CARLOS MUÑOZ two-time runner-up of the most emblematic race in the history of motorsports, was born in Bogotá, Colombia, 24 years ago. High speed motorsports lover from his 8-year-old is now IndyCar Series driver, with great aspirations for his sports career.

After his passing through Europe, he decided to make the jump to the American serial in the Road to Indy program, recording five successful years under the colors of Michael Andretti’s squad.

MUÑOZ is close to starting his fifth year in the series, backed by important figures and as one of the drivers called to claim the victory in the 101st edition of the Indianapolis 500.

BIOBIOGRAPHY

Country:City:Birth date: Age:Residence:Languages: Height: Weight:

ON TRACK:

OUT OF TRACK:

CARLOS MUÑOZ

Colombia.Bogotá.January 2 of 1992.24 years. Miami.Spanish, English, Italian, French.1.70 cm.70 kg.

He won his first Indy race at Belle Isle in 2015.2014 Verizon IndyCar Series Sunoco –Rookie of the year.2013 Indianapolis 500 Rookie of the year.Doble Runner-up Indianapolis 500 . (2nd place)He reached his first pole in Firestone 600, Texas 2016 He enjoys kitesurfing and cycling.He remains active in go-karting competitions.Driver invited by Juan Pablo Montoya to Carrera de EstrellasHe likes workouts and triathlon competitions. His first Ironman was in 2013.

Win at Belle Isle, 2015

HIGHLIGHTSCAREER

2016P10 IndyCar SeriesP2 Indy 500P3 Mid Ohio Pole Texas Motor SpeedwayTop 5: 2Top 10: 7

2015P13 IndyCar SeriesP1 Belle Isle, Detroit Top 5: 3Top 10: 7

2014P8 IndyCar SeriesP3 Long BeachP3 HoustonP3 Pocono Rookie of the yearTop 5: 5Top10: 8

2013IndyCar SeriesP2 Indy 500Rookie of the year Indy 500P3 Indy Lights Series4 Wins5 PolesTop 5: 8Top 10: 11

2012P5 Indy Lights Series2 Wins1 PoleTop 5: 7Top 10: 9

2011P8 Formula 3 EuroSeriesP2 HockenheimP3 SilvertoneP6 FIA Formula 3P3 Spa-Francorchamps

2010P9 Formula 3 EuroSeriesP2 Brands HatchFormula 5 (Invitation Class)1 Win2 PodiumsMacau Grand PrixMasters de F3

2009P8 Formula Renault 2.0 P12 European F3 Open2 PodiumsP7 Fórmula Renault 2.0 WEC

2008F. Renault 2.0 Eurocup P9 F. Renault 2.0 ItaliaP16 F. Renault 2.0 Italy

P3 Mid Ohio, 2016 POLE Firestone 600, 2016

P3 Long Beach, 2015P2 Indy 500, 2016

P3 Pocono, 2016 Rookie of the year , 2014

SEASON 2017

FIRESTONE GRAND PRIX OF ST. PETERSBURGStreets Of St. Petersburg

GRAND PRIX OF LONG BEACHStreets Of Long Beach

GRAND PRIX OF ALABAMABarber Motorsports Park

PHOENIX GRAND PRIXPhoenix International Raceway

GRAND PRIX OF INDIANAPOLISIndianapolis Motor Speedway Road Course

INDIANAPOLIS 500Indianapolis Motor Speedway

CHEVROLET DUAL IN DETROIT - RACE 1Raceway At Belle Isle Park

CHEVROLET DUAL IN DETROIT - RACE 2Raceway At Belle Isle Park

FIRESTONE 600Texas Motor Speedway

KOHLER GRAND PRIXRoad America

IOWA CORN 300Iowa Speedway

HONDA INDY TORONTOStreets of Toronto

HONDA INDY 200 AT MID OHIOMid Ohio Sports Car Course

ABC SUPPLY 500Pocono

GATEWAYGateway Motorsports Park

INDY CAR GRAND PRIX AT THE GLENWatkins Glen Intetnacional

GOPRO GRAND PRIX OF SONOMASonoma Raceway

MARCH 12

APRIL 9

APRIL 23

APRIL 29

MAY 13

MAY 28

JUNE 3

JUNE 4

JUNE 10

JUNE 25

JULY 9

JULY 16

JULY 30

AUGUST 20

AUGUST 26

SEPTEMBER 3

SEPTEMBER 17

• lndyCarracescloseculturalandgenerationalgaps.• YoungestaudienceoftheMileniumandGenerationZ.• TheLatinomotorsportsfansarethekeydemographicgroup.• lndyCar.com,27%ofvisitorsareunder35yearsofage.• 38,5%of18-34yearsofageLatinosarefollowers.• 31,5%ofthepopulationbetween35-49arelikelytobefollowersofIndyCar.• Latinwomenmotorsportsenthusiastsareanemergenttrend.• LatinwomeninmarketingfocusareaforIndyCar,speciallyinlndy500.• IndyCar.com,73,1%weremencomparedto23,7%women.• LatinwomenarelikelytobefansofIndyCarraces.• 51.4%ofLatinwomeninlndianapolis500arebetween18to34yearsofage.• 91%ofIndyCarworldwidefollowersusemobileplatforms.• 42%ofAmericansvisitinglndyCar.comusePC.• 58%ofinternationalvisitorsspeakSpanish.

ON-LINE FIGURES

IMPACT FIGURES

AUDIENCE FIGURES• NBCSNandESPNrights,cablechannelsbiggestintheworld.• 1,144millionviewersonaverageperrace.• 16%increaseinviewersperyear.• 38%growthinratinginlndyCarrelatedprograms.• Coveragethroughouttheseasonreached6,409millionuniqueusers.• ThehighesttotalaudienceforlndyCarwith47%increasesince2014.• Thekeydemographicgroupsimprovedby32%duringtheyear2016.• lndyCar´stargetareadults18-49yearsold.• 32%increaseamongadults25-54.• 250countrieswithbroadcastinglive.• Morethan4,645hoursofbroadcasting.• 79millionhouseholdsinLatinAmerica.• 17millionhouseholdsinColombia.• Accesstocontentthroughchannelsorwebplatforms.

• lndianapolis500isoneofthemostprominentsportingeventsintheworldcalendar.• Itattractsmorethan300Kvisitorstotrack;morethanonemillonviewersworldwide• Motoreventthatexceeds225mph.• 4.4millionhouseholdswatchtheraceliveT.V.• lndy500isthebiggesttraditionracesince1911.• lndianapolisMotorSpeedwayisthe“CapitaloftheWorldMotorsports”.• “ThemonthofMay”titleoftwoweeksofqualificationandpractices.• lndy500Festivalistheparadethatattracts300,000peopletothestreetsoflndianapolis.• lndy500ismorethanonedayevent.Itisanexperiencethatoccupiesalmostanentiremonth.• ActivechampionssuchasTonyKanaan,HelioCastroneves,ScottDixonandJuanPabloMontoya.• 81%offansaremen.• 39%offansareprofessionalsortechnicians.• 64%offanshavecollegeorhighereducation.• 97%offansowntheirhome.• 31.8%offanshaveapositivedispositiontosponsors.

INDY 500 IN FIGURES

BRANDING ELEMENTS

SPONSOR’SBENEFITS

• Intelligenttoolsandaproactivemarketingservice.• Greaterworldwidepublicrecognition.• Highlevelcontactserviceswiththetargetmarket.• B2Bsales,marketingpotentialbenefitsofaracingdriver.• MaximizerelationshipsandspecificB2Baudiences.• Contactwithcommunicationmediaandwithmarketopinionleaders.• EmotionalMarketingforemployeesandfamiliesofthecompany.• Buildanimageofcompetitiveadvantage.• Positioningofaproductordistinctioninthemarket.• Increaseofcustomer´srewardandloyalty.• Buildingarewardprogramforsalesorpurchases.• Experiencesontrackwithprivatesuites,accesstopits.• Spokesman,opinionleader.• ExperiencesonboardwithCarlosMuñoz• Leveragedcommercials,mentions,socialmediastrategieswiththeteam,pilotandserial.

OPINION LEADER