Caribou coffee final 042010
-
Upload
ferruccihead -
Category
Documents
-
view
866 -
download
2
Transcript of Caribou coffee final 042010
![Page 1: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/1.jpg)
CARIBOU ICED COFFEE.WHAT’S YOUR BECAUSE.
Integrated Marketing Campaign to launch Caribou Iced Coffee
![Page 2: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/2.jpg)
We think Caribou Iced Coffee is so good, you don’t need a reason to drink it.
![Page 3: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/3.jpg)
But if you do need a reason…
we have plenty.
![Page 4: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/4.jpg)
Caribou Iced Coffee
![Page 5: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/5.jpg)
Because-isms
Concept: clever, short, "because-isms" that give people reasons to drink Caribou Iced Coffee - from a refreshment side, an energy side, and a hip-factor side. Because-isms will reinforce that Caribou Iced Coffee is a lifestyle drink for those who live on the edge and seize the day. It’s for guys in-the-know, the guy that every guy wants to be.
Caribou Iced Coffee
![Page 6: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/6.jpg)
Caribou Iced Coffee
Campaign target consumer• Multi-cultural men• 18-30• Living in or near a large city• At least some college education• Active and social• Tech-savvy• Culturally and socially aware• Sense of style • Community-minded and eco-conscious• Health and image conscious• Professional• Urban and outdoorsy
![Page 7: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/7.jpg)
Caribou Iced Coffee
Campaign target markets:• Austin• Boston • Chicago • Denver • New York• Philadelphia • San Diego• San Francisco • Seattle • Washington, DC
PLUS: Sampling initiatives on Big Ten College Campuses
![Page 8: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/8.jpg)
Caribou Iced Coffee
Out of home advertising campaignAds on public transportation: Subway/Train Platforms and Interiors
![Page 9: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/9.jpg)
Caribou Iced Coffee
Out of home advertising campaignPublic transportation: placement on bus shelters and bus wraps
![Page 10: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/10.jpg)
Caribou Iced Coffee
Out of home advertising campaignPublic transportation: placement on Billboards over highways and major roads
![Page 11: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/11.jpg)
Caribou Iced Coffee
Out of home advertising campaignAdvertising in the Gym
![Page 12: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/12.jpg)
Caribou Iced Coffee
Out of home advertising campaignAdvertising in the Restroom of Bars/Clubs
![Page 13: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/13.jpg)
Caribou Iced Coffee
Campaign sampling initiatives
![Page 14: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/14.jpg)
Caribou Iced Coffee
Campaign sampling initiativesPass out samples at street fests and fairs. Event-specific advertising.
![Page 15: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/15.jpg)
Caribou Iced Coffee
Campaign sampling initiativesSampling and POP displays at outdoor equipment retailers, such as REI, North Face, Patagonia.
![Page 16: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/16.jpg)
Caribou Iced Coffee
Online campaign Banner ads throughout sports-related Web sites, such as ESPN.com, FoxSports.com, plus ads ads on humor Web sites (CollegeHumor.com, FunnyorDie.com)
![Page 17: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/17.jpg)
Caribou Iced Coffee
![Page 18: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/18.jpg)
Caribou Iced Coffee
Commercials
![Page 19: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/19.jpg)
Caribou Iced Coffee
Commercials
![Page 20: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/20.jpg)
Caribou Iced Coffee
User-Generated
![Page 21: Caribou coffee final 042010](https://reader034.fdocuments.in/reader034/viewer/2022042700/558c0b17d8b42a5b568b4761/html5/thumbnails/21.jpg)
Why Because-isms?
Because it’s flexible
Because it limitless.
Because its fun and engaging.