case haldirams

8/7/2019 case haldirams

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A case presentation onA case presentation onHALDIRAMSHALDIRAMS

Presented by,

Ramanathan

Boopathi

Shivvapradha

Venkateshwaran

Vani


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VisionBe the Trend Setter in the field of Healthy and Tasty Eating To

Achieve a Sustainable Growth this will bring about an overall

upliftment of the Organization, its People and the Society.

MissionReview , Recreate and Rediscover the trend of Healthy Eating and

Innovate and Invent fresh new methods to Nourish and Delight

everyone we serve.

Goal

To provide our customers Perfect Taste and Quality in the Best of

Packaging.


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INTRODUCTIONINTRODUCTION

Started in 1937 in Bikaner in Rajasthan.

The brand name HALDIRAM BHUJIWALA was

introduced.

In 1950, they expanded the business by

establishing a small manufacturing unit for sweets

& namkeens in Kolkata.

In 1970, a large manufacturing unit was set up in

Nagpur.


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In 1995, they added bakery items, dairy products,

sharbats and ice-creams to its portfolio

Haldiram decided to go in for up-gradation intechnology, packing, production etc.

Installation of plant & machinery of best available

technology and sophistication.


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SWOT ANALYSISSWOT ANALYSIS

StrengthsThe product has excellent brand

awareness & a high quality image

Good and attractive packing

Good image position

Good taste

Good varietyHigh market share

Availability of brand almost on all the

outlets


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WeaknessConsumer proximity to retail outlet

Sale pushing of other brands

Schemes given to retailer are not

enough

Less profit of margin of Haldiram

product from other brand

Less advertisement


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OpportunityBy providing proper schemes

Haldiram can increase its supply

By providing more profit

margin Haldiram can increaseits supply


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ThreatsCompetition from Lehar,

Bikanerwala and Agarwals

Competition from other brands

Sale pushing


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MARKETING MIXMARKETING MIX

PRODUCTS

PRICING

PLACE

PROMOTION

POSITIONING


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HALDIRAMS PRODUCTSHALDIRAMS PRODUCTS

Shahi mixture

Corn flakes

mixture

Kaju mixture

Bhujia

Channa Jor Garam

Chilli Chatak

Lachha

Bhelpuri Methi Sev

Khatta Meetha

Moong Dal

Kashmiri Mixture

Aloo Bhujia

Navrattan

Bombay Channa

All in one

Mint lachha

Plain Bhujia


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There is high awareness level for different HaldiramsProducts amongst the retailers and customers.

From a survey of 250 retailer in Delhi it was noticed that in

most of the retailers are keeping Haldiram namkeens.

Market share of Haldiram namkeen is more than double of

its competitors.

Brand awareness for Haldirams product is very high.

There is significantly high brand loyalty for Haldirams

products amongst the consumers.

PROMOTIONPROMOTION


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CONCLUSIONCONCLUSION

Follow the judgment for territory

business

Promote the products to the

youth consumers

Solve the internal conflicts

through negotiations


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THANK YOU!!!!

case haldirams

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