Case: IlmPossible
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Transcript of Case: IlmPossible
A QUICK OVERVIEW
Shedding light on key rules of engagement which made IlmPossible possible
ILMPOSSIBLE
Simplifying the (Usual) Brief:
MAKE IT SIMPLE
• Extracting the gist from the brief to create a single minded approach which would result in the spine/purpose of the campaign/initiative
“To advocate and create awareness of article 25 A which is for the State to provide compulsory and free primary and secondary education to all children aged
5-16”
Naming the Initiative
MAKE IT SIMPLE
Taking from the word Impossible which in itself says I’M POSSIBLE, the name highlights the passion and energy, to make the spread of education possible in Pakistan.
The Cause
• Organizing the initiative and breaking it into three simple steps
MAKE IT SIMPLE
Giving them a higher purpose
TOUCH THE HEART STRINGS
• Make them feel responsible and get them act • Educated ones are more accountable towards the
progression of literacy in our country • A single click means more than a click
Giving them a higher purpose
TOUCH THE HEART STRINGS
Mobile
MAKE IT ACTIONABLE
• People who’d agree to the cause was asked to share the video to spread the word on social media and further take Oath and opt for Ilmbassador’s application
Spread the word
MAKE IT ACTIONABLE
Making ILMBASSADORS
MAKE IT ACTIONABLE
Subjective to Objective
Exploiting each TouchPoint
• Tasks Uploaded on Facebook
• Presentation and Tool Kits uploaded
• Tweet Sent
• SMS Sent
• Posters Uploaded
GIVE DEADLINES BUT MAKE IT A JOURNEY
Introducing Short Deadlines
People would get involved in something happening now, not in a stale cause which would be concluded after a year or so
Weekly tasks were introduced in order to achieve quick actions
GIVE DEADLINES BUT MAKE IT A JOURNEY
Unfolding Story
TASK 1: Start with the easy one
GIVE DEADLINES BUT MAKE IT A JOURNEY
Unfolding Story
Task 2: Making it relevant to Social Culture
GIVE DEADLINES BUT MAKE IT A JOURNEY
Unfolding Story
Task 3: Using Ilmbassadors aggregate content which would further endorse the reason for the cause
GIVE DEADLINES BUT MAKE IT A JOURNEY
Unfolding Story
Task 4: Value them by taking their opinion
COLLABORATE
To Create Authorize the Community and trust them to recreate content which would result in User Generated Content Provided the community with creative assets of the initiative and let them create and share things- blogs, posters, caps and T-Shirts were being designed by the Users
COLLABORATE
To Create
COLLABORATE
To Facilitate Direction was being given to every ilmbassador to complete the tasks and spread the word, in the form of: Presentations Tools Kilts Quick Tips
PULL OFFLINE AND ONLINE
Bridge the Connecting for ON & OFF
Our offline life can easily be judged by our online world Content from Meetups and tasks to be shared by Ilmbassadors on branded platforms
:MAKE IT SIMPLE
:TOUCH THE HEARTSTRINGS
:MAKE IT ACTIONABLE
:GIVE DEADLINES
:COLLABORATE
:PULL OFFLINE ONLINE