Online store for Backpacks ,weekender bags, duffel bags & messenger bags.
Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something...
Transcript of Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something...
![Page 1: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/1.jpg)
Scottish Government
Ready for Winter? 2015Partner Toolkit
![Page 2: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/2.jpg)
Ready for Winter? toolkit
Contents
1. Introduction: What is the ‘Ready for Winter?’ campaign?
2. What is this toolkit for and how can you use it?
3. Campaign key messages, facts and statistics
4. Template media release
5. Website / newsletters / e-zine
6. Campaign creative
7. Social media and content calendar
1
![Page 3: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/3.jpg)
Introduction: What is the ‘Ready for Winter?’ campaign?
The Scottish Government's Ready for Winter campaign is underway to encourage
individuals, businesses and communities to take a range of simple steps to be ready for any
severe weather that arrives this winter.
Research has shown that the majority of Scots are still unprepared for severe weather. The
vast majority of car owners think they are doing enough to prepare for poor driving
conditions with just an ice-scraper and a de-icer.
The 2015 Ready for Winter campaign will:
Remind individuals and families of the risks and consequences of being
underprepared.
Offer information and advice on the simple steps that people, businesses and
communities can take to reduce those risks.
Highlight the range of information, support and resources available across all sectors
and all regions of Scotland..
Particular focus is being given to advise individuals on:
1. How to stay informed about imminent weather conditions.
2. What actions to take to prepare.
3. Thinking about relatives or individuals in their community who might be more
vulnerable to the effects of severe weather.
The campaign will run with 3-strands:
1. Launch Activity: campaign advertising on radio and online from 9 November to 13
November.
2. Ongoing: During November to February there will be on-going social media,
partnership and PR activity to promote campaign messages.
3. Reactive: Further radio and online advertising will be issued upon release of an
appropriate amber weather warning. The messages in the advertising will relate to
the nature of the weather threat.
2
![Page 4: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/4.jpg)
Who is this toolkit for and how can you use it?
Scotland-wide involvement from individuals, businesses, local authorities, community groups
and other organisations is vital to ensure Scottish people are fully informed about the
campaign and encouraged to take some time to prepare before winter comes. We want
people across Scotland to remember that:
Recent winters have shown us Scottish weather is unpredictable. This
unpredictability means we cannot simply hope that we will miss the worst of it. We
can’t stop the weather causing disruption, but we can be prepared to cope with it.
Extreme weather can occur at any time of year, but is most likely during the winter
months. It can cause a range of problems – but you can be ready for them.
Don’t wait until it happens – doing a few small things now could save you a lot of
trouble later, and it only takes a few simple steps. By ‘thinking ahead’ we can all help
Scotland be better prepared
You can play an important role in spreading this message, and we want to make it easy for
you to do so. This toolkit can be used to communicate with your staff, stakeholders,
suppliers, customers and the general public. Please feel free to tailor your messaging
according to your local audiences and communication channels.
Thank you for your support.
3
![Page 5: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/5.jpg)
Key Messages
There is extensive key messaging for the campaign, both generally, and under core strands of:
Stay informed
Be prepared
Think about others
General
People across Scotland are being reminded to act now and prepare for winter and
severe weather so they can deal with extreme weather and events.
Severe weather covers heavy rain, flooding, high winds, snow and ice.
Whether it’s at home, on the move, in the workplace, or in your community, we all
need to consider the risk of severe weather
Severe weather can occur at any time of year, but is most likely during the winter
months. It can cause a range of problems – but you can be ready for them.
Are you ready for severe weather? Could you deal with its consequences?
Don’t wait until it happens – doing a few small things now could save you a lot of
trouble later, and it only takes a few simple steps
By ‘thinking ahead’ we can all help Scotland be better prepared
If you live in an area at risk of flooding, register with Floodline 0345 988 1188 for free
alerts
Download the Ready Scotland app to your smartphone
More info on www.readyscotland.org
On the move
In severe weather conditions, your journey could take longer than expected
Before travelling in bad weather, you should:
Check the weather forecast and road conditions
Consider whether you need to travel right now or if you can wait until the weather improves
Consider alternative routes
Consider alternative modes of transport
Allow extra time for your journey
4
![Page 6: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/6.jpg)
Make sure your car is ready for a journey in poor weather
Make sure your mobile phone is fully charged
Set your car radio to auto travel bulletins
Tell someone your destination and when you expect to arrive
Consider fitting winter tyres to your vehicle
Be prepared for severe weather by packing a few essential items to take with you,
such as warm clothes, food and drink, and means of contacting your family or
friends. More information is available at www.readyscotland.org
In the home
Being prepared for severe weather is something we all need to do – it takes only a
few simple steps and could save you a lot of trouble later
Be prepared for severe weather by making your home more energy efficient, keeping
it dry (protecting pipes and knowing how to turn off the water supply if you need to)
and staying connected (keep a battery operated radio and a list of emergency
contact numbers to hand)
Know how to turn off your electricity
If you live in an area at risk of flooding, plan how to make it harder for floodwater to
get into the property
Make sure you have access to a shovel and salt or grit, for clearing snow and ice
from paths and drives.
Get prepared at home by creating an emergency kit that contains what you need.
Here are some things to include in your emergency kit:
Your household plan, including emergency contact numbers
A battery operated torch and spare batteries (or a wind up torch)
A battery operated radio and spare batteries (or a wind up radio)
Any essential medication, some toiletries and a first aid kit
Three days’ supply of bottled water and ready to eat food (that won’t go off)
Food supplies
Formula/baby food
- Pet supplies
Copies of important documents like insurance policies and birth certificates
5
![Page 7: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/7.jpg)
Pencil, paper, a penknife and a whistle
Spare keys to your home and car
Spare glasses or contact lenses
In the community
In previous years severe weather left some people vulnerable. Helping each other a
little can make a big difference, and planning now can save a lot of trouble later
Identify family or neighbours who may need an extra helping hand in severe weather
Have their phone numbers to hand
Offer to help with grocery shopping or other essential tasks
Clear ice or snow from pathways
There are many great opportunities to help others by volunteering with an existing
organisation. Contact www.volunteerscotland.org.uk
If you are part of a community group, think about what your group can do to help
others during bad weather.
Communities across Scotland have already made plans to cope when severe
weather strikes. See how other communities have worked together to get ready for
severe weather and other emergencies at www.readyscotland.org
If you want to play a part in making your community more prepared, more info on
help and support available is at www.readyscotland.org
In the workplace
Whether you’re self-employed, manage a small team or run a large business,
checking now that you and your employees are ready for all kinds of severe weather
can save a lot of trouble when it arrives
Severe weather affects us all in different ways – take time to think about how it might
affect your business and get ready in ways that are cost effective and suit your
circumstances
Be prepared for severe weather by ensuring that you have appropriate insurance
cover for all aspects of your business
Encourage your staff to talk about how severe weather may affect your business and
share ideas on how best to avoid disruption
Some staff may be unable to get to work – make sure you know how you would
operate in their absence and consider remote flexible working
6
![Page 8: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/8.jpg)
Plan ahead and talk to your staff about what ‘essential travel’ means for them and
your business
Being prepared for all kinds of severe weather; and looking after your staff and
customers will help maintain cash-flow and help build a reputation for reliability
Think ahead and plan how you would operate if you couldn’t access or use part of
your premises, or how you would evacuate staff or stock
Put contingency plans in place for how you would manage if there was a power,
phone or other utility failure
Getting ready for severe weather is a good opportunity to check that you are not
taking unnecessary risks elsewhere in your business, such as equipment or IT failure
Put plans in place and make the most of social media and other communication
channels during periods of severe weather to maintain regular contact with
customers, suppliers and staff to help overcome problems
Do you have alternative arrangements in case your suppliers suffer a disruption to
their business?
Plan for the impact severe weather might have on meeting obligations to your
customers
7
![Page 9: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/9.jpg)
Template media release
If you’re planning to contact your local newspaper or radio station about the Ready for
Winter campaign, you may find the template media release below useful. Please remember
to tailor it accordingly before distribution.
NEWS RELEASE
For immediate release
It’s time to get ready for winter Scottish people are being urged to take time now to prepare for winter rather than wait until severe weather strikes, says [your organisation].
[Your organisation] is supporting the Scottish Government’s ‘Ready for Winter?’ campaign, aimed at ensuring people are ready in their homes, workplaces, communities and when they travel for whatever weather we experience this winter.
Research commissioned by the Scottish Government has identified that two thirds of Scottish households believe they could do more to prepare for winter or have not done anything. Taking a few simple actions in advance can save a lot of time and trouble later.
[Your organisation spokesperson] said:
“If there is anything recent winters have shown us it is that Scottish weather is unpredictable.
“In recent years, most parts of Scotland have been affected by severe weather ranging from snow and freezing temperatures to high winds and flooding. While extreme weather can happen at any time of year, winter remains the time of greatest risk.
“The unpredictability of weather patterns means we cannot simply hope that we will miss the worst of it. While we can’t stop the weather causing disruption, we can be well prepared to cope with it.
“We are delighted to support the Scottish Government in this important campaign.”
Background
The Scottish Government’s ‘Ready for Winter?’ campaign provides information and advice on how to prepare and cope with severe weather including snow, ice, flooding and high winds.
The research published today looks at emergency preparedness in Scotland in 2015. The research was carried out by YouGov Plc during 30 October – 03 November 2015 and a total of 1,026 interviews were carried out. The survey was carried out online. The figures have been weighted and are representative of all adults in Scotland (aged 18+).
For more information please see www.readyscotland.org
8
![Page 10: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/10.jpg)
Website/newsletters/e-zine
If you plan to include information on the ‘Ready for Winter?’ campaign in your newsletters, e-
zines or online, you may want to use some or all of the following text:
Are you ready for winter?
For many it has been a good few years since daily life has been disrupted by waking up to
find a few feet of snow has been dumped at their front door by Mother Nature or plans have
had to change thanks to the impact of strong winds and rain.
Research undertaken by the British Red Cross and the Scottish Government found that the
longer the time period since an individual has had to deal with the effects of severe weather
the less likely they are to take steps to prepare. As the memories of the severe weather
experienced in 2010 and 2011 fade so does the intention to be ready.
Unfortunately, severe weather doesn’t stick to a rota. Past performance by the weather is not
necessarily an indicator of what to expect this winter.
Scottish Government Cabinet Secretary for Infrastructure, Investment & Cities Keith Brown
said: “If there is anything recent winters have shown us it is that Scottish weather is
unpredictable. The unpredictability of weather patterns means we cannot simply hope that
we will miss the worst of it. While we can’t stop the weather causing disruption, we can be
well prepared to cope with it.”
There are 3 elements to think about when it comes to being ready for winter.
Firstly, there is staying informed. Whether through local news, radio, social media or by
signing up to the Met Office alert service, it is important that you stay in the know about
imminent weather conditions.
The second element is about being prepared. Whether in the home, at work or travelling out
and about there are a simple actions that will ensure you are better prepared in the event
they have to deal with severe weather.
It is also important to consider whether you are prepared enough. For example, having an
ice scraper and de-icer might be fine if you are only driving a mile from your home. However,
9
![Page 11: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/11.jpg)
for longer journeys you will want to make sure you have a blanket and a hot drink in the car
in case you and your car become stranded.
Thirdly, think about others. Are there individuals in your local community who might not be
as able as you to deal with the effects of severe weather? Consider what you can do to help
them be ready.
David Miller, Director of the British Red Cross in Scotland, said:
“Making sure you are prepared now for winter can make a huge difference when extreme
weather hits. At the Red Cross we know that severe weather, including snow and floods, can
have serious consequences. However, with a few simple steps you can make yourself and
others ready for the disruption it can bring.”
For more information on how to get ready for winter visit www.readyscotland.org.
10
![Page 12: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/12.jpg)
Creative content
A file of creative material is available for your use and information at
www.readyscotland.org/partnership/. Here are some examples of the creative content.
11
![Page 13: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/13.jpg)
Social media and content calendar
We’d be grateful if you could also provide support via your social media channels. You can
like us on Facebook and follow us on Twitter:
Our Facebook page is here – facebook.com/ReadyScotland
Our YouTube channel is here – youtube.com/scottishgovernment
Our Twitter handle is @ReadyScotland
Here are a few examples of tweets you can use to let people know about the ‘Ready for
Winter?’ campaign, using #ReadyWinter15. We recommend embedding the Westie graphic
and other images in your tweets and Facebook posts for the maximum impact, and we
would appreciate it if you could direct followers to the Ready Scotland website
www.readyscotland.org:
Winter is coming – take an hour now and get ready #ReadyWinter15 [embed URL]
Are you ready for winter? Check out how to prepare your home at [URL]
#ReadyWinter15
If you’re travelling this winter, learn how to prepare for the worst [embed URL]
#ReadyWinter15
Is your business ready for whatever winter throws at us this year? See [embed URL]
#ReadyWinter15
Here are some examples of Facebook posts you may want to use:
It doesn’t take long to get ready for winter and it’s better to do it now than when
extreme weather hits. For tips and advice, check out www.readyscotland.org
For simple, quick and practical advice on how to prepare your home for whatever
weather we get this winter, check out the tips and checklists at
www.readyscotland.org
We don’t know what weather winter will serve up this year. But whatever is coming,
we can all take a few simple steps to get ready now. See www.readyscotland.org for
advice and tips
How weather-proof is your business? For advice and tips on how to prepare for
winter, see www.readyscotland.org
12
![Page 14: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/14.jpg)
Calendar
During the run of the campaign we will be focussing on the following themes each week.
Please note these are subject to change based on weather conditions or other events which
mean a particular topic is more relevant.
Week Commencing Topic
9 November Launch activity
YouGov poll
Importance of being ready
3 themes (be informed, be ready & be a good
neighbour)
16 November Be informed: highlighting the different options that are open
for staying informed about imminent weather conditions
23 November Be ready: focussing on actions based on severe weather
Monday: Snow
Tuesday: Wind
Wednesday: Ice
Thursday: Rain
Friday: Flooding
Each day will link to the relevant section on readyscotland.org
30 November Be a good neighbour: covering suggestions on what to do to
help those who might be more vulnerable to severe weather.
7 December Be ready at home: focus on the actions you can do in the
home to prepare for severe weather
14 December Be ready on the move: focus on the actions you can do when
heading out and about
21 December History week: looking back on how severe weather has
impacted Scotland in the past.
4 January Be ready at work: with people returning to work after the
Christmas break, the focus is on the actions
businesses/organisations can take to prepare
11 January Resilience champions: looking at individuals, community
groups and public sector bodies in terms of what they are
doing to make Scotland a more resilient country.
18 January Severe weather is not just for winter. Messages to build on
13
![Page 15: Carrier Bags, 2014 - Ready Scotland€¦ · Web viewBeing prepared for severe weather is something we all need to do – it takes only a few simple steps and could save you a lot](https://reader033.fdocuments.in/reader033/viewer/2022043018/5f3af4c3f401aa53436ccb94/html5/thumbnails/15.jpg)
campaign activity to remind that resilience is a year round
activity
14