Case from Norway: Norad, The Norwegian Agency for Development Cooperation

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In a lot of areas public sector has passed most websites in private sector regarding

quality, self service and accessibility

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PUBLIC SECTOR’S WEBSITES IN NORWAY

Focus on quality, self service, good and clear communication and accessibility

2009 - The government presents a new law regarding accessibility guidelines

All websites need to fulfill 35 of the success criterias in WCAG 2.0 (accessibility

guidelines)

New websites and other software: from 1. July 2014

Existing websites / IT-systems: by 1. January 2021

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PUBLIC SECTOR’S WEBSITES IN NORWAY

Awards and inspections

Quality checks and awards to websites since early 2000 – the “6 star competition” -

focus on degree of self service, accessibility, safety/privacy and usability.

Inspecting public and private organizations to ensure that their web-based solutions and

self-service machines fulfill universal design requirements

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GOVERNMENT AND PUBLIC WEBSITES IN GENERAL IN NORWAY

Websites in all public sector levels use EPiServer as CMS. Examples:

• The government (stortinget.no and regjeringen.no)

• Government agencies and ombudsmen

• Tax administration (skatteetaten.no)

• Norwegian State Educational Loan Fund (lanekassen.no)

• Counties

• Municipalities

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EPISERVER – THE LEADING SOLUTION IN PUBLIC SECTOR IN NORWAY

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KNOWIT AND PUBLIC SECTOR

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PROJECT WITH NORAD - BACKGROUND

• Knowit won the project in October

2014

• 2 sites: norad.no and

bistandsaktuelt.no

• Project period: Nov 2014 – May

2015

• Focus areas: better

communication with the target

users, responsive design, better

CMS for the editors

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THE CUSTOMER

- The Norwegian Agency for Development Cooperation

Norad’s main purpose is to ensure that Norwegian development aid funds are spent in the best possible way, and to report on what works and what doesn’t.

Main tasks:

1. Aid advisory services

2. Quality assurance and monitoring

3. Grant programmes

4. Communication

5. Evaluation

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THE CUSTOMER

2 sites - Norad.no and Bistandsaktuelt.no (+ a blog site):

The most important digital competence center for Norwegian aid work

Main purpose:

Communicate results about Norwegian aid and development cooperation

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THE PROJECT

Intense project period

• to keep the focus and momentum both at Norad and Knowit

• to be able to reach the agreed release date

Agile development method to be able to adjust and prioritize as we went along, and to

keep the customer involved all the way

Close cooperation between design and development

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CUSTOMER SAYS

http://www.norad.no/aktuelt/nyheter/2015/norad-ny-pa-nett/

After a few intense months, together with Knowit we have built the website on a new

technical platform, made all pages responsive and more user friendly for those who visit

Norad on the internet.

- Together with Knowit we spent time to find out who is actually using our website, what

they are interested of and if they can find what they need on our sites. This has helped us

making better content for the users, Ulveseth says, at the same time as she stresses that

the work is not yet finished

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AFTER THE FIRST RELEASE

Constantly working to improve both content and functionality

• Better and mobile friendly aid statistics pages

• More flexible use of video with blocks

• Better event handling with a new EPiServer module for event administration

• New conference pages for a better presentation at large conferences

• Up to date with the EPiServer versions

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RESULTS FOR NORAD

• A site that works well on any unit – mobile, tablet, desktop

• New design that’s better targeted to Norad’s users

• Easier to publish content in social channels – Social Reach

• A better search with several new possibilities – EPiServer Find

• Easy to use edit mode

• A more flexible and up to date CMS

• New possibilities presenting the content

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RESULTS FOR NORAD

• Lower bounce rate – down 11.9%

• Higher page consumption per session – up 25.4%

• Increased session duration – up 2.4%

• Increased number of pageviews – up 17.1%

• Lower page load time – down 38%

• Better SEO visibility – organic count for 50%+

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SEO VISIBILITY (SOURCE: SEARCHMETRICS)

SEO Visibility indicates the visibility of norad.no in organic search results (google.no)

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NORAD – DEVICES

93 %

4 %3 %

2012

Desktop Mobil Tablet

77 %

13 %

10 %

2013

Desktop Mobil Tablet

78 %

16 %

6 %

2014

Desktop Mobil Tablet

78 %

17 %

5 %

2015

Desktop Mobil Tablet

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RESULTS

Farmand award 2015 – 1st place in category «Best website, public sector»

http://www.farmandprisen.no/

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RESULTS

The jury says:

Norad's new website managed to enthuse the jury from the first "click". Having become

even more familiar, we can conclude that this is a thorough, transparent, functional, user-

friendly and visually appealing site. In addition, it offers the very much interesting and

relevant information for all audiences who might be interested in Norwegian development

cooperation.

KNOWIT’S CONTRIBUTION

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• Interaction design

• Graphic design

• Information arcitecture

• Universal design/accessibility

• Frontend/backend development

• Search

• Test management

• Google analytic analysis

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CONTACT INFORMATION

Anita Nygård

E-mail: anita.nygard@knowit.no

@anitanygard

https://no.linkedin.com/in/anitanygard