CASE STUDYAnne Bonney Speaking and Coaching

GOALSAnne came to us with a request to help her drive

traffic to a webinar she was using to sell a coaching program called naked confidence. The cost for this program was $140 but for Anne the real money was the upsell upon completion of

this program.

SOLUTION

First offerWe first created an offer on

Facebook for a free 4 minute video that would show you how to

overcome the mental hurtles that block you from reaching your

fitness goals.

First launch 27 people downloaded the video, allowing us to capture

their Email information

Second offerNext we emailed them a sheet of

5 power tips to reaching your fitness goals. Of those 27, 6 of them opened the second email.

3rd offerNext we sent an invite to “the 4 day

mind shift challenge” in this challenge you receive a video each

day for 4 days. Each video has a challenge for the day and a tip on

how to over come it. 9 people from the list excepted the challenge. We

also advertised the challenge on facebook and added 61 new

subscribers to the list. 59 completed the entire series of videos!

TOTAL NUMBERSOut of the 59 who completed the Mind Shift Challenge 9 signed up for Anne's Webinar.

-15.25% Conversion rate

-$2.50 per lead

Anne now has a system that takes a total stranger and slowly builds trust with them eventually bringing them into a live webinar and ultimately selling them a Life coaching package for $5,000.

She knows at anytime she can switch this on and for every $100 she spends she will bring in 40 hot leads!