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Caring Times

Caring Times is regarded as the leading care homepublication and the one advertiser’s should considerfirst in their search for a marketing partner.

Caring Times contains news, analysis, business andfinancial pages, property market information, expertprofessional advice, people and quality care companyprofiles, reviews of government policy, general featuresand much, much more!

Experience

Caring Times has been published for over 20 yearsmaking it the most recognised brand in the sector

• Geoff Hodgson has edited Caring Times for 10 yearsmaking him easily the most experienced and respectedEditor in the sector

• Editor-in-Chief for 17 years is Dr Richard Hawkins, apractising doctor with a huge network of contacts oftenasked to chair key events and make presentations

The leading care home publication

This is just a brief note to let you know how verypleased we are at the response we have had to our

advertisement in Caring Times. The phone was redhot! Over the past year we have taken on and

retained many new custiomers as a result of ouradvertising with you and this has very substanially

increased our turnover. We are gaining newcustomers every day and most of them quote yourmagazine as the place where they discocvered our

company and the services we offer.Francine Paluch, EMS

“”

We target private companies, public companies, not-for-profit organisations and charities working in the long termcare sector. Additionally we target financial institutions,architects, inspection and registration authorities,consultants, business transfer agents and otherprofessionals and organisations serving the market.

Circulation

Caring Times has an ABC of 16,780 (January – June2008). Based on our Reader Survey conducted in August2008 our total readership is 65,442. According to CSCI,there are 18,464 registered care homes in the UK.Huge pass-on readership for Caring Times• 87% of Caring Times readers pass their copy to a

colleague• Each Caring Times copy on average is read by 3.9

readers• The total average number of Caring Times readers per

issue is 65,442

Top Class Editorial Environment

Caring Times wants to stand out and ensure thereforethat your marketing is noticed:• Unique size, glossy cover, quality paper• Well researched format that offers a suitable editorial

environment for all your marketing needs• Up-front News section which offers popular early

positions• Review and Columnist sections which offer

knowledgeable readers in-depth and challenginganalysis

• Business and property section offers a targetedaudience to suppliers with an interest in this area

• Product News offers suppliers an opportunity tohighlight new products

• Highly respected, popular Special Features andSupplements offer suppliers unique sponsorship andadvertising opportunities to reach targeted audiences.

The market you reach

Widest marketing portfolio

The Caring Times portfolio is the widest and mostrespected in the sector, able to satisfy a wide range ofmarketing needs. We encourage our partners to mix andmatch to make the most cost effective use of theirbudget. In addition to Caring Times there is:

The National Care Awards

For the last 10 years (November each year) the largest,most appreciated and respected Awards have offeredsponsorship and other opportunities to our marketingpartners. The six month campaign culminates in thesector’s most prestigious annual event – the Gala Night– for almost 900 people at the London Hilton Metropole

National Care Home Congress.

The annual NCHC offers superb exhibition, advertising,sponsorship and insert opportunities as the largestannual (June) conference and exhibition committed toproviding evidence based solutions to the practical,everyday challenges faced in residential care

UK Dementia Congress

Recognising the huge impact of dementia on societytoday and working with Caring Times’ sister publicationthe Journal of Dementia Care, the Congress has beenbuilt into the largest (800 delegates) dementia-focusedannual (October) event in the UK. It offers unparalleledexhibition, advertising, sponsorship, insertopportunities to all marketers interested in the rapidlyexpanding dementia and care home markets

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Scottish Care Congress

The annual (March) Scottish Care Congress is thelargest multi disciplinary care congress in Scotland. Thepurpose is to provide a learning environment forprofessionals from residential, domiciliary and extracare environments. It offers exhibition, advertising,sponsorship opportunities to all those interested in theScottish long term care market

Care Agenda

Working with our partner Kingston BridgeCommunications, Caring Times is pleased to offer theannual summit meeting (January) for senior staff fromthe care providers and suppliers to the long term caresector. This event provides a unique opportunity forsuppliers who value face-to-face meetings with keybudget-holding executives

Annual specialist conferences

Caring Times and The Journal of Dementia Care run anumber of well known annual specialist conferences:

• Care in the Community (April)• Dementia Care (April)• Care Homes and Dementia (June)• Technology in Dementia Care (October)• Welsh Care Conference (October) with Care Forum

Wales

www.careinfo.org

This highly respected magazine portal is the longestestablished in the sector offering superb opportunitiesfor sponsorship and other advertising.

Dementia Special

Published in the November issue of Caring Times to linkin with our UK Dementia Congress. The issue isadditionally distributed at the event. It provides anopportunity for any companies associated withDementia to target their key market. For furtherinformation contact caroline@hawkerpublications.com

Ultimate Guide to Buying, Selling & DevelopingCare Homes

This is a 16 page full colour glossy supplement givenaway free with the April and November issues of CaringTimes. It is regarded as ‘The Bible’ to anyone looking foradvice or help in this area of care and has beensuccessfully published as a supplement since 2006. Forfurther information contactcaroline@hawkerpublications.com

Ultimate Guide to Care Home Hygiene &Infection Control

This is a 16 page full colour glossy supplement givenaway free with the January and June issues of CaringTimes. Again this is regarded in the industry as ‘TheBible’ to all providers looking at improving their carehome hygiene and infection control and is a portal forthem to view new products available in this sector ofcare. The Hygiene Guide has been successfullypublished as a supplement since 2006. For furtherinformation contact caroline@hawkerpublications.com

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Specialist areas

Company Profiles

Caring Times successfully introduced the opportunityfor long term care providers and manufacturers to buy aCompany Profile in Caring Times. These have workedextremely well since we launched them in 2007providing a great opportunity to promote your business.For further information contactcaroline@hawkerpublications.com

Regular Monthly Features

Each month we cover in depth approximately twofeatures (please refer to features list for 2009 in thispack). There are opportunities to sponsor a feature – forfurther information on this contactcaroline@hawkerpublications.com

We have worked closely with the team at CaringTimes, on behalf of our clients, for a number of years

now and have always found them to be proactive,helpful and dedicated. They really care about what

they do and about adding value to the care sector –we always know that our clients’ campaigns are in

safe hands. We look forward to a continued workingrelationship with Caring Times.”

Jacqui Atkinson, Associate Director,William Murray Communications

“”

Caring Times was the first publication to conduct areader survey and is the only one to continue withregular surveys using an independent audit company toverify results.

Our most recent survey was conducted in August 2008

Caring Times is read by senior executives

• 23% of our readers are owners or directors

• 69% of our readers are manager/matrons

• 77% of our readers are responsible for makingpurchasing decisions

Caring Times readers are experienced

• 84% of our readers are have worked in the sector forfive or more years

Caring Times readers have widespreadinterests:

• 62% are involved in dementia care

• 29% are work with people with learning difficulties

• 28% are involved in sheltered housing/assisted living

• 13% are involved in domiciliary care

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First Class Surveys/Research

Caring Times is valued by its readers

• 96% read Caring Times to keep up to date

• 91% read Caring Times as a source of information andadvice

• 66% read Caring Times to ensure they follow goodpractice

• 90% read Caring Times Product Pages

• 95% regard Caring Times Training Features as‘important’

• Almost a quarter (24%) read Caring Times for itsadvertising content

• 49% of Caring Times readers spent 10-30 minutesreading each issue and a further 49% spend morethan 30 minutes

• 84% of Caring Times readers find the publication‘readable, clear and enjoyable’.

• Caring Times readers are actively looking to purchaseequipment in the next 12 months. Our top surveypurchases are Uniforms and Clothing, Furniture(bedroom/lounge/dining/garden), infection controlproducts, catering equipment, laundry equipmentand bathroom equipment.

I have been dealing with Caring Times for over 20years and to me it is still a leading magazine in the

healthcare market. The magazine is easy to read andvery informative. As a manufacturer we are pleased

with the leads we get as a result of advertising.Derek Timoney, Medicare Systems Ltd

“”

January• Ultimate Guide to Care

Home Hygiene & InfectionControl

• Care Home Interiors• Hoists/Lifting Aids• Recruitment• Dentistry & Opticians• Software and technology

February• Energy Saving• Falls & Wandering• Training• Transport• Legal Services/The Law• Medication Administration

March• Dementia Special• Nursecall/Alarm Systems• Uniforms/Clothing• Fire & Safety Equipment &

Training• Bedroom Furniture• Pressure Sore Prevention• Positioning & Handling

April• Ultimate Guide to Buying,

Selling & Developing CareHomes

• Gardening & GardenFurniture

• Laundry Equipment &Supplies

• Recruitment

May• Falls & Wandering• Bathrooms & Toilet

Equipment• Finance & Insurance• Catering & Nutrition• Dementia training

June• Ultimate Guide to Care

Home Hygiene & InfectionControl

• Dementia Special• Software & Technology• Pressure Sore Prevention• Positioning & Handling• Dentistry & Opticians

July/August• Training• Legal Services/The Law• Care Home Interiors• Gardening & Garden

Furniture

September• Recruitment• Medication Administration

& Training• Energy Saving• Bedroom Furniture

October• Uniforms/Clothing• Nursecall/Alarm systems• Transport• Fire and safety equipment

and training

November• Ultimate Guide to Buying,

Selling & Developing CareHomes

• Dementia Special• Laundry Equipment &

Supplies

December• Fire & Safety• Finance & Insurance• Catering & Nutrition

2010 Features

Ad positions

Double Page Spread

Full page

Two-thirds page

Third page

Quarter page

Eighth page

Wraparound cover

Half page

Advertising

RatesSize £

Full page mono rop 1925

Full page full colour rop 2485

Full page 2 colour 2215

DPS full colour 4695

Half page mono 1080

Half page full colour 1350

Half page 2 colour 1230

Quarter page mono 610

Quarter page full colour 760

Quarter page 2 colour 700

Eighth page mono 360

Eighth page full colour 415

Eighth page 2 colour 390 Series rates on application

Mechanical dataFull page type area 276 x 207 bleed 304 x 234 trim 298 x 228

Half page vertical type area 276 x 102 bleed 304 x 118 trim 298 x 115

Half page horizontal type area 137 x 207 bleed 155 x 234 trim 152 x 228

Quarter page vertical type area 137 x 102

Quarter page horizontal type area 67 x 207

Eighth page horizontal type area 67 x 102 sizes in mm, depth x width

Also availableCover positions25% premiumLoose or stitched insertsUp to 10 grams per item – £110 per 1,000 circulation inserted; for 11 – 20 grams add £10 per 1,000circulation inserted. Minimum order £1000.Please contact the sales office for unusual or particularly heavy inserts.Cover-mounts, stick-ons and wrap-aroundsPrice on applicationYear planner17 110mm x 110mm advertisement spaces are available in our annual planner for £550 eachProduct news entry£120 (150 words and one image)

Electronic specificationsMaterial must be supplied in one of the following formats: high resolution PDF; TIFF or EPS; or a collectedQuark document with all fonts and images supplied (as TIFF files). All images must be in CMYK, greyscaleor mono format not RGB, at 300dpi. Please supply a hard copy proof. We can accept files on CD or viaemail by prior arrangement (max. attachment size 10 Mb). NOTE: If material received does not meet thesecriteria, we reserve the right to levy a handling charge. This will automatically apply to files supplied inMicrosoft Word format unless prior arrangements have been made.

DeadlinesCaring Times is published at the end of the month prior to cover date. Advertising copy deadline:14 days prior to publication; Loose inserts deadline: 3 days prior to publication. For other deadlines,please contact the sales office.

Copy deadlines

Issue Published on Booking Ad copydeadline deadline

January28/12/09 30/11/09 07/12/09

February22/01/10 04/01/10 11/01/10

March19/02/10 01/02/10 08/02/10

April19/03/10 01/03/10 08/03/10

May16/04/10 29/03/10 05/04/10

June21/05/10 03/05/10 10/05/10

July/August02/07/10 22/06/10 29/06/10

September20/08/10 02/08/10 09/08/10

October17/09/10 30/08/10 06/09/10

November15/10/10 29/09/10 04/10/10

December19/11/10 01/11/10 08/11/10

January 201117/12/10 29/11/10 06/12/10

T&C’s

Terms and Conditions of AcceptanceCaring Times is published by Hawker Publications Ltd. In these conditions “Publisher”means Hawker Publications Ltd and “Advertiser” means the party booking space and whois responsible for payment (ie The advertiser or his agent).

1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal withadvertisements submitted to him at his absolute discretion and without explanation.Alladvertisements submitted must comply with the British Code of Advertising Practice. Itis the responsibility of the Advertiser to ensure that his advertisement is legal, decent,honest and truthful.

2. The Publisher reserves the right to increase advertisement rates at any time, and is in nocircumstances bound to publish future advertisements on accepted or similar terms.

3. The Publisher will not be liable for any loss or damage consequential or otherwiseoccasioned by error, late publication or the failure of an advertisement to appear fromany cause whatsoever.

4. The Advertiser will indemnify the Publisher against any damage and/or loss or expensewhich the Publisher may incur as a direct or indirect consequence of the advertisersannouncement.

5. The Advertiser must supply copy without application from the publisher. In the event ofcopy instructions not being received by the copy date the Publisher reserves the right torepeat the copy last used. If no copy is available, the Publisher reserves the right tocharge the full rate for the advertisement as booked, even though an advertisementdoes not appear in the publication.

6. The Advertiser must inform the Publisher immediately of any errors in theiradvertisement. The Publisher accepts no responsibility for errors unless he or his agentshave set the advertisement from copy supplied. Any allowance for errors will not bemade after the advertisement has previously appeared in the magazine.

7. The Advertiser shall be responsible for the insurance of all artwork, colour separatedfilm, computer discs or any form of advertisement material delivered to the Publisher.The Publisher accepts no liability for any loss or damage to such material.

8. Cancellation of orders for advertising space must be received 8 clear weeks prior to dateof publication. The Publisher reserves the right to refuse any stop-orders, cancellationsor transfers unless they are received prior to cancellation date.

9. An advertisement booking is binding regardless of whether it is given verbally or inwriting. All advertisement bookings will be acknowledged by the publishers within 28days of booking.

10. Unless otherwise agreed in writing by the Publisher all orders are subject to the abovestated conditions.