Case study
-
Upload
tanuja-phadke -
Category
Technology
-
view
87 -
download
6
description
Transcript of Case study
![Page 1: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/1.jpg)
Case Study Online knowledge
![Page 2: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/2.jpg)
Current state of affairs :• There are many websites that are sources of
knowledge . • They all are catered towards academics.• Schools/ undergrad.• Question –Answer ( Java related ) • Wiki information.
![Page 3: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/3.jpg)
Possibilites
![Page 4: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/4.jpg)
• Arrange competitions.• Make sites industry standard and cool.(Current education sites
are very boring.)• Make them motivational.• Provide a conferencing /networking platform.• Provide meet the teacher program.• Give group puzzles, subscribed users can select their own or
allow the website to random select ppl based on criteria.• Provide situation rooms. One person can be a leader given a
computer problem. • People can post their ideas and start brain storming sessions.
Paid members will be guaranteed to get 1 partner.
![Page 5: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/5.jpg)
Change is needed
A revolutionary website?
![Page 6: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/6.jpg)
Mission Statement• Provide “BEST quality and least quantity” of “job oriented”
knowledge and networking platform anywhere anytime.
![Page 7: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/7.jpg)
What is it NOT• This is not about teachers not about teaching.• It is not about a monotone lecture. • Not about answering multiple choice questions and
getting marks.
![Page 8: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/8.jpg)
What is it ?• Experience, learning and practical application of learning• Passion to understand & about techniques to understand. • Techniques on developing a quality product not just a
product. • Knowledge network platform.• Platform for employers to get the best candidates.
![Page 9: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/9.jpg)
Target Customer• Students ( Graduate / Undergrad Engineering students.)• Professors/Tutors/Mentors.• Job Seekers• Constant Learners.• People who are browsing for a specific problem.
![Page 10: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/10.jpg)
List of some educational Sites
![Page 11: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/11.jpg)
TopCodes:
http://www.topcoder.com/whatiseoi/
This is a tutorials website and the business model uses employers hiring by means of competitions.
http://www.topcoder.com/leadership/
http://en.wikipedia.org/wiki/TopCoder
Year : 2010
![Page 12: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/12.jpg)
Stack Overflow• Launched August 2008• http://en.wikipedia.org/wiki/Jeff_Atwood• http://en.wikipedia.org/wiki/Stack_Overflow• Funded by Union Square Ventures.• Business Model : job postings and Ads. • Question answer website
![Page 13: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/13.jpg)
http://www.wiziq.com/courses/• WIZ IQ
![Page 14: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/14.jpg)
thinkaloudacademy.com• http://thinkaloudacademy.com/index.html• Algorithm related site• Amitkeerti Lagare• Niharika Kumar• Assistant Professor, RNSIT, Bangalore • No business Model • http://thinkaloudacademy.com/index.html
![Page 15: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/15.jpg)
MIT_OpenCourseWare• http://en.wikipedia.org/wiki/MIT_OpenCourseWare• Business model none ?
![Page 16: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/16.jpg)
Khan acedemy• Owner Salman Khan• Launched September 2006• Owner Salman Khan
• http://en.wikipedia.org/wiki/Khan_Academy• Business model non-profit• Google's Project 10100 provided $2 million
![Page 17: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/17.jpg)
saurabhschool• http://www.youtube.com/user/saurabhschool• No more information.• Business model : Ads
![Page 18: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/18.jpg)
myKong.com• Business Model : Ads… • No more info …
![Page 19: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/19.jpg)
Mathalicious
![Page 20: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/20.jpg)
Wiki How• Created by Jack Herrick and Josh Hannah
![Page 21: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/21.jpg)
Coursera• http://en.wikipedia.org/wiki/Coursera
![Page 22: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/22.jpg)
Gooru.com• http://en.wikipedia.org/wiki/Prasad_Ram• http://www.forbes.com/sites/jordanshapiro/2013/08/13/this
-guy-left-google-to-put-the-power-of-big-data-into-small-classrooms/
• http://ccst.us/news/2012/0406gooru.php
![Page 23: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/23.jpg)
TechFerry.com• Started in 2011.• Nodia based• Some good articles• Consulting Services.
![Page 24: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/24.jpg)
Novaed• Stanford based professors started it. • Business Model - None
![Page 25: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/25.jpg)
Wikibooks• Founder is same as that of WikiPedia
• http://www.madbit.org/blog/programming/
![Page 26: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/26.jpg)
Madbit.org• http://www.madbit.org/blog/programming/
![Page 27: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/27.jpg)
http://thecodepath.com• UCI ICS student has done.
![Page 28: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/28.jpg)
Mutable learning• Another cool site is • http://www.mutablelearning.com/public/index.html#
You can use a Xul plugin for any browser and that will maintain the notes.
![Page 29: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/29.jpg)
Business Model• Non – Annoying / Non – distracting ads• Subscription.• Donation.• Jobs• Affiliate marketing
![Page 30: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/30.jpg)
Business Model • How to post ads that are not annoying and still solve the
purpose ?
• For intense readers give an entertainment link. ( This could be a watch now type add )
• Paid services/subscription.
• Give book Links ( These will be minimized as referals..
![Page 31: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/31.jpg)
Marketing• Set up booth in universities.• Set up a booth in Job fair events.• Send links to professors.• Bulletin boards.• Send to all consulting agencies.• Facebook, Twitter etc…• Affiliate marketing.• Give talks in companies/universities.• Talk to students./ post on their group email.
![Page 32: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/32.jpg)
Networking events • https://www.facebook.com/events/337087799726817/• http://freemindtraining.com/blog/startup-saturday-delhi-july
-2013-iit-how-can-startup-accelerators-boost-your-startup/• http://yourstory.in/2013/06/startup-hatch-iit-bombays-sine-
drives-50-cutting-edge-tech-startups/• http://www.edc-iitd.org/• http://www.coolage.in/2013/04/20/startups-at-startup-sho
wcase-e-summit-iit-delhi/• http://www.nextbigwhat.com/bits-pilani-successful-startup-
machine-297/
![Page 33: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/33.jpg)
References: ( Ads)• http://www.dailyblogtips.com/22-ways-to-find-advertisers-f
or-your-website/ ( This link tells how to get advertizers for your website)
• http://www.dailyblogtips.com/22-ways-to-find-advertisers-for-your-website/
• http://www.entrepreneur.com/article/159412• ( What is Adsense ?? ) • https://www.google.com/search?q=education+vertical&ie=
utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
![Page 34: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/34.jpg)
Reference ( Current sites.)• http://en.wikipedia.org/wiki/OpenCourseWare• http://en.wikipedia.org/wiki/Open_content• http://en.wikipedia.org/wiki/Open_educational_resources
• http://www.forbes.com/sites/jenniferhicks/2011/06/27/the-rise-of-the-knowledge-market/Papers• http://www.academia.edu/
340051/Inverting_the_Classroom_A_Gateway_to_Creating_An_Inclusive_Learning_Environment
• http://blogs.techsmith.com/for-educators/learning-with-technology/#.Ug8B7nASOmc
• http://chip-chase.com/2012/01/
• Women in Business• http://www.rediff.com/business/slide-show/slide-show-1-tech-the-10-most-influential-women-in-technology/2
0130816.htm#10
• TED • http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html
• startupWeekEnd.edu• http://www.huffingtonpost.com/startup-weekend/startup-weekend-education_b_3148622.html• http://aspiredu.com/
![Page 35: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/35.jpg)
Knowledge Market• http://www.mckinsey.com/insights/strategy/making_a_market_i
n_knowledge• http://www.mckinsey.com/insights/strategy/making_a_market_i
n_knowledge
• http://www.smartplanet.com/blog/bulletin/a-fascinating-business-model-for-free-online-education/6987
• http://www.technologyreview.com/news/506656/the-cleverest-business-model-in-online-education/
• http://www.volokh.com/2013/01/02/whats-the-business-model-for-massive-open-online-courses-moocs-and-what-does-online-education-strategically-mean-for-the-long-run-rent-structure-of-higher-education-is-this-truly-disruptive/
• ( The above is a good article ) • http://hbswk.hbs.edu/item/6591.html by Shikhar Ghosh
![Page 36: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/36.jpg)
• http://www.businessinsider.com/33-startups-that-died-reveal-why-they-failed-2013-6?op=1
• http://www.businessinsider.com/sai• https://sites.google.com/site/chuckeesley/home2
![Page 37: Case study](https://reader030.fdocuments.in/reader030/viewer/2022020110/54b6ef1c4a7959ec508b460b/html5/thumbnails/37.jpg)
Partner Sites• https://www.interviewstreet.com/recruit2/#• Dice/Monster etc..