Sponsoring Cowley Road Carnival 2013Reach your audience. Play a part in the

community. Help make Carnival happen!

What is Carnival• Oxford’s largest community

event

• A celebration of the city’s rich cultural mix

• A showcase for Oxford’s creative and performance talent

• An opportunity for regional charities

• A huge education and skills development project for schools and young people

Carnival attendance

• Carnival attracts audiences from the city, county and beyond:

• 2011: 20,000 attended Carnival in South Park

• 2010: Over 30,000 attended Carnival on Cowley Road and in South Park

What makes Carnival

• The Procession: 688 people took part in the Procession in 2011, including 14 local schools and community groups, who created costumes with the help of professional artists

• Performances: Musicians, dancers, street performers, sound systems and a wide range of activities bring Carnival to life

• Community showcase: Charities and not-for-profits engage with the public and enlist their support

• Traders: Global food & drink, ethical retailers, local start-ups and more have stalls

Carnival 2013

• Carnival plans for 2013 include:

• pre Carnival creative workshops with schools and community groups

• collaboration with a wide range of arts, community, educational, disability and faith groups and businesses to encourage participation in Carnival

• offering employment, volunteering and skills development opportunities

• producing Cowley Road Carnival on Cowley Road and surrounding venues and open spaces in July 2013

Who runs Carnival

• Cowley Road Works, registered charity no. 1118902

• A board of Trustees, all volunteers, plus one part-time Executive

• Team of Carnival specialist freelancers and an event management company overseeing production

How Carnival is funded

• Public funding and grants

• Fundraising events and donations

• Sponsorship

• Revenue from stalls and advertising

Carnival costs

• 35% Creative elements (artists & dancers working with procession groups; design & print; staging & marquees)

• 32% Management & Planning (procession logistics & coordination; event safety, planning & management; security & traffic management; licences, insurance, cleaning, toilets)

• 33% Community Outreach & Fundraising (community liaison; information & publicity; fundraising events & applications; management and administration)

Carnival publicity/communication

• social media

• website

• news

Twitter @cowleycarnival

Carnival on Facebook

The Carnival Website

Carnival in The News

How your business can support Carnival• Take a sponsorship opportunity

• Advertise on our website and/or Carnival programme

• Offer help ‘in kind’

• Offer volunteers or staff time

• Offer your venue or facilities

Sponsorship Levels

Amount WebsitePrint & Social media

Media coverage

Partnership

£200+

£500+

£1000+

£2000+

Benefits in detail• Website: Logo & Link on cowleyroadcarnival.co.uk to be seen by

tens of thousands of unique visitors in the months leading up to Carnival

• Social media: Be part of our Twitter and Facebook communities

• Logo in print: Carnival programme, publicity fliers and posters

• Publicity: Inclusion in press releases, interviews, and photo shoots to generate media coverage for your business across regional media

• Partnership Status: A recognised Partner of Cowley Road Carnival with major opportunities for attendance and involvement in the event

Sponsor ... get involved

Tailor a sponsorship package that gets your employees involved, eg. by supporting:

• The Procession/ pre Carnival workshops for schools & community groups

• Carnival volunteers

• Carnival stages/performances

• Stalls

CARNIVAL VOLUNTEERS

Recent Carnival Sponsors

Some of the businesses who supported Carnival in 2010 and 2011:

MINI Plant Oxford Unipart Group Lucy Properties One Ltd Hunts printers Midcounties Cooperative Tesco Metro Cowley Road Aziz Ultimate Picture Palace Wychwood Breweries Spriggs David PR Daily Info LMNOP Studios B4 Magazine Oxford University Oxford Brookes University We7.com The Corridor Majliss First Floor Atkins City Sightseeing

Note that this excludes public bodies, partner organisations, grants and private donors

Carnival website advertising

• Over 11,000 Unique Visitors and 30,000 page hits at height of interest

• Your ad appears on EVERY page, as part of a limited slideshow

• From just £30 per month!!!

Interested? Get in touch

Contact Danielle Battigelli on:email: info@cowleyroadworks.orgTel: 01865 251305 Mobile: 07941 482376 Carnival Website - www.cowleyroadcarnival.co.ukFacebook - http://www.facebook.com/cowleyroadcarnivalTwitter - https://twitter.com/cowleycarnival

Thank You!

We welcome your help in making

carnival happen in 2013