Carole Argo: Web Tools for New Businesses
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Transcript of Carole Argo: Web Tools for New Businesses
Web ToolsFor NewBusiness
2016
by Carole Argo
Failure is aReality
NEW BUSINESS STRUGGLE
It 's estimated that about 90 percent of allstartups will , at some point , fail .
Starting your business isn’t easy–norshould it be. It means breaking into anew sector, fixing a new need or findinga better way to do something that helpseveryone.
Here are some tools that new businessesshould consider for future success.
01
GoogleAnalytics
ANALYTICS /TRAFFIC
Few companies are as reliable and drivenas the tech giant Google . Google Analyticsallows you to track traff ic to your website ,
bounce rate , duration at which the usersare active on the page , sources , and much ,
much more . Analytical tracking may notseem l ike a big issue at f irst , but i f yourcompany exists on the web , Google
Analytics can be a huge help in onlinemarketing .
Demandbase functions somewhatsimilarly to Google Analytics , with moreof an emphasis on lead-tracking , ad-
targeting , engagement and targetconversion .
02
Demandbase
KickStarter
FUNDING
I ’ve written about the power ofcrowdfunding in the past . It can be an
incredibly powerful tool not only in raisingfunds for your business , but in helping toget the word out . Creating a Kickstarter
project can function a bit l ike freeadvertising i f your product catches on .
AngelList gives people the ability to doa little bit of everything–invest money ina startup, raise money for your own
startup or find/post jobs that you needhelp with while you’re getting your
business off the ground.
03
AngelList
Mint
FINANCIAL TRACKING
Mint is a handy smartphone app thatallows you to track your spending overtime, see where you’re over and underspending, and budget for the future. Ifyou’re someone who struggles with
personal finances, Mint might be a big helpbefore you start a business.
Gusto , formerly known as ZenPayroll , isa payroll and benefits system that
allows you to manage everything frompayroll to workers comp claims underone roof . I f you ’re unsure or unready tocommit , Gusto offers a 30 day free trial
to new users via its website .
04
Gusto(formerly ZenPayroll)
Edison
SUSTAINABILITY
While sustainabil ity may not be theforemost concern for you and your smallbusiness , it should be a primary concern ofall businesses moving forward . With theunderstanding that we now have of the
damage that we ’re doing to the planet , it ’simportant to keep green products in mindwhen running a business i f you expect
growth . Edison is a piece of software thatallows for reduced carbon emissions of
computers at your business for a fairly lowprice .
05
For More on Business,Philanthropy andSustainability:
Carole Argo
CaroleArgo .org