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New On-LineAlumniDirectoryThis Fallsee page 9

What is the Value of a Brand?

C A R L S O N S C H O O L

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Carlson SchoolA Magazine for Alumni and Friends

For information about Carlson School alumniprograms, call Alumni Relations toll free at877-625-8468, 612-625-1556 or by e-mail:[email protected]. Visit our Web site athttp://www.carlsonschool.umn.edu.

The Carlson School magazine is published foralumni and friends of the Carlson School ofManagement. Direct correspondence to: AlumniRelations, Office of the Dean, 321-19th AvenueSouth, Minneapolis, MN 55455.

Lynn JamesEditor

Stanley WaiGraphic Designer

Contributing Writers:Lori Bush, Linda Fjeld, Nancy Hellerud,Lynn James

Office of the Dean

David KidwellDean

Larry BenvenisteAssociate Dean for Faculty and Research

Lori BushDirector of Alumni Relations

Steven HattingDirector of Development and Corporate Relations

Chris MayrDirector of Advancement

Alice PepinDirector of Communications and Marketing

Advisory Board Leadership

James CampbellChair, Board of Overseers

Harold GoldfineChair, Alumni Advisory Board

© 2001 by the Regents of the University ofMinnesota. All rights reserved.

It’s a Brand New Day for Corporate Branding 1

The buzzword is brand. We interviewed alumni to seehow today’s marketers create consistent, relevant,distinctive messages around their names to exude strongpersonalities and bring their brands to life in anincreasingly competitive marketplace. Alumni sharetheir success secrets and give examples of companies thathave built exceptionally strong brands.

Alumni Connection 8

Investing in People and Programs 10

Snapshots 12

Tribute to Dean David Kidwell 14

In this issue we recognize David Kidwell for his many and variedaccomplishments as Dean of the Carlson School. See page 14 aswe reflect on the mergers and IPOs he initiated, the top-notchstudents and faculty he acquired, and the building of a stellar,technologically advanced facility he spearheaded during his tenure.

Class Notes 17

CARLSONSCHOOL

Accredited by AACSB International—The Association to Advance

Collegiate Schools of Business

On the cover:

Specimens V, 1998 by Terry Karson

Artist Terry Karson’s “Specimens V” as

shown on the cover can be viewed in the

School’s Graduate Student Lounge.

Dr. Larry Benveniste AssumesInterim Dean Position

Robert H. Bruininks, executive vicepresident and provost announced Dr.Larry Benveniste will assume theinterim dean position at the CarlsonSchool on August 27, 2001.Benveniste’s current position isassociate dean for faculty and research.

“I agree with the broad sentiment ofthe Carlson [School] community thatthis is not a time to pause, but rathera time to take every opportunity toadvance the long-term priorities ofthe Carlson School of Management,”said Bruininks. “Given Dr. Benveniste’sfamiliarity with the major initiativescurrently underway at the CarlsonSchool, I believe he can insure the

school maintains its current direc-tion and progress while we search fora permanent dean.”

A search committee representingconstituencies from across theCarlson School, the University, andthe business community is identify-ing candidates for the permanentdean position. The internationalsearch firm of Korn/Ferry also isassisting with the process.

Dr. Larry BenvenisteDean David Kidwell

I T,S A N E W D A Y F O R

Corporate BrandingWith milestone advances in the technological and global marketplaces, many companiesare rethinking their tried-and-true branding strategies. Thus an increasing number of 21st-century marketers are seeking cutting-edge ways to build and strengthen brand equity in ahighly competitive environment. As a recognized leader in brand management research andeducation, the Carlson School of Management has many widely recognized research opinionsand alumni success stories to share on this subject. This feature highlights a few of them.

By Linda Fjeld

Bill Sweasy, ’76 BSB


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Marie Elwood, ‘94 MBA, believes weneed to be vigilant to change, butalso hold fast to the core elementsof the brand.

consulting firm in Minneapolis,agrees. “On one hand we need to bevigilant to change, but we also needto hold fast to the core elements ofthe brand. Abrupt changes in all coreelements at once can cause a discon-nect with consumers. And they arelikely to tune you out rather thanfigure you out,” she says.

Keller warns that it’s often the questfor consistency that keeps brandsfrom staying current and contempo-rary. “Marketers must keep messagesconsistent and relevant for

consumers without losing distinctive-ness in the brands they represent,”he says. “Innovation is the name ofthe game in today’s marketing arena,”Keller adds.

Yet there is danger in innovation if it’sjust a ‘quick fix,’ according to Elwood.Prior to opening her own companylast year, Elwood managed brands forsuch giants as ConAgra and PepperidgeFarm. “As marketers we need to guideour brands through meaningfulevolutions. A ‘quick fix’ is oftensomething superficial like a logochange. But that’s not the kind of

Aaron Keller, ’98 MBA, (far right)thinks innovation is the name of thegame in today’s marketing arena.

What’s in a brand?

If Coca Cola’s facilities in Atlanta wereto burn overnight, with all theirphysical assets going up in smoke, thecompany would be able to start up thenext day due to the value of its mostimportant asset — the Coca Cola brand.In 1995, the Coke brand was estimatedto be worth $39 billion, according toAaron Keller, ’98 MBA and principalof Twin Cities-based ASK & Company,a brand strategy and design firm. “It’shard to imagine that an intangiblecan have such value, but it shows thata brand is more than a name— it’s anexperience,” says Keller.

And break-through brand experienceshave become an American way of life.“Still, in its simplest form, a brand isnothing but a label,” according toMike Houston, chair of marketing atthe Carlson School. He adds, “It’swhat you imbue a brand with that’simportant.” And that’s the aspect thatchallenges marketers today: how tocreate consistent, relevant anddistinctive messages around theirnames to exude strong personalitiesand bring their brands to life in anincreasingly competitive marketplace.

Creating a strong brand

“When I walk into Target, I want myexperience to be consistent with theexpectation set in their advertising.But it’s not just the ads, it’s the full setof benefits that come together to createthe identity for the brand,” saysHouston. Brand experts have deter-mined that the larger the company, themore challenging consistency becomes,due to the vast number of consumerinteractions with the brand. Houstonexplains, “Every interaction with thecompany is an interaction with thebrand. Thus the importance ofcreating and keeping a core identitythat can remain over time.”

Marie Elwood, ‘94 MBA and principleof Avalaunche Marketing, a brand


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Bill Sweasy, ’76 BSB, must employdifferent positioning tacticswhen determining how to exportthe brand.

fresh innovation that drives customerloyalty. Cosmetic changes areexecutional things, not means to anend. We need to get our hands dirtyin the evolutionary mud to make ourbrands relevant,” Elwood says.

Marketers face thechallenge

According to Houston, the biggestchallenge that companies face todayis the sheer number of brands inexistence.” In a supermarket, you lookat somewhere in the neighborhood of30,000 brands. Even though you mayonly be interested in about 20 of them,the rest are vying for your attention,”notes Houston. He contends that thesupermarket is just one arena wheremarketers are in such stiff competitionfor the mind of the consumer.

As a corporate brand manager, Elwoodhas experienced first-hand the scenarioHouston describes. She believes herexperiences have grounded her intothe ongoing dogfight with whichtoday’s marketers contend. “Addingvalue as a brand consultant meansunderstanding the real world chal-lenges that marketers face andproviding practical, meaningful andworkable solutions that drive a brandforward,” she states.

One such solution that many compa-nies have capitalized on is the conceptof consumer loyalty programs. Loyalconsumers, dubbed “market mission-aries” by Elwood, are rewarded withincentives for purchasing a product.“First they buy into your brand so it’sthe only one they are considering.Then they spread the word to otherconsumers,” she says.

Early pioneers in customer loyaltyprograms were Campbells with souplabels and General Mills with boxtops. But the simple concept hastaken on new life in today’s sophisti-cated marketing arena with products

ranging from Pepsi to Pampers.“Anything a company can do to getconsumers excited and talking toother consumers about the brand is avictory,” says Elwood.

The changing face ofbranding

“With today’s movement frommanufacturing to marketing, we hadto look at new ways to reach ourtarget consumers,” says Bill Sweasy,’76 BSB and president of Red WingShoes. For us that meant completely

changing the way the company didthings a couple years ago. “We’vereorganized around our fourbrands— Red Wing Shoes, WORX,Irish Setter and Vasque. Now every-one in the organization is part of abrand or supports one. The newstructure sends a strong messageinternally of how important thebrands are,” says Sweasy.

“The day of the old ‘shoe dog’ is inthe past,” says Sweasy. Red WingShoes has replaced that outdatedmodel with state-of-the-art industrial

design. “Thanks to a new producttechnology center and a revolution-ized process for product developmentand testing — which includes con-sumer input —we constantly haveunique product offerings in themarketplace,” he adds.

But their new technology center andrevamped process aren’t the onlynew-age brand-building strategiesrecently employed by Red WingShoes. Visitors of Bloomington’s Mallof America can also experience thecompany’s innovative new retailcenter. The store features all fourcompany brands uniquely displayedin their native environments, plus aninterpretive center designed toeducate consumers about thecompany’s history, products andmanufacturing process throughphotos, video and CD-ROM.

The concept behind the Mall ofAmerica facility reiterates a keymessage from the company’s nationaladvertising campaign. “Our customerssee Red Wing Shoes as an importantpiece of equipment used to get the jobdone,” says Sweasy. He adds, “Whetherthey’re working in a factory or hikingoutdoors, our brands set the standardfor comfort and performance.”

Red Wing Shoes is not the onlyMinnesota-based company to capital-ize on the Mall of America’s presencewith a key branding strategy. GeneralMills has recently launched its CerealAdventure on the Mall’s third floor.

It’s designed to teach and entertainkids of all ages in a fun and interac-tive way. But it’s also intended tobuild brand equity in the highlycompetitive $7.7 billion cold cerealindustry. “One of the key objectivesof brand management is to build aconnection with the consumer thatgoes beyond the product itself,” saysKim Carlson, ’00 MBA and GeneralMills assistant marketing manager.“The Cereal Adventure will allow


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David Kristal, ’87 BSB, understandstrust and ‘good feelings’ are keyequity building components.

the grit and creativity of our entrepre-neur partners. That’s the fundamentalphilosophy our brand is built on.”

Going global — brandingbeyond our borders

Competing in a global marketplacehas become increasingly common-place as technology has made theworld smaller. Some companies havebroadened their horizons by choice,others by necessity. Whatever themotivation, brand related issuessurface as one of major challenges.

“The biggest challenge to emerge fromglobal marketing is finding the rightbalance between standardization andlocalization,” states Houston. He citesthis example to explain: Coca Coladesires to be a worldwide brand. Atthe same time, the company wantsconsumers in each market to feel likethe brand fits the local market.“Therefore, the brand must be local-ized to fit with the customs and habitsof each market without jeopardizingthe brand’s core values,” he says.

Sweasy agrees. “Red Wing Shoes’biggest hurdle in marketing abroad

consumers to really experience theGeneral Mills brands,” she adds.

“Years ago people associated theGeneral Mills brand with BettyCrocker. People felt good about Betty.As they toured her kitchen, theycould associate with her. Our newventure reaches back into the heritageof the company’s success withbranding,” says Carlson.

Inspired by the likes of ChocolateWorld in Hershey, PA and Niketownin Los Angeles, CA, the Cereal

Adventure’s success will be measuredby exit research. But the companydoesn’t view it as a test. “Sinceconcepts like this have proveneffective with other products, whatbetter place to launch a creativebrand strategy than in our ownhometown?” she adds.

For building brand equity, the CerealAdventure strategy may not be sodifferent from the recent trend towardcorporate naming rights. Xcel Energy(formerly Northern States Power),Target Stores and American Airlinesare just a few of the companies

“One of the key objectives of brandmanagement is to build a connec-tion with the consumer that goesbeyond the product itself,” saysKim Carlson, ’00 MBA.

recently shelling out millions toachieve a positive association byplacing their names on athletic arenasin their hometowns. “Albeit a differ-ent medium, we have similar objec-tives. We are optimistic that theCereal Adventure will help peopledevelop a good feeling about theGeneral Mills brands,” says Carlson.

And who can ignore that ‘goodfeeling’ about brand as a key equitybuilding component? Ask DavidKristal, ’87 BSB and CEO of EmbersAmerica Restaurants, who took astep back three years ago and com-pletely ‘reinvented’ the company heheads. “Our new retail strategy wasbased on the premise that people inthe family segment dine at namesthey trust — especially when theyleave their neighborhoods,” statesKristal. He adds, “That’s the powerof branding.”

An innovator in the restaurantindustry, Embers America brokeground with a concept called conver-sion franchising. “We have trulychanged the way we do things— fromour culture, to our marketing, tech-nology and purchasing models,” saysKristal. “First we downsized our 27locations to 13. Then we sought outlocally owned family restaurants withour same commitment to excellenceand rebuilt to our current 57 fran-chised locations. The resultingoperations — each of which isidentified by its owner’s name—maintain their local flavor, since everymenu is hand tailored,” he adds.

One might question whether Embers’localized strategy puts the corporatebrand standards at risk, but Kristalexplains, “Core branded items areincluded in each restaurant and allfood specs must be approved bycorporate. Our mass media advertis-ing helps deliver core messages andprotect the integrity of the Embersbrand.” He then adds, “But much ofthe innovation you see is driven by


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“Making the decision to brand anew product with an existing nameis a decision that should be care-fully researched prior to a productlaunch,” said David Nix, ’97 MBA.

is determining how to export thebrand. We must redefine the imageof the brand for each market withlocal context,” he says. He shares thisexample: “Red Wing boots arepremium work boots. That’s anoxymoron in much of the world —as ‘nice’ work boots don’t exist. Inmany countries, workers spend nextto nothing on work boots and doleout good money for dress boots orshoes. It’s easy to see why we mustemploy different positioning tacticsin those markets.”

Fortune 500 giant, 3M, is no strangerto global marketing issues either.Scotch-Brite brand developmentmanager and ’97 MBA, David Nixdescribes his experience in goingglobal with the Scotch-Brite brand —a line best known for cleaningproducts like scouring pads and scrubsponges that utilize abrasive tech-nologies. “When introducing aScotch-Brite brand product globally,the key challenge is balancing the 3Mand Scotch-Brite components of thebrand. In certain countries theScotch-Brite brand is stronger thanthe 3M brand — and in other coun-tries, it’s just the opposite,” he says.While 3M provides the reputation —the trust and reliability aspects —Scotch-Brite is the actual consumerbrand that is linked more specificallywith the product, says Nix.

“Research with local consumers helpsus determine how to best representthe 3M and Scotch-Brite brands. Theimportance of understanding theconsumers in each marketplace can’tbe underestimated. Certain situationsmay call for starting a product launchwith a heavier emphasis on the 3Mbrand to build trust and confirmreliability; then shifting to a productbrand emphasis over time. The keyelement is that the product meets theconsumer expectations of bothbrands,” Nix explains.

Brand alliances — makingthe marriage work

Among the proliferation of innova-tive brand building strategies em-ployed by marketers today is anincreased presence of brand alliances.“Because brand names are valuableassets, they can often be combinedwith others to form a synergisticalliance in which the sum is greaterthan the parts,” says Akshay Rao,professor of marketing at the CarlsonSchool, whose research has beenpublished in the Journal of Marketing,

the Sloan Management Review andthe Harvard Business Review.

A key reason for the formation of analliance is to get the implicit qualityendorsement of another brand. Raocites the NutraSweet/Diet Cokemarriage as a classic example of sucha successful synergy. “When intro-duced to the market, NutraSweet hadseveral hurdles to face. Was it safe? Didit leave an aftertaste? Consumers werejustifiably skeptical due to the cancer-related risks associated with somepredecessor products. Not until it’salliance with Coke did the NutraSweetbrand gain considerable credibility,”

says Rao. Today NutraSweet and DietCoke are virtually as inseparable asIntel and IBM.

But for products whose true quality isnot a mystery, why align with anotherbrand? “One reason,” says Rao, “isthat the additional brand nameprovides attributes that make thejointly branded product moredesirable.” This is the case in thealliance between Pillsbury and M&Mswhich gives information about thepresence of an additional attribute —that of crunchy candy — in the cookiedough. This information is in additionto any implicit quality guarantee theM&M name may provide to thePillsbury cookie dough, or vice versa.

“Brand alliances can offer an eco-nomically efficient way of communi-cating with customers,” says Rao. “Andfor many companies, such a strategycan be an essential part of theirsurvival and growth plan,” he adds.

Some companies exploring such astrategy have sought the services ofFireworks Enterprises, Inc., founder/CEO and ’87 EMBA, Mark Workman.“After spending more than a decadeworking in various aspects of the enter-tainment business, I’ve realized that theunderstanding and value of allianceshas moved from a topic rarely discussedinto one that’s center stage at leadingglobal corporations. This is whereFireworks Enterprises adds the greatestvalue for its clients,” Workman says.

Based in California, Workman’scompany positions itself as a bridgehelping global corporations under-stand and build tangible ongoingbusinesses with Hollywood. “Ourobjective is to help entertainmentclients work better with corporationsand to help companies understandtheir current and potential ‘brandentertainment DNA’,” he states.

By helping clients understand andidentify what Workman calls their


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Mark Workman ’87 EMBA, helpsclients understand and identifytheir brand’s unique and intrinsicentertainment DNA.

brand’s unique and intrinsic enter-tainment DNA, Fireworks helpscompanies deepen their relevance,relationships and importance withconsumers. “We help global compa-nies build sales by bringing aliveconsumer preferences,” says Work-man. “More often than not, it’s bestaccomplished through an alliancewith entertainment,” he adds.

Workman used the familiar GeneralMills Wheaties brand to furtherexplain how his company helps clients.“Everyone knows how effectivelyWheaties uses sports metaphors andathletic figures to create a brand witha powerful heritage and a clear pointof difference. We help our clientscreate their own ‘Wheaties,’ bypinpointing how and where theirbrands can leverage entertainment,”he says.

Workman recalls 1988 as a majormilestone. That’s when FireworksEnterprises orchestrated the Disneyand Burger King alliance on theblockbuster movie, Beauty and theBeast. “Before this release, movie tie-inactivity was rare. Since then, thenumber of quick service restaurantand cereal tie-ins has dramaticallyexpanded. What started on Beauty andthe Beast, worked so well that itbecame unstoppable by the release ofThe Lion King. Post-Lion King,alliance activity has become anexpected part of the marketingequation with most major theatricalreleases,” Workman says.

Another one of Fireworks clients, theNational Geographic Society, recentlyallowed Workman’s firm to showcaseits entertainment branding expertiseon a new project. He says, “NationalGeographic, the world’s largest non-profit scientific and educationorganization, wanted us to help themunderstand potential new applica-tions for their brand to carefullyassociate with entertainment. Byworking closely with them, we’ve

constructed a series of programs thatallow their brand to associate appro-priately in the theatrical motionpicture world. This is another ex-ample of how Fireworks is helpingglobal brands go further by intelli-gently linking them with entertain-ment,” Workman adds.

Brand extensions —maximizing the brand

Marketers are also finding thatleveraging a brand is increasinglyimportant as media costs continue to

soar. Many of them are choosing todo so through brand extensions. Withmore than 50,000 product offerings,3M has had ample opportunity toleverage the powerful brands thatstand under the corporate umbrella.It often makes good financial sense toleverage an existing brand, “but makingthe decision to brand a new productwith an existing name is a decisionthat should be carefully researchedprior to a product launch,” adds Nix.

Such was the case with the recentunveiling of Scotch-Brite HighPerformance Cleaning Cloths —

Twin Cities alliance showswhy ‘Brand Matters’

Finding a balancebetween theoryand practice iswhat qualityeducation is allabout. In an effortto achieve such abalance, theCarlson School ispartnering withtwo Twin Cities companies in a “BrandMatters” speaker series.

“Our goal for the series is to providebusiness people and students withsome of the key issues in brandingtoday,” says Mike Houston, chair ofmarketing. “We do this throughspeakers who are on the cutting edgeof branding issues that can provideinformative and entertaining presenta-tions,” he adds.

The Carlson School partners in thisventure are Twin Cities Business Monthlymagazine and Yamamoto Moss, a localcompany that designs engaging brandexperiences for its clients. “We’veformed an exceptional partnership,”states Julia Curtiss, ‘99 MBA andresearch strategist at Yamamoto Moss.“We all contribute something thatmakes the subject of branding mean-ingful for attendees.”

Speakers for the quarterly breakfastseries held at the School’s HoneywellAuditorium have ranged from corporatebrand strategists to trend-settingentrepreneurs to academic experts inthe field. “Sometimes students wonderhow they’ll apply the information theylearn in class. I certainly did. The BrandMatters speaker series provides realworld examples that make theorycome to life,” says Curtiss.

For information on the fall schedule,call 612-624-7898.

Julia Curtiss, ’99 MBA


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Innovative Ideas toExtend the Brand

2001 EliteEight Brand ManagementCase Challenge

After faring well in a number ofnational case competitions this year,current MBA students in the CarlsonMarketing Network (CMN) exten-sively researched which universitiesare hosting brand management casecompetitions. After finding none thatspecifically focus on brand manage-ment, CMN students are busy estab-lishing the first national brandmanagement competition: theCarlson School 2001 EliteEight BrandManagement Case Challenge.

Unlike other marketing competitions,the Challenge partners with a variety ofsponsors from companies in a numberof key branding segments. EachChallenge team competes in develop-ing innovative branding solutions fora select sponsor. The intent of the

Challenge is to discover brandmanagement insights that are rel-evant not only to the selected brand,but to participants, other sponsors,and the public.

“A competition like this truly addsvalue for everyone involved,” saidJustin Jacobson, MBA student andpresident of CMN. “Recruiters thatmay not normally visit the CarlsonSchool may do so because of thiscompetition. It exceeds on-campusrecruiting and students provides withunparelleled access to sponsors.” Net-working venues and discussions intorelevant branding issues further increaseeducation and career direction.

Team selection is based on the top 15marketing schools across the country,

but only seven will be invited to attendthe Challenge. The School will providea host team to complete the competi-tion. Teams will consist of three tofive MBA students, “We are recom-mending a minimum of two first-yearMBA students per team to build afoundation for each school’s successin future challenges,” Jacobson said.

The Challenge will be held November1-3, 2001, and case presentationsare open to the public. Applicationsare due September 28, 2001.Contact Justin Jacobson [email protected] forinformation on how you can beinvolved. Refer to the EliteEight Webpage at www.csom.umn.edu/wwwpages/stuorgs/cm/elite8.htm forupdates on the 2001 Challenge.

revolutionary microfiber clothsdesigned to clean household surfaceswithout sprays or polishes. Nix says,“If you think of the Scotch-Britebrand as a pyramid, the core featuresthat traditionally represent theproducts in the line are on the lowestlevel — like ‘abrasive,’ as in scrubsponges or scour pads, for example.On the top level are the emotionalaspects —for instance, the good feelingyou have when the cleaning is done.Somewhere in between, the Scotch-Brite brand lends itself to cleaning ingeneral. That’s where we felt like theconnection was right for the newcleaning cloths, which extended theproduct line beyond abrasives.”

While the High Performance Clean-ing Cloths seemed like a logicalextension of the Scotch-Brite brand,

consumer testing was done to makesure there was a good fit. Nix adds,“The reason we were able to extend tocleaning cloths was because of thebroader meaning the brand possesses.That makes it more extendible toanother category. We determined thatthe Scotch-Brite brand means morethan ‘abrasives’ or ‘scouring,’ toconsumers— it’s associated withcleaning in general. That’s what gaveus the green light for the brandextension,” reports Nix.

Winning thebranding battle

Regardless of the strategy employed,one thing is clear: branding chal-lenges and opportunities have neverbeen greater than they are today. Yet

marketers appear to be more pre-pared than ever to meet the chal-lenges head on. And education playsa key role in that readiness, accordingto Elwood. “The education I receivedat the Carlson School gave me astrong strategic framework to look ata business in its entirety. It’s helpedme formulate the right questionswhen working with my clients, andthat’s half the battle.”

With brand valuations skyrocketing,marketers would be remiss if theyignored the importance of buildingequity in their names. Now morethan ever, it can’t be denied: brandsboth provide and create real value.

AlumniConnectionIn tribute to the University’s sesquicentennial, we recognize alumni, students, faculty, and staff who have beenempowered to succeed in the 82 years since the School of Business was first founded. Now known as the CarlsonSchool of Management we salute our history.

program and research center for thefield of information systems. Davishas been advancing technology formore than 40 years.

In the 1960s, the School establishesthe first Management InformationSystems Research Center in the nation.

The School’s name is changed in 1971 tothe College of Business Administration.

The Minnesota Executive Program islaunched in 1971.

The School goes through two namechanges in the 1980s:● The initial change to the School of

Management is to demonstrate acommitment to training managersto serve in business, non-profit, andgovernment organizations.

● To honor Curt Carlson’s $18million gift to the School in 1986,the School is renamed the Curtis L.Carlson School of Management.

The Carlson Executive MBA isfounded in the 1980s.

The Master of Healthcare Adminis-tration program joins the CarlsonSchool in January 1997.

World-renowned quality pioneer Dr.Joseph Juran brings his research centerto the Carlson School and The QualityLeadership Center is renamed the JuranCenter for Leadership in Quality.

In 1998 the Carlson School ofManagement dedicates its new facility.It is the first time in the School’s

history that all business disciplines areoffered to students in one building.

In 1991, the Carlson School collabo-rates with the Warsaw School ofEconomics to offer a joint executiveMBA degree. To date, the School hasfurthered this type of partnership andoffers the same degree in Vienna,Austria and soon in Guangzhou, China.

In 1999, the Carlson School embarkson a $100 million campaign forfour years, Investing in People andPrograms, to guarantee a future ofexcellence for the Carlson School.

Nine deans have led the Schoolthroughout its history.

Number of students enrolled inCarlson School degree programs thispast year were:

Program Students

Undergraduate 1,504Day MBA 267Evening MBA 950Carlson Executive MBA 98Warsaw Executive MBA 47Vienna Executive MBA 14Master of Arts in Human Resources and Industrial Relations (HRIR) 230Master of Healthcare Administration 56Master of Business Taxation 53Ph.D. 81Ph.D.-HRIR 17

Currently 112 full-time faculty,includ-ing 24 endowed faculty and228 staff members comprise theCarlson School.

Did You Know?The School of Business – founded in1919 – graduated its first class ofstudents in 1920.

The first Master of Business Adminis-tration (MBA) was offered in 1936.William L. Campfield was the firstgraduate and he later became aprofessor at the School.

In 1938, the business school movedfrom Eddy Hall to its new home atVincent Hall.

Due to the war, the School starts three-quarter courses in 1943 for women insupervisory and administrative workto support the war industry.

Veterans return to college and enroll-ment reaches 1,700 students in 1947,triple the number in 1945.

In 1948, the school creates a Ph.D. inBusiness Administration.

In the 1940s, the School establishesan Industrial Relations Center withfive other departments at the Univer-sity to focus on the training ofhuman resource professionals.

In 1953 the Master of Arts in Indus-trial Relations begins.

Two hundred students are enrolled inthe School’s first evening MBAprogram in 1960.

Faculty member Gordon Davis andcolleagues started the first degree


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Launching NewWeb Site

The countdown continues for theCarlson School’s new Web sitelaunch this fall. The site will includecomplete information on alumniservices and programs as wellas news for prospective andcurrent students, recruiters, andthe corporate community.

Look for alumni mailings thissummer with complete accessinformation for a new, secureon-line alumni directory. Thedirectory will enable alumni tosearch for former classmates andupdate your information. This will bea powerful tool for strengtheningthe alumni network!

Mentors Needed

Are you looking for a way to signifi-cantly impact someone’s life?Enhance an undergraduate student’seducational experience by becominga mentor.

Offer a student encouragement,support, and the benefit of yourknowledge, experience, and insight.The time commitment is at leastone interaction per month with astudent mentee.

Serve as a resource, and take anactive role in shaping a futurealumnus of the Carlson School.For more information about theprogram and how to sign up, seewww.csom.umn.edu/WWWPages/UGS/mentor/mentor.htm


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The Carlson School logo consists of its name and a specially-designed

mark. The mark is defined by the letter C, which reinforces the School’s

name and a torch to symbolize competition. The flame is an accepted

symbol of education. Together the logo suggests some of the character-

istics that embody the School’s spirit and commitment: rigorous, bright,

competitive, intense and traditional.

Investing in People Extraordinary Gift Fosters TechnologicalEntrepreneurship

A leader in innovation and community involvement, the 3MCompany embraced the Center for Entrepreneurial Studies’(CES) vision to produce graduates with the skills to evaluateand bring new business ventures to the market. As part of3M’s $15 million university-wide participation in CampaignMinnesota, the single largest corporate commitment inCarlson School history – $2.45 million – will help mergethe worlds of education, business, and new technology.

The school will leverage this mix of start-up funding andendowed student awards to launch the New BusinessDevelopment Enterprise this fall. The goal is to create aMBA enterprise that is “experiential in nature and mod-eled after an early stage venture capital fund,” said DougJohnson, co-director of the CES. “It’s exciting. No otherschool’s entrepreneurial programs are structured this way.”

The enterprise itself will be comprised of two entities, withseven to eight graduate assistants funded by 3M’s gift servingas the core of the student management team. An educa-tional component will offer second-year MBAs a yearlongsix-credit class in which they will evaluate the businesspotential of new technologies. The second component is anon-profit membership similar to a high tech association.

According to Johnson, the primary intent is to connectstudents with the outside entrepreneurial community, notto make money. Still, the enterprise will run like a realbusiness. Any profits will be invested in early stage oppor-tunities. These opportunities might be university-owned,affiliated or outside of the university system, with the CarlsonSchool holding small equity positions in some companies.

David Powell, 3M Foundation President and member theCarlson Schoolís Board of Overseers, believed that such anundertaking should not only link Carlson to area businessand venture capital, but also create interest within theuniversity’s scientific community. A special scholarshipfund will be established for Ph.D. candidates outside thebusiness school who lack an entrepreneurial background.

Even with 3M’s lead gift, assistance from alumni is crucial.Experienced entrepreneurs are needed as mentors andclass lecturers. Those interested in investor membershipswill also receive briefings on developing technologies,new venture opportunities uncovered by students and tipsfor finding resources at the University.

Dean David Kidwell summed up 3M’s generosity best,“3M has always rewarded innovation and put a premiumon its partnership with higher education. This is the latestexample...an extraordinary example.”


10

Alumni Advisory Board Member and 3M retiree Richard Lidstad,

BSB ’63, says hello to an “old friend” at 3M’s May 4 Campaign

Minnesota celebration. Along with University President Mark Yudof

and new 3M Chairman & CEO W. James McNerney, Jr., more than 600

alumni celebrated 3M’s commitment to education at the University.

3M Elevated Matching Gift Campaign

The 3M Foundation has provided an additional $1 millionto match all 3M employee and retiree gifts to the 3M/Alumni Scholarship Fund at a rate of $3 for every $1 givenuntil September 30, 2001. As a result, more than 125University students will receive four-year, full-ride scholar-ships over the next ten years. For more information,please go to www.campaign.umn.edu/gift/3m.html.

Significant CES Support Set Precedent

Robert, ’70 BSB, ’72 MBA, and Gail Buuck laid the founda-tion for 3M’s gift when they gave $2.5 million to CES in 1998.This gift positioned CES to attract the intellectual capitalnecessary to produce exciting new initiatives and program-ming in entrepreneurship. As 3M’s gift opens a new chapterin a very bright future for entrepreneurial studies at theSchool, it is only appropriate we look back with apprecia-tion at a gift that helped make 3M’s contribution possible.

and Programs

Al and Ingrid Lenz Harrison, seated, are honored for their generous

gift to recruit international MBA students. Pictured with the Harrisons

are (back row, from left) Chris Mayr, director of Advancement;

Rajagopalan Swaminathan, international MBA student; Jerry Fischer,

University of Minnesota Foundation president; Sandra Kelzenberg,

MBA associate program director; Spiros Kotsiopoulos, international

MBA student; Professor Mahmood Zaidi, International Programs;

and Professor Tim Nantell, chair of Finance.

Second year MBA students and University President Mark Yudof

recognized Wheelock Whitney as a member of the Trustees Society

for his gift to the school after Yudof’s April Top Management Perspec-

tives class.


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“Professor” Wheelock Whitney’s GiftReflects Passion for ConnectingStudents with Business Community

Wheelock Whitney is known to many in Minnesota as afinancial executive, politician, and pro sports team owner.Many might not know, he was an adjunct professor at theCarlson School for 13 years (1972-1985). Sensing agreater need for connection between business schoolstudents and the local business community, Whitneycreated and taught the course Top Management Perspec-tives. His vision in creating that course provided theschool with a new model that changed how the Schooldelivered business education. His course built bridgeswith the business community, dramatically increasing thedialogue and sharing of knowledge between the businessleaders of today and those of tomorrow.

Today, Whitney also is known as a generous CarlsonSchool benefactor. His recent gift of $250,000 is dedicatedto increasing the School’s efforts to provide students witha real world view of business and the greater community.Expanded activities include bringing more businessleaders into the classroom, pairing more students withexecutive mentors and providing more learning opportu-nities to students in the global marketplace.

Harrisons’ Gift to Help Attract InternationalStudents to MBA Program with Fellowships

More international students will have the opportunity tocome to the Carlson School in pursuit of their MBAthanks to a $500,000 gift from Alfred and Ingrid LenzHarrison. This gift has special meaning to the Harrisons,Ingrid a native of Germany and Al who was born andraised in England. While in college, Al Harrison came tothe United States for a study abroad program. Recallingthat memorable experience, he shared how he benefittedfrom a broad-based, well-rounded education and wouldlike future international students to have a similar trans-forming educational experience at the Carlson School.Their gift is part of a $2.5 million Campaign Minnesotacommitment to support the Univerity’s Pediatrics depart-ment, Law School and College of Continuing Education.

Al Harrison, Vice Chairman of Alliance CapitalManagment, is one of the founding partners in theSchool’s Center for the Financial Services Industry. In1998, his firm contributed $500,000 to be managed byMBA Finance students as part of the nationally renownedGolden Gopher Growth Fund.

SnapshotsCommencement/Alumni Reunion Weekend May 9 -13, 2001

Fourteen Vienna

Executive MBA (VEMBA)

students completed the

14-month joint

executive degree

program with a 10-day

residency in the U.S. and

an American-style

inaugural graduation on

May 9 in Minneapolis.

Undergraduate director Jerry Rinehart and Dean

David Kidwell congratulate Dana Chaudoir, ‘01

BSB, this year’s Tomato Can Loving Cup Award

recipient. The award is the Carlson School’s

highest honor given to an undergraduate for

distinctive service to the school.

Frigid May weather didn’t dampen the fun

at the reunion weekend golf tournament.

Shown are Goldy Gopher and second place

tournament winners as they received golf

umbrellas.

Other weekend activities included a half

day of hot topic seminars featuring faculty

members Gordon Everest, Stefanie Lenway,

Fred Beier, and Mark Bergen plus a myriad

of individual class year reunion events

such as boat parties and dinner parties.


12

Weekend highlights include hosting the first ViennaExecutive MBA graduation, entertaining more than 2000new alumni and families following Bob Kierlin’s, ’64 MBA,commencement address, and enjoying reunion eventswith alumni from class years 1976, 1981, 1986, 1991,and 1996.

Undergraduate student leaders join

keynote speaker Jim Campbell , ’64

BSB, at the Business Week dinner

banquet for students, faculty,

alumni and friends of the School.

Student bowlers were set to

strike at the Undergraduate

Mentor and Student

Bowling and Pool Extrava-

ganza held earlier this year.

MBA students traveled to San Francisco and Silicon

Valley in January for a high-tech company site

visit. Alumnus Bob Duffy, ‘68 BSB, (front row, left)

vice president of A.T. Kearney hosted a reception.

In April, St. Paul Mayor

Norm Coleman spoke to a

packed classroom of

Entrepreneurship Club

undergraduate students.

Every week the Club hosts

prominent business and

community leaders as

speakers. Pictured is

Mayor Coleman with a

few of the students.

Alumnus Orem Robbins Receives Award

Congratulations to Orem Robbins who recentlyreceived the University of Minnesota OutstandingAchievement Award. Granted by the Board ofRegents, this is the highest non-degree awardconferred upon distinguished alumni who attainunusual distinction in their chosen fields and areknown for their public service.

Orem O. Robbins, ’36 BSB, has been a visibleleader, whether through his meritorious militaryservice, his pioneering business practices, or hisdiverse community involvements. In 1956, hefounded Security Life Insurance Company ofAmerica, the first publicly owned life insurancecompany in Minnesota.

The roster of organiza-tions to which Robbins contributesis almost as vast as the many ways in which he hashelped them. It includes numerous professional,military, educational, religious and communityservice organizations.

Robbins chose May 17 to receive his OAA for foursignificant reasons: in celebration of NorwegianIndependence Day, the 45th anniversary ofSecurity Life’s founding, he and his wife’s 108thwedding anniversary (they count their anniversaryin months together), and his wife’s birthday.


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DAVID KIDWELLMerging Town and Gown

In his ten years as Dean of the CarlsonSchool, David Kidwell initiated a fewmergers and IPOs, acquired top-notch students and faculty, andspearheaded the building of a stellar,technologically advanced facility.

When David firstbecame Dean in 1991, heknew changes were needed to im-prove the School’s reputation.Internally he set in motion a strategicplan for the School to be recognizednationally and internationally, tobuild upon the national recognitionof the Executive Education Program,to improve the School’s rankings,and to enhance the curricu-lum and quality of teaching.Together with faculty andstaff he worked to offercurrent and relevant programsand degrees. “David hasenabled the faculty to focus onthe curriculum and how theCarlson School can be unique inits offerings,” said LuellaGoldberg, Board of Overseersmember.

He also stressed the importance ofproviding experiential learningopportunities to students outside theclassroom. He saw how studentsthrough these real-life, first-handsituations would immediatelycontribute to companies as valuableemployees and business owners.“David brought experiential learningto a new level,” said HaroldGoldfine, ‘68 BSB. “The one-on-onerelationship gives students another

learning level.”

Once internal strategies wereinitiated, David’s first merger

was with the business commu-nity. He identified Minnesota’s

core economic industries and metwith leaders to determine their

needs. He engaged the businesscommunity in the School’s vision,

showed them how their involvementcould make a difference, and puttheir expertise into action.

“David had a viable strategy for thegrowth of the School,” said BillHodder, Board of Overseers member.“Rather than claim the idea, hereceived an aggregate of input from alot of different sources.”


14

dean 1991-2001In this issue of Carlson School

instead of a column by the

Dean we’ve created a tribute

to the Dean who will be leav-

ing the School in September.

With highest regard we

recognize David Kidwell for

his leadership, foresight,

and warm personality

during his tenure as Dean.

“David is a visionary,”

said Glenn Hasse,

‘63 BSB. A visionary

who spoke out about

concerns for the

School, the University, and the

State, but who went beyond

his backyard to reach out

across the world. A visionary

who didn’t micro manage and

who went out of his way to

make people feel appreciated.

David prioritized numerous

initiatives and created an

overall strategy for the School.

“He had a good understanding

of how the components fit

together,” said Jim Campbell,

‘64 BSB. A short description

of his many and varied

accomplishments follows.

“His style is that of aconsensus builder,” said Bob Buuck,‘70 BSB, ‘72 MBA. “He combines astrong academic background with themanagement skills necessary to buildan outstanding business school in thechallenging environment that existswhen you have to serve the interestsof multiple constituencies.”

“He has been able to bring togetherthe ‘town and gown,’” said Campbell.“He can understand and relate to theacademic community, but he’s hadsubstantial external experience aswell. He blends the two together.”

Personal Touch

With a sense of humor,David forged caring relation-ships with many in thecommunity. “David goesthe extra mile to resolveissues and get peopleinvolved,” said Hasse. “Ihad been a supporter ofthe University, but wasnot pleased with wherethe University was going.David visited me anddiscussed plans for theSchool and where he saw the Univer-sity heading. He was instrumental inmy renewed involvement with theSchool, and I am proud of being apart of the U now.”

Team Effort

Leadership within theSchool’s administration andboards has been furtherenhanced because of David.He served as the forceto ignite the Board ofOverseers to be avital, active board.“I’ve been on theBoard of Overseerssince 1971 so I’ve

seen many changes and manydeans,” Hodder said. WithDavid’s help there has been a“significantly improvedfunction and contribution ofthe Board of Overseers.”

David also helped mergethe world of businesseducation. Under his leadership,collaborations have occurred world-wide through international exchangeprograms, study abroad opportunitiesand international partnerships thathave led to joint executive MBAdegree programs in Warsaw, Poland,Vienna, Austria, and soonGuangzhou, China.

Under David’s tutelage new degrees,programs and research centers werestarted or integrated into the School.In 1997, the University’s Master ofHealthcare Administration program

joined the School. A year later, world-renowned quality pioneer JosephJuran incorporated his Juran Founda-tion into the School’s nationallyrecognized Quality Leadership Centernow renamed in Juran’s honor.

Initial Public Offerings

Initial public offerings like the GoldenGopher Growth Fund and the Centerfor Entrepreneurial Studies (CES) arechampioned by David to keep theschool on the cutting edge. “TheGolden Gopher Growth Fund and theFinancial Markets Lab are all veryexciting,” Campbell said. “It engages

us [the business community] andthe Carlson School in real kindsof things we do every day.”

CES is also extending itself intothe community by providingentrepreneurial students uniqueeducational and collaborativeopportunities. For instance, fouryears ago the student-run Gopherthe Gold Business Plan Competi-tion was conceived and illustrateshow entrepreneurs are encouragedand fostered in the School andthroughout the University by otherentrepreneurs and the businesscommunity.

Acquiring Top Faculty and StudentsThroughout his tenure David hasworked with the associate deans,


15


16

department chairs and administra-tive staff to acquire great educatorsand researchers. He empowers othersto excel and progress, and it is theirdedication and support of David andthe School that has helped escalatethe School’s status. Recently thenation realized these efforts whenthe Carlson School was rankedseventh in research productivityamong business schools.

David’s other successes include higheracademic standards for incomingstudents and increased studentinteraction with the business commu-nity. One example is alumni and othermembers of the business communityserve as resources to students andfaculty. Each year, more than 2,000alumni and friends are involved asmentors, advisors, student recruit-ers and classroom speakers. “Thementoring program is a greatsuccess,” voiced Bruce Hendry,‘64 BSB.

“His suggestions for the FirstTuesday luncheon conceptenable students to hear frombusiness people,” continuedGoldfine. This monthlyvenue allows students to

interact with the businesscommunity and hearpowerful presentations.

Speaking Out

It was at a First Tuesdaylunch in March 2000,that David deliveredhis well-publicizedspeech, “Has the Twin

Cities Lost ItsBlue ChipStatus” aboutMinnesota’s place in the U.S.economy. His remarks createdmuch debate and were thecatalyst for the State’s eco-nomic summit. “Davidlooked at the businessenvironment and thelegislature to see what’sgoing on in the economy,”noted Hendry. “He tookthe responsibility tochallenge the status quo,”Campbell said. “Minne-sota can’t rest on its

laurels, and what we dowill impact Minnesota’s well-beingfor the next generation.”

Beyond Bricks and Mortar

And although he wouldn’t want hiscontribution to the school to beremembered solely as bricks andmortar, David has laid the foundationfor the next generation. “The new

building is also a

great testament to David’sability,” said Buuck. “The School hasa nationally ranked faculty, a strongerstudent body, a significantly improvedcurriculum, an outstanding physicalplant, and better integration with thebusiness community.”

Goldfine continued, “The School is amore prestigious place because ofDavid.” He has “transformed theschool from an also-ran,” Hendrysaid. “His legacy is he will have leftthe Carlson School in a much stron-ger position than it was when hebecame Dean,” said Buuck.

Our Thanks

“We all owe David a great debt ofgratitude,” said Goldberg. “David isan articulate spokesperson on behalfof the School. And he’s been veryfocused in how he’s gone aboutimproving the School.”

David, your efforts have made theSchool a premier institu-

tion. You have laidthe foundation with

which the Schoolcan continue

building andexpanding globally.

Together we havereaped success. We

thank you, David, andwish you and Jill the best

in your endeavors.

Class Notes1940sWilliam J. Hunt, ‘49 BSB, marriedSharon S. Bell in December 2000.They live in Springfield, Illinois. Heretired as CEO of MII Inc. in Lincoln.

1960sDavid Abramson, ‘63 BSB, is enjoy-ing his new role as CEO of GrantThorton Advisors at the company’sNew York City headquarters. Hecontinues to reside in Minnesota.

Lou Nanne, ‘63 BSB, executive vicepresident of Voyageur Management inMinneapolis, was recently featured ina City Business article on “HeavyHitters in Banking and Finance.”

William Winter, ‘63 BSB, president ofWD Winter and Associates, is workingon publishing the first Russian-American Marketing textbook withformer Carlson School professorWilliam Rudelius. The textbook isscheduled for publishing in 2001.

Dayton Barkley, ‘66 BSB, recentlyreceived a Kare Package from Minne-apolis Channel 11 (KARE). He wasnominated for being an outstandingboss and business leader by his staffat IPSCO Steel in St. Paul.

John Bierbaum, ‘67 BSB, who servedfor 15 years as chief financial officerfor the Pohlad Cos. bottling interest,has been named executive vicepresident of investor relations andcorporate growth at PepsiAmericas.

Jerry Noyce, ‘67 BSB, has joinedHealth Fitness Corporation as CEOand president. Previously, he waswith Northwest Racquet, Swim andHealth Clubs, and spent 15 years asthe University of Minnesota’s Men’stennis coach.

James Heintz, ‘68 BSB, is owner ofJames R. Heintz, Ltd. in GoldenValley, Minnesota.

1970sRoland Barrett, ‘71 MBA, ‘69 BSB, isowner and CEO of HomeworxPartners, Inc., a custom home buildingbusiness with offices in the TwinCities, Milwaukee, and Kalamazoo.

Erik G. Andersen, ‘72 MBA, is themanager of results system integrationfor SEMA SLC. Inc. in Salt Lake City,Utah. He lives in North Salt Lake, Utah.

Paul Veit, ‘72 MBA, is a solepractitioner CPA in Columbus, Ohio.

Robert Peifer, ‘73 BSB, was promotedto executive vice president of theHome Mortgage Group at Firstar Bank.

James Treleaven, ‘73 MBA, is presidentand CEO of Global Commerce Zonein Chicago, Illinois.

Charles Litecki, ‘74 Ph.D., is aprofessor of information systems atMississippi State University.

John Griffin, ‘75 MBA, was namedpresident and CEO of LightPointeCommunications Inc. in San Diego,California. He was previously at ADCand US West.

Vijay S. Kogekar, ‘75 MBA, is an MISentrepreneur in India. He works atDatascan Information Systems inPune, India.

Ed Marek, ‘77 MBA, former managerof Major and Planned Gifts at theAmerican Red Cross of the St. PaulArea, accepted the position ofExecutive Director of the MinnesotaEnvironmental Fund.

Edward Zeman, ‘77 BSB, was recentlyappointed chief financial officer atEagen-based Quantech Ltd. He hadbeen executive vice president and chieffinancial officer of ARM FinancialGroup/Integrity Life InsuranceCompany in Louisville, Kentucky.

While Jim Campbell, ’64 BSB, stayedin Minnesota and Jon Campbell, ’77BSB, went to Arizona, the brothershave two important things in com-mon—distinguished careers inbanking and degrees from theCarlson School. Now, they come astep closer to following the samecareer path. Last year, Jim, chairmanof Wells Fargo Bank Minnesota,announced plans to retire in 2002.Jon, president of Wells Fargo BankArizona, was appointed president ofthe Minnesota Bank, putting him inline for the chairman position.

When he retires, Jim plans to continuehis involvement in several communityactivities, including chair of theCarlson School’s Board of Overseers.


17

company’s large-cap blend “core”equity portfolios. Invista CapitalManagement is a member of thePrincipal Financial Group.

Eric Rangen, ‘83 BSB, has been namedvice president and chief financialofficer at ATK. Previously, Rangen wasa partner in the Minneapolis office ofDeloitte & Touche LLP.

David Ring, ‘83 BSB, joined LTXCorporation as an executive vicepresident, responsible for sales. Thecompany, located in Westwood,Massachusetts, is a supplier ofsemiconductor test equipment.

Anthony Youga, ‘83 MBA, is CFO atE & J Gallo Winery in Modesto,California.

Alan Blazei, ‘84 MBA, has joinedEntelos Inc. as chief financial officer.The company is headquartered inMenlo Park, California.

Rebecca Yanisch, ‘81 MBA, formerU.S. Senate candidate, was named tohead Minnesota’s Department ofTrade and Economic Development byGovernor Jesse Ventura.

Michael Buysse, ‘82 BSB, is presidentand CEO of Aspen/Snowmass ExpressEvent Management in Aspen, Colo-rado, which provides corporate andfestival transportation and security.

Ross Levin, ‘82 BSB, was named oneof the top five most influentialpeople in the financial planningprofession by Financial PlanningMagazine. He is with AccreditedInvestors, Inc. in Edina, Minnesota.

John Rockwell, ‘82 MBA, has beenappointed to the Technical AdvisoryBoard of Valdor Fiber Optics Inc. asits financial advisor. He is a partner inAdvent International and manager ofits Menlo Park, California office.

Jim Weber, ‘82 BSB, was recentlyappointed president and CEO ofBrooks Sports, Inc. in Bothell,Washington. Prior to joining thecompany, he was managing directorat U.S. Bancorp Piper Jaffray in itsSeattle Investment Banking practice.

Bruce Bernstein, ‘83 MAIR, is anattorney specializing in employmentlaw at Law Offices of Bruce Bernsteinin Oradell, New Jersey.

Mark S. Gorder, ‘83 MBA, waselected president and chief operatingofficer of SELAS CORP. of America.He had been president of thecompany’s Resistance Technology Inc.subsidiary in Arden Hills, Minnesota.

Jeff Hickman, ‘83 MBA, lives andworks in Traverse City, Michigan asthe president of Community Bank.

Scott Opsal, ‘83 MBA, chief invest-ment officer at Des Moines-basedInvista Capital Management, hasbeen named lead manager of the

Doug Johnson, ‘78 BSB, left FingerhutCorporation to become vice presidentof marketing at The Sportsman’s Guide,Inc., an outdoor gear catalog andInternet company in South St. Paul.

Mardelle J. Ceaser, ‘79 BSB, is vicepresident/manager of InstitutionalSales at KLD, a social research firmserving investment professionals andendowments and nonprofits locatedin Boston, Massachusetts.

1980sRichard Strelow, ‘80 MBA, is anoperations risk manager for USBancorp in St. Paul. He currentlyresides in Golden Valley, Minnesota.

Christopher Bebel, ‘81 BSB, recentlyjoined Shepherd, Smith & Bebel,Houston, Texas, which representsinvestors in securities arbitrationmatters. He previously served as anNASD attorney, an SEC attorney, andan Assistant U.S. Attorney.

John Mahoney, ‘81 BSB, president ofCMS Viron Energy Services (a unit ofCMS Energy Corporation), wasawarded the Energy Executive of theYear award from the Association ofEnergy Engineers. He received theaward in February at the WorldEnergy Congress in Atlanta, Georgia,where he was the keynote speaker.CMS Viron Energy Services is locatedin Kansas City, Missouri.

Bridget Sperl ’81 MA-HRIR, was namedsenior vice president of client serviceat American Express Financial Advisors.

Be included in the next issue of“Class Notes.” Use the enclosed formand fax it to 612-624-6374, or sendyour news items and photos in theenvelope provided. You also maycontact Lori Bush, director ofAlumni Relations by e-mail [email protected], or by phoneat 612-625-1556.


18

Pam Sveinson, ‘80 MA-HRIR, isacting president of the James J. HillReference Library in St. Paul. A formervice-president of Human Resources atCowles Media, Sveinson had servedon the library’s board since 1997. “Ididn’t know a great deal about libraries,”said Sveinson. “It’s been interesting tomerge my education and experiencewith what’s ‘real’ about libraries.”

“There have been many changes anddevelopments in general business[the library’s focus] and technology,and it’s exciting to work with theboard to set a direction and strategyfor the future,” said Sveinson.

Ralph Gauger, ‘84 BSB, is a managingpartner with Zuazo Gauger Maldonado& Asociados in Madrid, Spain.

Doug Lund

Doug Lund, ‘84 MBA, is director ofthe Office of Information Technologyat the Carlson School.

Roger Redmond, ‘84 MBA, wasappointed to the Board of Directorsof E.mergent, Incorporated. He iscurrently a managing director ofGoldsmith, Agio, Helmn and Lynner,Ltd., a private investment bankingfirm. He is married to JenniferBirman and lives in Burnsville,Minnesota.

Scott Ackerman, ‘85 BSB, was namedvice president, Quality and Manage-ment Systems at Fargo Electronics,Inc. in Eden Prairie, Minnesota.

Dane Anderson, ‘85 BSB, waspromoted to vice president atMinneapolis-based MOCON, Inc.

Paul Karos, ‘85 BSB, director of salesat US Bancorp Piper Jaffray Inc. wasfeatured in a CityBusiness article on“Heavy Hitters in Banking andFinance.”

John Lindgren, ‘85 BSB, was namedsenior consultant for Pragmatek’sOracle Implementation Service.

Steve Noble, ‘85 BSB, was promoted toCIO at Larson, Allen, Weishair and Co.

Janet Porter, ‘85 MBA, is associatedean for Executive Education for theSchool of Public Health and the

University of North Carolina, ChapelHill, North Carolina.

Rebecca Miller, ‘86 MBA, is themanager director for RSM McGladrey,Inc. in Rochester, Minnesota. Shelives in Pine Island, Minnesota.

Roy Wetterstrom, ‘86 BSB, of PluralInc., was featured in the February 2001issue of Twin Cities Business Monthly.

Rich Baker, ‘87 MBA, former Ander-son Consulting associate partner, hasjoined Clientek as managing partnerand COO. Clintek is a technologyand business consulting firm locatedin Minneapolis, Minnesota.

Tom Hammer, ‘87 MBA, is a sitemanager for Intel Corporation inSanta Clara, California.

Anshoom Jain, ‘87 MBA, is a manag-ing principal at C-bridge InternetSolutions in Southfleld, Michigan.

Victor Pfefer, ‘87 BSB, was namedmarketing manager at the Ford MotorCompany in Dearborn, Michigan. Helives with his wife Jill and their twokids in Novi, Michigan.

Charles Fitter, ‘88 MBT, works inMinneapolis as a corporate taxmanager for Dain Rauscher Corpora-tion. He currently resides in CenterCity, Minnesota.

Janet Hanson

Janet Hanson, ‘88 MBA, was promotedto regional vice president at MinnesotaLife, St. Paul. She lives in AppleValley, Minnesota.

Stacey Millett, ’89 MBA, has a longhistory of community developmentwork, beginning in Pennsylvania andcontinuing in St. Paul where she firstjoined The Grotto Foundation. Lastyear, she was hired as executivedirector of the Selby Area CommunityDevelopment Corporation (CDC) inSt. Paul, Minnesota. A recent article inInsight highlights her role in helpingto revitalize the CDC, which works ondevelopment projects in the SelbyAvenue area. Under Millett’s leader-ship, the CDC has reopened itscorporate offices, run training programsand neighborhood meetings, obtainedgrants for home renovations, andbegun exploring other commercial andresidential development—all the whileemphasizing the need for affordablehousing and the importance ofkeeping the African American com-munity involved in the planning.

Millett previously worked atWomenVenture, the Local InitiativesSupport Corporation, and theNeighborhood Development Alliance.She lives with her husband, Larry,and children, Alexandra and Corey,in St. Paul.

Dilek Okal-Atay, ‘88 Ph.D. isassociate dean of the faculty ofBusiness Administration at BilkentUniversity in Ankara, Turkey.

Mark Workman, ‘88 MBA, left hisposition at Sony to become presidentof his own company, FireworksEnterprises. Inc., in Pasadena,California.


19

Hirofumi Hayama,’93 MBA, lives andworks in Tokyo, Japan, in the BusinessDevelopment and Strategy Depart-ment of ZEN-NOH.

Paul Hesser, ‘93 MBA has beenpromoted to vice president of market-ing and operations at ShowCaseCorporation, an enterprise intelligenceprovider located in Chicago, Illinois.

Terry Koerner, ‘93 MBA, is a supplymanager for Thermo King Corporationin Minneapolis.

Stephane Morel, ‘93 MBA, lives andworks in ldstein, Germany as a productmanager with Black and Decker.

Cathy Schmidt, ‘93 MBA, waspromoted to vice president of StahlConstruction Co., located inMinnetonka, Minnesota. She is marriedto Mark Schmidt, ‘93 MBA, who worksfor Syngenta Seeds (formerly NovartisSeeds) as soybean product manager.

Donald Yenish, ‘88 MBA, is a techni-cal marketing engineer for NetworkAppliance in Bloomington, Minne-sota. He lives in Stacy, Minnesota.

Kerry Yndestad, ‘88 MBA, was namedvice president of product develop-ment at Tricord Systems, Inc inPlymouth, Minnesota.

Matthew Hartley, ‘89 BSB, recentlybecame a partner in the InternationalReal Estate Practice Group of Squire,Sanders & Dempsey LLP, a law firm inPhoenix, Arizona.

Steven Hautz, ‘89 MBA, lives andworks in Minneapolis as the vicepresident of product development forOpen-c Solutions.

A. Nasir Khan, ‘89 MBA, is programdirector at Barakat, Inc., in Islamabad,Pakistan.

Timothy Murray, ‘89 MBA, is chairmanand CEO of Minneapolis-basedPrevention First Inc., which providescompanies with a back-strengtheningprogram to reduce back injuries andrelated worker compensation costs.

Tom Platner, ‘89 MBA, was named tothe new position of vice presidentEngineering and Manufacturing atFargo Electronics, Inc.

1990sNadia Alleman (Yamoor), ‘90 MBA,is director of Consumer Insights(Market Research) at General Mills.She recently celebrated her 10th yearwith the company.

John Buske, ‘90 MBA, is corporatevice president finance and chieffinancial officer of PLATO Learning,Inc. Previously, he was corporatecontroller of St. Jude Medical, Inc.

Arunavo Mukerjee, ‘90 MBA, livesand works in Mumbai, India as the

Justine Fritz, ’93 MBA, was featuredin the January 8, 2001 issue ofFortune. The article takes a peek intothe lives of four employees involvedin a new product launch at Medtronic,where Fritz is a senior marketingmanager. The article looks at howFritz balances her work—in this casemanaging more than 100 projectsrelated to the new product launch—with family, including a young son,Michael, and her husband Jeff. Part ofwhat makes it all possible, accordingto Fritz, is the importance of what sheis doing—working on products thatcan change people’s lives.

chief operating officer for the IndiaNatural Gas Company Ltd.

Frank Simer, ‘90 MBA, is director, ITand Strategy, at Questar Research inEagan, Minnesota.

Julia Braegelmann, ‘91 MBA, lives andworks in Eden Prairie, Minnesota as amanagement consultant for Lor, Inc.

Thomas Burke, ‘91 MBA, is a technicalmanager for Oracle Corporation.

Jessica Margolin, ‘91 MBA, is thedirector of program assessment for theFoundation for Education Researchand Development in Minnetonka,Minnesota.

Alan Fischer, ‘92 MBA, is the treasurerat General Litho Services. Inc. inMinnetonka, Minnesota.

Geir 0. Guttuhaugen, ‘92 MBA, is astrategist with Telenor Mobile AS inOslo, Norway.

Randall Hubin, ‘92 MBA is currentlythe HL Systems program directorfor Medtronic, Inc., where he isleading the Global PeopleSoftStandardization Project.

Todd lhrig, ‘92 MBA, lives and worksin Arlington, Virginia as an investmentmanager for Marquette Financial Group.

Jim Menne, ‘92 BSB, is a marketingassistant with Kimberly-Clark inNeenah, Wisconsin.

Kou Vang, ‘92 BSB, is the co-ownerand president of Hmong IndustriesInc., a new manufacturing venturein St. Paul. The business, whichassembles and packages products formedical companies, is among the firstHmong manufacturing businesses inthe country.

Hyongki Hahm, ‘93 MBA, is directorof planning at Medison Co. Ltd. inSeoul, Korea.


20

Scott Ulberg, ‘93 BSB, is vice presidentof Total Training Network, aBloomington-based firm offeringDVD-based training courses.

Paul Berman, ‘94 BSB, lives andworks in Minneapolis as a financialanalyst for Honeywell International.

Gary Brothers, ‘94 BSB, is a corporatefinance associate at Dain RauscherWessels in San Francisco, California.

Steve Eberly, ‘94 MBA, is anengineering manager for ThermoKing Corporation in Galway, Ireland.

Bill Favenesi, ‘94 MBA, is the Asia/Northwest district manager for TheLee Company in Bothel, Washington.He lives in Snohomish, Washington.

Juan Gonzalez, ‘94 MBA, is the vicepresident of Bromo Industrial inSanto Domingo, Dominican Republic.

Mitch Kaiser, ‘94 MBA, is a managerat Deloitte Consulting in Minneapolisand lives in Eden Prairie, Minnesota.

John Schreier, ‘94 MBA, was appointedpresident and CEO of Premier BankMetro South.

Chris Utz, ‘94 BSB, is a senior marketanalyst for Supervalu, Inc. in EdenPrairie, Minnesota. He lives inPlymouth, Minnesota.

Marc Friedman, ‘95 MBA, is a projectmanager at Inforte Corporation andlives in Palo Alto, California.

Michael Kuehner, ‘95 MBA, is themanaging director of interactiveproducts at Ernst and Young LLP inSeattle, Washington. He lives inSnoqualmie, Washington.

Fernando Palacios, ‘95 CEMBA,has been named vice president ofOperations and Supply Chain atLand ‘O Lakes.

Joseph Piepgras, ‘95 MBA, is a finan-cial manager with General Mills inMinnetonka, Minnesota. He currentlyresides in Golden Valley, Minnesota.

Cary Robinson, ‘95 MBA, is vicepresident/senior research analyst atU.S. Bancorp Piper Jaffray and lives inExcelsior, Minnesota.

Wayne Roen, ‘95 CEMBA, recentlyaccepted the position of vice presidentof Storage and Networking Practicewith Lumina Marketing.

Gary Romo, ‘95 BSB, is the lead helpdesk analyst for Prudential - Technol-ogy Support in Plymouth, Minnesota.He lives in Ramsey, Minnesota.

Michael Schong, ‘95 MBA, wasappointed director of MIS at Horton,Inc in Minneapolis.

Kevin Terrell, ‘95 MBA, works in EdenPrairie, Minnesota as a marketingmanager for GE Capital Fleet Services.He lives in Apple Valley, Minnesota.

Christopher Theirl, ‘95 MBA, is amanager, Analyst Relations, at Interre-late, Inc. in Eden Prairie, Minnesota.

Kenichi Yamaguchi, ‘95 MBA, worksfor Japan Energy Corporation inTokyo, Japan.

Brett Almquist, ‘96 BSB, recentlyfounded BeansWax Candle Co. and isCEO and president of the company.

Robert Brown, ‘96 MBA, works as aLotus Notes practice lead for Minne-sota Midrange Solution in Plymouth,Minnesota. He currently lives inShoreview, Minnesota.

Ashok Dhariwal, ‘96 MBA, is seniorengagement manager at ZentrophyPartners in Minneapolis, Minnesota.

Kevin Ehleringer, ‘96 BSB, is a clientservice manager for Spectra Marketingin Louisville, Kentucky. He currentlylives in Lyndon, Kentucky.

Sean Helsel, ‘96 MA-HRIR, is a seniorhuman resources representative forthe Pepsi Bottling Group in Columbia,South Carolina.

Leonardo Koesmanto, ‘96 MBA, livesand works in Jakarta, Indonesia as asenior consultant for Booz Allen andHamilton.

Sebastien Lalevee, ‘96 MBA, lives andworks in Paris as a senior equity researchanalyst with Salomon Smith Barney.

Man the deck, trim the sails, prepareto watch the illbruck Challenge as itscrew sets sail this fall as participantsin the Volvo Ocean Race Round theWorld. ”By participating in the mostdifficult regatta in the world, we aimto inspire,” said Michael Illbruck, ‘95MBA. “Sailing has been a significantpart of the corporate culture formore than 30 years, providing avehicle to vividly convey our corpo-rate identity.”

The race starts from Southampton,England on September 23, 2001, andfinishes in Kiel, Germany in June2002. The sailboat will be docked intwo U.S. ports, Baltimore, Marylandand Miami, Florida spring 2002.During these stays, alumni receptionsare being planned. Watch for furtherinformation and follow the team’ssuccess on the Internet atillbruckChallenge.com.


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Sally Ann Marier, ‘96 MBA, is animplementation manager for AmericanExpress in Minneapolis. She lives inEagan, Minnesota.

Ned Moody, ‘96 MBA, is a partner atNorthStar Advisory Group in OakPark, Illinois. He resides in Chicago.

Lazaros Nikolaidis, ‘96 BSB, is abuyer at Johnson & Johnson Hellas/Consumer Division. He is planningto move to J & J Central Operationsin Switzerland.

Kristin Nomura, ‘96 MA-HRIR, livesand works in Dallas as a seniorbenefits specialist for the ExxonMobilCorporation.

Peter Russano, ‘96 MBA, is aninternational logistics manager withSSL Americas, Inc. in Norcross,Georgia. He lives in Smyrna, Georgia.

Carl Samberg, ‘96 MBA, works forAccenture in Minneapolis as a consult-ant. He currently resides in St. Paul.

Kari Wimmer, ‘96 BSB, is a financialbusiness analyst for Starz, Encore Groupin Greenwood Village, Colorado. Shelives in Highlands Ranch, Colorado.

Michael Brousseau, ‘97 MBA, is thedirector of product marketing for VirtualGrowth.com headquartered in NewYork City. He lives in Minneapolis.

Brian Dummann, ‘97 MBA, is aproject manager for Medtronic, Inc.in Minneapolis. He lives in Andover,Minnesota.

Christopher Jorgenson, ‘97 MBA, isan investment research analyst forAmerican Century Investments inMountain View, California. Hecurrently lives in Oakland, California.

Jay Krasnow, ‘97 MBA, is a projectmanager with Worldtrak Corporationin Minneapolis. He currently residesin St. Paul.

Don McFarling, ‘97 MBA, works in St.Paul as a strategy manager for U.S.Bank. He lives in Shoreview, Minnesota.

Karina Muller, ‘97 MBA, is amarketing manager at Pillsbury andlives in Plymouth, Minnesota.

Kevin Sundem, ‘97 MBA, is a controllerat Javelin Solutions, Inc. in Minneapolis.He lives in Chaska, Minnesota.

Brent Peacock, ‘97 MBA, is a generalpartner with KP Management inMinneapolis. He lives in Hudson,Wisconsin.

Chris Zimdars, ‘97 MBA, is a wirelessproduct manager for Excite@Homein Redwood City, California. Hecurrently resides in San Francisco.

Teymour Askerov, ‘98 MBA, is thedirector of decision support services inLondon, Ontario where he also resides.

Eric Baltes, ‘98 BSB, is a revenueanalyst for US Bank in St. Paul andlives in Minnetonka.

Nicole Braegelmann, ‘98 BSB, is aconsultant for PSINet ConsultingSolutions. She lives in St. Paul.

Christopher Carlisle, ‘98 MBA, livesand works in Madison, Wisconsin,where he is senior associate brandmanager at Kraft Foods.

Tracy Cheng, ‘98 MBA, works as afinancial analyst for Agilent Tech-nologies in Santa Clara, California.He currently resides in Foster City,California.

Gregory Davis, ‘98 MBA, lives andworks in Austin, Texas, where he issenior project manager at 360Commerce.

Mary Gainor, ‘98 MBA, lives and worksin Minneapolis as a principal consult-ant for PricewaterhouseCoopers LLP.

Christopher Glenn, ‘98 MBA, lives inEdina and is a branch manager forSprint.

Becky Grecula (Brandt), ‘98 MBA, issenior associate product manager atUnilever Best Foods in EnglewoodCliffs, New Jersey. She lives in NewYork City.

Chris Gustanski, ‘98 MBA, is seniorproduct manager at U.S. Bank andlives in Burnsville, Minnesota.

Karna Haan, ‘98 MBA, is taking timeoff of work from Johnson and JohnsonCodman to be a full-time mom to15-month old Emily Elizabeth. Shelives in Livermore, California.

Raza Hasan, ‘98 MBA, works inEden Prairie. Minnesota as a productmarketing manager for lntraNetSolutions. He lives in Eagan,Minnesota.

John Hizon, ‘98 MBA, is an inventoryprocess planner for Best Buy Company,Inc. in Eden Prairie. He currentlyresides in Minneapolis.

Cindy Lee Hogan, ‘98 MBA, is aGlobal Business Unit Manager withHB Fuller in Vancouver, Washington.

Gaurav Khetrapal, ‘98 MBA, is aninformation technology projectmanager for Intel Capital in SantaClara, California.

Jongchan Kim, ‘98 MBA, is purchas-ing manager at Samsung, SDE inBudapest, Hungary.

Jon Lauritzcn, ‘98 MBA, works inMinneapolis as a marketing managerfor Cargill, Inc.

Chris Meldrum, ‘98 MBA, has movedto North Carolina to be manager ofPartnering and Technology at ParadigmGenetics, Inc., a functional genomiccompany. He is engaged to JenetteDean and will be married in July.


22

Sean Murphy, ‘98 BSB, works for Ernstand Young and lives in Minneapolis.

Luke Peterson, ‘98 MBA, is manager,Health Care Consulting Group at KurtSalmon Associates in Minneapolis.

Richard Shannon, ‘98 MBA, is aresearch analyst at Epoch Partners inSan Francisco, CA.

Mark Strefling, ‘98 MBA, works as anattorney in Minneapolis with Faegreand Benson LLP.

Raghu Acharya, ‘99 MBA, works inGlendale, California as an investmentmanager for Heller Financial. He livesin Pasadena, California.

Jeanie Callen, ‘99 BSB, is a consumerstrategist for Carlson MarketingGroup in Minneapolis. She lives inPlymouth, Minnesota.

Jeff Cleath, ‘99 MBA, is the vicepresident and director of consultingservices for Inetium, Inc. inChanhassen, Minnesota.

Linda Craigie, ‘99 BSB, works for theMinnesota Department of Revenue asa revenue tax specialist. She resides inMinneapolis.

Michael Dolan, ‘99 MBA, is anassociate at Oppenheimer Wolff &Donnelly LLP in Minneapolis,Minnesota.

Tricia Hamak-Sundeen, ‘99 MBA, isa project manager for Datacard inMinnetonka, Minnesota. She currentlylives in Minneapolis.

Elizabeth Henderson, ‘99 MBA, is ahealth actuarial consultant forDeloitte and Touche in Minneapolis.She lives in Plymouth, Minnesota.

Bert Hepp, ‘99 MBA, recently leftQwest Communications Internationalto run BuySelf Realty, a realtor servicescompany that he started in January

2000. This is the same business that wasBert’s project in the EntrepreneurialStudies classes at the Carlson School.

Andy Ho, ‘99 BSB, is a businessanalyst for Deloitte Consulting inMinneapolis.

Derek Holm, ‘99 MBA, works forJundt Associates, Inc. in Minneapolis.He lives in Chanhassen, Minnesota.

Allen Jezouit, ‘99 MBA, has moved tocorporate headquarters of PRAXAIRInc. in Danbury, CT, to become thecompany’s director of e-business.

Dong Cheol Kim, ‘99 MBA, is a seniormanager with Deloitte & ToucheManagement Solutions in Seoul, Korea.

Curt Kinghorn, ‘99 MBA, is seniorcounsel at Medtronic, Inc. inMinneapolis and lives in Lino Lakes,Minnesota.

Petrea Kaldahl Klein, ‘99 MBA, is aproject manager for ThunderbirdAmerican Graduate School of Inter-national Management in Glendale,Arizona.

Cory Kopp, ‘99 MBA, is a projectmanager for HighJump Software inEden Prairie, Minnesota. He lives inBrooklyn Park, Minnesota.

Molly Lusk, ‘99 BSB, lives and worksin Dallas, Texas, as a reinsuranceanalyst trainee for E.W. BlanchCompany.

Angela Maurer, ‘99 BSB, is a generalmanager at Lifetime Fitness inRoseville, Minnesota. She currentlylives in Apple Valley, Minnesota.

Igor Milner, ‘99 MBA, is a consumerbank analyst for Citigroup inBrussels, Belgium.

Neil Mumm, ‘99 BSB, lives andworks in Minneapolis as a businessanalyst for Deloitte Consulting.

Web Site Link

Send Class Notes to the school andstay in touch with your classmatesthrough the “Carlson School AlumniNetwork” on the Carlson School website. The path to follow iswww.csom.umn.edu/CSOM/Alumni/index.html

Timothy Olken-Hunt, ‘99 MBA, is asenior financial analyst for the TargetCorporation in Minneapolis.

Kimberlv Petschen, ‘99 BSB, worksas a consultant for Apex IT, Inc. inBloomington, Minnesota. Shecurrently resides in Minneapolis.

Mikhail Pevzner, ‘99 BSB, lives andworks in New York City as an associ-ate in assurance and business advi-sory services forPricewaterhouseCoopers LLP.

Derek Robillard, ‘99 BSB, is a salesconsultant for InformaticaCorporation headquartered in PaloAlto, California. He resides in Eagan,Minnesota.

John Rootness, ‘99 MBA, is anassociate at The Rahn Group inMinneapolis.

Kurt Schoenrock, ‘99 MBA, is themanager of corporate finance at NRGEnergy in Minneapolis. He lives inOakdale, Minnesota.

Renee Schroeder, ‘99 BSB, is themanager of market research for theIndustrial Fabrics Association Interna-tional in Roseville, Minnesota.

Dale Shaltz, ‘99 MBA, is the vicepresident of sales and marketing forSmooth Air LLC. He lives in Ply-mouth, Minnesota.

Dan Sieburg, ‘99 BSB, is a taxspecialist for KPMG LLP in Minne-apolis, Minnesota.


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Carlson School Apparel Available On-Line for AlumniCarlson Apparel is a Carlson School MBAstudent run organization that providessupport for students pursuing work inentrepreneurial environments. All profitsbenefit InnoVentures.

Order your Carlson School sweatshirts,t-shirts, fleeces, boxers, caps and more!Now available on-line atwww.carlsonapparel.com

Pablo Celi, ‘00 MBA, is an integra-tion project manager for Ecolab in St.Paul, Minnesota.

Nathaniel Clay, ‘00 BSB, is anassociate analyst with General MotorsCorporation in Detroit. He currentlylives in Royal Oak, Michigan.

Matthew Dudley, ‘00 MBA, lives andworks in Chicago as an associate inprivate client services for LehmanBrothers.

Pauline Fofana, ‘00 MBA, is anauditor at Noridian, GovernmentServices in Eagan, Minnesota.

Tracy Gorman, ‘00 MBA, is ane-commerce market analyst forDeluxe Corporation and lives inShoreview, Minnesota.

Todd Hall, ‘00 MBA, lives in Con-cord, North Carolina and works as aglobal team leader for Solectron inCharlotte, North Carolina.

Jessica McBride, ‘00 MBA, lives andworks in Shoreview, Minnesota as abusiness systems project leader forMedtronic.

John Mineasufibo, ‘00 BSB, is amanager at WF Materials Inc. ofNorth America, where they recentlyopened their tenth fish shop. He andQuipuirtee Jones remarried and livein South St. Paul, Minnesota.

Eric Smith, ‘99 MBA, is a financialanalyst with Northwest Airlines in St.Paul, Minnesota.

BradIey Renwick Smith, ‘99 MBA, isthe manager or sales and service qualityat Polaris Industries in Medina,Minnesota. He lives in Minneapolis.

Jason Van de Loo, ‘99 BSB, is aninteractive marketing specialist withCarlson 24K Gold Points in Minne-apolis, Minnesota.

Margaret ‘Peggy’ Walsh, ‘99 MBA,works for Zhone Technologies inBrooklyn Center, Minnesota as aprogram manager. She currently livesin Blaine, Minnesota.

2000sSarah Afshar, ‘00 BSB, is a signals intel-ligence officer with the United StatesMarine Corps in Stafford, Virginia.

Jason R. Ballsrud, ‘00 MBA, is aresearch analyst for Peregrine CapitalManagement, Inc. in Minneapolis. Helives in Excelsior, Minnesota.

David Blomster, ‘00 MBA is a seniorfinancial analyst at Medtronic, Inc.

Jay Bosch, ‘00 CEMBA, joinedBerkley Information Systems inLuverne, Minnesota as vice presidentof Systems Development.

Matt Rennerfeldt, ‘00 BSB, works forAmerican Express Financial Advisorsin Minneapolis, Minnesota. He livesin St. Paul.

Kiran Saindane, ‘00 MBA, lives andworks in Irving, Texas as a consultantfor i2 Technologies, Inc.

Haresh Sapra, ‘00 Ph.D., is an assistantprofessor at the University of Chicago.

Jason Schwartz, ‘00 MBA, is a managerwith Strategic Development atCommtouch Software LTD in MountainView, California. He lives in San Diego.

Kathy Tune, ‘00 MBA, is an analyst atU.S. Bancorp Piper Jaffray. She livesin Lakeville, Minnesota.

Beverly Wilharm, ‘00 MBA, is a creditmanager with Wells Fargo Bank inMinneapolis, Minnesota.

Qing Zhao, ‘00 MBA, is a projectspecialist for DIRECTV in El Segundo,California. He resides in Torrance,California.

Eric Ewald, ‘01 MBA, is the vicepresident of Ewald Consulting inSt. Paul.

DeceasedRobert ‘Bob’ Engelhart, ’47 BSB,passed away on May 11, 2001. In 1945Engelhart founded the Robert G.Engelhart & Company, an accountingfirm, which grew to more than 100professionals and 300 clients beforemerging with Deloitte, Haskins & Sells,known today as Deloitte & Touche.

Engelhart served on the Board ofDirectors on the Highland State Bank,Blue Cross/Blue Shield, Mid-StatesDistributing and the Oblates ProvincialHouse. Furthermore, Engelhart, alongwith his wife, donated to the Boysand Girls Club of Watertown, SouthDakota, the Community Action


24

P R O G R A M P R E V I E W

E X E C U T I V E D E V E L O P M E N T C E N T E R

A Continuing Education Opportunity for Carlson School Alumni and Friends

G E N E R A L M A N AG E M E N T

Minnesota Executive Program September – December, 2001

Minnesota Management Institute March – May, 2002

Minnesota Management Academy October 22-26, 2001

21st Century Program: Market Leadership March – November, 2002

F I N A N C E

Finance for Non-Financial Managers October 9-12, 2001

Financial Strategy February, 2002

Mergers & Acquisitions TBA

M A R K E T I N G / S A L E S

Strategic Pricing October 9-11, 2001

Sales Management Fundamentals November 6-8, 2001

Fundamentals of Marketing November 12-14, 2001

Strategic Marketing December 3-5, 2001

Executive Sales Management April 9-11, 2002

G E N E R A L P R O G R A M S

Advantage Program: An MBA Update September – October, 2001

Negotiating for Success September 24-26, 2001

Managing High-Performance Project Teams September 26-28, 2001

Creating Value Through Strategic Alliances October 24-26, 2001

Strategic Excellence: Strategy Development October 24-26, 2001

Presentations: Coaching for Executives October 30 – November 1, 2001

Decision Making:

Risk Analysis and Management March 4-6, 2002

Advanced Management Program

for Healthcare Executives April 14-19, 2002

Human Resource Executive Program Spring, 2002

The Executive Development Centeralso offers customized programs tomeet your organizational objectives.

Carlson School alumni are eligible for adiscounted tuition rate. Please call for details.

For more information on these programs, pleasecall 612-624-2545 or fax your business card to612-626-9264. Information is also available on-lineat www.carlsonSchool.umn.edu/edc

Building in Waubay, South Dakota, andalso funded newborn heart operationsin Minneapolis, Minnesota. Engelhartis survived by his children, Robert II,Mink, Jim, Jack, Joe, Steve, and hisfourteen grandchildren.

Mary Rantala, ’47 BSB, passed away inMarch. Rantala, a long time contribu-tor to the school, established twoscholarships with her husband,Raymond, for students who havedemonstrated outstanding academicmerit. Rantala also established theHolms scholarship fund, awarding$1000 scholarship to Glencoe HighSchool student going to the Universityof Minnesota. Rantala is survived byher two sons, Erick and Niel Rantala.

Mary Rantala

Horton Lee Sorkin, 77 Ph.D., ‘85 MBA,Howard University business professorand authority on Internet commercesecurity, died in May. He had been atHoward University in Washington, D.C.since 1986 and before that taught atGeorgetown and the University ofMaryland. He is survived by his wife,Virginia DeSalvo Sorkin.

Former staff member George Winterpassed away in April. After a longcareer in Minnesota state governmentand business, he came to the Manage-rial Communications Center (MCC)at the Carlson School to coach writingand speaking. Upon his retirementfrom the MCC in 1999, he was arecipient of the University ofMinnesota’s President’s Award forOutstanding Service.

Carlson School of ManagementUniversity of Minnesota

321–19th Avenue SouthMinneapolis, MN 55455

Non-Profit Org.U. S. Postage

PAIDMinneapolis, MN

Permit No.155

The University of Minnesota is commited to the policy that all persons shall have equal access to its programs, facilities and employment withoutregard to race, religion, color, creed, sex, national origin, disability, age, marital status, public assistance status, veteran status or sexual orientation.

August 7Thomas StaggsSr. EVP, The Walt Disney Co.Holiday Inn Metrodome, West Bank

September 4Stephen SangerChair & CEO, General Mills, Inc.Radisson Hotel Metrodome

October 2Barbara MowryFormer Chair & CEO,Requisite TechnologiesRadisson Hotel Metrodome

November 6Gene SitChair & CEO, Sit Investment AssociatesRadisson Hotel Metrodome

RSVP: 612-626-9634E-mail:[email protected]

Corporate Sponsors:Deloitte & ToucheTwin Cities Business Monthly

AUGUST

August 3 MBA First FridayMBA Alumni & Student NetworkingParadise Cruises, Lake Minnetonka5:45 - 9:00 p.m., 612-625-8308

Friday, August 244th Annual Carlson Day at the RacesCanterbury Park, Shakopee, MNHosted by Curt Sampson, ‘55 BSB6:00 - 9:00 p.m., 612-624-0554

August 28MBA Alumni Host Orientation Lunchfor New Students, 612-626-9486.

SEPTEMBER

September 7 MBA First FridayMBA First Friday/Dean’s ReceptionCarlson School Atrium, 5:00 - 8:00 p.m.

September 12David Kidwell’s Farewell ReceptionCarlson School Atrium,5:00 - 7:00 p.m., 612-625-8308

September 21Undergraduate Scholarship Receptionfor Benefactors & Students4:00 - 6:00 p.m.

OCTOBER

October 5 MBA First FridayMBA Alumni & Student NetworkingHappy Hour at Gasthof zer Gemutlichkeit5:30 - 7:30 p.m., 612-625-8308

Saturday, October 20Homecoming Weekend/50th Reunion, 612-625-1556.

Wednesday, October 24MBA Networking Lunches ProgramKick Off Event6:00 - 7:30 p.m., 612-626-9486

NOVEMBER

November 2 MBA First FridayMBA Alumni & Student NetworkingHappy Hour, Backstage at Bravo5:30 - 7:30 p.m., 612-625-8308

Upcoming Events For Alumni & Friends

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