carolina bridal fair

EVENT PACKET

Includes:

Move-in Instructions

The “CAN” and “CANNOT” List

Carolina Bridal Bucks information

Door Prize Drawings

10 Steps to Bridal Show Success

Tips for Pre-Bridal Show Promotion

Frequently Asked Questions

2016 Registration Form

Rules & Regulations

Application for food sampling

Application for wine sampling

Floor plan (may change without notice)

Cabarrus Arena & Events Center

4751 Highway 49 North

GPS Address: 4551 Old Airport Rd.

Concord, NC 28025

Noon - 5:00 PM

SET UP TIMES: Early Move in on Friday before the show is available at an additional fee from 10AM - 4PM

Call 704-920-3988 in advance to schedule.

Saturday (the day before the show) 11:00 AM - 7:00 PM

Day of show 8:00 AM - 11:00 AM - ALL BOOTHS MUST BE READY BY 11:30 AM

SHOW TIME: Noon - 5:00 PM

When you arrive, go directly to the Exhibitor Check-in Desk located at the side entrance to the Events Center.

Do not set up before you have checked in. You will be given your registration information and exhibitor badges

at that time and directed to the loading bay closest to your booth.

For materials requiring a cart to transport: Carolina Bridal Fair has 4 pink carts available for use at the check in

area. There is no charge to use these carts but we have a limited number so please use them and return them

as quickly as possible so they can be available for the next vendor to use.

Please completely unload your vehicle as quickly as possible and relocate your vehicle to the rear of the Event

Center. Then return to your booth to put everything together afterwards.

When moving out, please completely break down your booth and pack everything up BEFORE retreiving your

vehicle. This will help to speed up the load-out process.

EXHIBITORS WHO SERVE FOOD: Portions can be no more than 2 ounces and you may not hand out bottles of

water or soda. Please complete the enclosed

Exhibitors, please be considerate of those who bring food to hand out to brides such as caterers & cake compa-

nies. This is an extra large expense for them and many of these companies run out of food before the show ends.

Please bring your lunch or purchase at the concession stand. It is not the caterers responsibility to feed you

lunch.

Dress Code is business attire

The use of helium balloons in STRICTLY prohibited.

The show is open until 5:00 PM. Do not tear down until 5:00 PM. Early tear down jeopardizes CBF insurance and

poses a danger to the public. Brides who arrive toward the end of the show deserve the same opportunity to

meet every exhibitor that their predecessors enjoyed. Please be respectful to the brides and fellow exhibitors

and remain set up and in your booth until 5:00PM. Your cooperation in the matter is greatly appreciated. We

look forward to seeing you at the show.

1. The Cabarrus Arena & Events Center is located off I-485, Exit 33, on Hwy. 49 North, approximately 15 minutes

from the Charlotte city limits. GPS address is 4551 Old Airport Rd. Concord, NC 28025.

For additional directions and information please visit our web site at www.CarolinaBridalFair.com.

2. IMPORTANT - Make sure your booth looks attractive from all neighboring sides. Booth size for this event is 10' x

10' and includes the back and side walls of white pipe & drape, 2 exhibitor badges and company ID sign. Please

note that tables, chairs, electricity, etc. are NOT INCLUDED IN YOUR BOOTH RENT-AL. However, they are availa-

ble at an additional cost and must be ordered in advance! Of course, you are welcome to bring in your own

tables an/or chairs if you prefer.

carolina bridal fair

(continued from previous page)

We decorate our show with all white pipe & drape. If you order an 8' table from us, it will also have a white table cov-

ering and white skirt. If you order a 5' round or cabaret table from us you should plan to arrange for your own table

covering as it will NOT include linens or skirting.

Floor coverings are recommended. It looks better and it's a bit easier on your feet & legs. Carpet is not provided in

booths but you are welcome to bring your own carpet or area rug. However, you may order carpet for your booth in

advance, through our show decorator, at a cost of $100 per 10'x10' space. Indicate your carpet order and color

choice (black or grey) on the registration form.

3. Breakdown MUST NOT BEGIN BEFORE 5:00 P.M. SUNDAY. This will be monitored and those violating this rule may for-

feit the lead list.

4. IMPORTANT!! In an effort to ease the traffic jam in the load out bays, make sure your booth is completely packed

before getting your vehicle. This will greatly speed up loading out on Sunday evening. This is a much larger show than

we have had in the past so it is important that each exhibitor adhere to these rules.

5. Each exhibitor is allotted 2 exhibitor badges, per 10'x10' space reserved, which should be picked up at the time of

check in.

6. If you are participating in the Carolina Bridal Bucks program, you may pick up a Bridal Bucks sign for your booth at

the time of check in. Please return this sign to the registration desk area prior to leaving. Learn more about the Caroli-

na Bridal Bucks program in this packet and on our website.

7. If you are donating a grand prize for a stage drawing, please be sure to bring that prize with you to the show.

8. Carolina Bridal Fair pays for basic draping of all booths, however for exhibitors who need tables, chairs and/or elec-

trical services should order them IN ADVANCE on your registration form at an additional charge. Tables, chairs and/or

electrical services are not guaranteed to be available unless ordered in advance. No Exceptions!

Should you require additional booth accessories such as carpet, high drapes or additional piping please contact our

office at prsossamon@cabarrusarena.com. There will be additional charges for all additional booth accessories

(please refer to the registration form for these charges).

9. Note - Show balances are due 60 days prior to the show. If you have an outstanding balance we will notify you of

this balance with an invoice. If we have not received your final payment within 10 days of receipt of that letter/

invoice we will assume you are not participating in this event and your space may be sold to another ex-hibitor on

our waiting list without further notice.

10. If you have ordered an ad in our Show Program, CAMERA READY ARTWORK is due to our office 45 days prior to

the show. Contact Pam in the show office for ad sizes, dimensions, costs and other specifics.

Production of our printed show program will CLOSE 30 days prior to the show. Those exhibitors who have not con-

firmed their participation with acceptance of your signed registration form and payment in full for your booth space/s

on or before this date are not guaranteed to be included in the exhibitor list in the final printed piece.

If after reading this information you should have any additional questions or concerns,

please contact our show office at 704-920-3988 (Pam) or 704-920-3805 (Sherrie),

Or by emailing Pam at prsossamon@cabarrusarena.com or Sherrie at sanorris@cabarrusarena.com

carolina bridal fair

CAROLINA BRIDAL BUCKS

Looking for a way to MAXIMIZE your results from CAROLINA BRIDAL FAIR?

The exclusive Carolina Bridal Bucks promotion will inspire brides to stop at your booth, book your services, and

fill your open dates quickly!

Here’s how it works:

Each attending bride will receive a booklet of $1,000 Carolina Bridal Bucks—they’re like coupons and they

come in $20 increments. Brides can use their CAROLINA BRIDAL BUCKS toward their purchase from any partici-

pating exhibitor. If you are planning to promote special pricing or discounts for brides who attend the show,

accepting CAROLINA BRIDAL BUCKS is the BEST WAY to encourage brides to stop at your booth and to book

your services.

Participation is easy! You decide how many BRIDAL BUCKS you will accept toward a purchase (i.e. you may

choose to accept $20 towards a $200 purchase). Whether you accept $100 in BRIDAL BUCK coupons or $500,

brides will be more inclined to buy from YOU than someone else.

CAROLINA BRIDAL BUCKS must be redeemed within one month of the CAROLINA BRIDAL FAIR. This provides an

incentive for brides to book your services immediately.

Participating exhibitors receive:

Listing in the official Show Directory to make it easy for brides to find you

Listing on our show website

A CAROLINA BRIDAL BUCKS Accepted Here sign for their booth

A guaranteed way to track your leads from the show.

Sample CAROLINA BRIDAL BUCKS offers:

$500 in CAROLINA BRIDAL BUCKS toward the facility rental fee

$100 in CAROLINA BRIDAL BUCKS off any photography package

$60 in CAROLINA BRIDAL BUCKS toward any floral package of $750 or more

Considerations:

CAROLINA BRIDAL BUCKS are issued in $20 increments

You decide how many BRIDAL BUCKS to accept and what restrictions apply

CAROLINA BRIDAL BUCKS expire 30 days after CAROLINA BRIDAL FAIR to create a sense of urgency for the

bride to book your services quickly. But, if you wish to extend the life of the coupon, you may certainly ac-

cept them after this expiration date.

We suggest that you do NOT use CAROLINA BRIDAL BUCKS as deposits

This promotion is an alternative to a discount and CAROLINA BRIDAL BUCKS is not real currency: you will

not be reimbursed.

Would you like to participate?

To participate in this promotion, please provide a description of your offer no later than 45 days before each

show to ensure your business name is listed in the Show Directory. Please email your promotion description to

prsossamon@cabarrusarena.com or fax it to 704-920-3999 attn: Pam

DOOR and GRAND PRIZE DRAWINGS

Savvy wedding professionals who exhibit at Carolina Bridal Fair promote their products and services

by donating a door or a grand prize to be awarded either on stage or by conducting prize draw-

ings at their booth.

1. PRESENT YOUR PRIZE ON STAGE—GRAND PRIZE Requirements:

Must have a minimum value of $500.00

Must have NO STRINGS ATTACHED (i.e. no discount off services or BOGO offers). It must be a true

prize that the winner can walk away with requiring nothing more from them.

Exhibitor may personally present their prize to the lucky winner from the stage giving you an op-

portunity to introduce yourself, your company, product or service to the crowd and get recog-

nized for your generosity

Grand prize contributors are listed with their email and phone number in the show directory

Grand prize contributors are announced and listed in show e-newsletters distributed prior to the

show to registered brides.

2. STAGE drawings requirements for Door Prizes:

Must have a minimum value of $250.00

Must have NO STRINGS ATTACHED (i.e. no discount off services or BOGO offers). It must be a true

prize that the winner can walk away with requiring nothing more from them.

Winner will be determined on stage and they will be given a certificate stating they have won

your prize, what the prize is and the value of the prize, and they will be directed to visit you at

your booth to collect. Exhibitor should keep the prize at their booth.

Door prize contributors are listed in the show directory as a prize contributor

3. BOOTH prize drawings:

If you are promoting individual prizes in your booth and encouraging brides to register to win AND if

the prize you are giving away is valued at $300 or more and requires no initial or additional pur-

chase, THEN, your business name will be listed in the Show Directory on the prize contributor credit

page so brides an easily find you throughout the show. Conduct a drawing and make a big impres-

sion on show attendees!

Exhibitors are responsible for conducting the drawing at a time of their choosing, either during or

after the show. Exhibitors can draw as few or as many winners as they desire.

Email your prize details and value to prsossamon@cabarrusarenac.om and get recognized for your

efforts and generosity.

carolina bridal fair

10 STEPS TO BRIDAL SHOW SUCCESS !

1. Make Your Display Work For You

You have only a few seconds to make an impression on the bride. The bride should be able to look at your

booth and know exactly what your product or service is. Keep your booth attractive and inviting!

2. Present Yourself Effectively

Your business will be judged by the appearance of your booth and the attitude of the staff. Dress

appropriately. Do not smoke or eat at your booth. Be prepared with a rehearsed, practiced and polished

sales presentation. Say or do something that will stay in the prospect’s mind in a positive way.

3. Have an Effective Promotion Piece

You must have something that the bride can take home with her. Your promotion piece will go into a bag

with many others so it is important that it stands out. Don’t stack your brochures-if there are fewer, the

perceived value is higher. Consider a give-away or gimmick to give brides a reason to stop at your booth.

4. Don’t Sit Down

Always appear interested and ready to assist your potential customer. Don’t make the bride feel that she is

interrupting you.

5. Qualify the Bride

Instead of shoving literature into the bride’s hand, take a moment to determine if she has a need for your

product or service. If not, you have saved yourself time and money. If so, the bride will appreciate the

attention and you will know that you have a potential sale.

6. Make Appointments, Not Sales

Our shows provide you the opportunity to promote your company to many prospects in a short period of

time. To make as many contacts as possible, try not to spend too much time with any one person (unless, or

course, you sense a very hot prospect!) Try to arrange an appointment where you can provide complete details

about your product or service.

7. Follow UP

T he leads you acquire at the show are valuable! Have a plan in place to follow up on leads as soon as you

leave the show. Don’t wait a couple of months to call, email or mail to the attendee list (by then, the hot

prospects are likely to have become good customers of your competition!)

8. Don’t Arrive Late and Don’t Pack Up Early

Allow plenty of time to prepare your booth. The last hour of the show, when the crowds have dissipated,

can be your best opportunity to close sales. Don’t even begin packing up until the last bride is gone.

9. Be Patient

Do not expect to walk out of the show with a fistful of orders. Many attendees are only gathering

information to review later. You need at least six months to judge the success of a show.

10. Track Your Leads

T he only way to determine which of your marketing vehicles are effective is to ask each of your customers how he

or she found out about your business.

carolina bridal fair

TIPS FOR PRE-BRIDAL SHOW PROMOTION

Good bridal show producers take very seriously their responsibility in bringing in show traffic. However, your

chances of success increase if you share in that responsibility. You also need to invite your target attendees.

Exhisting customers, hot prospects, prospects with hom you have met but not yet closed, and leads with

whom you have not met should all be on your invite list to the bridal shows you participate in.

When you connect with the brides before the show, the chances of getting on their lsit of wedding profes-

sionals to see increases. Pre-show promotion is essential. Many vendors spend time worrying about sales liter-

ature, brochures, and give-a-way items for their booth, but a better investment of your time is to do things to

build traffic to your booth before you even get there. Here are some effective ways to build up traffic to

your bridal show booth by pre-show promotion:

1. Mail or Email invitations or post cards to your current clients and prospects inviting them to visit you at

the show. Give them a free admission ticket provided by show management. (they are available on

request)

2. Create and mail your own invitation ir e-mail to the brides asking them to visit you at the show.

3. Give your prospects a phone call or text message telling them to come visit you at the show.

4. Tell all your customers coming into your shop about the event and make sure your staff is doing so also.

Brides love attending bridal shows and if you are the one who invites them, they will love you for it.

5. Put a message on your answering machine letting the brides know the show is coming and that you will

be there.

6. Facebook and Twitter that you will be at the show.

7. Post a link or banner on your website letting the brides know they can meet you in person at the show.

8. If you have something new to brag about, send a press release and mention yu will be at the upcoming

bridal show.

9. Blog about the upcoming show, what you will be doing there and invite them to attend. Post a link to

the ticket page to make it easy for them to buy tickets.

10. If the show has a coupon (ours does), share it with your brides and save them money.

Don’t hold back inviting a bride who has not signed up with you yet, thinking she might meet your competi-

tion. More than likely she will attend anyway and it looks better for you if you are the one who invited her.

You will enjoy it when she comes up to your booth and tells you what a great time she’s having.

Working together rwith your show producer to make attendance the best it can be is the right thing to do

and the benefits will come back to you in more brides and more business.

- Debra Hansen, Producer, Bridal Spectacular Events, Inc., Las Vegas, NV

carolina bridal fair

carolina bridal fair

FREQUENTLY ASKED QUESTIONS

Where is the show?

All of our shows are held at Cabarrus Arena & Events Center unless otherwise advertised. 4751 Highway 49 North, Concord, NC 28025. For GPS use, you may want to use our side street address which is 4551 Old Airport Rd, Con-cord, NC 28025.

What are the show hours?

Noon—5:00 PM

When can I move in?

Complimentary move in is available on the day before the show (Saturday) from 11AM until 7PM and on the day of show from 8AM until 11 AM. ALL EXHIBITS MUST BE READY BY 11:30 AM.

What should I wear?

Business attire is appropriate.

What are the booth sizes?

10’ x 10’ and are draped with white draping. Tables and chairs DO NOT come with the rental of your booth and must be ordered prior to the day of show.

Will there be anyone there to help me unload before the show and load out after they show?

No, sorry. If you need unloading and loading assistance, you should make arrangements prior to arriving to the venue. We will, however, have a few carts for use but they are available on a first come, first served basis.

Where should I park?

When you arrive to load in, you may temporarily park by the loading areas. As soon as you have unloaded your vehicle, please relocate it to the rear parking lot of the Event Center to allow others to gain access to the load-ing doors.

Can I give away door prizes at my booth?

Yes!! It is encouraged! Savvy Wedding professionals who exhibit at Carolina Bridal Fair promote their products and services, and capture prospects’ information by conducting prize drawings in their booth. You may also give away a door prize provided by a company that is not an exhibitor. You cannot, however, promote the company that provided that prize or give out their literature.

Can I hang things on the drapes inside my booth?

It is best to use 2” S-hooks to hang over the pipe and drape in your booth, but do not use tape, pin, or otherwise attach things to the drapes—this could cause tears.

What if I need an extra table or electricity service at the show.

Order tables at least 10 days before the show to guarantee availability and receive advance pricing. Orders placed at the show are subject to availability and are charged at double the advance rate. Electiric service must be ordered at least 10 days in advance and cannot be added on the day of the show.

Can I sell product at the show?

Yes, but you must have a state sales tax license and a city of Concord sales tax license.

When do I get the leads list?

The list of registered brides and grooms will be email to you in an Excel format within 72 hours of the close of the show.

Can I share a booth with another vendor?

Booth sharing is prohibited. Exhibitors will be permitted to demonstrate products and/or services, solicit or-ders, and distribute advertising materials only for products and services which are provided in the exhibitor’s normal operation of business. Distribution or display of advertising materials from non-exhibitors is prohibited.

Are there any restrictions regarding what I have in my booth?

All displays erected must be free-standing and may not exceed the boundaries of the exhibit space. Exhibi-tors are restricted from attaching anything to walls, columns, windows, or fixtures of show facility. Show man-agement reserves the right to restrict displays that interfere with other exhibitors.

Who receives the show directory and when do they receive it?

As an exhibitor, you business name and phone number or website are listed in the Show Directory that each bride receives at the door. This makes it easier for the brides to contact you after the show.

Can I have candles in my booth?

The Cabarrus Arena & Events Center does not permit open flames. Please keep your flames restricted to vo-tive type or covered candle holders.

Is there internet service available at the show?

Yes, once on site, you can connect to the wireless network. A splash page will allow you to input a credit card number and pay the $10 per day fee.

How many brochures should I be prepared to give away?

Contact show management to find out the expected attendance. It is better to bring more than you expect to hand out rather than to run out.

Can I serve food?

Sample portions can be no more than 2 ounces and you may not hand out bottles of water or soda. All ex-hibitors who wish to sample either foods or wines should refer to the applications for doing so found in this packet.

Will there be food available for purchase?

Yes, the Arena will have concessions available. (Please be considerate of those who bring food to hand out to the brides ONLY such as caterers and cake companies. This is a large expense for them. Please bring your lunch or purchase one at the concession stand.

Can I bring helium balloons to decorate my booth?

NO. Helium balloons are STRICTLY prohibited by the Cabarrus Arena & Events Center & Carolina Bridal Fair.

What if I need electricity?

Please indicate on your registration page that you need Electric Service. The price is $35 (within 10 days of the show it goes up to $50) for 5 amps. If you require more electricity, please call show management prior to the show for pricing.

Is there storage available at the show?

there are no storage facilities available for materials handled by exhibitors.

EXHIBITOR REGISTRATION CAROLINA BRIDAL FAIR 4751 Highway 49 North, Concord, NC 28025 Phone: 704-920-3988 Fax: 704-920-3999

Trade Name ________________________________________________

Address_____________________________________________________

City____________________________State___________Zip__________

Telephone_______________________Cell________________________

Email address________________________________________________

Website_____________________________________________________

Contact Person______________________________________________

Product / Service to be marketed_____________________________

_____________________________________________________________

Business Category______________________________________________

Shows are held at Cabarrus Arena & Events Ctr.

4751 Highway 49 North, Concord, NC 28025

GPS: 4551 Old Airport Rd. Concord, NC 28025

Show Hours: NOON – 5pm

Exhibitor Move In:

Early Move-in on Friday before show is now availa-

ble 10A – 4P at an additional fee of $100

Saturday before show: 11A – 7P

Day of Show: 8A – 11A

(Exhibitors arriving after 11AM day of show

may not be permitted to load in)

Complete show details will be emailed when you regis-

ter for the show. New Exhibitor? How did you hear

about us? If you were referred by another exhibitor, please note that exhibitor’s company name here: ______________ _________________________________________________ CHECK DESIRED SHOW BELOW

___JANUARY 17, 2016 _­__AUGUST 7, 2016 ___ BOTH

SELECT EXHIBIT SIZE

( ) 10’x10’ Interior or Row Booth………………………...…..$..550.00

( ) 10’ x 10’ Corner Booth ……………………………..……. $..600.00

( ) 10’ x 20’ Interior or Row Booth …………………………..$..800.00

( ) 10’ x 20’ Corner Booth ………………………………..…..$..900.00

( ) 20’ x 20’ Quad (free standing no walls)………….…$..1,400.00

Tables and chairs are NOT INCLUDED in booth fee. You MUST order

in advance or bring your own table/chairs with you! No exceptions!

( X ) Lead List (list of registered brides & grooms) …… NO CHARGE

( X ) Identification Sign……………………………………..NO CHARGE

( X ) Listing in show directory ……………………………..NO CHARGE

Deadline for directory listing is 30 days before show

( X ) Upon request, Complimentary VIP passes …..…..NO CHARGE

( x ) Upon request, Discount admission coupons …....NO CHARGE

Tables/chairs/electricity MUST be ordered in advance! Pipe &

Drape adjustments MUST be approved prior to move in times!

NEW REFERRAL PROGRAM

Get a $50 refund for every exhibitor you refer who books with us

but has not shown with us in the last 18 months…NO LIMIT.

Referred exhibitor must note that you referred them (above right).

Will you be donating a door prize of $250 minimum? YES ____NO___

Description of prize_______________________________Value $________

Will you be donating a Grand Prize of $500 minimum?YES ___NO___

Description of prize _____________________________Value $_________

CAROLINA BRIDAL BUCKS PARTICIPANT? YES____NO___MAYBE_____

Payment may be made by check (see above) VISA, MASTERCARD, AMERICAN EXPRESS or DISCOVER. First payment of 50% of total fee for each show is due with registration. The remaining 50% for a show is due 45 days prior to the show. If registering less than 45 days prior to a show,

full payment for that show is due at the time of registration, plus the first payment for any future shows. CARD #_______________________________________________NAME ON CARD_______________________________________________ EXPIRES______________________SECURITY CODE____________CARDHOLDER SIGNATURE_______________________________________ BILLING ADDRESS OF CREDIT CARD_____________________________________________________________________________________

*First payment will be charged immediately. Balances will be charged when due. All payments are non-refundable. I, as authorized representative for exhibitor, agree to the above terms and conditions as well as those conditions set forth in the Rules and

Regulations. I agree that this is a non-cancellable contract and that a registration transmitted by facsimile or e-mail shall be deemed to be an original document and enforceable there as:

AUTHORIZED REPRESENTATIVE ___________________________________PRINTED NAME________________________________________ Not valid unless all information is filled out, signed and is legible.

OPTIONAL ITEMS (You must select exhibit size first)

Website Listings (see next page for details):

( ) $ 60.00 ( ) $125.00 ( ) $150.00

( ) 8’ skirted table and 2 chairs…………..…...$ 30.00

( ) Electrical Service…………………………..…$ 35.00

( ) Electrical Svc. w/in 30 days of show…..... $ 50.00

( ) List on pre-printed mailing labels ……..….$ 40.00

( ) Bag Stuffers (800 min.) with booth……... ..$ 95.00

( ) *Bag Stuffers (800 min.) non-exhibitor…. $ 295.00

* (this level does NOT include a copy of the lead list)

Show Directory Ad:

( ) 1/8 Page / Business Card Color (2”x3.5”)..……. $ 75.00

( ) 1/4 Page Ad Color (6.6875”x4.4375”)…….…..…$ 150.00

( ) 1/2 Page Ad Color (8.875: x 5.687”)………...…...$ 250.00

( ) Full Page Color (8.875” x 11.375”)…………...… $ 400.00

( ) Early move-in 10-4 Friday prior to show… $100.00

______January 17, 2016 _____August 7, 2016

FEE FOR EXHIBIT SPACE ___________________$___________ ELECTRICITY ____________________________$____________ SHOW DIRECTORY ADVERTISING ___________ $____________ WEBSITE LISTING ________________________$____________ BAG STUFFERS/TABLES/LABELS ____________ $____________ EARLY MOVE-IN_________________________$____________ TOTAL_________________________________$____________ DEPOSIT: 50% OF TOTAL INVESTMENT (DUE NOW) $_____________

If paying by check, make checks payable to: Carolina Bridal Fair 4751 Hwy 49 N. Concord, NC 28025

First 3 choices in Booth Placement (while available)

(1) _________________ (2) ________________ (3) _________________

FOR OFFICE USE ONLY NOTES __________________________________________

Booth #/’S ____________ Date Accepted ___________ by________ __________________________________________

WEB LISTINGS / ADD-ON INFO

Give your business maximum exposure as a

Carolina Bridal Fair SITE SPONSOR!

For $150.00/6 months, this package includes:

Two minute (maximum( video showcasing your product

or service

Custom rotating banner ad on the front page of

CarolinaBridalFair.com

Free banner design

Link from CarolinaBridalFair.com to your website which

helps increase your Search Engine Optimization

Ability for brides to email you directly from

CarolinaBridalFair.com

Your customized 300-400 word business description

Your favorite business photo and business logo

Put your business at the forefront as a

Carolina Bridal Fair CATEGORY SPONSOR! For $125.00/6 months, this package includes:

• Rotating banner ad on the first page of your business’

category

• Free Banner design

• A link from CarolinaBridalFair.com to your website which

helps increase your Search Engine Optimization

• Ability for brides to email you directly from CarolinaBrid-

alFair.com

• Your customized 300-400 word business description

• Your favorite business photo and business logo

Endorse your business with an individual

PREMIUM LISTING!

For just $60.00/6 months, this package includes:

• A link from CarolinaBridalFair.com to your website which

helps increase your Search Engine Optimization

• Ability for brides to email you directly from CarolinaBrid-

alFair.com

• Your customized 300-400 word business description

• Your favorite business photo and business logo

BAG STUFFERS The first 800 brides through our doors

receive a complementary gift bag at

each of our shows. To ensure that the

brides get YOUR literature in their bag,

mail or bring your inserts, brochure or

gift (cannot be a box or weigh in ex-

cess of 4 ounces) no later than 2

weeks prior to the show to:

Carolina Bridal Fair

4751 Highway 49 North

Concord, NC 28025

This service is a great way to insure

that every bride goes home with your

information no matter what!

$ 95 Exhibitors

$295.00 Non-exhibitors

(non-exhibitor level does NOT include

the bridal lead list)

DIRECTORY ADVERTISEMENT Showcase your business in an ad in

the Show Directory!

Email your JPEG file to:

prsossamon@carolinabridalfair.com.

Directory ads are due not later than

30 days before each show. This is a

great way for your business to stand

out!

1/8 Page Ad: $75

2” x 3.5” Color

1/4 Page Ad: $150

5.6875” x 4.4375” Color

1/2 Page Ad: $250

8.875” x 5.687” Color Horizontal

Or 4.4375” x 11.375” Color Vert.

Full Page Ad: $400

8.875” x 11.375” Color

PRE-PRINTED ADDRESS LABELS Order the registered brides’ mailing

addresses on pre-printed address la-

bels and take one time-consuming

step out of your direct mail marketing

campaign! $40

LIMITATIONS ON DISTRIBUTION OF PROMOTIONAL MATERIALS AND SHARING OF BOOTHS Exhibitors will be permitted

to demonstrate products and or services, solicit orders, and distribute advertising materials (including, but not limited

to, signs, literature, or business cards) only from their assigned exhibit space and only for products and /or services

which are provided in the exhibitor’s normal operation of business. Distribution or display of advertising materials from

non-exhibitors, and distribution of advertising materials in aisles, registration areas, lounges, seating areas, or grounds of

show facility is prohibited. Show Management reserves the right at its sole discretion to determine if a breach of this

clause exists. Exhibitor may not assign its contract for exhibit space or permit any other person or company to use any

part of such space. Exhibitor agrees to be held liable for any unauthorized use of its exhibit space and that the dam-

ages to Show Management resulting from each unauthorized use will be set at a dollar amount equal to the fee for

the Exhibitor’s space in the Show.

EXHIBIT RESTRICTIONS / SAFETY ISSUES All displays erected for the show must be free standing and may not exceed

the boundaries of exhibit space. Exhibitors are prohibited from attaching anything to walls, columns, windows, or fix-

tures of show facility. Exhibitor shall leave space occupied by them in the same condition as at the time when first oc-

cupied. Show Management reserves the right to restrict displays which, because of noise or method of operation, in-

terfere with other exhibitors, and to prohibit or remove such displays and/ or personnel which in the opinion of Show

Management become objectionable and/or detract from the character or appearance of the Show. The use of au-

dio and/or video equipment is an exception to the rule, not a right, and

Show Management reserves the right to determine at what point audio and/or video constitutes interference with oth-

ers and must be discontinued. Exhibitor is charged with having knowledge of and compliance with all laws, and regu-

lations pertaining to licensing, sales tax, health, fire prevention, public safety, copyright, and the Americans with Disa-

bilities Act. Exhibit materials, decorations, and display items must be fire safe. If an exhibit does not comply with these

regulations, or otherwise presents a hazard or danger, Show Management may remove the exhibit with no liability for

refund of exhibit fees’.

LIABILITY AND INDEMNIFICATION Reasonable precautions will be taken by Show Management to protect persons

and property during the show, however, neither Show Management, show facility, nor representatives of any of the

same, shall be responsible for the personal safety of the Exhibitor or its representatives from injury, nor for the safety of

the property of the Exhibitor from theft or damage. Exhibitor waives all claims of every kind against Show Manage-

ment, show facility, and representatives of the same including, without limitation, all claims for damages based on per-

sonal property damage, destruction, loss or theft, personal injury or death, and any other act or failure to act of Show

Management. Exhibitor agrees to indemnify and hold Show Management harmless from all claims, including expens-

es, damages, costs, and attorney’s fees, by Exhibitor, Exhibitor’s agents, employees, contractors, or by any other per-

son, arising out of any act or omission in any way related to Exhibitor’s participation in the show.

EMERGENCY SITUATIONS In the event of and including but not limited to any Fires, Strikes, Wars, or Acts of God, such

as earthquakes, or other emergency prevents the Show from being held, Show Management may retain such part of

Exhibitor’s rental as shall be required to compensate management for all expenses incurred up to the time such con-

tingency shall have occurred.

EXCLUSIVITY / LIMITATION OF EXHIBIT CATEGORIES Show Management reserves the right to determine the eligibility

of any company to exhibit in the show and further reserves the right to reject or cancel any application and / or limit

the number of exhibitors in any category.

BOOTH ASSIGNMENT Show Management will make best efforts to assign the exhibit size of Exhibitor’s choice; however,

Show Management reserves the right to alter the show floor plan and / or reassign the location of

Exhibitor. In the event of the relocation of an exhibit space, Exhibitor shall receive a refund of the cost differential, if

any, between the original and the relocated exhibit. Exhibitor agrees that Show Management shall not be liable to

exhibitor for any other loss or damage suffered by exhibitor by reason of such relocation.

ATTENDEE LIST A list of attending brides will be made available to Exhibitor. This list is not provided to publications. This

list will be coded to enable Show Management to monitor its use. Exhibitor agrees that the list shall remain the property

of Show Management, and Exhibitor agrees not to sell, lend or otherwise transfer the list to any other business or indi-

vidual for any reason. Exhibitor agrees to be held liable for any unauthorized use of the list and that the damages to

Show Management resulting from each unauthorized use will be set at a dollar amount equal to the price of Exhibitor’s

space in the show plus $5000.

CAROLINA BRIDAL FAIR RULES AND REGULATIONS

PAYMENT TERMS / CANCELLATION POLICIES Exhibitor shall not be permitted to bring any equipment or display any

material into the Show without prior full payment. If payments are not made in accordance with the due dates

specified in this agreement, Show Management may terminate this agreement and reassign space to another ex-

hibitor. Exhibitor shall pay a fee of $15.00 if any check presented for payment is returned by bank. This written agree-

ment is non-cancelable and Exhibitor agrees to pay all payments on time due under this agreement, even if Exhibi-

tor does not physically use his booth or is unable to exhibit. No oral representations are binding, and failure to occu-

py exhibit space shall not relieve Exhibitor of fees due under the agreement nor other obligations under this agree-

ment. Show Management reserves the right to cancel this Exhibitor agreement for any reason by giving 15 days writ-

ten notice to Exhibitor. In the event that Show Management cancels this agreement, the liability of Show Manage-

ment shall be limited to a return of any amounts paid by Exhibitor without interest or penalty, subject to the above

terms and conditions.

CONFLICTING AGREEMENTS The agreements between Show Management and show facility, service -contractor,

and labor organizations shall supersede the agreement between Show Management and exhibitor.

PUBLICITY/ USE OF PHOTOS OR VIDEO Exhibitor agrees that Show Management may list the Exhibitor in show pro-

motional materials and use photography and / or video taken at the show for publicity purposes without compensa-

tion to Exhibitor.

ARBITRATION In the event of any dispute between or among any of the parties concerning the construction or inter-

pretation of this Contract or the performance or breach of any party, the dispute shall be resolved by binding arbi-

tration subject to the rules and procedures of the American Arbitration Association then pertaining, except as fol-

lows:

A. The site of arbitration shall be Concord, North Carolina;

B. There shall be three (3) arbitrators whose majority decision shall be final;

C. The arbitrators shall be bound to apply and follow the laws of the State of North Carolina as they exist by

statute, court decision and otherwise.

D. The arbitrators shall not be empowered to award attorneys’ fees, costs and expenses of arbitration to any

party. Arbitration shall commence by the written demand of any party, served upon the other party as no-

tice is required to be served under this Contract.

FAX AGREEMENTS For the convenience of the Exhibitor, Show Management will accept submission of this agree-

ment by facsimile. The parties agree that, if a signed copy of this agreement is transmitted by facsimile, the facsimile

copy shall be deemed to be an original document and fully enforceable there as.

MOVE-IN / MOVE-OUT Exhibitor move-in is the Saturday before show 11AM – 7PM, Day of show 8AM – 11AM

(any exhibitor arriving after 11AM to move in may not be permitted it set up). Early move in is also available on

the Friday before the show from 10AM – 4PM for an additional fee of $100.00. Exhibitors are required to unload

and then relocate their vehicle to the rear of the Event Center. No Exceptions! Those who do not adhere to

this requirement runs the risk of being towed. NO exhibitor shall park in Fire Lanes. This is strictly prohibited.

Move-out shall not take place prior to 5:00 PM and only after a closing announcement has been made. Those

found to break down prior to 5:00 PM will be charged a $100 fee and the lead list will not be received by ex-

hibitor until this fee has been paid in full. Please respect the show hours.

SEVERABILI TY If any clause of this agreement is found to be invalid or unenforceable, the remainder of the agree-

ment shall continue in full force and effect without regard to the invalidated clause.

We appreciate your cooperation in following these event rules. They have been put in place to protect everyone’s

investment. When these rules are not followed, it only devalues the product you are purchasing from us.

Please feel free to call us if you have any questions.

Pam Sossamon Sherrie Norris

704-920-3988 / 704-574-3977 704-421-1517

prsossamon@cabarrusarena.com sanorris@cabarrusarena.com

Request to Provide Sample Food and/or Beverage Application

Food and/or Beverage Application

SAVOR…Catering by SMG has the exclusive food and beverage distribution rights within the Cabarrus Arena & Events Center. Exhibi-

tors and sponsoring organizations may sell and/or distribute food and/or non-alcoholic beverage products with prior written author-

ization only. You will need to fill out an application (www.cabarrusarena.com) and you must receive prior approval and confirmation

by the Food & Beverage Department. At the discretion of the Cabarrus Arena & Events Center, exhibitors who do not comply will be

asked to remove the items from the facility or be subject to fees and/or commissions. Requests must be submitted a minimum of 2

weeks in advance. Any exhibitor displaying or selling any type of food and/or beverage item(s) must apply for the appropriate licens-

es and/or permits from Cabarrus County Health Alliance. Please contact CHA at (704) 920-1000 or www.cabarrushealth.org at least

thirty (30) days prior to the show date. Failure to have the appropriate licenses and/or permits will result in the termination of your

exhibit and/or restrictions from the sale and distribution of your food or beverage items.

General Conditions

All items distributed are limited to SAMPLE sizes.

1) Beverages limited to maximum of 2 ounces in 3 ounce or smaller container

2) 2) Food items limited to “bite-size” (2 oz. or less)

3) 3) Use of cooking equipment must have prior approval from the Cabarrus Arena & Events Center

Standard fees for storage, handling, delivery, etc. will be charged where applicable. Food & Beverage items used as traffic promoters

(i.e. coffee, popcorn, bottled waters, sodas, candy bars, etc.) must be purchased from the Cabarrus Arena & Events Centers Food &

Beverage department at (704) 920-3968.

The applicant named on the next page acknowledges they have sole responsibility for use, service and disposal of such items in com-

pliance with all applicable laws. State law prohibits the sampling and distribution of alcoholic beverages. Accordingly, the applicant

agrees to indemnify and forever hold harmless SMG Food & Beverage, Cabarrus Arena & Events Center, Cabarrus County Govern-

ment and its agents from all liabilities, damages, losses, costs or expenses resulting directly or indirectly from their use distribution

or other dispensed food and/or beverage items.

Request to Provide Sample Food and/or Beverage Application Continued

Name of Event_____Carolina Bridal Fair Event Date(s)________________________________ Booth #_______________________________

First Name_______________________Last Name __________________________ Company Name ______________________________________

Telephone_________________________ Fax___________________ Address________________________________________________________

City_____________________________ State________________________ Zip__________________

On-Site Contact____________________________________________________________ Title___________________________________________

Product (s) you will be selling:________________________________________________________________________________________________

Product (s) you wish to sample:______________________________________________________________________________________________

Size of portion to be dispensed ___________________________________________Quantity Distributed__________________________________

Proposed container for dispensing ___________________________________________________________________________________________

Signature__________________________________________________________________________ Date_________________________________

By signing above you agree to all terms an conditions on the previous page.

Additional Notes:_____________________________________________________________________________________________

___________________________________________________________________________________________________________

SERVICES REQUIRED: Please notify SMG Food & Beverage at 704-920-3968 regarding any special service requests related to your

sample distribution. A state sales tax & service charge applies to all charges and services where applicable.

APPROVED__________________________________________________ Date__________________________

Director of Food & Beverage / SMG Food & Beverage

Welcome to SAVOR...Cabarrus Catering by SMG, Cabarrus Arena & Events Center’s premier catering, concessionaire and event ser-

vices company. SMG is the largest facility management company in the world, built on a national reputation for superior food and

beverage service. We enhance each table with more than just great food: providing creative event and menu planning, extensive

hands-on experience, an extraordinary team of chefs, managers, and committed staff dedicated to exceeding your expectations.

SAVOR...Catering by SMG raises the bar for culinary excellence for patrons, meeting planners and special events. By placing an em-

phasis on local farm to fork foods, freshness, quality, and customer care, we ensure that only the finest service is provided. With

attention to details in display, presentations, menu selection and décor, SAVOR…Catering by SMG Incorporated and ambiance and

flavor for each unique event

Barry Klapish CFBE, FMP / Director of Food & Beverage / 704-920-3968 / baklapish@cabarrusarena.com

Request to Provide Sample Wine Application

WINE/BEVERAGE APPLICATION

SAVOR…Catering by SMG has the exclusive food, beverage, and alcohol distribution rights on the Cabarrus Arena & Events Center’s

property. Exhibitors and sponsoring organizations may sell and/ or distribute wine/beverage products with prior written authoriza-

tion ONLY. Requests must be submitted a minimum of 2 weeks in advance. Corkage fees may apply.

NOTE: All vendors MUST receive prior approval and confirmation by the Director of Food & Beverage. At the discretion of the

Cabarrus Arena & Events Center, exhibitors who do not comply will be asked to remove the items from the facility or be subject to

fees and/or commissions.

GENERAL CONDITIONS

Items dispensed are limited to products manufactured or produced by the exhibiting firm.

All items distributed are limited to SAMPLE sizes.

a. Beverages limited to maximum of 1.5 ounces in 3 ounce or smaller container

b. b. You must ID anyone who appears under the age of 35

c. c. The patron(s) must have a valid ID - Valid ID is current Drivers License, Military ID, State-Issued ID Card, Passport or Green

Card

d. d. Refuse service to anyone who appears to be intoxicated or underage

Standard fees for storage, handling, delivery, etc. will be charged where applicable.

The applicant named on the next page acknowledges they have sole responsibility for use, service and disposal of such items in

compliance with all applicable laws. Accordingly, the applicant agrees to indemnify and forever hold harmless SMG Food & Bever-

age, Cabarrus Arena & Events Center, Cabarrus County Government and its agents from all liabilities, damages, losses, costs or ex-

penses resulting directly or indirectly from their use distribution or other dispensed wine/beverage items.

In addition to the application you must provide a copy of either:

North Carolina Wholesale Vendor Permit

OR

Non-Resident Wine Vendor Permit The above permits can be found at http://www.ncabc.com

Request to Provide Sample Wine/Beverage Application Continued

Name of Event__________Carolina Bridal Fair ______Event Date(s)______________________________Booth #__________

First Name________________________Last Name:______________________Company Name: _____________________________

Telephone_________________________ Fax___________________

Address___________________________________City_________________________ State__________ Zip______________

On-Site Contact________________________________________________ Title__________________________________________

Product(s) you will be selling:___________________________________________________________________________________

Product(s) you wish to sample:__________________________________________________________________________________

Size of portion to be dispensed______________________________________ Quantity Distributed__________________________

Proposed container for dispensing ______________________________________________________________________________

Reason for offering samples____________________________________________________________________________________

Signature___________________________________________________ Date_________________________________

By signing above you agree to all policies, procedures, and general conditions as outlined by the wine/beverage application agree-

ment Additional Notes ________________________________________________________________________________________

___________________________________________________________________________________________________________

Copy of North Carolina Wholesale Vendor Permit ______

OR

Copy of Non-Resident Wine Vendor Permit ______

Please check one of the above

SERVICES REQUIRED: Please notify SMG Food & Beverage at 704-920-3968 regarding any special service requests related to your

sample distribution. A state sales tax & service charge applies to all charges and services where applicable.

APPROVED__________________________________________________ Date____________________

Director of Food & Beverage / SMG Food & Beverage

Please fax to: 704-920—3999 / Attn: SMG Food & Beverage

Check List

2 Weeks Out

_____ Faxed/Emailed Application

_____ Provide Copy of NC Wholesale Vendor Permit OR Non-Resident Wine Vendor Permit

3 Days Out

_____ Received Confirmation from Director of Food & Beverage

Day of Show

_____ Have Posi-Pour, Jigger, or other measuring device to give patrons no more than 1.5 oz. of beverage

_____ Have a Born on or Before sign at location with current date

_____ Check ALL ID’s for anyone who looks under the age of 35

Carolina Bridal Fair reserves the right to

make any adjustments or changes to this

floor plan as is deemed necessary at any

point during the planning process.