Carlsbad Business Journal - Nov-Dec 2014

JOUR NALBUSINESS

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How The Elizabeth Hospice Can Help

For more than 36 years, The Elizabeth Hospice has touched the lives of more than 90,000 individuals living with illness, grief and loss. As the county’s oldest and largest nonprofit hospice pro-vider, serving communities within San Diego and Inland Empire, the organization offers comprehensive hospice and palliative care services for all ages, as well as a myriad of counseling programs and ser-vices to the community-at-large through its Center for Compas-sionate Care.

WHAT IS HOSPICE CARE?Considered to be the model

for quality health care at the end of life, hospice care involves a team-oriented approach to expert medical care, pain and symptom management, and emotional and spiritual support, tailored to an individual’s health care needs and

wishes. Support and guidance is also provided to a patient’s family members.

WHEN SHOULD I ASK ABOUT HOSPICE?

The medical experts at The Elizabeth Hospice suggest asking your physician or a trusted health-care provider about hospice and palliative care, if you or someone you know is living with a serious illness and experiencing:

• Changing goals of care• Change in health prognosis• Decline in medical condition• The need for more informa-

tion about health care options• The decision that comfort care

and quality of life matter mostThe healthcare professionals

at The Elizabeth Hospice are also available to answer any questions about the benefits of hospice and palliative care.

COUNSELING SERVICES FOR THE COMMUNITY-AT-LARGE

In October 2014, the

organization announced that the Jenna Druck Center (JDC) is now a part of The Elizabeth Hospice family of services. Under the award-winning Center for

Compassionate Care of The Eliz-abeth Hospice, the Jenna Druck Center will continue to offer its

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AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 31, NO. 10 NOVEMBER/DECEMBER 2014

SO LONG, BUDDYOur tribute to Claude A. “Bud” Lewis, former Carlsbad mayor who died Oct 15.

6 CARLBAD MEANS BUSINESSTips for how to effectively use the Chamber’s 2014-2015 business resource guide

9

Promoting quality of life at every stage of lifeBUSINESS SPOTLIGHT

The Children’s Services of The Elizabeth Hospice allowed Kristin and Glenn to make the most of each moment with their son, Branch Lion-heart.

Poinsettia fire unites CarlsbadBY JOSÉ A. LÓPEZEditor | Carlsbad Business Journal

For some who were not directly affected by the Poinsettia Fire, the May blaze may be a receding memory, one that’s revived only

in conversation, or when they drive down El Camino Real and other burn areas and see the black scorched earth instead of the green brush that grew there before.

But for many who were directly affected by the wind-whipped fire’s trajectory, the recovery effort is ongoing and

constant — an individual journey that differs from household to household. Whether it’s dealing with the still-lingering smell

of smoke and aggravated breathing problems or with their insurance companies, the Poinsettia Fire was a major dis-ruption in the lives of those who were directly impacted.

“People are still being impacted by the fire,” said Marie Jones-Kirk, a Carlsbad

BOUND BY FIRE

DAVID HARRISONREADY CARLSBAD BUSINESS ALLIANCE

CALHOUN FAMILYIMPACTED BY THE POINSETTIA FIRE

IVAN MENDELSON & GENE MANGANIELLOTOYOTA CARLSBAD & LEXUS CARLSBAD

MARIE JONES-KIRKVOLUNTEER COMMUNITY RECOVERY COORDINATOR

COMING EARLY 2015!

ANNUAL BUSINESS AWARDS DINNER

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CARLSBAD BUSINESS JOURNAL NOVEMBER-DECEMBER 2014 | 3

It’s that time of year again — the Carlsbad Chamber of Commerce is opening its nomination period for the 2015 Annual Business Awards, which will take place early next year at the Omni La Costa Resort & Spa.

In the same way that it did last year, the event will cele-brate Carlsbad’s five key indus-tries. The awards will honor companies that have created jobs and made positive contri-butions to Carlsbad’s business community.

The nomination period opens on Dec. 1 on our website, www.carlsbad.org. Nominations can come from a number of sources: From the businesses themselves or their employees, business partners or clients. What better testi-mony to give on behalf of one of your business partners than to nominate them for these prestigious awards.

Award will be given out in the following categories:

• ACTION SPORTS & MANUFACTURINGThis award will be given to

a company that has demon-strated design, implementa-tion, product performance, market acceptance, increasing sales and moving into inter-national markets. Innovative manufacturing approaches such as excellence in financial performance, overall business strategy, internal operations, corporate training, manufac-turing processes, and sus-tainable practices will be considered.

• CLEAN TECHNOLOGIESThis company has a demon-

strated commitment of using green technology through the

use of solar, wind, water, or energy efficiency products. This company is also commit-ted to sustainable business practices, and overall reduc-tion of carbon footprint by recycling, reusing or other “green” practices.

• HOSPITALITY & LEISUREThis company has demon-

strated superior customer ser-vice, quality facilities, openness to the public, competitively priced, availability, unique-ness, is family-friendly, and amenities to choose from to distinguish itself as an indus-try leader for others to follow. Company or organization pro-motes Carlsbad to visitors and tourists.

• INFORMATION AND COMMUNICATIONS TECHNOLOGYThis company has demon-

strated the use of information and communication technolo-gies such as: software, hard-ware, or a combination of both to transmit signs, signals, writing, images, voice, video, or data through media (e.g., Internet, radio, television).

• LIFE SCIENCESThis award will be given to

a company has demonstrated innovative and positive con-tributions related to the focus

on biology, biotechnology, genomics, neuroscience, phar-macology or similar industries. This company must also have recently made significant and positive contributions related to promoting the study of life sciences or other scientific achievements, which improve the quality and standards of life.

SPECIAL THANKSThe Carlsbad Chamber

Board of Directors (pictured below) is a committed group of people representing a broad spectrum of businesses.

We strive to keep a balance of businesses both large and small and include several advisory members on our board including representa-tives from Carlsbad Unified School District, MiraCosta College, Camp Pendleton, North County Transit District and Visit Carlsbad.

We all come together to represent our nearly 1,400 business members in provid-ing oversight and direction to the Chamber staff who does a great job with limited resources.

As we roll on toward the end of the year we’ll be focused on finishing the year strong. I always look forward to our final First Friday breakfast where we recognize our many members who volunteer their time while promoting them-selves and their businesses.

I encourage all of you to have a safe and happy holi-day season.

May all of us be grateful and thankful for the joys in our lives and the knowledge that we all share the pleasure of living in the garden spot of Coastal North County.

TED OWEN

WORDS OFWISDOM

President & CEO CARLSBAD CHAMBER OF COMMERCE

INDEX

MEMBER DIGEST ........................ 9-12

CITY NEWS ................................. 8

EDUCATION NEWS ...................... 16

REAL ESTATE ............................... 18

VILLAGE UPDATE ........................ 17

MEMBER COLUMNS .................... 4

TO YOUR HEALTH ........................ 7

LEGAL UPDATE ............................ 5

MEMBER MARKETPLACE ............. 17

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

CARLSBAD BUSINESS JOURNAL”5934 Priestly Drive • Carlsbad, CA 92008Ph. (760) 931-8400 • Fx. (760) 931-9153

[email protected]

DIRECTORS

David Bennett Tri-City Medical Center Joseph Charest Katz & Associates Jolane Crawford Schubach Aviation John Haedrich Tip Top Meats/European Deli Lupe Hairston Freedom Window Cleaning John Hanley Solatube Global Marketing, Inc. Tucker Hohenstein Colliers International Carlsbad Frank Idris LEGOLAND California Resort Brian Lee Wells Fargo Bank Rick Lemmo Caruso Affiliated Matt Leonard Edward Jones Peter MacLaggan Poseidon Water, LLC Gene Manganiello Lexus Carlsbad William Meade Jr., MD Activ8 Athleticism Trisa Mills TaylorMade Golf Company Niels Norby SD Trophy Ryan Perry Westfield Carlsbad Ken Ryan Waste Management Don Sando Strategic Results Group Don Schempp Torrey Pines Bank Carlsbad Michael Schroder Cal State San Marcos Lee Sterling Leon P. Sterling,

Commercial Tenant Broker Jeffrey R. Stoke, Esq. Procopio, Cory, Hargreaves & Savitch, LLP Tim Stripe Grand Pacific Resorts, Inc. Michael Uzitas Scripps Health Jim Valentine SDG&E

ADVISORY COUNCIL Ofie Escobedo Lola’s 7-Up Mexican Market & Deli Suzette Lovely Carlsbad Unified School District Ryan Ross North County Transit District Sam Ross Visit Carlsbad Michael Schumacher City of Carlsbad Liaison Sandy Wilson Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate &

Member Relations

Lynn Delanzo Information Specialist Bonnie Hoffman Business Services Manager José A. López Director of Communications/

Editor, Carlsbad Business Journal Kristina McMahon Business Development Manager Scott Peltier Marketing Specialist Edgar Rodriguez Art Director Kathy Steffen Member Services Manager

ASSOCIATES Carlsbad Business Journal Printing Advanced Web Offset

MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.

OFFICERSCHAIRMAN OF THE BOARD

John Osborne AT&TCHAIRMAN ELECT

Carmen Rene Thermo Fisher ScientificTREASURER

John Lechleiter AKT, LLPVICE CHAIR OF PUBLIC POLICY

Michael Howes, AICP Howes, Weiler and AssociatesVICE CHAIR OF ECONOMIC DEVELOPMENT

Ahmed Haque NRG Energy, Inc.VICE CHAIR OF BUSINESS

& COMMUNITY DEVELOPMENT Deb Beddoe YourOpsManager

VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC

PAST CHAIR Carlton Lund The Lund Team

JOHN OSBORNE

FROM THECHAIRMAN

Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Living without FEARIt seems that just when everything

seems to be going well, a new prob-lem or issue crops up. Ebola, ISIS, drought — the list goes on, so take your pick on which malady is both-ering you the most. Any of these could be major hurdles to sidetrack our success for 2015. At least they could cause us to begin to feel fear-ful. FEAR is a devastating word if you let it get under your skin and affect your life’s plan.

FEAR is defined as False Evidence Appearing Real. Any of the three items above are indeed real issues, but they don’t necessarily affect us. In order to get on with our lives we need to master or control our FEAR. So here are some thoughts to ponder.

• Understand that in difficult situa-tions, there are always choices.

• Build up your courage one step at a time. Don’t try to do everything at once.

• Indulge in quiet confidence. Don’t get cocky and confuse the two.

• Savor the struggle. Courage doesn’t come easily.

• Be original. Think out of the box and don’t fear being the first to do something.

Disease, terrorism, drought, eco-nomic instability or anything else you can think of can stall our posi-tive movement to success. As you prepare for your life in 2015 think about these thoughts:

• Don’t be afraid to take a big step if one is indicated. You can’t cross a chasm in two small jumps.

• If you spend five minutes com-plaining, you have just wasted five minutes. If you continue complaining, it won’t be long before they haul you out to financial desert and there let you choke on the dust of your own regret.

• I used to say, “Things cost too much.” Then my mentor straightened me out on that by saying, “The prob-lem isn’t that things cost too much. The problem is that you can’t afford it.” That’s when I finally understood that the problem wasn’t “if” the problem was me!

Here is my view, “FEAR knocked at the door. Faith answered. No one was there.

Nominations sought for annual business awards

The Chairman’s Circle was created to give prominent recognition to the companies whose steadfast support has helped the Chamber remain a proven collaborative force that brings business and community together, energized by a shared vision and passion to transform our future.

BENEFITSIn addition to visibility in the Carlsbad Business Journal, marketing materials and event programs, Chairman’s Circle members enjoy a range of benefits tailored to their specific needs. Chairman’s Circle members also receive priority seating at chamber events and invitations to special Chairman’s Circle Members-Only receptions.

We invite all chamber member companies who are committed to the success, growth and prominence of the Carlsbad Chamber of Commerce and the region as a whole to arrange for a visit to discuss the benefits and privileges of The Chairman’s Circle.

To learn how you can join Chairman’s Circle please contact Toni Padron at 760-931-8400.

THANKS FOR YOUR CONTINUED SUPPORT

CHAIRMAN’S CIRCLEd d

4 | WWW.CARLSBAD.ORG

Yoga is the iron that helps with the wrinkles on my back. As more people have discovered its health-ful benefits, yoga has grown in popularity. Whether or not you practice yoga, you can apply its lessons to other areas of your life — such as investing.

Specifically, consider the following yoga-related themes and how they might translate into invest-ment habits that may be beneficial:

BALANCE If you observe advanced

yoga practitioners, you will be amazed at the balance they exhibit during certain positions. But for serious

yoga students, the idea of balance goes beyond physi-cal movements and extends to a concept of life that emphasizes, among other things, an avoidance of extremes. As an investor, you too need to avoid extremes, such as investing too aggres-sively, too conservatively or too sporadically. By building

a balanced portfolio, and by investing regularly, you can help improve your chances of making progress toward your financial goals.

FLEXIBILITYAmong its many benefits,

yoga helps people increase their flexibility — and greater flexibility results in fewer injuries and an increased capacity to enjoy many physical activities. As an investor, you need to be flex-ible enough to adjust your portfolio as needed while still following a long-term strategy that’s appropriate for your individual goals, risk tolerance and time horizon.

RELAXATIONFor yoga students, proper

relaxation is essential to achieving mental equanim-ity, emotional balance and inner strength. But relax-ation doesn’t always come easily — even experienced yoga practitioners need to work at it. As an investor, you also may need to train yourself to relax because, given the ups and downs of the market, it’s not hard to become overwrought and make ill-advised decisions based on short-term events. Staying calm and maintain-ing a long-term view of things may help you make better investment decisions.

POSITIVE THINKINGOur own thoughts and

actions are largely respon-sible for creating our hap-piness and success, accord-ing to yoga teachings. And

positive thinking can play a key role in investing, too. For example, if you were to constantly look at nega-tive headlines, you might conclude that it is point-less to invest for the future because external events — economic instability abroad, political squabbles at home, natural disasters and so on — will just disrupt your plans. Consequently, you might decide not to invest, or invest in such a way that can make progress toward your financial goals diffi-cult. But if you maintain a positive attitude, you may be more inclined to invest wisely for your future.

VISUALIZATIONIn yoga, visualization is

often used to reduce stress. At any given time, you might find it difficult to relax, but you can use your imagina-tion to see yourself — and put yourself — in a relaxed state. As an investor, you need to visualize your goals, such as a comfortable retire-ment, before you can define a strategy to help you work toward them. By seeing yourself where you want to be, you’ll be motivated to take the actions necessary to work toward getting there.

Try putting the principles of yoga to work — they may help you become a better investor. And if you’re yet to perform the exercise of yoga, we have some out-standing studios right here in Carlsbad!

Peek can be reached at [email protected]

What investors can learn from yoga

JUSTIN PEEK, CFP, AAMS

MONEYMATTERS

Financial Advisor EDWARD JONES

Carlsbad Chamber of Commerce President and CEO Ted Owen speaks at the opening of the new 24 Hour Fitness Super-Sports Club at Westfield Carlsbad.

(Photo Provided by City of Carlsbad)

Gym opening heralds new look for Westfield Carlsbad

24 Hour Fitness celebrated the opening of its newest location, a 40,800 square-foot Super-Sport Club at West-field Carlsbad. The opening marks the completion of one of the two major projects of the first phase of the remodel of Westfield Carlsbad, formerly Westfield Plaza Camino Real, which first opened in 1969. The other is the opening of a movie theater anticipated in December.

The new gym is open around the clock and features a full-sized basketball court; an indoor lap pool, sauna, steam room and whirlpool; cardio, strength and functional training equipment including TRX Suspension Trainers; a full schedule of cycle and Group X classes; and, with additional fees, babysitting and personal training services.

“Having been a part of the San Diego area for more than 30 years, we’re excited to provide the Carlsbad community with a new, large club featuring the latest amenities and state-of-the-art equipment,” said Cameron Duff, club manager.

“A world-class city like Carlsbad deserves world-class exercise facilities, so we are very excited to welcome this 24 Hour Super-Sport Club to our city,” said Ted Owen, president and CEO of the Carlsbad Chamber of Com-merce. “This is exactly the sort of shot in the arm that this mall needed, and it bodes well for the second phase, which we think will give a renewed vigor to Westfield Carlsbad.”

The second phase of the remodel will see the indoor mall transformed into an outdoor shopping destination. At their meeting in October, the Carlsbad Planning Com-mission gave a unanimous vote of approval to Westfield’s plans. Representatives from the Chamber spoke in sup-port of the project.


Many of you have already learned about the new manda-tory sick leave law that will take effect in California in July of next year (see article in the October issue of the CBJ), but there are a number of other new laws employers should know about, that will take ef-fect in the coming months.

AB 1443 – HARASSMENT

As of Jan. 1, 2015, “unpaid interns” will be added to the list of people protected from work-place harassment under the Fair Employment & Housing Act. I don’t know how many of you have been harassing your unpaid interns, but just know that it has to stop as of January. More important, this is a reminder that anyone who complains about harassment – including those working as unpaid interns – are protected against retaliation. That’s why it’s important to docu-ment performance issues when terminating any employee, even in an “at will” state.

AB 2053 – HARASSMENT TRAINING

Employers already have to train supervisors and managers to avoid and correct workplace harassment. As of January, that training will have to include “Pre-vention of Abusive Conduct” – the state’s first anti-bullying provision. While it doesn’t make “bullying” illegal, it sets the stage for future legislation on that topic.

“Abusive Conduct” is defined as “conduct of an employer or employee in the workplace, with malice, that a reasonable person would find hostile, offensive, and

unrelated to an employer’s legiti-mate business interests.” I’m sure judges will be asked to interpret this language in the near future to determine what is abusive and what is merely annoying. But this is a wake-up call to employers who rely on intimidation as a management style.

AB 1897 – HIRING TEMPS THROUGH AN AGENCY

Companies of 25 or more who hire 5 or more temps may have joint liability for their wages and workers compensa-tion coverage. Start-ing in January, a new Labor Code section (2810.3) will give temporary workers one more target to sue if they don’t get paid by an agency. This is a good reason to make sure the temp agency you use is reputable.

SB 477 – FOREIGN LABOR CONTRACTORS

Starting July 1, 2016, com-panies that arrange for foreign workers to come to California will have to register with the Labor Commissioner. Companies that use an unregistered agency to hire those workers could be

liable for wage violations, along with other rules that must be followed.

AB 1660 – UNDOCUMENTED DRIVERS LICENSE

California will soon issue driv-er’s licenses to some folks who can’t prove they’re here legally. As an employer, you won’t be able to discriminate against someone because of that spe-cial driver’s license. What’s that you say? The employee has to be here legally for you to hire him? True, and the new law permits you to comply with federal immi-gration law without violating this one. Just make sure you let the employee decide what forms of ID to present to show eligibility to work.

AB 1634 – WORKPLACE SAFETY

Employers accused of work-place safety violations under CalOSHA have a right to appeal and ask for modifications or delays in making the fix. But from January forward, before you can ask for that kind of relief, you’ll have to fix the problem, if it’s considered a serious violation.

FEDERAL OSHA REGULATION CHANGE

As of January, 2015, employ-ers of more than 10 will have new short deadlines for reporting certain serious injuries. 29 CFR part 1904 covers things like hos-pitalizations, fatalities, loss of an eye, and amputations. Most of these will have to be reported to OSHA within 24 hours – fatalities within 8 hours. OSHA is setting up a web portal for this specific purpose.

The Chamber of Commerce will hold a legal update in the coming months, to talk

about these and other developments. Stay

tuned!

Lou Storrow can be reached at lstorrow@

hrlawyer.com

As a community bank with capacity, Torrey Pines Bank knows firsthand what it takes to grow and maintain a thriving business here. With $10 billion in assets1 we have the financial strength and flexibility to accommodate local businesses with a seasoned team of banking professionals who possess the broad experience necessary to deliver creative solutions in complex situations.

DON SCHEMPPSVP/Manager, Carlsbad OfficeDirect Line: [email protected]

WHAT SETS US APARTLocal experts with in–depth market knowledge who provide an unparalleled level of personal service, with products and services2

that can help you achieve your financial goals.

■ Deposit and Treasury Management Services ■ Lending limits typically higher than other community banks ■ Commercial Real Estate Loans ■ Business Loans and Lines of Credit

RALPH PORTERVP/Relationship ManagerDirect Line: [email protected]

STEVE HARRINGTONVP/Relationship ManagerDirect Line: [email protected]

DAN REICHELVP/Business DevelopmentDirect Line: [email protected]

1As a division of Western Alliance Bank, asset figure is as of 06/30/2014. 2Additional disclosures will be provided at account opening. All offers of loans and lines of credit are subject to credit approval.

THE POWER BEHIND LOCAL BUSINESSNorth County communities offer their own unique challenges and opportunities.

NEED TO TALK ABOUT YOUR BUSINESS? TALK WITH US. | 760.444.8400

New laws will impact employers in 2015

LOU STORROW

STAYINFORMED

Attorney STORROW LAW, APC

Forecast 3D expands in Carlsbad

Forecast 3D, a commercial ser-vice provider of 3D printing and short-run manufacturing services, has announced that it has expanded its Carlsbad headquarters by 5,500 square feet to a total of 42,500 square feet.

The expansion allows it to expand its 3D printing capability by adding new industrial 3D printers.

The expansion will allow for Fore-cast 3D to broaden their technolo-gies in research and development, mechanical engineering, designers and inventors, said Donovan Weber, COO and co-founder of Forecast 3D.

“We focus on quick-turn prototype work in both our additive manufac-turing capabilities as well as our sub-tractive CNC milling,” Weber said. “Our customers appreciate that we keep our focus on prototype and short-runs as our niche, as well as our focus on craftsmanship and customer service. We are excited to continue to grow our operation organically.”

Forecast 3D has expanded its Carlsbad Headquarters to 42,500 square feet.


Poseidon Water and the Carlsbad Desalination Project team extend our deepest condolences on the passing of former Carlsbad Mayor Claude A. “Bud” Lewis. A devoted public servant, Mayor Lewis served 16 years on the Carlsbad City Council, and a record 24 years as the City’s mayor. Mayor Lewis served more than 15 years on the San Diego County Water Authority Board of Directors. Committed to increasing water independence for San Diego County, Mayor Lewis was a tireless advocate for water supply reliability including the Carlsbad Desalination Project, and his ardent support proved instrumental in making the Carlsbad project a reality. Thank you Bud, you will be sorely missed.

www.carlsbaddesal.com

Remembered for ensuring a sustainable future.

Poseidon Water and the Carlsbad Desalination Project remember

former Carlsbad Mayor

Claude A. “Bud” Lewis

Claude “Bud” Lewis, a high school teacher at Carlsbad High who ran for City Council to teach his students about civic engagement and ended up on the council for 40 years — the last 24 as mayor — died Oct. 15 after battling leukemia. He was 83.

He was the City’s longest-serving elected official, a councilman from 1970 to 1986 and mayor from 1986 to 2010. During his time in elected office, the city of Carlsbad went from a population of 15,000 to 105,000 and managing the city’s growth through the passage of the Growth Management Plan in 1986 remains as one of his crowning achievements. The voter-approved ballot measure he championed — which requires developers to pay for the roads, parks and services their projects made necessary, and to limit growth until public infrastructure was in place — manages the city’s growth to this day.

Stephen “Hap” L’Heureux, a longtime planning commissioner, was chairman of the Chamber’s board of directors and notes that at the time, a citizens’ group put a compet-ing measure on the ballot to limit growth. Though the Chamber supported the city’s effort, developers warned that if the Growth Management Plan was adopted, Carlsbad would stagnate — which, of course, history proved was not the case.

“One of the reasons Carlsbad has done as well economically and from a planning and land-use perspective is that we had a general plan to which everything we’ve done has been tied to,” said L’Heureux. “What we see today on the ground and the economic strength of the city is in large part to Buddy’s very careful hand on the tiller.”

Under Lewis’ leadership, Carlsbad became a successful tourist destination, bolstered by the city’s reputation for clean beaches, beautiful flower fields and world-class golf

resorts. City voters approved the establish-ment in 1993 of LEGOLAND California, the first LEGOLAND theme park in North America, which has helped make Carlsbad a prime Southern California tourist destina-tion. The park opened in 1999, the same year that The Flower Fields were established as an official destination.

Sadly, Lewis did not live long enough to see another of his championed projects com-plete. A strong believer that Carlsbad and the county needed to produce its own water, he spearheaded the construction of Posei-don Water’s Carlsbad Desalination Project. The project is scheduled to start delivering desalinated water to the region by 2016.

Ted Owen, president and CEO of the Carls-bad Chamber of Commerce, praised Lewis for his leadership.

“He’s the poster boy for good local gover-nance,” said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce. “He was dedicated to making things happen in Carlsbad.”

Owen added that Lewis was a straight-shooter who would tell you what was on his mind.

“Whenever you took an issue to Buddy, you knew that you were going to get fair treatment and a fair shot at getting your project approved,” Owen said. “He was always consistent, and if your project wasn’t approved, he would tell you why.”

The Chamber organized a retirement cer-emony for Lewis and according to Owen, a highlight was when the former mayor was presented with the Secretary of the Navy’s Superior Public Service Award.

“He had an undying love for the veterans. He’s one of the few people I’ve ever met who wasn’t a retired Marine who had a payroll deduction out of his check every two weeks to help wounded Marines.”

The new YMCA Tumble Zone at the Magdalena Ecke Family YMCA has opened a state-of-the-art center for gymnastics and tumbling

The Carlsbad Chamber of Commerce held a tribute for former Mayor Bud Lewis upon his retirement in November 2010. One of the highlights was when Lewis received the Secre-tary of the Navy Superior Public Services medal. Pictured above, from left, are Maj. Gen. Anthony Jackson, who was commanding general of Marine Corps Bases West, with Lewis.

So long, ‘Buddy’

YMCA debuts tumbling zoneThe Magdalena Ecke Family YMCA has

opened a state-of-the-art community center called the YMCA Tumble Zone, which offers gymnastics and tumbling programs tailored to children ages 9 months to 10 years old.

The 9,000 square foot facility in Carlsbad is located directly next to their Gymnastics Center on 6108 Avenida Encinas.

The YMCA Tumble Zone will programs such as Preschool Open Gym; Mommy/Daddy & Me; Transitional Two’s; Tiny

Tumblers; Music & Movement programming for children with special needs.

A new birthday party room is also included. The new facility will feature state of the

art youth gymnastics equipment, a spring floor, a tumbling pit with rope swing, bal-ance beams, obstacle course, tumble track and a parent lounge.

Hours of operation are from 9 a.m. through 7:30 p.m. The gymnastics center can be contacted at 760-635-3070.

Visit www.ecke.ymca.org to learn more.

Former Carlsbad mayor Claude “Bud” Lewis died Oct. 15


If you’re eligible for Medicare, you’ve probably been inundated with mail from health insurance companies describing their ben-efits and urging you to sign up for coverage. For many people, the sheer volume of information can be overwhelming — not to mention confusing.

Need help making sense of it all? Here are eight things you can do to better understand your options and make sure you’re getting the most from your health plan benefits before you make any decisions.

1. Decide whether to keep or change your exist-ing coverage before Dec. 7.

Open enrollment for Medi-care runs from Oct. 15 to Dec. 7, so you’ll need to decide whether or not you want to change your coverage before the deadline. If you are happy with the plan you have now, you may not want to do any-thing different. If your medical or prescription drug needs have changed, or you want a new physician or hospital network, you may decide to adjust your coverage level or switch to another Medicare plan.

2. Consider your needs and make sure your plan covers them at a cost you can afford.

Think about the type of medical services that you need, including both primary and spe-cialty care, and which physicians and hospitals you prefer for your care. Also consider which pre-scription medications you need. Make a list with two columns. In the first column, list what your coverage must include, such as

specific services or physicians. In the second, list what you would like to have, but are willing to give up if necessary.

3. Review your existing health and drug benefits, and pay attention to any changes announced for the coming year.

In October, your insurance provider will send information to let you know what, if any, changes will be made to your current Medicare coverage start-ing in 2015. Review these care-fully to ensure the providers, ser-vices and medications you need are covered and at what cost. Check your premiums, coinsur-ance, co-payments, deductible and out-of-pocket limits. Would another plan better suit your needs in 2015?

4. Ask questions and make sure you understand all of your options.

Medicare coverages can be very confusing. For example, do you know the difference between Original Medicare, Medicare Advantage and Medicare Supplemental Insur-ance (Medigap)? There are no silly questions when it comes to your health, so ask for more

information about anything that is unclear. In addition to your agent of record, there are a number of sources available to help you online. Scripps will be holding several free presenta-tions to explain your options, answer questions and provide information

5. Check with your employer or union before making changes.

If you still receive benefits through your employer or union, check with your plan’s benefits administrator before making any changes to your cover-age. Otherwise, you could lose coverage for yourself and your dependents.

6. Remember key dates and the differences between various enrollment periods.

There are different dates for Medicare Fall Open Enrollment, disenrolling from the Medicare Advantage Plan and joining Original Medicare. Be sure you

understand which dates apply to you so that you don’t miss important deadlines.

7. Take advantage of the benefits your plan offers.

Your Medicare coverage offers more than just sick care. Review your benefits and take advan-tage of wellness and preven-tive services such as an annual exam, weight and blood pressure check, flu shots and more.

8. Choose the plan that best meets your needs.

Once you have evaluated all of your choices, choose the Medi-care plan that is the best fit for you and complete the enrollment process. You may be able to sign up in person with your agent, through the mail, over the phone or online. Be sure to complete any changes between October 15 and December 7, 2014.

Dr. Dan Dworsky is the vice president of quality for Scripps Clinic Medical Group. For more information or a physician refer-ral, please call 1-800-SCRIPPS.4SDG12502_EASTLAKE__CARLSBADBUSINESSJOURNAL __Run:11_01_14__9.625x7.66

©2014 San Diego Gas & Electric Company. Trademarks are the property of their respective owners. All rights reserved.

“It’s a no brainer for a business owner.”

connected ••••• to better business ideas

Connect at 1-800-644-6133 or visit sdge.com/good4biz.

As someone always conscious about turning off the lights, Dan knew energy was a major line item. SDG&E’s no-cost energy assessment helped identify ways his Eastlake Chula Vista location could save energy and money. Technicians serviced his appliances and installed energy-efficient upgrades. Linear light bulbs were also replaced, for free. Now Dan enjoys the savings he sees on his bill each month. If you ask him, “SDG&E has been a huge asset for us.”

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TO YOURHEALTH

Vice President of QualitySCRIPPS CLINICAL MEDICAL GROUP

Foundation invests more than $500K in Carlsbad schools

On the heels of a successful series of fundraising campaigns, and augmented by the robust performance of the founda-tion’s school-year and summer programs, the Carlsbad Educational Foundation (CEF) recently released over $500,000 for programs supporting local public school students.

The foundation’s vision is to invest in local children’s futures by promoting excel-lence in public education. This is accom-plished by creating and operating a suite of educational and enrichment programs alongside managing a diverse portfolio of grant-funded initiatives in Carlsbad’s public schools.

As early and key investments in the crit-ical areas of STEM (science, technology, engineering and math), music and the arts as well as innovation, CEF recently released or plans to release more than $500,000 for 24 targeted programs impacting more than 11,000 K-12 students throughout the Carlsbad Unified School District (CUSD).

For many school districts throughout California and the rest of the country, it has become clear that tax revenues alone cannot support the quality of public educa-tion students need and deserve. Therefore, private donations now are looked upon to comprise at least a portion of the programs impacting many K-12 schools and their students.

In support of the foundation’s core values, the bulk of donated funds are designed to bring greater equity and opportunity to all students across every CUSD school. As a result, students benefiting from weekly K-5 music classes at one elementary school will benefit regardless of the school they attend. Similarly, specialty science programs, such as FIRST LEGO League Robotics or Science Olympiad, are offered at all eligible elemen-tary, middle and high schools throughout the city.


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Boosted by an economic rebound and new attrac-tions, the Carlsbad tour-ism industry is setting new benchmarks for occupancy and revenue as the books close on 2014.

In July, the occupancy rate hit 87.4 percent, marking the highest single-month rate in many years. That number caps a good year overall, as occupancy for the first seven months of the year has averaged 67 percent.

On the surface Carlsbad and tourism appear to be a can’t-miss proposition. Sun, surf, sandy beaches — what’s not to like? But Southern California is a competitive market, so it takes hard work to estab-lish your own brand and separate yourself from the crowd.

The City of Carlsbad developed a tourism strat-egy in 2001, and tourism has grown tremendously since then. The city will partner with Visit Carlsbad and the Carlsbad Tourism Business Improvement District to complete an updated strat-egy in early 2015 to plan for

the next 10 years. LEGOLAND selected Carls-

bad as the home of its first North American theme park and opened in 1999, adding a new attraction to the city’s already existing world-class resorts and championship golf courses.

Two years ago, the 215-room Hilton Carlsbad Beachfront Resort & Spa debuted in the Ponto beach area, marking the first new oceanfront resort to open on the San Diego County coast in many years. And last year LEGOLAND opened

its 250-room LEGO-theme hotel, attracting more fami-lies for extended stays.

Such development sets Carlsbad apart from its neighbors, and that is evi-dent on the bottom line.

The city has more than 4,000 hotel rooms and more than 1,000 time shares. At the close of the 12-month period that ended in July, revenue from the city’s Transient Occupancy Tax — the tax charged on occupied hotel rooms and time shares — had increased about 18

percent over the previ-ous 12 months. Transient occupancy taxes contrib-uted about $16 million to the city’s general fund in 2013-14, the highest in the city’s history. TOT revenue is a significant contributor to the city’s operations, help-ing pay for police and fire protection, parks and librar-ies, and other core services.

With such success, the tourism industry sees room for growth, and several proj-ects are under construction or in the planning stages, including:

• Grand Pacific Resorts MarBrisa, 162 time-share units

• Grand Pacific Resorts, 71 hotel rooms and 36 time share units

• Fairfield Inn & Suites, Palomar Oaks Way, 99 rooms

• Holiday Inn, near Palomar Airport, 133 rooms

• Staybridge Suites, also near Palomar Airport, 106 rooms

• Spring Hill Suites in the downtown Village, 104 rooms

Nancy Nayudu, co-owner of the Pelican Cove Inn on Walnut Avenue near down-town, said the City of Carls-bad has made some positive steps that have helped tour-ism, including the formation of the Carlsbad Tourism Busi-ness Improvement District several years ago and efforts to revitalize the Village.

The city hired Urban Place Consulting Group to continue the Village’s revital-ization effort, which started under the state’s redevelop-ment process. Sam Ross, executive director of Visit Carlsbad, agreed that the city’s recent revitalization efforts have made the Village more attractive to visitors. He added that an even bigger boost was the opening in April 2013 of the new LEGO-LAND Hotel, which is proving a strong attraction for fami-lies with young children.

“The combination of LEGOLAND’s advertising and Visit Carlsbad’s advertising, and the fact that we have the first LEGOLAND hotel in North America, has been a really big push for Carls-bad,” Ross said.

Besides LEGOLAND, the city has a portfolio of ame-nities that make visitors want to come back — the ocean beach, excellent shopping, great golf courses, wonderful hiking trails, museums and other cultural attractions.

“I think we’re going to see continuing growth, and we’re not going to return to where it was in 2009-10,” Ross said. “The future is bright.”

Carlsbad tourism industry reaching new highs

CHRISTINA VINCENT

CITYNEWS

Economic Development Manager CITY OF CARLSBAD

Last year LEGOLAND opened its 250-room LEGO-theme hotel, attracting more families for extended stays. This is one of the reasons Carlsbad tourism has set new benchmarks for occupancy and revenue in 2014.

Some of you who are members of the Cham-ber have already received the 2014-2015 Business Resource Guide, and have noticed that it’s different from the directories that we’ve published in the past. “Carlsbad Means Business,” is our latest publication, an exploration of some of the businesses that make the City of Carlsbad such a dis-tinctive place to live, work and play.

The new book explores some of the Chamber member businesses that move industry forward in the five “clusters” that the City of Carlsbad has identi-fied: Action Sports & Manu-facturing; Clean Technolo-gies; Hospitality & Leisure, Information & Communica-tions Technology and Life Sciences.

It also includes a look at the Chamber and what we do, as well as a community and government informa-tion section.

We feel that this book

does a good job demonstrat-ing why “Carlsbad Means Business” — that is, why it’s been such an attractive place for companies to call home.

As a representative of the Chamber, I know that Carls-bad’s businesses are one of the main ambassadors to our community.

Being located in Carlsbad is a great recruitment tool for our businesses. Who wouldn’t want to live here!

One of the main things I want to talk about this month is about the impor-tance of the back end of the book — the business directory.

One of the advantages of

being a Chamber member — one of the reasons why “Membership Counts” — is that whenever someone comes to us or calls the office looking for a specific prod-uct or purpose, we only refer them to Chamber members. In fact, we always refer them to all of our members in the particular category, not just one. And, whenever we give

a referral, we let you know about it.

As a member of this Chamber, I ask that you consider using this busi-ness directory — and our updated online directory at www.carlsbad.org — when you’re looking for your own services.

If you’re going to do busi-ness in Carlsbad, consider a

Chamber member first. Grab the book, look up the cat-egory that suits your needs and give them a call or visit them online.

When you make that contact, please make sure to let them know that you’re a member and that you found them through us.

Also, you may be able to take advantage of our member-to-mem-ber discounts.

If you enjoy the book, consider giving one to a non-mem-ber, and use it as a way to get involved in our Refer and Earn program.

By bringing in another Chamber member, you’re helping us grow and helping us continue our tradition of excellence.

Finally, I would like to thank the members who are helping to distribute the book and our new Chamber Member plaques.

Not only are they helping us save on ship-ping costs, but they add that personal touch that we always strive to add to our endeavors.

How to get the most of your business directoryAN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCEVOL. 31, NO. 10 NOVEMBER - DECEMBER 2014

D IGES TMEMBER INSIDE

› First Friday › Sundowner› New Members

› Calendar › Upcoming Events

WHAT’S

Through page 12

BEV JORGENSEN

MEMBERSHIPCOUNTS

Vice President, Corporate and Member Relations CARLSBAD CHAMBER OF COMMERCE

Reserve your space today! Bev Jorgensen | 760.931.8400 | [email protected]

Does your business provide services or products to seniors? Then reserve your space now for the January issue of the Carlsbad Business Journal, which will feature a section devoted to Carlsbad Chamber of Commerce members that serve the area’s senior community.The Award-winning Carlsbad Business Journal, the Chamber’s monthly publication, features stories and advertising opportunities that are exclusively available to members of the Chamber. A total of 8,000 copies are printed monthly and mailed to all businesses in Carlsbad and also available at over 50 locations throughout the region.

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Madonna Hill Guest HomeResidential Eldercare

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Assisted Living & Elder Care Belmont Village Cardiff by the Sea3535 Manchester Ave., Cardiff-by-the-Sea760-436-8900 www.cardiffbythesea.belmontvillage.comBelmont Village Cardiff by the Sea is a premier Senior Living community that offers independent, assisted living, and dementia care. All of our programs and ame-nities are founded on research and tailored to resident preferences.

Keepsake Companions5055 Avenida Encinas, Ste. 100, Carlsbad760-400-6119 | www.keepsakecompanions.comOffers non-medical in-home care that improves the lives of seniors (and their family members) by providing several levels of loving, experienced caregiving and companionship.

Madonna Hill Guest Home5592 El Camino Real, Carlsbad760-438-2305 | www.madonnahillguesthome.comWe provide full care for our residents in a home setting, complete with children, animals, beautiful views and quality, experienced owner-staff.

The Meridian at Lake San Marcos1177 San Marino Drive, San Marcos760-450-6704 | www.meridianlakesanmarcos.comPacifica invites seniors to escape the ordinary and discover luxury senior living at their new retirement community, The Meridian at Lake San Marcos, offering independent living, assisted living and memory care. The Meridian campus features an array of luxurious amenities, including private clubhouse, spa, outdoor pool, walking paths, meditation garden, fitness center, salon, movie theater, game rooms, library, temperature-controlled wine storage area, outdoor fire pit, Meridian market, concierge services, dog park and more.

Somerford Place1350 S. El Camino Real, Encinitas760-479-1818 |www.somerfordplaceencinitas.comSomerford Place offers specialized Alzheimer’s Care Ser-vices. Our comforting community is designed to create the feeling of home. We tailor our atmosphere and ser-vices to our residents needs - from architectural design and room decor to staff interaction and expertise.

Senior Comfort Care Corporation6251 Lismore Place, Carlsbad760-696-6595 | www. familycomfortcare.comWe provide professional care services for senior citizens in our five elderly care facilities as well as in-home elderly care services.

Community CentersCarlsbad Senior Center799 Pine Ave., Carlsbad760-602-4650 | www.carlsbadca.gov/parksandrecFrom Zumba to PiYo (a blend of pilates and yoga) and from ping pong to Hawaiian dance, the center hosts a class or activity to suit every interest each and every day for adults ages 50 and above. You can also work out own pace and at a time that is convenient for you with a membership to the Carlsbad Senior Center’s fitness room. The gym offers new equipment in a clean, low-stress environment and friendly staff and volunteers to ensure your experience is safe and enjoyable. Daily, weekly and monthly membership options are available.

Financial Planning & Investment ServicesMarket Capital Management1265 Carlsbad Village Drive, Ste. 100, Carlsbad760-434-3575 | www.marketcapitalmanagement.comTotal asset management: mortgage, insurance, financial planning, securities and investment advisory services member: SOFA (Society of Financial Awareness) a 501(c)3 nonprofit organization that provides individuals, corporations, family businesses and organizations with financial education through seminars and workshops.

Home Care Services Age Advantage Home Care Services2910 Jefferson St., Ste. 201, Carlsbad760-720-7272 | www.ageadvantage.comThe mission of our business is to provide affordable, non-medical home care for our clients. We will provide the best service, only a phone call away, 24 hours a day. Avalon Home Care, Inc.390 Oak Ave., Ste. B, Carlsbad760-730-3955 | www.avalonhomecare.comProviding the highest quality homecare services to our clients at the most reasonable prices is our passion. Open seven days a week and answering live 24 hours a day for your convenience.

Medical Clinics & Groups OsteoArthritis Centers of America1281 Carlsbad Village Drive, Carlsbad760-585-7720 | www.motionmed.comNon-surgical minimally invasive alternative to knee surgery treatment. Custom physical therapy to support injections of the knee using hyaluronic acid which alleviates pain and restores function.

Carlsbad By the Sea: Between a sea and a village

Imagine a place where the beach is in your backyard, where a quaint town is next door and a sense of well-being is all around you. Some call it paradise, some call it an elegant resort, and some are fortu-nate enough to call it home. Welcome to Carlsbad By The Sea Retirement Community.

Choosing the place-the right place-to retire can take some thoughtful consideration. Certain criteria are easy to evaluate. Freedom from home maintenance and household chores, the convenience of scheduled transportation, engaging neighbors and festive social events, the peace of mind of continuing care, the flexibility of preparing your own meals, eating out, or dining in the community’s exceptional restaurant-style dining room- these are all, unquestionably, the appealing benefits of retirement living at Carlsbad By The Sea.

Come visit and see for yourself. (800) 255-1556.

Resort living or retirement?At Carlsbad By The Sea, it’s both.

Imagine all the things that make vacation so wonderful. A quaint village, beautiful beaches, extraordinary people, fine dining, a wellness spa and all the little niceties that make everyday life special.

It’s no wonder Carlsbad By The Sea was named one of the country’s most beautiful retirement resort destinations. And with on-site healthcare available should you need it, this resort features peace of mind as well.

For retirement living in a resort environment, call Carlsbad By The Sea at 800-255-1556.

Somewhere between the sea and a village is home.

We are an equal opportunity housing provider.

2855 Carlsbad BoulevardCarlsbad, CA 92008

800-255-1556carlsbadbythesea.org

LIC #374600799 COA #194

JANUARY 2013 15

SENIOR SERVICES DIRECTORY

active adults 50+with other

And more!

Fitness centerArt Music

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www.carlsbadca.gov

Carlsbad Senior Center

Job#: SPE121101

Size: 4.875”w X 7.375”t

Publication:

Client: Somerford Place Encinitas

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Date: 11.26.2012

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Notes:

1017 TURNPIKE STREET, CANTON, MA 02021 • (P) 781.828.9290 • (F) 781.828.9419 • WWW.TRIADADVERTISING.COM

PetFriendly

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Our award-winning Bridge to Rediscovery™ program encourages eachof our residents to live life fully, with greater joy and a sense of purpose.

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© 2012 Five Star Quality Care, Inc.

2525 Pio Pico Drive, Suite 301 | Carlsbad, CA 92008-1568 | 760.431.4100 | hospicenorthcoast.org

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We also offer grief and loss support to adults and childrenNot ready for hospice? Ask about our Pathways program

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Retirement & Life Care Communities Carlsbad By The Sea Retirement Community2855 Carlsbad Blvd., Carlsbad760-720-4580 | www.carlsbadbythesea.orgSee Page 14 for full description of services

StorageCarlsbad Self Storage2235 Palomar Airport Road, Carlsbad760-602-0909 | www.sandiegoselfstorage.comNew, locally owned state of the art storage facility conveniently located off Palomar Airport Road just west of El Camino Real. Get a 5 percent senior discount with ad below.

Yoga InstructionCarlsbad Village Yoga & Fitness2801 Roosevelt St., Ste. B, Carlsbad760- 893-9251 | www.carlsbadvillageyoga.comWe bring fitness and fun to Carlsbad through various yoga & yoga fusion classes, black light yoga parties, local art events, free community potlucks and more. Offers a Wise Yoga class exclusively for ages 50 and over.

CARLSBAD BUSINESS JOURNAL

WWW.CARLSBAD.ORG

16

SENIOR LIVING

In a room full of people, if you asked

everyone who made New Year’s resolutions

to stand up, almost everyone would be stand-

ing. If everyone who kept their resolutions

stood up, most of us would remain sitting.

Setting goals is smart; creating and follow-

ing a strategic plan to achieve them is smarter.

People often set overly ambitious goals. When

they falter, they feel like giving up entirely.

Whether you want to lose weight, exer-

cise more, spend quality time with family or

achieve any goal, do what businesses do.

Create a business plan that is Specific, Measur-

able, Attainable, Relevant and Time-bound;

in other words, SMART.Specific: Clearly state what you what to

accomplish. Instead of saying, “I will eat more

fruits and vegetables,” say, “I will eat at least

five servings of different fruits and vegetables

a day.”Measurable: Make sure you can mea-

sure your progress. If your ultimate goal is to

walk four laps around a park, measure your

progress as you proceed from walking one

lap, then two, then three, then four.

Attainable: Avoid setting unrealistic

goals. Saying, “I will lose 100 pounds,” is

overwhelming. Saying, “I will lose 10 pounds”

is more attainable. After you lose those first 10

pounds, you can set a goal to lose 10 more,

then 10 more after that and so on.

Relevant: Select a goal that matters to

you. Your friend may be training for a triath-

lon, while you want to run a 5K. Do what

works for you.Time-bound: Give yourself a timeframe. If

you wish to quit smoking, don’t say, “I’ll quit

tomorrow” or “I’ll quit eventually.” Instead,

say, “I will quit by March 15, 2013.”

What do you want to do in 2013 to better

your life? Be SMART and you’ll be successful,

no matter your age.

EXECUTIVE DIRECTOR HOSPICE OF THE NORTH COAST

NER

ICE

KAU

FMAN

ABOUTLIFE

Get SMART to achieve your goals

Market Capital Management

Market Capital Management SDBJ 1/2 Page Ad. Ndesign 12.12.12 OPT3 + FINAL ART 1

Get Your Retirement in Shape in 2013

Call or Email Today! [email protected]

DateDate

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�ursday, January 24, 12:30 p.m.

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HEIL.AD.SBBJ-3-BT.RV3.indd 1

12/13/12 3:16 PM

JANUARY 201313

These days, most people recognize that

leading an active lifestyle — one that includes

a regular exercise regimen — can have a tre-

mendous impact on the well-being of older

adults, leading to long-term benefits and

improved health.

There are numerous statistics that back up

the benefits of exercise. According to a report

from the U.S. Surgeon General, people who

lead inactive lives are twice as likely to develop

heart disease than their active counterparts,

and are also more likely to experience more

hospital visits, hospitalizations and medicines.

While programs tailored to the needs and

expectations of the Baby Boomer generation

have made some inroads in the number of

adults that exercise regularly, there are still

some that are hesitant to start.

Most experts note that exercising does not

have to be strenuous to be beneficial. The

National Institute of Health recommends that

older adults start exercising slowly, and that

those who are at high risk of chronic diseases

such as heart disease or diabetes check with

their doctors first.

Low-impact activities, such as walking, can

do the trick. But seniors can do just about any

exercise. The key is adapting the type of exer-

cise — whatever it may be — to the abilities

of the participant.

Elaine Bryan, a registered yoga teacher who

leads a class for people over 50 at Carlsbad

Village and Yoga, said practicing yoga can

help to relieve the stiffness that happens to

the body over the course of life.

“Sitting around can cause muscles to

shorten, tighten up and also become

weak,” said Bryan. “Yoga can help by

lengthening the muscles as well as

making them strong again. If we are

not active as we grow older, we tend

to experience bone density loss,

increased muscle weakness, poorer

circulation, and loss of balance and

flexibility. Yoga is extremely benefi-

cial as we age and has been shown

to slow, and even reverse, the aging

process.“

Bryan said that those who might

have the misconception that they will

be forced to put their feet behind their

heads can rest assured: there are many

different styles and types of yoga, and

finding a yoga class that fits your needs

is important.

“If you are new to yoga and a little

intimidated, then practicing yoga with

those in your same situation and age group

is a great place to start,” she said. “With the

attention from an experienced yoga teacher

to assist you with your particular health and

injury concerns, you will be set up for success.”

The Carlsbad Senior Center, for example,

offers a variety of courses may surprise those

with misconceptions about what senior fit-

ness could be.

The center’s offerings vary from Zumba to

PiYo (a blend of pilates and yoga) and from

pingpong to Hawaiian dance.

The center hosts a class or activ-

ity to suit every interest each and

every day. You can also work out own pace

and at a time that is convenient for you with

a membership to the Carlsbad Senior Center’s

fitness room. The gym offers new equipment

in a clean, low-stress environment and friendly

staff and volunteers to ensure your experience

is safe and enjoyable.

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GoldenOPPORTUNITIES!

Advertise now in the Carlsbad Business Journal. Deadline is Dec. 5

In honor of the many volunteers who help the Carlsbad Chamber of Com-merce throughout the year, a special First Friday Breakfast Volunteer Recognition event will take place from 7 to 9 a.m. Dec. 5 at the Omni La Costa Resort & Spa, 2100 Costa Del Mar Road.

Each year, hundreds of vol-unteers donate their time to the Chamber, helping with everything from events to new program development.

Through their contribu-tions, the Chamber has become the largest busi-ness organization in North County.

“Volunteers are the back-bone of organizations like ours. They help us effectively serve our community,” said Ted Owen, president and CEO of the Chamber. “With-out our amazing volunteer

base, this Chamber would not be the second largest in the county and the 10th largest in the state. They are vital to our mission.”

The breakfast is one of the best networking opportuni-ties of the year, and is also a fun and positive event. Attendees will have the opportunity to meet with one another and share ideas while enjoying a delicious

breakfast buffet.Chamber Staff and com-

mittee representatives will present the awards. The awards will be presented for various categories, including committee member of the year, committee of the year and other areas of special recognition.

First Friday Breakfast is the Chamber’s premiere net-working and business pro-motional event, and one of the most regularly attended monthly programs. The cost is $32 for Chamber mem-bers who register before Nov. 28. Afterward, the preregistration cost is $55 and $60 at the door.

Prospective members must contact the Chamber at 760-931-8400 to R.S.V.P.

There will be no January First Friday Breakfast due to the holiday season.

DECEMBER 5

Chamber to honor volunteers at December breakfast event

The Chamber’s goodwill ambassadors sort through business addresses for the delivery of the Business Resource Guide.

2014-2015 Business Resource Guide


Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

Chamber Closed

NOV. EVENTS 02 Carlsbad Village Faire

04 Business Resource Committee

05 Government Affairs Committee

06 Ready Carlsbad Business Alliance

07 November First Friday Breakfast

10 Chamber closed

11 Veteran’s Day, Chamber open

12 Ambassador Committee

14 Coffee Connection Eco Field Trip

18 - NCYP iLunch - Technology Advisory

Committee

19 Sundowner

27 Thanksgiving Holiday – Chamber Closed

28 Thanksgiving Holiday – Chamber Closed

RIBBON CUTTINGS

24 HOUR FITNESS CARLSBAD SUPER SPORT

2501 El Camino RealCarlsbad(760)439-4404www.24HourFitness.com24 Hour Fitness is a leading health club industry pioneer, dedicated to helping members change their lives and reach their individual fitness goals.

ALENH, INC.

PO Box 414Poway(858)366-3039www.alenh.comAlenh Inc. believes in saving en-ergy, time and costs. We audit your company’s lighting usage and recommend ways to redo your lighting that will save you money.

DANCIN’ SOUL BOUTIQUE

540 Carlsbad Village Dr.Carlsbad(760)913-9139www.dancinsoul.comDancin’ Soul Boutique offers a wide variety of dance apparel and shoes for children to adults. Find everything a dancer needs and great service.

The holidays are fast approaching, and to get in that spirit, the Carlsbad Chamber of Commerce’s November Sundowner will be about more than just business networking — it will be about giving as well.

The November Sund-owner, “‘Tis the Season to be Giving,” will be held from 5-7 p.m. on Wednes-day, Nov. 19 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive.

“Sheraton Carlsbad Resort & Spa is delighted to once again host this won-derful fundraising event. We

are extremely committed to the Carlsbad community and feel our venue is the perfect location, offering coastal views of the city of

Carlsbad.”said Debra Ayala, Director of Catering and Conference Services.

Admission is either $10 cash only at the door, or

by donating new blankets, unwrapped toys and cloth-ing or gift cards of equal value.

The donated products and

a portion of the proceeds will benefit the Carlsbad Christ-mas Bureau Adopt-A-Family Project, which has provided food and gifts for needy Carlsbad families since 1970. Over the years, thousands of families have been adopted by the all-volunteer, non-profit organization.

If you are a Chamber member who offers prod-ucts to consumers (not ser-vices), you can join the roster of businesses who will have tabletop sales exhibits at the November Sundowner for $49. The availability of table tops is limited, so act now to secure your spot. Call 760-931-8400.

MANDATORY CHANGE TO EMPLOYMENT NOTICES POSTER

Order Your 2015 CaliforniaEmployment Poster Today!

Make sure your business is incompliance. Even if you have onlyone employee,you can be fined $17,000 for notposting required notices. Ourposter includes all16 notices in one convenient

poster. Order yours today!

5934 Priestly Dr. Carlsbad, CA 92008Phone 760.931.8400 | Fax 760.931.8153 | www.carlsbad.org

Order Your 2015 CaliforniaEmployment Poster Today!Make sure your business is in compliance. Even if you have only one employee, you can be fined $17,000 for not posting required notices. Our poster includes all 16 notices in one convenient poster. Order yours today!

$24.99 - Chamber members • $45 - Prospective membersPrice increase after Dec. 30.

Make sure your current poster is in compliance.

Order now for 2015!

NETWORKING OPPORTUNITIES

5934 Priestly Drive Carlsbad, CA 92008(760) 931-8400

HOSTED BY:

Servant Leadership1959 Palomar Oaks Way Carlsbad, CA 92011

ADDRESS: ADMISSION: MORE INFO:

$30 - Chamber members $50 - Prospective members

RSVP online at www.carlsbad.org

NORTH COUNTY YOUNG PROFESSIONALSNORTH COUNTY YOUNG PROFESSIONALS

2014

TUESDAYNOVEMBER

18TH

11:30 A.M. - 1 P.M.

1959 Palomar Oaks Way Carlsbad, CA 92011

Participants will: · Learn an overview of key servant leadership principles.· Engage in an interactive format to allow for networking and peer learning.

· Examine relevant case studies for applying servant leadership. · Gain practical next steps to activate servant leadership principles.

“ MAKING MONDAY MEANINGFUL: Applying servant leadership to transform your work”

Featured speaker: Scott Schimmel

NOVEMBER 19

November Sundowner : ‘Tis the season to be giving

NOVEMBER 2014S M T W TH F S

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CARLSBAD BUSINESS JOURNAL NOVEMBER - DECEMBER 2014 | 11

Get ready for the holi-days and wear your best festive clothing to be eligi-ble to win prizes. Network and experience one of the most unique additions to Carlsbad’s dining scene at the December Sundowner, “Toast the Holidays,” which will take place from 5-7 p.m. on Wednesday, Dec. 3 at the Green Dragon Tavern & Museum.

Located at 6115 Paseo del Norte, the Green Dragon Tavern & Museum is a replica of The Green Dragon, a historic Boston Landmark, but enhanced

with present-day luxuries including flat screen TVs.

The Carlsbad Green Dragon offers four distinct areas with Colonial-style architecture including a museum, state-of-the-art meeting space with cater-ing facilities, a coffee and gift shop, tavern and a res-taurant with menu items from Chef Greg Krol. The menu reflects “old world” meets “new world” cuisine and features locally farmed ingredients.

Green Dragon Tavern & Museum provides indi-viduals of all ages with

an opportunity to be in the presence of historical, Colonial-era and Revolu-tionary War-era documents so they can formulate and maintain an appreciation for

our country’s rich history.The Sundowner is open

to Chamber members only. Admission is $20 (cash only) for members at the door. Prospective members must call the chamber to RSVP and for pricing at

760-931-8499. The Cham-ber is still looking for mem-bers to donate items for the Sundowner raffles.

For more information, contact Kathy Steffen at [email protected] or call 760-931-8400.

Chamber Events

Free Score Business Counseling by Appointment Mondays & Fridays

Chamber Closed

TO REGISTER VISIT WWW.CARLSBAD.ORG

ECO FIELDECO FIELDT R PI

FRIDAY, NOVEMBER 14, 2014 • 10 A.M. - 2 P.M.

BEST PRACTICES FOR GREEN TEAMS IN THE WORKPLACE ECONOMIC BENEFITS OF SUSTAINABILITY

FEATURED SPEAKERS:Barbara Hamilton, Sustainability Manager, Palomar Health

Grant Frost, Manager of Environmental Strategy & Sustainability, SDG&E

PRICE: $20 Members-only LOCATION: Energy Innovation Center (www.sdge.com/eic)

Deadline for members to register is November 3. Open to prospective members after November 3 for $30

• Tour Facility

• All attendees must ride the bus

RIBBON CUTTINGS

DANCIN’ SOUL BOUTIQUE

540 Carlsbad Village Dr.Carlsbad(760)913-9139www.dancinsoul.comDancin’ Soul Boutique offers a wide variety of dance apparel and shoes for children to adults. Find everything a dancer needs and great service.

FAIRWAY INDEPENDENT MORTGAGE CORPORATION

1545 Faraday Ave., Ste. 101Carlsbad(760)827-0637www.fairwayindependentmc.comFairway Independent Mortgage Corporation just opened our first San Diego County branch location right here in Carlsbad. Service, speed, satisfaction…that is our way of life!

LOGICOPY

2792 Gateway Rd.Carlsbad(760)438-8000www.logicopy.comLocally operated and owned copier com-pany. We offer dedicated support in sales, rentals and service. Our expert staff specializes in gently used and reconditioned copiers.

NETWORKING OPPORTUNITIES DECEMBER 2014S M T W TH F S

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

DEC. EVENTS 02 Business Resource Committee

03 Holiday Sundowner

05 December First Friday Holiday Volunteer Recognition

12 - Coffee Connection - Ready Carlsbad Business

Alliance

25 Christmas Day - Chamber closed

DECEMBER 3

December Sundowner will be a blast to the colonial past

ChamberNet10BROWN BAG LUNCHEON

$10 Admission - Members

The workshop is $10 at the door per

Chamber Member, and participants will

be welcomed on a first-come, first-served

basis. Cash payment only please.

10 TIPS FOR PREPARING YOUR SMALL BUSINESS FOR TAX SEASON

Speaker: Janine Burke

Coastal Accounting & Bookkeeping

• How to organize paperwork effectively

• How to prepare Forms1099

• Why it is important to reconcile bank

and credit card accounts

WEDNESDAY, JAN. 22, 2014

11:30 A.M. - 1 P.M.

www.carlsbad.org • Space is limited, register today!

provides an opportunity for 8 chamber members to meet for breakfast or lunch and learn more about each other’s businesses. A

Carlsbad Chamber member hosts and facilitates at a local chamber member

restaurant.

This program is open exclusively to Carlsbad

Chamber members; and the only cost is the price of

your meal. RSVP’s are required and can be made by

contacting the person listed next to the date.

For more info call: (760) 931-8400 or visit www.carlsbad.org

™

NOVEMBER

Miguel de Jesus Wednesday, November 12

(760) 438-9907


WELCOME NEW MEMBERS

Air AmbulanceMercy Air / Air MethodsKelly Forman, RN, MICN, CEN(619)572-4790www.airmethods.com/mercyairMercy Air Ambulance is dedicated to serving our community 24 hours a day 7 days a week. Stationed over 2 decades at Palomar Airport, we provide the highest level emergency medical transport services to those in need.

AttorneysCahill & Campitiello, LLPMadeline Cahill(442)777-5709www.cahillcampitiello.comBusiness transactional law and business litigation (employment law, corporate law, business law).

Career ConsultingAK ConsultingArlene Kaplan(760)421-9429www.akconsultingfirm.comOnline personality assessment and coaching to avoid needless suffering over critical decisions. Decisons such as hiring the right person; career changes and major/college choices.

Education - Colleges & UniversitiesUniversity of Southern California Executive MBA ProgramAnastasia Figueroa(213)740-7846www.marshall.usc.eduThe USC Marshall Executive MBA (EMBA) Program is designed for senior managers and seasoned professionals who wish to remain fully employed as they pursue their graduate studies.

Financial & Insurance ServicesPrimerrus Financial ServicesJennifer Benner(760)815-6065www.primerrus.comOur focus is on introducing innovative capital growth, retirement, and estate planning vehicles to businesses and executives; helping them select, imple-ment, and finance the right choice.

Foods - SpecialtyOhana Blends (Maui Wowi Hawaiian Coffees and Smoothies)Lorraine Hinojosa(951)790-7257www.mauiwowi.comWe provide healthy Hawaiian Coffee and Smoothies to any event with our mobile cart or catering service. It’s ‘paradise’ in a cup.

Graphic DesignLawson DesignJeff Lawson(760)295-2088www.LawsonDesign.netLawson Design offers big agency performance on small business budgets. Jeff understands how your graphic image can enhance your bottom line.

Human Resources ConsultantsNorth County HRLaura Henderson(760)390-7357www.northcountyhr.comNorth County HR acts as your part-time human resources department that supports small and medium sized businesses. We help with crisis, projects or specific problems you need addressed.

HVACStillman Heating & Air Conditioning, Inc.Jim Sherlock(760)431-8075www.stillmanheatandair.comStillman Heating & Air Conditioning, Inc. offers heating and air conditioning equipment services, repair and maintenance, installations, and indoor air qual-ity products to keep you and your family comfortable year round.

Market ResearchBW Research Partnership, Inc.Josh Williams(760)730-9325www.bwresearch.comA full service market and economic research firm that uses survey research, economic data and modelling and market analysis to find answers to complex challenges.

Martial ArtsGoju Karate CenterPaul Enfield(760)434-0353www.gojukaratecenter.comCarlsbad’s premier martial arts studio. Teaching focus, self-discipline, fitness and self-defense for the whole family (children 4 years & up). Specific age and ability appropriate programs.

Organizations & ClubsRotary Club of El Camino RealJoshua Bernheim(760)650-2582www.elcaminorotary.orgRotary is a network of inspired business professionals who translate their passions to improve lives. Rotary Club of El Camino Real meet Tuesdays at 12:15 p.m. at the El Camino Country Club.

Promotional Products & Ad SpecialtiesMarkIt PromotionsLori Newman(650)917-9000www.mipromos.comWith more than 18 years of industry experience, MarkIt Promotions provides corporate gifts, incentive programs, promotional products and graphic design services.

Real Estate - CommercialHamann Properties, Inc.Ross Grano(619)857-3322www.hamannco.comReal estate brokerage and investment ownership.

Research & DevelopmentBiomarker ProfilesLeticia Cano(951)290-0263www.biomarkerprofiles.comBiomarker Profiles is a life sciences research and development company that specializes in the identification of biomarkers for human disease and the development of mass spectrometry-based assays.

Toner CartridgesUSA Imaging SuppliesJohn Turner(619)684-5241www.shop.usaimagingsupplies.comA leading supplier of ink and toner online. We offer the largest selection of printer supplies anywhere. Can’t find it? We have it!

25-30 YearsGarcia’s Mexican Restaurant & Creative Catering (28)

Tri-City Medical Center (27)Brandywine Realty Trust (26)

20-24 YearsLeucadia Wastewater District (24)

Charter Oak Preserving Company (23)William J. King & Assoc. Insurance Services (23)

NAMI-North Coastal San Diego County (22)RAM Enterprises International (22)Bandemer Accountancy Corp. (21)

Carlsbad Police Officer’s Association (20)Law Offices of Robert L. Shipley (20)

The Lund Team (20)

15-19 YearsTelComTec (19)

The Daily News Cafe (18)Bill Slattery & Assoc., Inc. (17)

Boys & Girls Clubs of Carlsbad -Village Branch (17)Johnson & Wood Insurance Services, Inc. (17)

Republic Services Company (17)Museum of Making Music (16)

ViaSat, Inc. (15)Vigilucci’s Cucina Italiana (15)

10-14 YearsHYATT house (13)

Leon P. Sterling, Commercial Tenant Broker (13)National University (13)

Sign-A-Rama (11)

5-9 YearsBizVid Communications (9)

Democratic Club of Carlsbad/Oceanside (9)Wells Fargo Insurance Services USA, Inc. (9)

Carlsbad Coastal Dental, Michael Thylin, D.D.S (8)Blue Chip Food System (7)

Jeff T. Knutzen, D.D.S. (7)JK Dots ‘Dippin-Dots’ Ice Cream (7)Moonlight Cultural Foundation (7)

Sea Slope Beach Rentals (7)Sheraton Carlsbad Resort & Spa (7)

Cousin’s Signs (6)Global Source Products (6)

Partnerships With Industry (6)Z-Ultimate Self Defense Studios (6)First Tee Travel and Promotions (5)Kristina Chartier Photography (5)

Mitchell Thorp Foundation (5)

1-4 YearsClassic Flooring and Design (4)

Eventful Solutions (4)Four Seasons Residence Club Aviara (4)

Lexus Carlsbad (4)Comstock & Kaufman, Inc. (3)

Domino’s Pizza (3)Global CRES (3)

Peek Packaging (3)Atlantic & Pacific Real Estate (Dennis Desmond) (2)

Carlsbad Magazine (2)Carlsbad Village Yoga & Fitness (2)

Caruso Affiliated (2)Direct Carpet Unlimited (2)

Fourth on the Left (2)Getaway San Diego (2)

Gotta Hav’it (2)Littleton Wennes CPAs (2)

Net Result (2)Renwanz Insurance and Financial Solutions (2)

Union Bank (Carlsbad Poinsettia) (2)U.S. Bank (Carlsbad Village) (2)Boudin Bakery - Encinitas (1)

Children’s Primary Care Medical Group, Inc. (Sanford Children’s Clinic ) (1)

Creative Bube Tube (1)First Choice Bank (1)

H1 Industries (1)The High Thai (1)

Holiday Inn, Carlsbad (1)SellMyTimeshareNow.com (1)

SPY Optic (1)Staybridge Suites, Carlsbad (1)Wounded Warrior Homes (1)

SEPTEMBER MEMBER RENEWALS


I’ll Be Home for Christmas THE ANGEL’S DEPOT

9TH ANNUAL BENEFIT TO END SENIOR HUNGER NOVEMBER 22 - OMNI LA COSTA RESORT

PERFORMING . . . GARY PUCKETT 6-TIME GOLD RECORD RECORDING ARTIST

HONORING KOREAN CONFLICT VETS HOLIDAY “LIVE” AUCTION

SPONSORED TABLES OF 10 GUESTS $20,000 $10,000 $5,000 $2,500 INDIVIDUAL TICKETS $175 PER PERSON

ON-SITE CHRISTMAS TREE DECORATING CONTEST FOR RESERVATIONS CALL: (760) 599-7093

WWW.THEANGELSDEPOT.ORG

Retirement community sustains excellence

A division of Carlsbad By the Sea Retirement Community, has received the Excellence in Action award from My InnerView and the National Research Corporation.

The award, given to the Carlsbad By The Sea Care Center, recognizes long-term care and senior living organizations that achieve the highest levels of satisfaction excellence, as demonstrated by overall resi-dent or employee satisfaction scores that fall within the top 10 percent of the My InnerView research database, the largest in the U.S.

The accolade has been earned by Carls-bad By The Sea’s skilled nursing care center for five straight years.

“Carlsbad By The Sea has an all-star team who are not only very capable but who really care about those they serve,” said Joan Johnson, Carlsbad By The Sea’s executive director and care center administrator.

Hub acquires MM&AMarrs Maddocks & Associates

Insurance Services, Inc. (MM&A) was acquired by Chicago-based Hub Inter-national Limited (Hub).

Under the move, which was announced on Oct. 6, MM&A will become part of the California operations of Hub International Insurance Services (Hub California).

Terms of the acquisition were not disclosed.

All staff members and the local compa-ny’s three principals — Richard and Daniel Marrs, and Nancy Maddocks — will be joining Hub California and maintaining their existing office location.

The MM&A operations will report to Mike Barone, National President, Employee Benefits, Hub International.

The acquisition establishes Hub Califor-nia’s 30th office and gives it more than 850 employees in the State of California.

Marrs Maddocks & Associates Insur-ance Services received the Business of the Decade award from the Chamber in 2013.

Surf Air, an all-you-can-fly private membership airline, is landing at the McClellan-Palomar Airport in Carlsbad beginning Nov. 18.

The company, which launched in June 2013, provides frequent regional business and leisure travelers with a sophisticated and has-sle-free air travel experience that saves time and money.

For a fixed, monthly price, Surf Air members have access to unlimited flights anywhere within the Surf Air network. From Carls-bad, Surf Air will provide nonstop flights to San Carlos and Santa Barbara and con-necting service to Truckee Tahoe. Next January, Surf Air will add nonstop flights to Hawthorne with connect-ing flights to Oakland and

Las Vegas.All Surf Air flights depart

from private air terminals with free parking, WiFi and no security screening required at the gate. Mem-bers arrive at the airport as little as 15 minutes before departure and are welcomed by Surf Air’s concierge before being escorted directly to the aircraft. On board, members have room to work and relax with outlets, workstations and complimentary refresh-ments. Luggage is free and there are no change or can-cellation fees to alter flight reservations. Membership also includes a personal con-cierge service and member care support.

The airline is also open-ing up its service in Oakland California in Mid-December.

Surf Air has received more than 100 deposits for mem-bership in Carlsbad and Oak-land. Its membership is cur-rently 650 people.

“The addition of both Oakland and Carlsbad is just the beginning of the exciting growth opportunity and expansion plan for Surf Air” said Jeff Potter, CEO of Surf Air. “Both markets are largely underserved by commercial carriers and hot spots for California-based business and leisure travel-ers. We intend to continue to expand to new markets with similar characteris-tics that benefit our exist-ing membership base and introduce our innovative travel experience to new members.”

Surf Air provides service in three Swiss-made, executive Pilatus PC-12s that are currently configured with seven executive seats. The aircraft interior is designed by BMW and is pres-surized with climate controls.

Surf Air coming to Carlsbad airport

LED lights help you have a ‘Green’ holiday seasonUsing energy-efficient holiday decorations, such as lights, helps save energy and money. According to SDG&E, switching to LED bulbs for holiday decorations has a number

of benefits – they’re shatterproof and cool to the touch, making them safer for your business, while being about 90-percent more efficient.

And remember, keep all electrical connections off the ground and dry, and unplug holiday lights and electronic equipment when leaving or going to sleep.


resident who volunteered with the city’s Housing and Services department to inter-view those who were in the fire’s path and direct them to available services. “They lost electricity and lost all their food. Some are on dis-ability or other assistance. They don’t have disposable income to replace what was lost in the fire and they had to put food on the table or rent was late and some are still having challenges.”

Because the fire didn’t meet the requirements to be designated a federal disaster, it was up to local agencies to provide assistance to those who were displaced from their homes.

In fact, it was only until mid-September that the state determined that they could provide disaster assistance.

“Once a presidential dec-laration is made, all sorts of resources and organi-zations get activated and energized,” said David Har-rison, the City of Carlsbad’s emergency preparedness manager and co-chairman of the Ready Carlsbad Business Alliance (RCBA). “That didn’t happen here, and what it means is that the bulk of the recovery assistance was up to the city, the Chamber and the individuals and orga-nizations that donated, to get energized.”

And energize it did.“The Poinsettia Fire was

a wake-up call for our com-munity,” said Toni Padron,

executive vice president and COO of the Carlsbad Cham-ber of Commerce. “But one of the positive things that came out of it is that it reinforced our city’s sense of community. Everyone stepped up to help those who were affected. This trying incident really rein-forced ‘the Carlsbad way’ of doing things, and the Cham-ber, through the RCBA, was honored to play an integral part in the recovery.”

RCBA is a collaborative of businesses brought together by the City of Carlsbad and the Chamber to promote business emergency pre-paredness and continuity of operations as well as com-munity recovery through ser-vices, educational programs and cooperative partner-ships. During the Poinsettia

Fire, RCBA served as a clear-inghouse for donations from individuals and businesses that wanted to help their community.

The alliance collected about $25,000. The money went to provide gift cards that were distributed to those who were affected by the fire. The RCBA also purchased 66 air purifiers, which helped residents clean the air in their home and which are not typically covered by insurance.

In total, 51 households – a total of 171 people, received assistance, all of them in the two affordable housing units that were the most heavily impacted by the fire.

“We were trying to focus the assistance that Ready Carlsbad provided on those

› FIRE Continued from Page 1

1903 Wright Place, Suite 280 Carlsbad, CA 92008

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2013

MEDIUM BUSINESS OF THE DECADE

www.mmains.com Follow us

My true belief is that even in times of disaster, there are some wonderful things that can come out of that.

Marie Jones-Kirk, Carlsbad Resident and Volunteer

“Families Helping Families” program, known for providing a lifeline of support and healing for families who have lost a loved one, through weekly support groups and monthly education events. This is an extraordinary collaboration of efforts to ensure that those experiencing grief and loss in our community have the quality bereavement resources available to sup-port them through their grief journey.

“The Center for Compassionate Care of The Elizabeth Hospice is committed to continuing the legacy of the Jenna Druck Center, strengthening our mission in supporting the San Diego community impacted by grief and loss,” said Jan Jones, President and CEO of The Elizabeth Hospice. “We welcome the Jenna Druck Center to The Elizabeth Hospice family of services – a partnership that truly meets the needs of the San Diego community.”

The Elizabeth Hospice appointed a new Jenna Druck Center Board of Directors to govern the nonprofit organization’s con-tinuing efforts. The Jenna Druck Center board members include Board Chair John Forst, Gary Kloehn, Michael Hartney, Lori Rappaport, PhD; and the Jenna Druck Center’s Founder Ken Druck, PhD.

“We are very excited to be combining forces with the Center for Compassion-ate Care of The Elizabeth Hospice,” said Dr. Druck. “Our organizations are a per-fect complement to one another, as the Jenna Druck Center volunteers and the

counseling experts at the Center for Compassionate Care, under the direction of Liz Sumner, RN, BSN, MA will be able to serve more bereaved in our community better than ever before.”

Counseling and peer-support ser-

vices will continue at the Jenna Druck Center located at Liberty Station in San Diego, along with services provided at the Center for Compassionate Care of The Elizabeth Hospice offices in San Diego, Carlsbad, Escondido, and Temecula.

“Since 1978, we have been honored to be a trusted healthcare resource in our community and our commitment to pro-viding exceptional programs and services to those impacted by illness, grief and loss is stronger than ever,” said Jones.

The community is encouraged to call The Elizabeth Hospice toll-free at 800-797-2050 or visit their website at www.eliza-bethhospice.org for more information.

› HOSPICE Continued from Page 1

The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Bev Jorgensen at [email protected].

who had the greatest need, who either did not have insurance, or whose insur-ance was not covering all of the expenses they needed for the recovery process,” Harrison said.

Rebecca Calhoun and her family are among those who received help through the RCBA. Though she was one of the few people who had renter’s insurance, Calhoun said the assistance from the RCBA was able to help her and her family get their life back together.

Calhoun, her husband and two young sons were displaced from their home for three weeks, during which time they stayed in a hotel in Carmel Valley.

She wasn’t home at the time the fire broke out and couldn’t get to her home to pick anything up because by that time the fire was too close and the traffic was being redirected.

When she finally was able to get home, Calhoun said her family was “quite fortunate.”

“There was ash on the furniture and a very heavy smell of smoke and the palm tree in front of our balcony

had apparently been on fire because it was black,” Calhoun said. “The fire lit-erally burned like a horse-shoe around our complex ... diagonally south from us a house burnt pretty much to the ground.”

Even with insurance, Cal-houn said the extra costs started to accumulate.

A lot of their bedding, linens and clothes were damaged in the fire. While they were out of home, they needed to get clothes for their boys as well as diapers, wipes and other necessities.

Calhoun said she was overcome with emotion when Jones-Kirk presented her with two gift cards from the Ready Carlsbad Business Alliance.

“I did not expect that much and our family desper-ately needed it,” Calhoun said. “Ready Carlsbad was an incredible blessing.”

Jones-Kirk said the resi-dents she spoke with were thankful that the city and the community were assist-ing them.

“Ready Carlsbad and the City of Carlsbad allowed for a safety net in the after-math of the fires,” she said.

“Everyone I gave a gift card to or an air purifier were very grateful. They said, ‘Oh, wow. Now I can put food in the fridge.”

The connections forged during the recovery period also led to at least one instance of a company that went above and beyond to help a member of the community.

Through the course of interviewing those affected by the fire, Jones-Kirk talked to a family that was having trouble taking a child to weekly medical appoint-ments because their car was unreliable.

She asked Gene Man-ganiello of Lexus Carlsbad to see if there was anything they could do to assist with repairing the car. He soon found out that the car was beyond repair.

“The air conditioning and the gas gauge didn’t work, and it was a salvaged title,” Manganiello said. “Fixing it would have been throwing good money after bad.”

Manganiello contacted Ivan Mendelson, the gen-eral manager at Toyota Carlsbad and they decided to help. They found a reli-able trade-in vehicle, fixed it up and presented it to the family, giving them a gener-ous trade in offer for their car and absorbing the rest of the cost as a gesture of goodwill.

“Everyone who worked on that car, from the service manager to the technicians were happy to help out,” Mendelson said.

“We know we’re for-tunate that our store has been in Carlsbad for over 40 years,” said Manganiello. “The residents of Carlsbad are pretty loyal to us and we like to give back to the community.”

Jones-Kirk said that’s just one of the many examples she’s witnessed that show the community coming together.

“My true belief is that even in times of disaster, there are some wonderful things that can come out of that,” she said.

Carlsbad Fire Capt. Theodore (Huckle) Berryman and Firefighter/Paramedic Kyle Lloyd battling the Poinsettia Fire.Photo courtesy of City of Carlsbad

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Today’s kindergartners will graduate from high school in 2027. They’ll finish col-lege in 2031. As we prepare students for the world that lies ahead, it’s not just read-ing, writing, and arithmetic we need to worry about. We also must equip students with the skills they need to keep up in an evolving workforce. Business models across the region are chang-ing. Consider why:

1. The world is always open. Customers can acquire anything, anywhere, from anyone.

2. America is now on a level economic playing field with nations it never

competed with in the past. Brazil, Russia, China and India have expanded their economies, creating a demand for more stan-dardized ways of doing business.

3. Employers are demand-ing their employees be well-informed and motivated.

4. Knowledge is expand-ing at light speed. Between 1999 and 2002, the amount of new informa-tion produced equaled the entire history of the previ-ous world. Some now say the amount of new infor-mation doubles every 72 hours.

5. Consumers can be fickle. Brand loyalty is not a given.

The emphasis for edu-cation has shifted. It’s no longer enough to make sure students do well in school. It’s also our job to ensure that they do well in the lives they lead outside of school.

To that end, the Carlsbad Unified Board of Trustees has adopted a Graduate Profile. A

Graduate profile outlines the essential attributes CUSD stu-dents are expected to obtain

upon graduation from high school. Within each attribute you will see specific charac-teristics that show students are ready for success in col-lege, career and life.

• Critical Thinker: Graduates are inquisitive. They notice; they wonder; they figure things out.

• Effective Communi-cator and Collaborator: Graduates convey their thoughts and responses clearly. They interact productively to achieve common goals.

• Self-directed Indi-vidual: Graduates accept responsibility for their learning. They recognize their strengths and work to their full potential.

• Ethical & Respon-sible Citizen: Graduates display integrity and civic mindedness. They honor their commitments.

• Lifelong Learner: Graduates have the pas-sion and vigor for learn-ing that will fuel through new opportunities and challenges.

• College and Career Ready Scholar: Graduates navigate pathways that connect education and employment to a fulfilling, financially secure life.

These are the attributes that our board believes will transcend information-based education and generational differences. They will direct our approach for preparing successful graduates for lives in a world that we cannot describe, with values that we know and hold dear.

Shop Local thisHoliday Season

Cal State San Marcos is bound toward NCAAThe National Collegiate

Athletic Association (NCAA) announced this summer that California State University San Marcos (CSUSM) has been approved for NCAA Division II candidacy.

Founded in 1910, the NCAA is the governing body for more than 1,200 schools with more than 400,000 student-athletes. In 1973, the membership divided into three divisions: I, II and III. Currently, 300 schools com-pete in NCAA Division II, not including those institutions that are in the candidacy process.

The Cougar athletics pro-gram, which fields 14 inter-collegiate sport teams (men’s and women’s soccer, men’s and women’s cross country, women’s volleyball, men’s and women’s basketball, men’s and women’s golf, men’s and women’s track & field, women’s indoor track & field, softball and baseball) has had staunch support from the California Colle-giate Athletic Association (CCAA) during the applica-tion process.

After representatives from various CCAA schools made a site visit to CSUSM’s campus in May, the CCAA advisory council voted 12-0 to recommend that CSUSM be admitted to the confer-ence upon admission to the NCAA.

The CCAA currently includes 12 public universi-ties from across California. Eleven of the 12 institutions

in the CCAA are in the Cali-fornia State University (CSU) system; the only non-CSU school is the University of California, San Diego.

NCAA Transition Timeline: A Three-Year Transition Process

With the successful appli-cation for NCAA Division II membership, CSUSM will now enter a minimum three-year transition period before earning full NCAA status.

The Membership Com-mittee annually determines if an institution should be moved forward into the next candidacy year, and it can require an institution to repeat a year if progress is not sufficient.

During year one, 2014-2015, the Cougars will remain in the National Association of Intercolle-giate Athletics (NAIA) and the Association of Inde-pendent Institutions (A.I.I.). During this time, the depart-ment will work towards meeting NCAA first-year

Preparing graduates for new business models

DR. JAN JACKSON

HIGHERLEARNING

Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

Carlsbad Unified has adopted a graduate profile that outlines the essential attributes students must show to be successful.

CSUSM will gain full NCAA Division

II member status in the fall of 2017 and

become eligible to compete in NCAA

Division II postseason competition during the 2017-2018 academic year as long as all benchmarks are met

during the transition process.

requirements.During year two, 2015-

2016, CSUSM athletic schedules will begin to include CCAA members, but the Cougars will not be eligible for postseason competition.

During year three, 2016-2017, CSUSM will be granted provisional membership into

NCAA Division II and con-tinue to play a CCAA con-ference schedule, but will not be eligible to compete in NCAA DII postseason competition.

CSUSM will gain full NCAA Division II member status in the fall of 2017 and become eligible to compete in NCAA Division

II postseason competition during the 2017-2018 aca-demic year as long as all benchmarks are met during the transition process.

“The coaches are very excited not only about joining the NCAA but also the CCAA,” said Head Cross Country and Track & Field Coach Steve Scott.

“We will be able to estab-lish rivalries with schools like UC San Diego and Cal Poly Pomona, which will create a lot of excitement amongst our community and student body. It has been an unbelievable trans-formation from where we started from to where we are now.”

California State University San Marcos (CSUSM) has been approved for NCAA Division II candidacy and could find itself in the NCAA by 2017.

SUZETTE LOVELY, ED.D.

CARLSBADSCHOOL NEWS

Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT


The spirit of giving thanks has come to life in Carlsbad Village in the form of the Giving Tree.

The Carlsbad Village Association (CVA) has trans-formed a large tree located near the corner of State Street and Grand Avenue, adding leaves with mes-sages of gratitude from the community.

The paper leaves and markers are now available near the tree. Please visit the tree throughout the month, and write what you are most thankful for on each of the paper leaves. They will be collected daily and placed in a small mailbox.

On Wednesday, Nov. 26, the mailbox will be emp-tied, and all of the leaves gathered throughout the month will be hung on the tree in preparation for Thanksgiving.

The Giving Tree will stand in the Village as a symbol for what is most important to the community to be enjoyed by all who visit it. Visit the Carlsbad Village Facebook page for more updates!

Speaking of thankful, we’re thankful to have these new businesses in the Village:

Dancin’ Soul Boutique – Dance apparel and shoes at 540 Carlsbad Village Dr.

Barrio – Mexican food located at 530 Grand Ave.

Retail Therapy Boutique – Women’s apparel and jew-elry at 565 Grand Ave.

Westman can be reached at [email protected]

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*More information about the Insured Bank Deposit Program, including the program disclosure, is available from your financial advisor or at www.edwardjones.com/bankdeposit.

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A thankful holiday season in Carlsbad VillageDuring the production of our “Guide to Giving” issue, the following Chamber member was left out. We regret the error.

CORRECTION

ASHLEY WESTMAN

VILLAGEBEAT

Project Manager URBAN PLACE CONSULTING GROUP

Chamber member Dancin’ Soul Boutique is one of several new businesses in the Carlsbad Village.

JOIN OUR BOARDAre you a Village merchant or resident interested in being a Board member for the CVA? We’re adding two seats, and nomina-tions are due Dec. 1. Visit http://www.carlsbad-vil-lage.com/whats-new/blog for more information.


Most first-time tenants looking to lease office space tend to focus too much on how much rent they are going to have to pay each month, overlooking that there are other financial obligations they are going to incur.

When evaluating dif-ferent leasing spaces, it is important to know how much space you are actu-ally occupying, and it is important to consider some of the other financial obliga-tions described in the typical commercial lease.

The Security Deposit: Most landlords insist that you pay the first month’s rent upon signing of the lease and a security deposit, which is usually equivalent to one month’s rent. Some-times, the landlord will also ask for the last month’s rent or, if the landlord is doing an extensive amount of tenant improvement work, the landlord may ask for even more.

Operating Expenses: Tenants are also respon-sible for a share of operat-ing expenses of the build-ing. Some leases are gross leases, in which the base rent includes the typical

operating expenses, such as property taxes, insurance on the building, liability insur-ance, common area mainte-nance and the maintenance of heating, air conditioning and plumbing. In a net lease, all of those operating expenses would be charged to the tenant.

You have to review what is in the paragraph of the lease that describes what is included to make sure you are not charged for the replacement of capital items. You should also negotiate to have the right to audit the operating charges.

Capital Items: The replacement of capital items is another surprise charge most tenants don’t think of when evaluating leases. If you have a three-year lease, and the roof is replaced in the second year of your

lease, how much are you going to be charged? First, it makes sense to require that the cost of the capital item be amortized over the allow-able life of the item. Then negotiate to minimize your obligation over the remain-ing term of your lease.

Unexpected Costs: Unexpected events can also add to your financial obliga-tions. Very often, leases will provide that if there is a law passed requiring an improve-ment to an existing building, the tenant will be obligated to pay for the improvement if it is to the tenant’s space or to share in the cost if it is to the building in general.

Repairs: Repairs are also another area of concern when you occupy space. You have to be sure who is going to be responsible for repairs.

If the air conditioning unit goes out in your space and it needs to be repaired, is that included in “mainte-nance” or is it a separate item requiring you to pay for replacement.

In some leases, you may be surprised to find that you are responsible for the installation of utility lines or services, including electri-cal, plumbing, heating, and Internet access.

Insurance: Most com-mercial leases require the tenant to provide extensive insurance coverage at the tenant’s expense, and the landlord usually will not sign the lease until the proof of coverage has been provided.

This has been a brief over-view of some of the finan-cial obligations a tenant can incur in addition to rent. It is always helpful to have a good tenant broker guide you through the lease process.

Sterling can be reached at [email protected]

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An affiliate of a Dallas, Texas-based real estate company that focuses on retail prop-erties has purchased the La Costa Towne Center for $31.6 million.The center, pictured above, is located at 7710-7770 El Camino Real in Carlsbad. The La Costa Towne Center offers about 120,000 square feet of retail space at the intersection of La Costa Avenue and El Camino Real.

LEE STERLING

LEASING

President LEON P. STERLING COMMERCIAL TENANT BROKER

$

The Research Center Plaza in Carlsbad has been sold for $9.5 million.The three-building complex is located at 2232, 2234 and 2236 Rutherford Road and make up more than 81,000 square feet. The seller was represented by Rick Reeder and Brian Driscoll of brokerage company Cassidy Turley, according to the San Diego Business Journal. The newspaper notes that the buyers will make renovations out-side and inside the building, including the creation of office lofts with “collabora-tive features, open ceilings and enhanced natural lighting.”

Call Evan Hennessy…

Evan HennessyVice President/Investments

www.EvanHennessy.net (760) 804-3424(866) 431-2389

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Carlsbad Business Journal - Nov-Dec 2014

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Transcript of Carlsbad Business Journal - Nov-Dec 2014