Dear Colleagues,

October was exciting and impacful with the inauguration of Club Asahi, conclusion of the 2-week Malaysias Own Oktoberfest activation, month long celebration of Malaysian International Gourmet Festival (MIGF) and the first series of Halloween The Beginning campaign, which was presented by Jgermeister and supported by Carlsberg.

The Club Asahi Tokyo was launched on 4 October, featuring Japans No. 1 DJ, Shinichi Osawa, Bass Agents and the CyberJapan dancers at the trendiest outlet in KL, Butter Factory. Approximately, 1000 partygoers attended this exclusive party.

A Thirst for Great Oktoberfest Hour was held earlier on 4 October at RP, Saujana Hotel for employees to experience the Bavarian celebration. The weekend, 5-7 October, saw the culmination of the Malaysias Own Oktoberfest at 1-Utama Shopping Centre. Approximately 5,000 beer lovers were treated to scrumptious spread of authentic German cuisine with a selection of Bavarian beers Erdinger, Franziskaner and Lowenbrau and Malaysias most preferred beer brand, Carlsberg, on tap.

The excitement continued to build up, as Wheres The Party? introduced mini versions of the party in Penang, Johor and KL from 12 and 19 October to entice consumers to participate in the 3 Nations 1 Epic Party on 10 November.

On 18 October, a glamorous fashion show by Kronenbourg 1664 was held in conjunction with the Malaysian International Gourmet Festival Style Rocks!. Kronenbourg 1664 and Kronenbourg 1664 Blanc were widely sampled by local celebrities and prominent figures in the fashion industry.

The Carlsberg Gold Cup Challenge series concluded on 20 October 20. Ryan James emerged as champion and was rewarded with RM50,000 cash prize for accumulating the highest points from the previous three legs held earlier this year.

On the charity front, we contributed RM8,000 each to fund the operational costs of four charity homes in Selangor and Sabah. Funds were raised from

the Carlsberg Golf Classic tournaments held nationwide.

The English Essentials programme for Tamil school teachers was brought

to a close with the last two training sessions held in Teluk Intan

and Ipoh. Both sessions were attended by 100 teachers.

As we are approaching year-end, I strongly urge all of you to walk the distance, let us all Thirst for Great and ensure that we deliver another year of record performance! There will

be more Greater moments in the next two months.

Cheers!

Inside This IssueMDs Message

Jgermeister better known as the party shooter best enjoyed between beers, celebrated with party-goers for All Hollows Eve (Halloween) at a string of 17 spine-tingling parties on October 26, 27, 30 and 31, leading to the Halloween The Beginning Grand Party at Carcosa Seri Negara.

Party-goers were greeted with gothic spooky props and frightful-looking scarecrows. Mystery prizes were given out to party goers who participated in bone chilling games.

Party-goers donned their best Halloween costume to win tickets to the final hunt that took place at Carcosa Seri Negara. Jgermeisters Halloween The Beginning party offered party-goers a fun yet spooky celebration for those who are curious to see what creepy horrors are brewing...

Carlsberg presented mini Wheres the Party parties where consumers and fans were treated to a sneak preview of the actual WTP in Penang, Ipoh and Batu Pahat from 10 - 12 October.

Unconventional, unique and ambiguous thats the cornerstone of Carlsbergs epic Wheres the Party events ever since its launch in Sweden. This global phenomenon has gained traction amongst music buffs that love a good party but have no clue where it is happening, who is performing or what to expect.

This round, Carlsberg plays hosts to the third instalment of Wheres the Party featuring cutting edge staging, infectious vibes all with a Carlsberg twist. Geared to rattle the grounds for two days, Carlsbergs Wheres the Party series will see its best yet.

Marketing News

The brewing question of Wheres the Party?

A spooktacular Halloween with Jgermeister

Carlsberg Malaysia concluded its Malaysias Own Oktoberfest 2012 with more than 5,000 consumers rocking and partying at the ultimate three-day marquee party held at the parking lot of One Utama Shopping Complex from 5 - 7 October. Huge marquees were set up and decorated with props to recreate the Bavarian-style atmosphere and ignite a carnival spirit replicating this rousing beer drinking festival known for its beers, sausages and stein-carrying, lederhosen-clad waitresses.

Carlsberg, Malaysias most preferred beer; as well as three other famous authentic German brews, namely, Erdinger, Franziskaner and Lowenbrau were featured to give visitors a chance to enjoy the authentic beers traditionally consumed during the Oktoberfest.

Visitors were entertained to the rhythmic sounds of the authentic Oom-pa-pah band from Germany. Keeping the momentum and spirits high were the Carlsberg ambassadors decked in dirndls and dancing the traditional chicken dance. Beer enthusiasts took home a free stein ceramic mug when they purchased beers at participating outlets. On the heels of last years glowing success, Carlsberg Malaysias Oktoberfest this year reached greater heights in terms of entertainment, food and hospitality.

Marketing NewsMalaysias Own

Oktoberfest nationwide celebrations

Oktoberfest fun in East Malaysia

1Utama Grand Finale Marquee Party

Oktoberfest marquee party at 1Utama ends on a grand note

RYAN JAMES won the final leg of the Carlsberg Gold Cup over 1600m at the Selangor Turf Club on 20 October.

Ridden for the first time by Jose De Souza, it was the eighth career win for RYAN JAMES who picked up five wins in Singapore for trainer Stephen Gray. Since relocating to Malaysia, he has won three of six starts for trainer Richard Lines.

The New Zealand seven-year-old was the champion in the Carlsberg Gold Challenge Series final race and earned a bonus of RM50,000 for his owner, St George Stable. It was given to the horse which has accumulated

the highest points after the conclusion of the third leg.

The races, partnered with Carlsberg Gold were a huge success, presenting a total of RM375,000 for the three Carlsberg Gold Challenge Series Legs in April, August and finally in October.

The Japans No.1 beer, Asahi Super Drys Club Asahi event shook the grounds of Butter Factory, KL on 4 October with a superb party for sophisticated clubbers all over town. More than 1,000 party goers congregated for one magnificent night of neoteric experiences, stellar performancesby Japans finest and the endless flow of Asahi Super Dry.

Glammed-up models strutted down the runway briefly turning Mandarin Orientals Sultan Lounge

into a glamorous fashion show. Style Rocks! marks the mid-point of the Malaysia International Gourmet Festival, marrying the worlds of high-fashion and premium dining by bringing together celebrities and friends to celebrate great food with great style. The party was pumping till wee hours of the morning with free flow of beer from sponsor Carlsberg.

Staying true to its promise of Igniting Possibilities, the guests were in complete awe as they entered the Club Asahi party. Captivating the minds of everyone who walked through, the tunnel walls were clad with astrophysical images that signified the transition from Kuala Lumpur to Tokyo city. Shifting the

night into gear, DJs Base Agents, Shinichi Osawa and B.A.T.E. got the party off the ground with energetic beats. The ever

sensual CyberJapan Dancers, dressed in show-stopping outfits, joined the music mavericks and performed eye popping moves.

Tokyo lands in KL as Club Asahi takes flight

Marketing News

RYAN JAMES wins the final race and overall title of Carlsberg Gold Challenge Series

A scrumptious yet stylish MIGF

The 2nd leg of Top Ten charity roadshow was the best one ever. A record-breaking funds of RM6.6 million was successfully raised for SMJK(C) Jit Sin, Seberang Prai Selatan on 26 October, exceeded the previous highest fund raised of RM6.35 million in 2004. Other roadshow, also glitzy and energised, worked their ways to achieve the targeted fund raise over RM22 million funds in its 2nd leg roadshow throughout nine concerts.

Date Beneficiary Schools Fund Raise Target20 Oct (Sat) Dinner

Gabungan Persatuan-Persatuan Bekas Penuntut Sekolah Cina Wilayah Persekutuan dan Selangor

RM160,000.00

24 Oct (Wed) Dinner

SJK(C) Choong Hua 2, Bidor, Perak

RM828,888.00

25 Oct (Thu) Concert

SJK (C) Yuh Hua, Taman Pertama, 30100 Ipoh, Perak

RM755,047.00

26 Oct (Fri) Dinner

SMK (C) Jit Sin, Seberang Prai Selatan

RM6,581,508.08

27 Oct (Sat) Concert

SJK(C) PIN HWA 2, Klang RM3,333,333.33

28 Oct (Sun) Dinner

SJK(C) La Salle, Kuala Lumpur RM3,136,771.00

02 Nov (Fri) Concert

SJK (C) Taman Rashna, Klang RM880,000.00

03 Nov (Sat) Concert

Hua Lian High School, Taiping, Perak

RM2,658,000.00

04 Nov (Sun) Dinner

New Era Colleage, Kajang RM3,022,900.00

Top Ten Roadshowreaches ultimate fund raised for 26 years

The English Essentials Programme, a Corporate Social Responsibility initiative by Carlsberg Malaysia is in its second year. In 2011, a series of four trainings were held for teachers and as many as 100,000 English Essentials workbooks were distributed to more than 500 Tamil schools.

English Essentials Programme 2012 which kicked off successfully

in September has proven worthy for fellow teachers in three regions Perak, Selangor and Johor. All trainings received good and positive response from over 300 teachers participation.

English teacher Amutha d/o Permal from SJK(T) Ladang Tebrau, JB commented, The training has inspired me and I hope it has inspired other teachers. Other teachers who were part of the training were agreeable and intend to share the great experience with their students.

Carlsbergs 2012 charity golf tourney a real classic

Enriching English programme for teachers concludes

The Carlsberg Golf Classic was created as a platform for avid golfers to showcase their skill and passion, and at the same time help the needy. About 5,000 golfers took part in the 2012 Carlsberg Golf Classic, teeing off at 40 premier golf clubs nationwide, competing for prizes worth more than RM1 million.

Carlsberg Malaysia reaffirmed its pledge to help the needy when it donated a total of RM48,000 to six charitable homes on 29 September, 6 October and 21 October during the tournament.

Each beneficiaries received RM8,000; they were Pusat Jagaan Anak-Anak Yatim Waja, Persatuan Kebajikan Kanak-Kanak Mata Air Kehidupan, Good Samaritan Homes and Pusat Kebajikan Yesuvin Mahligai from Selangor while Persatuan Orang-Orang Pekak Tawau and Don Bosco Children Home Bundu Tuhan from Sabah.

CSR

Held at RP Saujana, Subang on 4 October, about 200 employees from Carlsberg Malaysia HQ enjoyed their outing during the Thirst for Great Oktoberfest Hour. Employees who followed the designated bus from the brewery to the venue were welcomed by the fun filled spirit of Oktoberfest, collecting their beer steins and hats along the way in.

The GREAT Award was presented to six groups of employees for their best practices of the Winning Behaviours. The internal Oktoberfest was officially kicked off with a big prost (cheers in German) by the Management Team and a jovial round of Chicken Dance.

There were loads of fun, laughter and beer steins clanking during the Oom-pa-pah band performance while employees enjoyed their authentic German dinner. Games such as Arm Wrestling rewarded Catherine Thong, National Sales Manager from Luen Heng F&B who won the ladies category and Alvin Yap, Draught Beer Services Manager from Carlsberg Malaysia. Sporting employees also participated in two rounds of the Chicken Dance, accompanied by the beautiful dirndl girls.

Employees partied the Oompah style at TFG Oktoberfest Hour

Carlsberg Malaysia received most

Genuine Corporate AwardOn 27 September, Carlsberg Malaysia was awarded a special Genuine Corporate Award (GCA) 2012 from Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC).

Mr. Chan Sek Tai, Head of IT department represented to receive the award. The GCA program, which is supported by the MDTCC, recognises companies that respects intellectual property and promoting good corporate governance.

Brewing Inside

MIGF Finale 5 Nov

SportExcel Parent-Child Golf Tournament 3 Nov

Final Top Ten Charity Campaign 4 Nov

Grimbergen launch in EM 6 & 7 Nov

Deepavali I Love School presentation 8 Nov

Back to School Launch in EM 6 Nov

Halloween The Beginning Grand Finale 2 Nov

Wheres The Party? 10 Nov

Budweiser KL Dragons Selection Tryout 8 Nov

LAperitif Fashion Finale @ MIFW 20 Nov

Staff MovementsAS oF 2 oCToBEr 2012

Brewing Inside

Carlsberg Golf Classic 2012

Click on the thumbnail to know more

Recent & Upcoming Highlights

NEW rECrUITS

NAME SECTIoN/ArEA PoSITIoN LEvEL

Ee Hood Liang Marketing Brand Manager L3

Lee Shan Nie Marketing Assistant Channel Development Manager

L4

Foong Chun Weng Packaging Team Leader L4

Ho Seng Wooi D Sales Executive L5

Ding Tiong Huat F2 Senior Sales Representative

Unionised

Goh Yeong Sean G Draught Beer Technician

Unionised

Zuhairi Bin Kamarudin Corp. Affairs Driver cum Despatch Unionised

ProMoTIoN

NAME SECTIoN/ArEA PoSITIoN LEvEL

Teoh Nar Teik L Regional Sales Manager, E. Msia

L2

TrANSFEr

NAME SECTIoN/ArEA CUrrENT PoSITIoN LEvEL

Tan Chin Joo F2 Area Sales Manager L3

Yew Chun Siong E District Sales Manager L4

rETIrEMENT

NAME SECTIoN/ArEA PoSITIoN LEvEL

Lee You Ching, Tracy Finance Accounts Executive L4

rEDESIGNATIoN

NAME SECTIoN/ArEA PoSITIoN LEvEL

Chan Chee Keong F1 Area Sales Manager L3

Khoo Khay Yau F1 Channel Sales Manager (MONT)

L4

Kong Moon Hou F1 Senior Channel Sales Representative

Unionised

Wong Wai Meng F1 Channel Sales Representative

Unionised

Button 1014: Button 1025: Button 1023: Button 1024: Button 1015: Button 1026: Button 42: Page 1:

Button 43: Page 1:

Button 44: Page 1:

Button 45: Page 1:

Button 15: Page 2: Page 3: Page 4: Page 5: Page 6: Page 7:

Button 16: Page 2: Page 3: Page 4: Page 5: Page 6: Page 7:

Button 17: Page 2: Page 3: Page 4: Page 5: Page 6: Page 7:

Button 18: Page 2: Page 3: Page 4: Page 5: Page 6: Page 7:

Button 161: Button 172: Button 173: Button 174: Button 175: