Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski
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Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski Innovation Challenge
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Innovation Challenge. Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski. Target Market and Innovation Opportunity. Target Market: >65 year olds. The segment is growing. They have strong purchasing power . 12.97% of U.S. > 65. 19.30% of U.S. > 65. - PowerPoint PPT Presentation
Transcript of Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski
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Carina Alberelli, Utopia Best, Josh Johnson & Jonathan OparowskiInnovation Challenge
Target Market and Innovation OpportunityThe segment is growingInnovation OpportunityHow might Nokia improve the cell phone usage experience for those >65? 12.97% of U.S. > 6519.30% of U.S. > 65
They have strong purchasing power Target Market: >65 year olds
"No one stops for help on the side of the road anymore since everyone has cell phones.""Every older person should have a cell phone for security.
I consider my cell phone a necessity now, but not when I first bought it. It gives me peace of mind. Cell Phone = SecurityConsumer Insights from >65 segment:
Security Alarm to signal for help One-Touch 911 with GPS tracking Instant Connection speed dial
SecuricellBy:
Securicell
Use the Security Alarm to attract attention and get help from those nearby.
The One-Touch emergency 911 button calls the police for fast response when it matters the most.INTRODUCING:SIMPLE TOUCH SECURITY SYSTEM:
The Instant Connection speed dial calls the pre-set number of a loved one.
Securicell
By:
Connections for moments that matterSecuricell
