Case analysis rolls royce vs geely
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Transcript of Case analysis rolls royce vs geely
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AKHIL RAJ9809854334
PRESENTED BY,
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ROLLS-ROYCE
VS
GEELY
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ROLLS-ROYCE
Famous Car maker company
Started in 1886
Also known as “Royal car makers”
High cost luxurious car Manufacturers
Great brand image
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GEELY EXCELLENCE
Famous Car maker company
Started in 1886
Also known as “Royal car makers”
High cost luxurious car Manufacturers
Great brand image
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The case starts when a Chinese car maker company, Geely launched a car also looks like Rolls
Royce. So They sue against Geely over the similarities between its Geely GE model and the Rolls-Royce
Phantom.
Geely GE is a car just similar to Rolls-Royce Phantom in its looks and overall design.
Geely is a substandard company when compared to Rolls-Royce
ROLLS-ROYCE PHANTOM GEELY GE
Rolls-Royce Motor Cars is very protective of its brand image and takes this case seriously to file a
case over the chinese car maker company Geely. Geely launches their mode Geely GE with the similar looks
and features of Rolls-Royce Phantom. Geely costs only 1/8th of Phantom.
ABOUT THE CASE
BUILT: Sussex, England
PRICE: £250,000
BUILT: Shanghai, China
PRICE: £30,000
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• The Trade Marks Act 1994 states that "a person infringes a registered trade mark if he uses in
the course of trade a sign which is identical with the trade mark in relation to goods or services which are
identical with those for which it is registered" (section 10(1) of the Act). A person may also infringe a
registered trade mark where the sign is similar and the goods or services are similar to those for which
the mark is registered and there is a likelihood of confusion on the part of the public as a result (section
10(2)).
• A trademark can be a Name, Word, Phrase, Logo, Symbol, Design, Image, Sound, Shape,
Signature or any combination of these elements.
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The grille, the Flying Lady mascot, also known as the Spirit of Ecstasy, and the Rolls-Royce name
and initials are specifically protected.
With its £250,000 price-tag, the original Rolls-Royce Phantom has always been the preserve of the
privileged few.
But costing just £30,000, the GE, which stands for Geely Excellence, appears to offer a ‘luxurious mobile
palace’ on a much tighter budget.
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VERDICT
The session court in England rejected Geely’s appeal against their conviction in the
case, 2009
Geely is sentenced to fine £ 10,00,000 by the lower court.
The court rejected the production of Geely GE.
Geely has appealed against the verdict. The case was going on in the court.
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THANK YOU