Cascarita_NY_MediaKit2013

Media Kit 2013

For contact information visit us at www.cascarita.com PAGE 2

12 Years

Great Exposure

Have made us the leader sports publication in the Hispanic market of the

USA with different editions in different states of the nation.

TV

Radio

Print

WebWe are experts in the Mexican market in the United States, we know their consuming behaviors, their geographic movements, their motivations, their values and the way in which the market is most sensible to capture new brands,

products and services.

Our brand has exposure andinfluence on every media outlet which the Hispanic and specially the Mexican market consumes

#1 Sports Publication in our community


ServicesLa Cascarita is not only a

publication but a full marketing company that caters your needs

to reach the Mexican market

Our clients have been from largeto small companies such as:

BudlightCoca Cola

America EnergyClub Americapre-paid card

Attorneys

Media coverageEvent managementSport eventsMerchandisingStreet crewsGrassroot programsPublic RelationsDatabase capturingMarket intelligence


constant growth

Actual MarketsMiamiTampa

OrlandoNew YorkCharlotte

Winston-SalemRaleigh

Las VegasSan Diego

Future marketsSouth LADenver

HoustonNW Arkansas

Passaic, NJCamdem, PA

Tacoma, Washington

Markets soon to be opened

Coverage

650,000readers

280,000issues

9 differenteditions


EffectiveNarrowing target audienceincreases value of publication

Investing in high coverage media lowers the productivity of your dollar

spent on advertising.Large Hispanic diversity reduces the

efectivity of an ad campaign

Local media gives a higher yield for dollar spentPinpoint the market reach and with lower budgets

better results can be achieved.

Our publication is present in areas with most growth of Hispanic population in the last years.

Lowproductivitydollar spent

Highproductivitydollar spent


Market

A very unique and hard to measure market

of the Hispanic market is of Mexican origin making it the

main reach in campaing and advertising.

of the Hispanic market is of Mexican origin making it the

main reach in campaing and advertising.

85%*census 2010

Characteristics of the Market• Large cash spenders• HH income avg $250,000 anually• Large diversity in educuation achievments• but is not corrolated with income• Large portion is Male (65%) b/w 18-65 y.o.• Heavy TV, mobile and media consumers

NOSTALGIA CULTURE IDENTITY

MOTIVATION SUCCESFULREACH, CAMPAINGS, ADVERTISING


IdentityOriginal editorial content

as identity value for readers

We bring world sport events closer to the readers

Value of La Cascarita

La Cascarita is the only sports Hispanic community newspaper that is affiliated to every large world sport organization such as FIFA, COI, UEFA, FEMEXFUT, USSF, etc.

Well selected mix of editorial content have allow us to achieve this values

La Cascarita present in the South Africa Workd Cup

BELONGINGAPPRECIATIONCULTUREIDENTITYSPORT VALUES

Pablo Ramírez Univision Sports Anchor has been a

collaborator of La Cascarita


ReachAccess to large amounts of data through the help

and support of management of local Hispanic amateur soccer leagues that play each weekend

under an organized system.

Through La Cascarita you can reachdirectly to market of thousands

La Cascarita founder of the Coalition

All players are registered, with name, addresses,

telephones, emails, gender, origin and other statistical

information.

We developed the card program for

leagues tu manage players and statistics

428 member leagues200,000+ playersCommunity leadersDecision makersPower of influenceLa Cascarita is official media outlet Board memberSponsorship opportunity


SuccessComprehensive

campaignsuccesfull

results

Tents and T-ShirtsMerchandising and advertising

Promotions and programsMusic,spokesmodels, trophies

Budlight supported a comprehensive campaign through us with succesfull results in sales and brand awareness

5 year durationIncreased sales

Brand awareness in hispanic market

Sense of thankfulnessfrom audience

Reponse on brand loyaltysocial responsibility

campaign

The campaign was activated in several states


ImpactLa Cascarita owns knowledge on market

Are clients that have succesfully believed in the value of advertising and doing campaigns along

with La Cascarita and Mexisport Media LLC

We know the best way to promote your product or service


Socialresponsibility

By supporting La Cascarita, you support a culture of sport, which entitles deep values important for

the community, adults and youngsters.

Sport is culture

VALUE ADDEDFamily ValuesCooperationIntegrationCommunityCleanlinessResponsibilityLoyaltyAvoids crimeAvoids obisity


Summary

Our company not only offers publication services but a full range of marketing

products that fits your campaign Media outletsEvent organizationCampaing strategy and designGrassroot programsSport events and tournamentsMarket databases and intelligenceMerchandising and street crewsPubilc relations

La Cascarita is a bi-montly sports publication in Spanish for the Hispanic population of markets

in South and Central Florida, North Carolina, San Diego, Las Vegas and New York

Mexisport Media LLC13550 SW 120th ST 406-A

Suite 158, Miami, Florida 33186Tel: 786-515-4106 / 786-879-2810

[email protected]

www.facebook.com/La_CascaritaTwitter@La_Cascarita

www.youtube.com/lacascaritausa

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