Case Setting Goal From Internet - Tatit Kurniasih
-
Upload
tatit-kurniasih -
Category
Documents
-
view
221 -
download
0
Transcript of Case Setting Goal From Internet - Tatit Kurniasih
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 1/32
Case Studyabout SettingGoalChapter 2 Communication
Art
Tatit Kurniasih (20125216013)
Sources : http://www.affirmations-for-radical-success.com/goal-
setting-theory.html
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 2/32
Overview
According to Jones and George's book Contemporary
Management (2007):
“The goal-setting theory focuses on identifying the typesof goals that are most effective in producing high levels
of motivation and performance and explaining why goals
have these effects.”
Each goal set forth by a person is a resemblance of what
they are trying to accomplish through their actions and
behaviors.
Without one's efforts, their goals cannot be set or accomplished. The harder the specific goal to achieve, the
more likely one would be motivated and dedicate their best
performance to achieving the desired goal.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 3/32
Details of Case
John, a member of the senior management staff at Lowe's,
was given a Professional Development Plan (PDP), in order
to maximize his potential as part of the management team of his store.
The goal of the PDP was to ensure that the store was
maintaining excellent customer service and improving
company and store sales.
Half-way through the year, John would report his status to his
supervisors.
Note :
If John was able to meet the goals he had established, new
goals would be created.
If the goals were not met by that time, a more in depth look
would be taken to see what changes may be needed to be
able to accomplish those goals.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 4/32
Case…
John realized that if his store was going to be successful, he wouldfirst need to take a look at himself to see if he was reaching his
maximum potential. Therefore, John decided to first focus on self-development. He
knew that the store would not run efficiently if he was not asuccessful manager. John knew through his years of being amanager that his crew relied on him for encouragement, attitudes,dependability, etc.
John also knew that his employees' morale often reflected his ownmorale while at Lowe's. For each department to be successful,constant improvements needed to be made.
John felt the success of each department would have a trickledowneffect and enhance the success of the store.
Lastly, John had to improve his customer service and store sales to make the store's overall performance better. Improving in thesethree areas would give his Lowe's store a more successful outlook.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 5/32
The PDP would allow John to look at each individual
section that consist of :1.Self-Development,
2.Department Development
3.Store Performance
He has to see where he needed to improve to achievestandards set forth by the Lowe's corporate office.
The plan was built on goal-setting theory and included
education on how to create S.M.A.R.T. goals to ensure
focused changes could be implemented to improve the
success of his store.
3 Sections of Goals
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 6/32
SMART GOALExplanation
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 7/32
Analysis
As John continued to readmore about each specific
section of the S.M.A.R.T.
goals, he decided to relate
them to the way he felt about
his current position and ways
he can improve himself and
his store to make his storebetter.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 8/32
SMART GOAL :
First, John took a look at the two questions off of the PDP under self –development :
1."What must I stop doing to be a more successful
manager?" and
2."What must I continue to do well to be moresuccessful?"
Then he went to each specific category to see
how he could relate that to the two questions.
a. Self Development
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 9/32
1. SpecificWith goal specificity, John, as a manager can give his
employees some control in this area.
Different departments might have different, specific goals.
Specific goals would include: Increasing the sales of a
certain department over last year's sales. (This
information is available through weekly reporting of thecompany.); have a month pass with zero on-the-job
injuries; higher rates of positive customer feedback;
lower absenteeism/tardiness.
By giving his employees the autonomy to set their own
goals, John will "ensure that the goals are not
unreasonable" (Redmond, 2011)
a. Self Development Goal :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 10/32
When John applies his questions, he can determine the following:
"What must I stop doing to be a more successful manager?"
Through his measurements, he can see what areas might need to be
addressed. Actions he may need to stop are any scheduling habits that
make it difficult for employees to be punctual or he might need to stop
worrying about sales for a short period of time to address customer
feedback. When he addresses customer feedback, he may improvesales. By stopping certain things that might impede not only his
performance but his employees' performance as well as sales
outcome(s), he can be more successful.
"What must I continue to do well to be more successful?"
John's can use measurements to compare his store's success withother stores and national benchmarks to identify areas that he is
excelling in and he should evaluate each goal to make certain he will be
able to continue to measure those items and make certain that he doesn't
set new goals that would distract from current success areas.
2. Measurable a. Self Development Goal :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 11/32
By giving his employees the freedom to set goals (and in turn
would make him a more successful manager), he must find
goals that can be reasonably be achieved.While the employees may give him feedback on whether or not
the goals are realistic, he must ensure that the goals are
difficult but not too difficult that would cause a drop in
commitment.
"When commitment to a difficult goal lapses, performance
would be expected to level off or decrease" (Redmond,
2011). He then can analyze their goals in order to set his goals
and make them attainable. He would help his employees set
goals, and then set his own goals to become a better manager and give himself more motivation.
John will need to evaluate his own as well as his employee's
competency in each area to make certain the goals set can be
achieved.
3. Attainable a. Self Development Goal :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 12/32
4. Realistic As in the attainable part of the goal, letting his
employees set realistic goals, John can in turn setrealistic and attainable goals.
Although it is important for John to set himself acertain degree of difficulty in his goals to have a
higher motivation and "higher the performance"(Redmond, 2011), it is also just as crucial that he isrealistic.
By evaluating his goals on a month to month basis,
he can visualize more realistic goals and moresuccessful outcomes.
a. Self Development Goal :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 13/32
5. Timely Bound
John's goals as well as the goals his employee's assist insetting must be related to a specific time-frame.
Setting goals within specific time frames also allows for periodic evaluation to see where he stands and how muchfurther he needs to go, and what step is next.
If he applies the two questions ("What must I stop doing to
be a more successful manager?" and "What must I continueto do well to be more successful?") to the timely aspect, hecan evaluate and target a specific time frame that he muststop doing that is interfering with his success as well aswhat he should continue to do to be more successful.
With feedback from customers as well as employees, hewould be able to weed out what he might need to stopdoing, what he needs to continue to do and ensure successin his goals.
a. Self Development Goal :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 14/32
John need a proven method of maximizing his success
in setting and achieving goals is to set SMART goals.The guidelines given to aid him in developing S.M.A.R.T.
goals for department development were the questions:
How can I improve Attachment Rates?
How can I improve Shrink Loss?
What can I do to improve Specialty Sales?
SMART GOAL : b. Department Development
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 15/32
For the Department Development, John sets specific
goals to be achieved. The goals to be achieved include:-Absenteeism and tardiness in each department to
decrease by 50%. With documentation for those who
violated the policy.
-Positive customer feedback for each department to
rise by 20%.
-Employee meeting attendance 100%.
-Each department sales increase by 3-5% than previous"quarter" (previous three months.)
a. Specific b. Department Development Goal :
b t t l t G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 16/32
John will measure these Department Development goals as listed:
-Absenteeism/tardiness will be measured by counts of days absent,
counts total hours tardy per department each month.-Customer feedback measured as positive or negative every 4-8
weeks
(Depending on amount of each individual department's amount
of feedback)
-Meetings will be held once a quarter (3 months), attendance will be
measured
Per department. Meetings are important for communication
between
Departments and management.
-Departments' sales measured by, obviously their sales totals and
will be compared to last year's sales, same month, for sales growth.
b. Department Development Goal : b. Measurable:
b D t t D l t G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 17/32
Through achievability, each department's goals
will have the factor that John is comparing each
department's sales, absenteeism, feedback, etc.
rather than comparing them as total combined.
b. Department Development Goal : c. Attainable:
b D t t D l t G l d li i
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 18/32
Realistically, John has set attainable goals for the
departments individually and as a whole.
By doing so, it will help him realistically achieve his goal of becoming a better supervisor.
Through his pragmatic goals and measurements, the
department will have a very positive development as well
as outcomes.
John will be able to develop "project objective, work plans
and implementation strategies consistent with
departmental goals" (Indiana University) as well as be able
to rationally "accomplish his goals "in a specified time
frame," follow through and resolve "problems in a timely
manner to keep project on track" (Indiana University).
b. Department Development Goal : d. Realistic:
b D t t D l t G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 19/32
John will be able to "resolve problems in a timely
manner to keep project on track" (IndianaUniversity).
With his goals having a time-frame kept in mind
(measurements per so many weeks, months,quarters, etc.),
A timely execution of succeeding will be practicable
as well as very possibly successful.
b. Department Development Goal : e. Timely bound:
SMART GOAL
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 20/32
John was to apply the S.M.A.R.T. theory concept to this
part of the PDP and see what goals can be set to
increase the performance of the Lowe's store he is in
charge of managing.
The questions listed on the PDP under store
performance included:"How can I improve overall store sales?”
"How can I improve average ticket?"
"What can I do to impact customer service?" and"What can I do to improve employee engagement?"
He looked at each category to see how they could be
defined using the S.M.A.R.T. theory.
Store Performance SMART GOAL :
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 21/32
John decided that he needed to give his employees a chance tobe involved within the company to make them feel like part of the team.
While research has not necessarily shown that employeeimproves motivation John decided that having the employeesinvolved would give them a sense of belonging. He hoped that
this sense of belonging would improve the morale of theemployees and in turn improve customer service.
John set himself a goal to have monthly team meetings wherethe staff could give input on ideas they may have to improveLowe's.
John set a goal to develop a program that would allow eachemployee to learn more about their department so that theycould better assist customers and know what the customerswant and need when shopping within his particular store.
c. Store Performance Goal : 1. Specific:
S f G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 22/32
John was taught that if a goal is not measurable, it cannot
be achieved (Reis, 2010).
This is why John was going to review the team meetings
after three months to see if the employees were inputting
any ideas they have and how successful it was at carrying
out those ideas.
He would also learn as each meeting went on if the
employees felt like they had input, if more and more input
was given as the meetings went on.
The team that was in charge of putting together theprogram about each department would return to the same
employees within three months to see if their knowledge of
their department has improved as well.
c. Store Performance Goal : 2. Measurable:
St P f G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 23/32
In order for the goals to be attainable, they must be
assigned to a specific person or group capable of
achieving that goal.
The team meetings were going to be assigned to John
himself since he was in charge of all the employees
and he knew the best ways to improve their moraleand receive their inputs.
He assigned the tasks of "department knowledge" to a
team of ten people who would ensure that each
department received the knowledge, training, and
expertise in their department.
c. Store Performance Goal : 3. Attainable:
St P f G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 24/32
The two main goals set forth for storeperformance were realistic because they could
actually happen.
They were not goals that would turn people
away due to the lack of interest.
c. Store Performance Goal : 4. Realistic:
St P f G l
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 25/32
John set the time line to review each goal's
progress in three months. This would allow him time to see if the goals
were attainable or needed to be changed.
John had a year to complete and work on thePDP. Allowing three months to see the progress
would still give him ample time to change the
goals if these specific goals were not workingto improve the store performance.
c. Store Performance Goal : 5. Timely Bound:
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 26/32
Applying Goal Setting Theory
Goal setting theory is probably the bestsupported theory of work motivation and one of
the best-supported management theories
overall.Research convincingly shows that specific,
difficult and employee accepted goals will lead
to higher levels of performance than easy,vague, or nonexistent ones (Werner &
DeSimone, 2009).
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 27/32
“ The basic premise of goal setting theory is that there is a positive linear relationship between aspecific high goal and task performance”
(Latham & Locke, 2007).
In other words having a specific target goal will
increase the level of performance, effort, andmotivation in that employee.
The goal--performance relationship is strongest
when people are committed to their goals (Locke& Latham, 2002).
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 28/32
An organizational application of goal setting theory that is
widely used is an intervention called Management by Objectives
(MBO) which combines employee participation in the goalsetting process with closely measured results toward achieving
each specific goal.
“In its broadest construction it is seen as a planning and control
system which is designed to encourage self-control over anindividual’s work while assuring that managers’ efforts are
aligned with the overall organizational goals and priorities”
(Poister & Streib, 1995).
The importance of participative goal setting has not been shownto significantly impact motivation. “From a motivational
perspective, an assigned goal is as effective as one that is set
participatively provided that the purpose or rationale for the
goal is given” (Locke & Latham, 2002).
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 29/32
In this case study Lowe's was using an MBO system as
an approach to directing an organization through
strategic goal setting.They utilized a list of questions to direct their
managers to the goals of the company and hoped this
would guide their managers in developing goals to
meet their overall objectives.The specific questions contained within the PDP
directed the manager to focus on three specific areas
of development to target goal setting.
Self development, department development, and store
development. According to goal-setting theory The
managers were then given the tools to develop goals
that were SMART.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 30/32
The Goal Setting Theory is becoming more of a norm
in today's society. Larger companies are finding it
useful to motivate their managers and teams to higher levels.
It is a theory that is easy to use and easy to follow.
With today's technology it makes the process very
simple to follow, each company can set up email
reminders to update you S.M.A.R.T Goals, they can
provide you with the correct paperwork and supply
the tools you may need to succeed in the position.The largest factor in being successful is the internal
motivation that one has to succeed and follow the
goals as they have set forth.
7/28/2019 Case Setting Goal From Internet - Tatit Kurniasih
http://slidepdf.com/reader/full/case-setting-goal-from-internet-tatit-kurniasih 31/32
"Nothing can stop
the man with the right mentalattitude from
achieving his goal;nothing on earthcan help the man
with the wrong
mental attitude." - Thomas Jefferson -