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Shahnaz Husain - A SuccessfulIndian Woman Entrepreneur

"I do not sell products. I sell an entire civilization in a jar."

- Shahnaz Husain

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INTRODUCTION

One of Indias most successful womenentrepreneurs.

Her company, Shahnaz Husain Herbal is one of thelargest manufacturers of herbal products in the

world. Shahnaz Husain Group, based in New Delhi, worth

$100 million.

Employed about 4200 people in 650 salons spreadacross 104 countries.

In the 1990s the average growth of the group was19.4%.

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THE MAKING OF AN ENTREPRENEUR

Belong to a royal muslim family.

Migrated from Samarkhand to India.

Later held high positions in the princelykingdoms of Bhopal and Hyderabad beforeIndias Independence.

Schooling is in a Irish convent.

Developed a love for poetry and Englishliterature.

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CONTD

Advantage of growing up in a traditional family andreceiving a modern education.

Married at the age of 15 and was a mother by the

next year. Husband was posted in Teheran, Iran.

She developed an interest in beauty treatments anddecided to study cosmetology

To support the expenses of the training financially,she wrote articles for the Iran tribune on varioustopics under different names.

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Contd

In the course of her studies, she learnt of theharmful effects of chemicals on the human body.

Consequently, she turned her attention to Ayurveda

after leaving Teheran, she trained extensively incosmetic therapy for 10 years in some of the leadinginstitutions of London, Paris, New York andCopenhagen.

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Return to India

In 1977, she setup her own salon in Delhi.

Initial Investment was of Rs 35000

In contrast to salons offering chemical treatments,

Shahnaz offered Ayurvedic products.

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ENTREPRENEURSHIP- THE SHAHNAZ HUSAINWAY

Uses the Ayurvedic method of treatment.

Pioneer and leader of Ayurvedic beauty products inthe world offering Natural Care and Cure.

Shahnaz Husain Group offers an exclusive salontreatments as well as a number of commercialformulations for the treatment of specific problemslike acne, pimples, pigmentation, dehydration,alopecia.etc

The Groups sophiticated R&D units develop theproducts and put them through stringent qualitycontrol tests.

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Contd..

Products are environmental friendlyand no testingis done on animals.

The products offered by the group are entirely

natural and carry the gurantee of purity and safety. Offers a wide variety of over 400 products for all age

groups and wide variety of problems

All the products are available at all beauty stores,

online websites, even few sophsiticated salons whichincreases proximity to customers.

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Contd

She believes in the word-of-mouth publicity and hasnever advertised her products.

Her belief is that a satisfied customers is the best

form of publicity and advertisement. Believing in exclusivity, she also developed products

made from gold and pearl.

By 1990s, the range and popularity was so

widespread that her products were carried by most ofbig retail stores in India and abroad.

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The Turning point.

The turning point in her business came when sherepresented India at the festival of India in 1980.

Her team was given a counter in the perfumery

section of Selfridges in London. she managed to sell her entire consignment in 3

days and also broke the stores record for cosmeticsales for the year.

As a result, she was offered a permanent counter inSelfridges.

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DIVERSIFICATION

The Group has diversified into Ayurvedic centersforPanchkarma, Dhara and Kerala massage.

Two Shahnaz Husain Ayurvedic health resorts, one

near Delhi and another in the collaboration with theHyakumata groupof Japan in the US island ofSaipan.

New range includes hair care balms, anti-tick hair

cleansers, talcum powder, anti-scabies skin oil,antiseptic balm, and anti parasitic lotions.

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Contd

Shahnaz Husain has started work on formulationsthat astronauts could carry with them in theirextraterrestrial sojourns to protect their skin fromthe ravages of space travel and slow down the ageingprocess.

She has sent National Aeronautics and SpaceAdministration (NASA) free samples of her

moisturizers, hoping that they will be used on spaceexpeditions.

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