CARNIVAL CRUISE LINES IN AUSTRALASIA

Cruise Down Under Conference

30 August, 2012

THREE QUESTIONS

• Who is Carnival Cruise Lines?

• Why Australia?

• How’s it going so far?

CARNIVAL CRUISE LINES

WHY AUSTRALIA?

CARNIVAL CRUISE LINES AND AUSTRALASIA ARE A GREAT FIT.

UPGRADES FOR THE AUSTRALASIAN MARKET.

AUSSIFICATION

THE CAFÉ CULTURE IN AUSTRALIA AND NEW ZEALAND

WE COVERED THE LITTLE THINGS TOO…

• More interconnecting staterooms (for a total of 84)

• 450k in upgrades to the fitness centre

• Aussie ATMs, Pokies and Powerpoints

HOW’S IT GOING SO FAR?

• The majority of our guests are New to Cruise.

• We seem to have really hit a chord with the family

market.

HOW DO WE KEEP THE MOMENTUM?

0% 20% 40% 60% 80% 100%

TV travel shows

Travel Brochures

Travel advice community sites

A general internet search

Speak with friends and family

Highly influential

Somewhat influential

Not Influential

Would not use

OPPORTUNITIES AND CHALLENGES IN A RAPIDLY GROWING MARKET