airwair International – or, as you may know them, Dr. Martens – is a British footwear brand, which also makes a range of accessories from shoe care products to clothing. Dr. Martens’ continuing success saw the recent opening of a new 104,000 sq ft distribution centre in Raunds, Northamptonshire. Problem A sophisticated labelling and barcoding system was therefore required to ensure quick handling and sourcing of stock within the new warehouse. The barcoding within the warehouse is vital to the productivity of Airwair’s operation, and an ineffective labelling system would prevent efficient stock sourcing. Solution Following an initial assessment, ASG’s SilverBack TM labelling solution was installed and completed in 10 weeks. It was provided through an understanding of how the warehouse physically operates, giving Airwair a system that worked in the most efficient way possible. “We supplied a whole range of different SilverBack TM labels within the system,” said Russell Bobin, UK sales manager for ASG Services, “These included upper beam labels, shelf pick indicators, and aisle markers that all worked well in different parts of the warehouse.” Also included on all of the Airwair aisle markers was the Airwair logo applied using a specialist UV printing process, which gave a more corporate finishing touch to the labels. (Continued over)

Transcript of Case Study - ASG Services · Case Study Airwair (Dr Martens) Airwair steps forward with ASG...

Page 1: Case Study - ASG Services · Case Study Airwair (Dr Martens) Airwair steps forward with ASG SilverBack TM labelling warehouse location solution Background Airwair International –

Case StudyAirwair (Dr Martens)

ASG Services provides SilverBackTM labelling and barcodingsystem for iconic footwear brand

Labelling and Integrated Safety Solutions

Case Study Airwair (Dr Martens)

Airwair steps forward with ASG SilverBackTMlabelling warehouse location solution

BackgroundAirwair International – or, as you may know them, Dr. Martens – is a British footwear brand, whichalso makes a range of accessories from shoe care products to clothing.

Dr. Martens’ continuing success saw the recent opening of a new 104,000 sq ft distribution centrein Raunds, Northamptonshire.

ProblemA sophisticated labelling and barcoding system was therefore required to ensure quick handlingand sourcing of stock within the new warehouse.

The barcoding within the warehouse is vital to the productivity of Airwair’s operation, and anineffective labelling system would prevent efficient stock sourcing.

SolutionFollowing an initial assessment, ASG’s SilverBackTM labelling solution was installed and completedin 10 weeks. It was provided through an understanding of how the warehouse physically operates,giving Airwair a system that worked in the most efficient way possible.

“We supplied a whole range of different SilverBackTM labels within the system,” said RussellBobin, UK sales manager for ASG Services, “These included upper beam labels, shelf pickindicators, and aisle markers that all worked well in different parts of the warehouse.”

Also included on all of the Airwair aisle markers was the Airwair logo applied using a specialist UV printing process, which gave a more corporate finishing touch to the labels. (Continued over)

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OutcomeOverall, the new SilverBackTM labelling and barcoding system has been a resounding success.

“We definitely feel like we’ve already seen the benefits of the new system, and the labelling andcolour identification combined with the shelving layout has made working in the warehouse muchmore efficient. It’s helped to streamline the location process and not over-complicate things,”said Mark Ashton, Warehouse Manager at Airwair. “We’d certainly recommend ASG and itsproducts to other companies.”

As Russell concluded: “It wasn’t a price-driven project for Airwair, and certainly there werecheaper systems out there, but they felt quite rightly that if you pay a bit more then you get abetter quality.”

The ASG barcoding solution will now allow Airwair to step forward to working efficiently in itsnew warehouse.

Labelling and IntegratedSafety Solutions

Call us +44 (0) 1925 710923

Email [email protected]

Visit asgservices.co.uk

We definitely feel like we’ve already seen the benefits ofthe new system, and the labelling and colour identificationcombined with the shelving layout has made working in thewarehouse much more efficient. It’s helped to streamline thelocation process and not over-complicate things, we’d certainlyrecommend ASG and its products to other companies.

“ “

Mark Ashton Warehouse Manager – Airwair

This fantastic printing process enables ASG to offer a range of benefits, including betterefficiency, reduced material usage, no damage on installation and, most importantly, carbonreduction and removal of PVC from our product range.

Combined with the new SilverBackTM label, ASG provided warehouse ID label and sign solutions that are free from PVC.

ASG ServicesUnit 3 Easter Court • Europa BoulevardWestbrook • Warrington • Cheshire • WA5 7ZBT: 01925 710923 W: asgservices.co.uk

ASG Services – a trading division of Westbrook Industrial Limited