Case BrasíliaTtwestival 2011 no Social Media Brasil 2011
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Transcript of Case BrasíliaTtwestival 2011 no Social Media Brasil 2011
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Friday, June 10, 2011
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+150 cidades no mundo
1 Twestival por cidade.
Amanda Rose
Twitter + Festival = Twestival
Friday, June 10, 2011
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Agora um pequeno vídeo explicando o Twestival Local.
http://www.youtube.com/watch?v=5bCNBFHbhhM
Friday, June 10, 2011
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Vontade de reunir e aproximar as comunidades de marketing digital e tecnologia de Brasília num evento nos moldes dos que participamos nos EUA, Dinamarca e Inglaterra
Jens Schriver
Assim nasceu a ideia
Jens, Vanessa e a pequena Liv.Friday, June 10, 2011
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Desafios e Restrições:
Friday, June 10, 2011
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Desafios e Restrições:Apenas 2 meses para preparar;•
Friday, June 10, 2011
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Desafios e Restrições:
Apenas 2 meses para preparar;
Todo dinheiro arrecadado deveria ir diretamente para a ONG escolhida;
•
•
Friday, June 10, 2011
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Desafios e Restrições:
Apenas 2 meses para preparar;
Todo dinheiro arrecadado deveria ir diretamente para a ONG escolhida;
Proibido qualquer envolvimento político ou religioso;
•
•
•
Friday, June 10, 2011
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Desafios e Restrições:
Apenas 2 meses para preparar;
Todo dinheiro arrecadado deveria ir diretamente para a ONG escolhida;
Proibido qualquer envolvimento político ou religioso;
•
•
•
Verba limitada dos realizadores para bancar a organização.
•
Friday, June 10, 2011
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1ª edição
Friday, June 10, 2011
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1ª edição +2300 pessoas que foram ao evento
Friday, June 10, 2011
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1ª edição
+2300 participantes
+ $ 40,000 arrecadados
•
Friday, June 10, 2011
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1ª edição Twitter:+676,000 pessoas
alcançadas;Trending Topics BR.
+2300 participantes+ $40,000 arrecadados
••
Friday, June 10, 2011
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1ª edição
Twitter: +676,000 pessoas e TT’s no BR
+2300 participantes+ $40,000 arrecadados
••
•
O maior Twestival já realizado no mundo
Friday, June 10, 2011
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1ª edição
Twitter: +676,000 pessoas e TT’s no BR
+2300 participantes+ $40,000 arrecadados
••
•
O maior Twestival já realizado no mundo
•
5 centros do CDI atendidos por 1 ano
Friday, June 10, 2011
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5 centros do CDI atendidos por 1 ano
Friday, June 10, 2011
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ONG escolhida
Capacita pessoas de uma comunidade carente para serem agentes de cidadania e transformação social por meio da informática.
DF
Rodrigo Baggio
Friday, June 10, 2011
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Onde acertamos?
Friday, June 10, 2011
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5 coordenadores+50 voluntários
+50 embaixadores
Friday, June 10, 2011
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5 coordenadores
Jens SchriverCoordenador Geral
@jens_schriver
Daniela LambachCoordenadora Operacional
@danilambach
Maximo MigliariCoordenador Administrativo
@migliari
Renato CarvalhoCoordenador de Mídias Sociais
@rncarvalho
Daniela GuimaCoordenadora de Comunicação
e Captação
@daniguima
Friday, June 10, 2011
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+50 Voluntários
Friday, June 10, 2011
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+50 Embaixadores
Ricardo Noblat
Embaixada EUA... entre outras micro-celebridades do Twitter
+92.000 seguidores
Nelsinho Piquet+141.000 seguidores
Friday, June 10, 2011
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Modelo de arrecadação
Friday, June 10, 2011
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Formato - palestras à tarde
Friday, June 10, 2011
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Dj’s, bandas & sorteio de prêmios à noite
Friday, June 10, 2011
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Flash Mob
Friday, June 10, 2011
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Estandes movimentados o dia todo
Friday, June 10, 2011
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A vibração da grande conquista!
Friday, June 10, 2011
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Mídia espontânea: +100 divulgações
Friday, June 10, 2011
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Que lições podemos tirar desta experiência?
Friday, June 10, 2011
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Comemoração pró-democracia no Oriente Médio
“A gente acredita que 140 caracteres podem mudar o mundo” Agência Monumenta
Friday, June 10, 2011
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voluntários e embaixadores se sentiram donos do evento
=WIN
Friday, June 10, 2011
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O que a CDI nos ensinou?=
Não fique parado esperando que alguém resolva seu
problema.Seja um agente de
transformação social!Friday, June 10, 2011
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Hoje o indivíduo tem muito mais poder
nenhum sonho é impossívelFriday, June 10, 2011
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Realize o Twestival em sua cidade em 2012! Divirta-se com seus
amigos digitais ajudando quem mais precisa.
Fica o convite:
Friday, June 10, 2011
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Obrigado!
@migliariMáximo Migliari
@TwestivalBSB
@Click_Lab @OlaComunicacao
Friday, June 10, 2011