Case Study: Aapla Ghar
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Transcript of Case Study: Aapla Ghar
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On the occasion of the 1st Anniversary of Aapla Ghar, the client wanted ‘Aapla Ghar’ to be seen as a successful brand that has
improved the lives of its customers.
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• Create awareness about the 1st Anniversary Celebrations of Aapla Ghar
• Design a value proposition that is both attractive to customers and financially viable for the brand • Generate interest in the offer amongst the identified target audience and get them to enquire about the offering
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Spark interest among the target audience and secure 400 bookings during the 1st Anniversary period.
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An Integrated Marketing Plan
• Traditional Print Media• Outdoor• On ground activities• Online Media
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More than 2000 walk-ins to the sales office
More than 1000 online enquiries
More than 350 bookings…
…in just 2 weeks