Carlton Presentation Slides

8/6/2019 Carlton Presentation Slides

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Education......the stealth marketing

strategy.

2011 Piranha Marketing & Lisa Wagner Carlton Action Seminar

My Goal...


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My Goal...

Action Steps > 10Xwhat you paidto be here.

Who am I?

For 11 years, PiranhasMaster Contractor


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Who am I?For 11 years, PiranhasMaster Contractor

- Coaching curriculum- Biz system builder- Chief writer/packager- Process developer- Gun for hire

So what?


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So what?

Experience with...

- growing all size bizs- robotic marketingtools & templates

So what?

Experience with...

...especially businesseswith services consumersdo NOT want to buy.


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But what Im reallyknown for...

...is being an expert onRUGS.


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17th century Persian rug at auction


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17th century Persian rug at auction

$9.6 million

I grew up on the front

lines of a family biz....


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Where I discovered thepower of...

education-based

selling and marketing.


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Where I discovered thepower of...

emotion-basedselling and marketing.

Claude HopkinsScientific Advertising

First one to tell thestory about beer -

took Schlitz to thetop


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Claude HopkinsScientific Advertising

First one to tell thestory about beer -took Schlitz to the

top


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Every rug has a story...


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Hand woven rugs area piece of a

weavers heart andsoul in your home.

Hand woven rugs area piece of a

weavers heart andsoul in your home.


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Whats it worth?

Whats it worth? It depends.


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PRICEshopper

QUALITYshopper

PRICEshopper

QUALITYshopper

Depends on what you value.


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PRICEshopper

QUALITYshopper

Education builds value

and is a filter.

How you package theeducation automates

the sale.


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It removes you from thecommodity game.


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www.ILoveMarketing.com

How you package theeducation processmakes the sale...


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How you package theeducation process...or breaks it.

Most expertscomplicate the hell out

of what they sell...


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(...ever felt like this?)

(Sales Prevention Department!!!)


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Ever make a badweb hire?

You dont trust peopleyou dont understand...


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...and you dont buyfrom people you dont

trust.

SEO =


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SEO =

Shit Evoking Overwhelmfor most biz owners

SEO =


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Marketing 101:

Marketing 101:

1) LISTEN to your target market


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Marketing 101:


2) Speak in THEIR language

Marketing 101:


2) Speak in THEIR language

3) Speak to THEIR needs/wants


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SEO Report from Ben & Colin

Packaging that sells

biz owners.

Makes sense.

No long tech jargon.

Trackable results.

Removes fear.


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understanding+

trust=

SOLD!

You get both througheducation.


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Educate through stories

The Power of Stories...

Educate through stories

The Power of Stories...

- Engagement- Entertainment

- Emotion


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The hallmark of thebest teachers?

Instead of studentsleaving saying wow, he

knows SO much...


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...they leave sayingwow I learned SO

much.

Bullying a sale...just isnt my style.


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Bullying a sale...just isnt my style.(Lots of it in rugs.)

They may say...


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They may say...- pick a bigger niche

- there are easier waysto make money

I say...


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Easy Money is a state ofmind.

Do what you enjoy.

Make it work.


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Gary Vaynerchuk

How do you makemacro-money from a

micro-niche?


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You leverage what youlike...and layer it.

! Educate MORE! Package BETTER!

Enjoy MORE


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Education:Recycle & Repackage

(stories and simplicity)

How?!?


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my worksheet...


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Layer Your Expertise



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Articles


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Articles

- On-line versions- Campaign inserts- Email sequences- Guest columns- Video version


Blogposts


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Blog posts

- Postcard versions- RSS syndicate JVs- Share on forums

- enewsletters


Workshops


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Workshops

- Video product- Audio product

- Membership site- Related niches


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On your BIGGEST payoff => 3 Action Steps

1 thing done = money.5 things half done = no money

(MaryEllen Tribby)


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What are your layersworth?

DO it. (The craft you love.)

Lisas 7-Layer Cake


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DO it. (The craft you love.)TEACH to consumers.

Lisas 7-Layer Cake


TEACH to professionals.

Lisas 7-Layer Cake


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TEACH to professionals.TEACH in-person & on-line.

Lisas 7-Layer Cake



JV with vendors.

Lisas 7-Layer Cake


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JV with vendors.JV with allied industries.

Lisas 7-Layer Cake



JV with vendors.JV with allied industries.

LICENSE to others.

Lisas 7-Layer Cake


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Tiny Value? GINORMOUS Value?

If you didnt ask formoney today...you didnt

work.- Brian Tracy


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Great offer.

Right offer.


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Lisas favorite tacticalGN Interviews:

- John Carlton- MaryEllen Tribby

- Dean Jackson- Dan Sullivan- Brian Tracy

- Gary Vaynerchuk


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Piranha Marketing Kit " " "$297GN 6 Top Interviews" " " "$150


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Piranha Marketing Kit " " "$297GN 6 Top Interviews" " " "$150Stick Strategy Secrets " "$997

$1,444tools, templates, training


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for 3 payments of only

for 3 payments of

$97


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Pay-in-full deal...

Consulting billed at $600 for 30 min.


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Consulting billed at $600 for 30 min.

PIF bonus = my time


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PIF bonus =+ Worksheet Review


+ My Recommendations


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+ My Recommendations+ Kick in the ass


(total value = $1,444)

3 x $97


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3 x $97 or $291



3 x $97 or $291+ Lisas $600Kick Butt

Bonus


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Thank you!

Carlton Presentation Slides

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