Case logic in oman 2011 12
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Transcript of Case logic in oman 2011 12
DISPLAYS AND PROMOTIONS
MUSCAT, SULTANATE OF OMAN
2011-12 – Our aim was to have stronger and prominent displays in some key accounts such as:
Most of the allocated shelf space was dominated by Case Logic products in these outlets.
Gondola’s were rented in Carrefour during peak Back to School season for Case Logic Backpacks.
Cross promotions were done with Casio Digital Cameras – every Casio camera sold was with Case Logic Camera Case and Laptop Backpack.
Pictures attached for your reference.
Majority of the Bags on Display @ Carrefour are
Case Logic
2nd outlet of Carrefour
Back to School Gondola At
Carrefour
Cross PromotionCasio Digital Camera withCase Logic Camera Case
and Case Logic Laptop Backpack
Case Logic Camera Cases Display
Case Logic Laptop Bags Display @
Emax Electronics Hypermarket
Case Logic Camera Bags Display @ Emax Electronics Hypermarket
Camera Accessories Display @
one of the smaller outlets
Only Case Logic Products @
These Carrefour outlets