ReadyPulse Case StudyContent Commerce SHARE:

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readypulse.com Case Study: Content Commerce

14X ROI From #BeTheOne

Photo Sweepstakes

Content

Results

BTO Sports is a worldwide online retailer of Motorcycle/Motocross gear, parts, accessories, clothing, and more. BTO Sports has been around since the beginning of the eCommerce boom, when it was an almost unheard of concept. Founder, Vince Arimitsu, wanted to offer motorcyclists easy accessibility to purchase products. His business quickly took off, and expanded quickly to meet demands. Over the years, BTO Sports has grown to become a household name for motocross athletes and avid fans.

AboutBTO Sports

BTO Sports#BeTheOne

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readypulse.com Case Study: Content Commerce

BTO Sports wanted a way to incentivize their audience to post high-quality, BTO relevant, photos on their social networks with the hashtag #BeTheOne. The over arching goal was to collect social content that could be repurposed, and associated to products from BTO’s eCommerce product catalog. Then install these shoppable social displays on their eCommerce site, social sites, and marketing campaigns.

SHARE: Challenge

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BTO Sports#BeTheOne

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IncreaseConversions

IncreaseWebsite

Engagement

IncreaseRevenue

Collect relevant content for btosports.com product pages

Drive SocialEngagement

readypulse.com Case Study: Content Commerce

BTO Sports leveraged Pulse Promotions to run their #BeTheOne Photo Contest, and Pulse Stories to repurpose collected #BeTheOne content to further promote their products and brand.

Solution

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4. Display

2. Score

1. Collect

3. Curate

BTO Sports#BeTheOne

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Collect content via hashtag

social posts or website uploads

Content is scored for quality

and relevant products are associated

Embed content display on

btosports.com

Users interact with the display

and are influenced to buy

Curate high quality #BeTheOne content to be displayed

readypulse.com Case Study: Content Commerce

BTO Sports#BeTheOne

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“ReadyPulse helped us capture our fan’s enthusiasm, and channel it to get the people hyped up about BTO Sports. #BeTheOne is a great way for our fans to get some exposure too. We are going to use Pulse Ambassadors to recruit fans as brand ambassadors to keep getting engaging content for our product pages.”

- Mike Giordano, BTO Sports Marketing Director

readypulse.com Case Study: Content Commerce

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CASE STUDIESResults

BTO Sports#BeTheOne

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“We were able to repurpose 75% of #BeTheOne content on our eCommerce site.” - Mike Giordano

Pulse Promotions

Conversions84%

1775New Fans

3684Votes

4361Visitors

Pulse Stories

961Page Views

Influenced Revenue14X

72%Engagement

21%Conversions

readypulse.com Case Study: Content Commerce

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SHARE: PULSE MARKETING SUITEAboutReadyPulseReady. Aim. Fire!

Ready to change the face of your marketing? ReadyPulse is a content commerce company that helps brands like yours drive commerce with 100% authorized, high-quality, relevant social user generated content. Pulse Marketing Suite, our patented content commerce platform, puts your best customers at the front and center of your marketing campaigns. Our unique algorithm scores content from hashtags, Facebook, Twitter, Instagram, YouTube and your website. Use Pulse Score to filter out content distractions, and pinpoints the 1% of photos and videos that will hit your target audience’s bull’s-eye.

Aim to increase your ROI by 15x! Leave the models behind, and bring your customers to the front and center. Leveraging authentic content, from your best customers increases ROI for new product launches, and eCommerce site sales!

Fire away! Give content commerce a shot, request a demo at readypulse.com!Set up your shot with ReadyPulse, and hit your target audience’s bull’s-eye again and again

ReadyPulsereadypulse.comcontact@readypulse.com@readypulse

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BTO Sports#BeTheOne

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readypulse.com Case Study: Content Commerce