Cartoon Network India - New Generations Research 2012
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A detailed research report on how indian kids interact with various media - tv, print, internet and mobiles.
Transcript of Cartoon Network India - New Generations Research 2012
•
•
•
•
•
•
•
Television
Newspaper
Radio
Books
Comic
DVD
Cinema
64%
9%
6%
2%
3%
4%
2%
3%
62%
8%
7%
10%
4%
2%
2%
1%
75%
7%
4%
3%
3%
2%
2%
0%
53%
10%
9%
9%
3%
4%
3%
3%
63%
9%
7%
6%
3%
3%
2%
2%
30% 26%
73% 49% 40%
32%
25%
12%
8%
7%
39% sometimes
14% Rarely
7%
Never
40% always
58% always
17% 5-6 days/
weeks
16%
2-4 days/
weeks
6% Once
a weeks 3% never
19%
46%
17%
13%
19% own a
computer
58% kids
use computers
40%
23%
3%
13%
11%
26%
53%
63%
9% 27%
1%
87%
4%
3%
73%
9%
7- 10 years
11- 14 years
70%
76%
7- 10 years
11- 14 years
7%
11%
84%
83%
56% 45%
35%
95%
9%
7- 10
6%
9%
13%
11- 14
10% SEC
A
B
C
9%
10%
10%
LOCATION
Metro
Tier 1 2%
INR 275 Average per month
A
B
C
316
264
249
7-10:
11-14:
252
295
276
262
Metro:
Tier - 1:
Fig in INR
INR 799 Average per year
A
B
C
943
870
637
7-10:
11-14:
794
816
receive
804
697
Metro:
Tier - 1:
Fig in INR
YES 37%
No 63%
46% Some of it
12% all of it 16% Most of it
25% Half of it
65%
45%
2%
34% 17% 10%
5% 7%
14%
13% 9%
31%
7%
39% 17%
8%
4%
35% 21%
10%
80%
22%
11%
7%
6% 41%
26%
16%
11%
9%
33%
26%
14%
8%
7%
77%
22%
10%
6%
5%
30%
25%
22%
81%
28%
18%
No 59% Yes 41%
No 45%
Yes 55%
Yes 47%
Yes 36%
Yes 28%
62% 60% 54%
9% 12% 14%
29% 28% 33%
6%
1%
92%
6%
4%
90%
6% 32% 44%
SEC 4 – 6 years 7-14 Years
A
B
C
25%
22%
47%
41%
25%
4 –6 years
28% Yes 26%
No 74%
7 –14 years
Yes 44%
No 56%
43%
44%
63%
54%
41%
23%
22%
8%
28%
80%
4 –6 years
20% Yes
No
7 –14 years
86%
14%
4 –6 years
7 –14 years
68%
49%
12%
11%
46%
38%
13%
17%
44% 44% 47% 47% 47% 46% 40% 43%
51%
23% 22% 22% 22% 21% 21%
20% 20%
16%
39%
36%
37%
45%
Yes 38%
No 62%
