Presented by:Presented by: Llora V. ReyesLlora V. Reyes

Chairperson, Capiz MPCChairperson, Capiz MPC

COMPREHENSIVE MARKETING COMPREHENSIVE MARKETING PROGRAM FOR THE FLORICULTURE PROGRAM FOR THE FLORICULTURE

INDUSTRY OF CAPIZ INDUSTRY OF CAPIZ

About Us: About Us: Company Name: Capiz Multi-purpose CooperativeAddress : Balay Kapiznon Tradehouse, McKinley St., Roxas CityDate Estab. : 17 July 1989Products : potted plants,

landscape materials, cutflowers, cutfoliage,

& garden inputsServices : Plant rental, flower arrangement, and landscaping No. of MSME/ Members : 30No. of Employees : 1,043

PROGRAM VISIONPROGRAM VISION

TO MAKE CAPIZ TO MAKE CAPIZ “ THE PREMIER “ THE PREMIER SOURCE OF QUALITY CUTFOLIAGESSOURCE OF QUALITY CUTFOLIAGES”

PROGRAM OBJECTIVES:PROGRAM OBJECTIVES:

1.Establish a strong domestic market-base for Capiz Cutfoliages.

2. Sustain the Capiz MPC’s existing export market (Japan).

3. Expand the export market-reach of the industry (South Korea, Taiwan, and the Middle East).

PROGRAM COMPONENTS:PROGRAM COMPONENTS:

1. Operationalization of the CSF on Packing Center & Refrigerated Van

2. Market Research & Profiling–data banking, selling missions, market intel

3. Market Development & Expansion-Establishment of webpage; aggressively coordinating with Commercial Attaché's in Hongkong, Tokyo and Seoul.

OUR PRODUCTS

Sustainability Mechanisms

• A captive and strong domestic market-base and an expanding export market reach;

• Thirty (30) individually sound and healthy MSME-members;

• Eco-compatible and friendly industry;

• High spirit of volunteerism/cooperativism among the officers and members; and,

• M&E System that is built in the operational system of the Cooperative.

BREAKING NEW GROUNDSBREAKING NEW GROUNDS

DOMESTIC• Supplies Dangwa and some big

flower shops in Manila and Cebu with asstd. cutfoliages regularly.

• Supplies the landscape requirements of big landscapers and real estate developers in Boracay and the whole of the Visayas Island.

BREAKING NEW GROUNDSBREAKING NEW GROUNDS

EXPORT1. Successfully penetrated the highly

discriminating Japanese market. 2. Has started to export potted ferns to

Thailand. 3. Is set to supply S. Korea with cutflowers

(Dendrobiums) and specific ornamentals by 2010.

CAPIZ MPC is presently the only Cooperative in the whole of Visayas which is into the export

of cutfoliages.

MARKET BREAKTHROUGHS:MARKET BREAKTHROUGHS:

EXPORT MARKET - EXPORT MARKET - JAPANJAPANThree (3) consecutive years of good track record in the export business.

Keys: Quality and

Reliability

MARKET BREAKTHROUGHS:MARKET BREAKTHROUGHS:

SOUTH KOREASOUTH KOREA

CMPC is set to penetrate the S. Korean market by 2010.

Key: Product Diversification

EXPORT PROCESS:EXPORT PROCESS:

BEST PRACTICESBEST PRACTICES

• Adoption of the Collective Marketing System • Conduct of quarterly Intra-farm Monitoring and

Plant Cliniquing.

• M&E that is built in within the program with the installation of the project & financial management system at the beginning of project life.

SUCCESS STORIES/AWARDS RECEIVEDSUCCESS STORIES/AWARDS RECEIVED

1ST PLACE WINNERBEST PUBLIC SECTOR PROJECTSRegional Line Agencies CategorySponsored by: NEDA & RDC VI

OUTSTANDING MSME IN THE VISAYAS2008 SEARCH FOR OUTSTANDING MSME & MASIGASIG AWARDSponsored by: GLOBE, Bureau of Small & Medium Enterprise Development & National SMED Council

THANK YOU & A PLEASANT DAY TO EVERYONE!