Carinne saulet carlson wagonlit travel
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Copyright © 2014 CWT The Digilution (Digital Evolution) of Business Travel Carinne Saulet VP Global Product Management, Carlson Wagonlit Travel (CWT)
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Carinne Saulet - Carlson Wagonlit Travel - presentation @ Mobile Travel & Tourism Summit
Transcript of Carinne saulet carlson wagonlit travel
Copyright © 2014 CWT
The Digilution (Digital Evolution) of Business Travel
Carinne Saulet
VP Global Product Management,
Carlson Wagonlit Travel (CWT)
Copyright © 2014 CWT
About Carlson Wagonlit Travel
Copyright © 2014 CWT
We are the start of over 37 million journeys each year…
Copyright © 2014 CWT
Source: Travel Distribution Study
Business travel
is digital and
consumer driven
50% of online bookings are expected
to be made through mobile devices by 2017
1 in 3 business travelers
have posted hotel reviews online
48% of U.S.
households are
projected to have at
least one tablet by the
beginning of 2014
63% of business travelers
want destination-specific offers
1.5 billion smartphones
will be shipped in 2017
84% of air passengers carry
a smartphone
12% of U.S. gross travel sales
will come from mobile by 2015
Source: Travel Distribution Study
Source: Passenger IT Trends Survey, Sita/Air Transport World, October 2013
Source: Quarterly Tablet Report/Consumer Electronics Association/April 2013
Source: Mobile and Wireless Communications Report/ IHS inc./
July 2013
Source: Sabre Mobile Survey of Business Travelers/Sabre Holdings/ August 2011
Source: U.S. Online Travel Overview, PhoCusWright, November 2013
Source: Travelers’ road to decision, Google & Ipsos OTX Media CT, July 2011
Copyright © 2014 CWT
Travelers expect services to aid decision-making wherever they are
Delivering value
Search and book travel
More, essential travel-related information
Tailored to them
Personal and relevant
Easy to use
Best possible design
A wider range of phone & tablet options
CWT’s
mobile
vision
Traveler
Copyright © 2014 CWT
CWT’s
mobile
vision
will:
Travel buyers cannot ignore this trend
Strengthen a travel program by:
Capturing more travel bookings
Improving information for action
Easing travel processes
Travel Manager
Copyright © 2014 CWT
Copyright © 2014 CWT
Expanding to additional devices & platforms
Copyright © 2014 CWT
Door to Door
Copyright © 2014 CWT
Door to Door
Copyright © 2014 CWT
CWT To Go
Capture off-channel data and spend to provide
increased visibility into traveller behavior
Copyright © 2014 CWT
Thank you
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