Case Studies for the Month of April 2014
13
APRIL 2014 (Creative above or below the line marketing operations)
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Discover our selection of creative and advertising case studies for the month of April 2014
Transcript of Case Studies for the Month of April 2014
APRIL 2014
(Creative above or below the line marketing operations)
ABOUT
creative trends
insp
irati
on
impact
ads
worl
dw
ide
advertising
best
mark
eti
n gsu
rvey
competitioninnovation
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inal
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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site
Approximately 1.000 of the latest and greatest ads added each month from around the globe
Analyze creative trends, view and monitor the competition, get inspired
Creative library with 150.000 pieces of creative work (all media types)
APRIL 2014
BrandsPorscheCadburyFriends of the EarthHead & Shoulders
Business SectorsAutomotiveConfectionery & SnacksNGOs, InstitutionPersonal HygieneCSR
Media/ChannelsOutdoorStunt/Event Product DevelopmentAmbient
This month, discover the following…
AgenciesAchtung!Geometry, MalaysiaCheil, ChinaSaatchi & Saatchi, Poland
APRIL 2014
Porsche proves the power of its brand with a special contest
Would you dare to exchange your car with a vehicle you didn't know?
March was the month for an online game from Porsche and its agency Achtung! Dutch people were offered to trade in their current car for a new Porsche without knowing the model. More than 10.000 people registered their cars, which had to be from 2007 or younger on the site: www.porscheblindtrade.nl...
AUTOMOTIVE
APRIL 2014
Click on image to watch the complete case
APRIL 2014
Porsche proves the power of its brand with a special contestWould you dare to exchange your car with a vehicle you didn't know?
AUTOMOTIVE
Cadbury has gone further with its activation philosophy of JOY in Malaysia with “Say It with Chocolate”. They have invented a chocolate printing press which enables people to share a message with a friend or a family member in a customized chocolate bar. Clients could write a note that was printed on the chocolate bar. This was developed in supermarkets and pop-up stores, enabling clients to print messages on demand…
Say something special with Cadbury
Offer a personal chocolate for Easter
CONFECTIONERY, SNACKS
APRIL 2014
Click on image to watch the complete case
APRIL 2014
Say something special with Cadbury
Offer a personal chocolate for Easter
CONFECTIONERY, SNACKS
NGOs, INSTITUTIONS
Every day, countless documents are printed and thrown out once read. To reduce the waste of paper, you can use double-sided printing or even reduce the font. But can we give paper a second life? Of course, with recycling. Cheil China has gone even further for the association Friends of the Earth in creating a practical solution: the disappearing ink…
Responsible concept & product development
Rebirth after reading
APRIL 2014
Click on image to watch the complete case
APRIL 2014
NGOs, INSTITUTIONS
Responsible concept & product development
Rebirth after reading
An Experiment in men’s clothing stores.
Don’t be too metrosexual
Men can now take care of their appearance in a very short time, with Head & Shoulders. That’s the simple message of an ambient campaign made by Saatchi & Saatchi Poland in March. Special changing rooms were set up in men clothing stores. The system activates when a man spends too much time in the changing room. Thus, the set up and message becomes more feminine. A digital screen enables him to stop the experience…
APRIL 2014
PERSONAL HYGIENE
SEE THE COMPLETE CASE
A new typing font as its corporate identity
Education keeps children away from poverty
PERSONAL HYGIENE
APRIL 2014
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