Carmatec - Hosting Industry Internet Marketing Case Study

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Web : www.carmatec.com Email: [email protected] HOSTING COMPANY BREAKS INTO TOP 100 .NET WEBSITES White p a p er

Transcript of Carmatec - Hosting Industry Internet Marketing Case Study

Page 1: Carmatec - Hosting Industry Internet Marketing Case Study

Web : www.carmatec.com

Email: [email protected]

HOSTING COMPANY BREAKS INTO TOP 100 .NET WEBSITES

Whitepaper

Page 2: Carmatec - Hosting Industry Internet Marketing Case Study
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Result (2 months):

36% increase in the overall traffic to the site.

65680

48360

July September

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Search Paid Marketing:

Goals: Find niches

Reach potential customers when they are ready to purchase

Maximize ROAS (Return on Ad Spend)

Expand campaigns to more geographical market

Medium Used and methods undertaken:

Google Search Google Partner Network Organized and scheduled the campaigns for proper

targeting Keyword research and grouping them to get less CPC Created successful Text Ads Find the target geographical markets with less CPA Review Previous Performance to Create Benchmarks Landing page testing Conversion Tracking

Result (6 months):

50% increase in converted clicks in every 2 months

Cost per conversion decreased by 80%

Aug Oct Dec Feb

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Retargeting:

Goals: Reach people who have already visited the site and connect with an audience that's already

interested in the products

Reinforce Branding

Increase secondary conversions

Medium Used and methods undertaken:

Email Marketing

Setup remarketing code Customer Segmentation Created effective banner ads in all main sizes according to the specification of the Advertising

Medium Conversion Tracking

Aug Oct Dec Feb

Cost per Converted Click

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Result:

38% of the total visitors are returning visitors

52% of total transactions are through returning visitors

Email Marketing: Goals:

Maintain Customer Relationship Increase sales

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Medium Used and methods undertaken:

Email Marketing

Segmenting customers Bring back customers with attractive offers and promotions Sending Newsletters

Result:

Produce an open rate of 21%

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Overall Result:

Web site gets into the top 100 .net websites 78% increase in sales in last 4 months

Nov Dec Jan Feb

Order