CARPAMBASSADOR PROGRAM

04/21/23

CARP Ambassador Program 1

Agenda

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CARP Mission Overview: The CARP Ambassador

Program What we expect of our Ambassadors Role of the Ambassadors Commissions, Offer Presentations and

Administrative Details Tips on how to be Effective Questions

CARP Mission

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• CARP is a national, non-partisan, non-profit organization• Committed to advocating for a new Vision of Aging for

Canada, social change that will bring financial security, equitable access to health care and freedom from discrimination

• CARP seeks to ensure that the marketplace serves the needs and expectation of our generation and provides value-added benefits, products and services to our members

• Through our network of chapters across Canada, CARP is dedicated to building a sense of community and shared values among our members in support of CARP’s mission

Overview: CARP Ambassador Program

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• To generate CARP memberships to support our “March to a Million Members”, utilizing our network of committed and engaged Ambassadors

• Existing members are the best source for recruiting new members.

• Every time a member recruits a new member, or encourages an existing member to renew, it strengthens and advances the mission of CARP.

Overview: CARP Ambassador Program

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Strategic Initiatives Revitalized image of CARP Improved communications and public

relations Heightened Advocacy Efforts Strengthened communities, online and

offline Enhanced member benefits package Re-launched member magazine, “Zoomer”

What we expect of Ambassadors

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• Must be CARP members in good standing• Must understand and support the mission

of CARP• Must believe that membership is

worthwhile and represents honest value• Must understand that supporting the

growth of CARP membership strengthens our advocacy, influence and ability to provide value-added benefits for our members

Role of the Ambassadors

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Must act in good-faith, and never falsely represent the organization

Must understand the ABC’s of CARP –we will provide background and training

You are not an employee of CARP, and an agency agreement will be provided

Opportunities to sell other products from CARP-Recommended vendors for additional commissions

Commissions

A commission will be paid to Ambassadors for each membership sold

Memberships can be sold to individuals, or at discounted rates to larger groups

Commissions will be paid on Renewals, only in instances where that membership originated with the Ambassador

Renewal commission rates are half the new member rate

Commission Structure

Call or email for details

Group Membership Incentives

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• Ambassadors can offer membership discounts to groups and organizations who either purchase memberships for their employees or members, or promote CARP memberships to them

• If group or organization is buying memberships for their employees or members, minimum of 20 is required, and a 25% discount can be extended

• Commission to Ambassador still based on full price• The discount would apply to the initial term of

membership – renewals would be at the regular price

Group Membership Rates

Call or email for details

Processing Membership Orders

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Ambassadors will be provided with personal ID codes and self-addressed, postage-paid membership applications

Ambassadors will keep records with names, addresses, and phone numbers of the new member registrations and prospects for follow-up

Commission cheque to be issued to the Ambassador on a monthly basis

Application Form –Side 1

Application Form –Side 2

Administrative Details

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CARP Ambassador Questionnaire Ambassador’s will be asked to fill out a

questionnaire to determine their knowledge of CARP for training purposes

CARP Ambassador Agreement Ambassador’s must sign an agreement that

specifies their terms of engagement with CARP.

Tips on How to be Effective

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• Emphasize the social purpose, member value, and satisfaction that comes with being a CARP member

• Develop and set an action plan for approaching 2-3 local clubs, businesses, or associations per week that are prospects for Group Memberships. Attend Job Fairs, Volunteers, Lifestyle Fairs, or other community events that attract Zoomers and prospective CARP members

• Be patient. It may take time for people to gain confidence in you and CARP and they may want to think things over. In that case, follow up.

Tips on How to be Effective

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• Don’t try to force, or plead, with people to become a member

• Similar to classic sales training, “Ask for the order” --- ask directly for a person to become a CARP member

• Set goals for yourself. It becomes too easy to find excuses for not making calls unless you establish goals for yourself. Keep accurate records.

• Ask for other leads. Whenever possible, The National Office will provide leads in your community.

• Enjoy the Experience. People join CARP to support a good cause, do good and feel good about the effort. Don’t lose sight of that.

Tips on How to be Effective

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You will be provided with a Script for phone or email purposes. This is a guide for you, and provides nuggets of information on CARP’s mission and membership.

Thank you

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Questions?

Contact: Marisa Latini, Program Director, toll-free at 1-888-363-

2279 or locally in Toronto at 416-363-2277 ext.233 marisalatini@rogers.com

Eric Vengroff, Vice President and General Manager ericv@zoomermedia.ca

Ross Mayot, Vice President Community Development r.mayot@carp.ca