Carzone Analysis 15.10.11 Bm V2
Transcript of Carzone Analysis 15.10.11 Bm V2
CARZONE ANALYSIS
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SNAPSHOT KEY NUMBERSUSED CARS ONLY JULY 2007 MAY 2009 OCTOBER 2011
DEALERS ON CARZONE 1120 1036 796
CARS WITH DEALERS 52561 56361 35774
PRIVATE CARS 16062 4,944 11,711
TOTAL USED UNITS 68623 61,305 47,485
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CORE DATAComparison by franchise and age
Column1 Dealers Franchise 2009‐2011 2009‐2011 as a % 2006‐2008 2006‐2008 as a % Sub 2006 Sub 2006 as a % Total Total as a % Stock per dealer48 40 Volkswagen 1713 13.84% 2277 12.26% 1,323 8.17% 5313 11.27% 133
14 40 Ford 1,701 13.74% 2153 11.60% 1122 6.93% 4976 10.56% 124
46 41 Toyota 1,026 8.29% 1776 9.56% 1246 7.70% 4048 8.59% 99
5 12 BMW 666 5.38% 1,424 7.67% 1,782 11.01% 3872 8.22% 323
31 36 Nissan 800 6.46% 1125 6.06% 936 5.78% 2861 6.07% 79
32 28 Opel 776 6.27% 1,315 7.08% 739 4.57% 2830 6.00% 101
3 17 Audi 824 6.66% 1,019 5.49% 757 4.68% 2600 5.52% 153
27 28 Mercedes‐Benz 465 3.76% 717 3.86% 1205 7.45% 2387 5.06% 85
34 32 Peugeot 685 5.53% 810 4.36% 781 4.83% 2276 4.83% 71
36 18 Renault 630 5.09% 642 3.46% 962 5.94% 2234 4.74% 124
17 28 Hyundai 395 3.19% 614 3.31% 524 3.24% 1533 3.25% 55
15 21 Honda 193 1.56% 369 1.99% 490 3.03% 1052 2.23% 50
9 29 Citroen 272 2.20% 416 2.24% 337 2.08% 1025 2.17% 35
26 21 Mazda 251 2.03% 326 1.76% 376 2.32% 953 2.02% 45
30 29 Mitsubishi 133 1.07% 309 1.66% 424 2.62% 866 1.84% 30
40 13 Skoda 293 2.37% 349 1.88% 176 1.09% 818 1.74% 63
49 14 Volvo 164 1.32% 381 2.05% 253 1.56% 798 1.69% 57
39 9 SEAT 293 2.37% 227 1.22% 231 1.43% 751 1.59% 83
13 23 Fiat 219 1.77% 213 1.15% 297 1.84% 729 1.55% 32
22 34 KIA 261 2.11% 298 1.60% 112 0.69% 671 1.42% 20
29 9 MINI 125 1.01% 225 1.21% 205 1.27% 555 1.18% 62
44 10 Suzuki 90 0.73% 260 1.40% 157 0.97% 507 1.08% 51
23 11 Land Rover 76 0.61% 214 1.15% 200 1.24% 490 1.04% 45
38 9 Saab 21 0.17% 186 1.00% 243 1.50% 450 0.95% 50
24 5 Lexus 38 0.31% 167 0.90% 161 0.99% 366 0.78% 73
20 4 Jaguar 35 0.28% 95 0.51% 170 1.05% 300 0.64% 75
7 15 Chevrolet 41 0.33% 165 0.89% 66 0.41% 272 0.58% 18
43 11 Subaru 66 0.53% 65 0.35% 110 0.68% 241 0.51% 22
1 11 Alfa Romeo 40 0.32% 58 0.31% 111 0.69% 209 0.44% 19
35 1 Porsche 12 0.10% 44 0.24% 146 0.90% 202 0.43% 202
47 0 Vauxhall 18 0.15% 61 0.33% 69 0.43% 148 0.31% #DIV/0!
42 8 Ssangyong 1 0.01% 78 0.42% 21 0.13% 100 0.21% 13
8 9 Chrysler 1 0.01% 52 0.28% 46 0.28% 99 0.21% 11
50 0 Daewoo 0 0.00% 0 0.00% 86 0.53% 86 0.18% #DIV/0!
37 5 Rover 0 0.00% 2 0.01% 80 0.49% 82 0.17% 16
18 5 Isuzu 21 0.17% 24 0.13% 26 0.16% 71 0.15% 14
10 14 Daihatsu 3 0.02% 29 0.16% 33 0.20% 65 0.14% 5
28 6 MG 0 0.00% 2 0.01% 63 0.39% 65 0.14% 11
21 11 Jeep 9 0.07% 21 0.11% 12 0.07% 42 0.09% 4
4 0 Bentley 7 0.06% 12 0.06% 23 0.14% 42 0.09% #DIV/0!
41 8 Smart 0 0.00% 7 0.04% 15 0.09% 22 0.05% 3
2 0 Aston Martin 1 0.01% 12 0.06% 9 0.06% 22 0.05% #DIV/0!
11 10 Dodge 4 0.03% 12 0.06% 2 0.01% 18 0.04% 2
12 0 Ferrari 0 0.00% 2 0.01% 14 0.09% 16 0.03% #DIV/0!
25 0 Maserati 1 0.01% 7 0.04% 3 0.02% 11 0.02% #DIV/0!
51 0 Daimler 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!
55 0 Rolls‐Royce 0 0.00% 0 0.00% 8 0.05% 8 0.02% #DIV/0!
53 1 Lotus 0 0.00% 0 0.00% 7 0.04% 7 0.01% 7
54 1 Perodua 7 0.06% 0 0.00% 0 0.00% 7 0.01% 7
6 0 Cadillac 0 0.00% 1 0.01% 6 0.04% 7 0.01% #DIV/0!
19 1 Iveco 0 0.00% 3 0.02% 2 0.01% 5 0.01% 5
52 0 Lincoln 0 0.00% 0 0.00% 5 0.03% 5 0.01% #DIV/0!
16 0 Hummer 0 0.00% 2 0.01% 2 0.01% 4 0.01% #DIV/0!
33 0 Other 0 0.00% 1 0.01% 3 0.02% 4 0.01% #DIV/0!
45 0 Tata 2 0.02% 1 0.01% 0 0.00% 3 0.01% #DIV/0!
55 678 12379 100.00% 18568 100.00% 16185 100.00% 47132 100.00% 70
Average 18 27 24 70
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STOCK MIX BY AGED BAND
12379, 26%
18568, 40%
16185, 34%
STOCK MIX BY BAND
2009‐2011
2006‐2008
Sub 2006
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DEALER STOCK IN UNITS
12379
18568
16185
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2009‐2011 2006‐2008 Sub 2006
UNITS BY BAND
2009‐2011 2006‐2008 Sub 2006
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SNAPSHOT BY AGED BAND15.10.11
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THE BIG TEN
1,323
1122
1246
1,782
936
739 757
1205
781
962
2277
2153
1776
1,424
1125
1,315
1,019
717810
642
1713 1,701
1,026
666
800 776 824
465
685630
0
500
1,000
1,500
2,000
2,500
Volkswagen Ford Toyota BMW Nissan Opel Audi Mercedes‐Benz Peugeot Renault
10 FRANCHISES BY MIX
Sub 2006 2006‐2008 2009‐2011
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DEALER STOCK AVERAGES
133124
99
323
79
101
153
8571
124
55 5035
4530
63 57
83
3220
6251 45 50
73 75
18 22 19
0
50
100
150
200
250
300
350
AVERAGE UNITS SHOWING IN DEALER STOCK
Ave. units in a dealers stock
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3 YEAR OLD STOCK
1713, 19%
1,701, 18%
1,026, 11%
666, 7%
800, 9%
776, 8%
824, 9%
465, 5%
685, 7%
630, 7%
TOP 10 BRANDS MOST UNITS STOCK 2009 to 2011
Volkswagen
Ford
Toyota
BMW
Nissan
Opel
Audi
Mercedes‐Benz
Peugeot
Renault
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100 PLUS CLUB15.10.11
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DEALERS BY COUNTY
158 13
95
12
279
32 28 28
11 7 2
30
1123
1422
6 6 8 12
4125 19
3019
12
4125 19
3019
0
50
100
150
200
250
300
DEALERS ON CARZONE BY COUNTY
Series10
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MARKET SHARE COMPARISON DATAFRANCHISE UNITS CARZONE MARKET SHARE MARKET SHARE NEW Over supply
BMW 3,873 8.16% 3.58% 4.58%
MERCEDES‐BENZ 2,404 5.06% 2.15% 2.91%
AUDI 2,622 5.52% 3.75% 1.77%
PEUGEOT 2,281 4.80% 3.07% 1.73%
MITSUBISHI 874 1.84% 0.60% 1.24%
HONDA 1,067 2.25% 1.09% 1.16%
CITROEN 1,025 2.16% 1.37% 0.79%
MINI 557 1.17% 0.45% 0.72%
FIAT 731 1.54% 0.96% 0.58%
VOLVO 798 1.68% 1.42% 0.26%
MAZDA 1,007 2.12% 2.02% 0.10%
SEAT 776 1.63% 2.00% ‐0.37%
OPEL 2,880 6.07% 7.01% ‐0.94%
HYUNDAI 1,547 3.26% 4.38% ‐1.12%
VOLKSWAGEN 5,317 11.20% 12.36% ‐1.16%
FORD 4,984 10.50% 11.74% ‐1.24%
KIA 693 1.46% 2.91% ‐1.45%
NISSAN 2,885 6.08% 7.58% ‐1.50%
SKODA 815 1.72% 5.19% ‐3.47%
TOYOTA 4,064 8.56% 12.94% ‐4.38%
RENAULT 2,236 4.71% 9.57% ‐4.86%
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OVER SUPPLY WHEN COMPARED TO NEW CAR MARKET SHARE
3,873
2,4042,622
2,281
8741,067 1,025
557731 798
1,007776
2,880
1,547
5,317
4,984
693
2,885
815
4,064
2,236
0
1,000
2,000
3,000
4,000
5,000
6,000 OVER SUPPLY HIGHLIGHTED IN RED
BMW Mercedes‐Benz Audi Peugeot Mitsubishi Honda Citroen
MINI Fiat Volvo Mazda SEAT Opel Hyundai
Volkswagen Ford KIA Nissan Skoda Toyota Renault
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CARZONE COMPARISON
8.16%
5.06%5.52%
4.80%
1.84%2.25% 2.16%
1.17%1.54% 1.68%
2.12%1.63%
6.07%
3.26%
11.20%
10.50%
1.46%
6.08%
1.72%
8.56%
4.71%
3.58%
2.15%
3.75%
3.07%
0.60%1.09%
1.37%
0.45%0.96%
1.42%
2.02% 2.00%
7.01%
4.38%
12.36%
11.74%
2.91%
7.58%
5.19%
12.94%
9.57%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00% NEW CAR MARKET SHARE COMPARED TO SHARE ON CARZONE
Carzone car market share New Car market share
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