Case study: Artfinder
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For Digital Days Private and Confiden5al – July 2011 Digital days – Manchester 27 July 2011
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Case study: Artfinder Priscilla Li, Founder, Business Development & Content, Artfinder Alexandra Jorge, Production Manager, Artfinder On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working. Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning. The Digital days aim to: - encourage new partnerships and collaborations between arts and cultural organisations and technology companies - inform participant about opportunities of using digital technologies - provide information on the Digital R&D Fund for Arts and Culture For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/
Transcript of Case study: Artfinder
For Digital Days -‐ Private and Confiden5al – July 2011
Digital days – Manchester 27 July 2011
Every sector has its des/na/ons
MUSIC
For Digital Days -‐ Private and Confiden5al – July 2011
Every sector has its des/na/ons
BOOKS
For Digital Days -‐ Private and Confiden5al – July 2011
Every sector has its des/na/ons
MOVIES
For Digital Days -‐ Private and Confiden5al – July 2011
Every sector has its des/na/ons
PEOPLE
For Digital Days -‐ Private and Confiden5al – July 2011
Yet art is a massive digital blank canvas
For Digital Days -‐ Private and Confiden5al – July 2011
ArCinder -‐ the home for art on the web
For Digital Days -‐ Private and Confiden5al – July 2011
How to find – and find out more
For Digital Days -‐ Private and Confiden5al – July 2011
How to enjoy, understand and remember
For Digital Days -‐ Private and Confiden5al – July 2011
How to share and propogate
For Digital Days -‐ Private and Confiden5al – July 2011
Content & Catalogue
Purchase & Consume
Community & Profile
Discovery & Naviga/on
ArCinder is built off four interconnected components
For Digital Days -‐ Private and Confiden5al – July 2011
Content & Catalogue
Content: Database of 12k+ ar/sts, 500k+ works, 2.5k+ galleries – and growing
For Digital Days -‐ Private and Confiden5al – July 2011
Content: Biographies and works of ar/st
For Digital Days -‐ Private and Confiden5al – July 2011
Content: Updates and reminders -‐ Foursquare and Twi[er
For Digital Days -‐ Private and Confiden5al – July 2011
Community & Profile
Social & Profile: Build your own collec/ons and “to dos”
For Digital Days -‐ Private and Confiden5al – July 2011
Social & Profile: See what your friends are collec/ng
For Digital Days -‐ Private and Confiden5al – July 2011
Social & Profile: Move beyond the post-‐card
For Digital Days -‐ Private and Confiden5al – July 2011
Discovery & Naviga/on
Image recogni,on
Discover: Search via image recogni/on
For Digital Days -‐ Private and Confiden5al – July 2011
Discover: Magic Tour and recommenda/ons
For Digital Days -‐ Private and Confiden5al – July 2011
Discover: Where to view the work
For Digital Days -‐ Private and Confiden5al – July 2011
Consume: iPad publishing plaCorm
For Digital Days -‐ Private and Confiden5al – July 2011
Opportunities and synergies • Increase public access via tablets, smart phones and
website – Physical footfall – Digital access to works in stacks, on loan, not on display
• Explore new revenue opportunities via tablets, smart phones and website – New channels for ecommerce & print on demand
– Digital publishing • Extend existing print initiatives (e.g. new exhibitions) • Reach back into “out of print” older catalogues "
For Digital Days -‐ Private and Confiden5al – July 2011
Collaboration across digital industries
• Paul Holberton Publishing, Art Historian and Publisher
• Introanalytics Limited, Recommendations Systems
• AND many museums and galleries..
For Digital Days -‐ Private and Confiden5al – July 2011
Challenges • Establishing data standards and formats
– Producing flexible and simple content guidelines
• Delivering on a wide scope of deliverables within aggressive timelines – Dedicated technical resources and project management – Sprints – User testing and QA
• Managing the costs and time required to digitise content – Knowing how to work with various organisations with varying
degrees of technical sophistication and limited resources – Deciding on what technologies or tools to develop
For Digital Days -‐ Private and Confiden5al – July 2011
Learning / Impact • Importance of structured content
• Value of strong partnerships with clear objectives, deliverables and individual core competencies
• Dedicated project management resources to ensure prioritisation and communication within all stakeholder groups
For Digital Days -‐ Private and Confiden5al – July 2011
facebook.com/ar2inder4
@ar2inder
h7p://blog.ar2inder.com
For Nesta TSB -‐ Private and Confiden5al – July 2011
Thank you
