CareHub Health Station - Applications for malls

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description

CareHub is an innovative, interactive health station that offers health prevetion and education services for the general public. In addition, it is also marketing tool that can be used in a highly personalized and effective way for the communication of various marketing messages. Therefore, malls stand to greatly benefit from the installation of CareHub stations that will allow them and their tenants to augment the visitor experience and communicate various targeted messages based on parameters such as location, gender, and age of the user. The implementation of integrated campaigns that lead to the point-of-purchase is an easy task with CareHub.

Transcript of CareHub Health Station - Applications for malls

Page 1: CareHub Health Station - Applications for malls
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CareHub is a portal for consumers to access basic healthcare services in a free, fast and self-service manner. It is a health station which provides the general public with the ability to check on basic health parameters without the need for external help from a healthcare professional.

CareHub can serve as an excellent differentiator for malls and add a value-added service to their portfolios.

It can be used for promoting various mall and tenants products and services and perform up- and cross–sell activities through a targeted and personalized manner.

What is it?

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The CareHub health station includes high quality and precision health tests devices that can be operated by the user through the embedded touch screen that features a specially designed user interface. All screenings and assessments can be completed in five minutes or less.

The CareHub health station: Is covered by a patent It has obtained a CE certification Holds a notification number (71253 – 2013) with

the Hellenic National Organization for Medicines

Has been funded from NSRF for its innovation Is manufactured in Greece

Basic characteristics

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Blood pressure and heart rate test

Through this test, the user has the ability to measure his systolic and diastolic blood pressure, as well as, his heart rate.  Test results can be compared to a table that includes normal and abnormal levels of blood pressure.

Available tests

Blood oxygen saturation level test

This test provides the user with the ability to measure the oxygen saturation in his blood, i.e. the percentage of blood platelets that convey oxygen.

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Body weight check and BMI calculation

Body weight is automatically calculated while the user is seated on the health station chair. Moreover, by providing gender and height information during the initial steps of the CareHub use, the equipment is able to calculate the Body Mass Index (BMI).

With CareHub, the user is able to calculate his body fat percentage, just by providing gender, height and age information and touching the integrated metallic sensors to complete the test.

Body fat percentage test

Available tests

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Available interactive quizzes

Color blindness quiz

This quiz is designed in a way that allows the user to be tested for color blindness.  The user is presented with specially designed images and he needs to select the right object that is hidden in the image from a number of choices.

A specially designed memory quiz is performed through a series of interactive questions. The results of the quiz can be used for the assessment of Alzheimer disease early signs.

Memory quiz (Alzheimer quiz)

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Osteoporosis quiz (risk of breaking a bone)

The quiz is designed for use by women and features a series of interactive questions and information provided by the user. The quiz is based on the FRAX ® algorithm and provides an estimate of the possibility to break a bone due to osteoporosis in the next 10 years.

Through a series of yes-no questions, the user may draw a conclusion regarding the need to visit an ENT expert in order to treat a possible hearing loss condition.

Hearing loss quiz

Available interactive quizzes

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Nicotine dependency quiz

The quiz features a number of interactive multiple choice questions that are designed in a way that assesses a person’s addiction level to nicotine. The quiz can be used as an alert for the user and it can be combined with various marketing activities designed to promote products for quitting smoking.

Available interactive quizzes

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CareHub is a health and prevention service for the general public that can be offered to malls visitors and enhance their shopping experience.

By installing a CareHub health station, a mall offers its visitors with a high added-value service that helps them to monitor their health and receive important health-related information.

An important health service

The CareHub service

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CareHub is a tool of high targeting competence since it provides a mall and its tenants with the opportunity to promote products and services with the use of personalized messages for different users depending on parameters such as:

1. Gender2. Age, and even 3. The results of the health tests performed

by the users.

This way, the interested party is able to communicate the right message to the right person at the right time and increase sales.

High-precision targeting tool

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The CareHub service

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The CareHub health station is a strong communication vehicle that features advertising videos and banners via the second digital signage screen.

This feature enables CareHub to communicate messages to your mall visitors in a dynamic and effective way.

Powerful communication vehicle

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The CareHub service

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Excellent advertising vehicle

The CareHub health station operates as an excellent advertising vehicle as all its surfaces can be covered with banners that communicate marketing messages.

This way, Carehub turns itself into an advertising spot that it may also result in additional revenue through sponsorships.

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The CareHub service

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A tool for direct sales

The CareHub health station features an integrated thermal printer that upon the completion of the tests, provides the user with a printout of his results.

The receipt may also include special offers, personalized product and services suggestions, discount coupons via a barcode or advertising messages. This way, CareHub may easily lead to direct sales increase for your tenants.

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The CareHub service

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The CareHub health station is also a health data gathering tool. All health tests results are recorded anonymously, building thus a valuable health data repository that can outline people’s health profiles according to their gender, age, area of living and time.

CareHub can also gather all kind of information through the integration of questionnaires and interactive features at any time via live updates.

Source for valuable statistics and information

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The CareHub service

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CareHub enables the mall visitor to create a simple profile and track his results history through the myCareHub service, either via web, mobile or any CareHub station.

This way the mall can build an email list in order to perform newsletter marketing activities that build an ongoing relationship with the visitor, even when he is not at the mall any more.

This email list may be provided to the mall’s tenants in order to perform marketing activities at a later stage, increasing thus future sales.

Tool for direct marketing

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The CareHub service

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CareHub is a fully adaptive health station that can be modified to meet special needs.

This means that either in software or in hardware terms, CareHub is ready to fulfill all requirements. A new medical device, a new software addition, a whole new series of questionnaires to conduct a survey, all can be added to serve the respective purpose. Software updates can be implemented at any time via live updates.

Fully adaptive to meet all needs

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CareHub customization

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CareHub: A valuable asset

CareHub is a health and prevention service that promotes health consciousness and improves health indicators for its users through continuous use and awareness building..

Moreover it is an important marketing tool that offers targeting and personalization capabilities, through which it is able to effectively boost loyalty, sales and promotion activities for the modern mall that wishes to upgrade its services and differentiate itself from the competition.

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Manufactured and distributed by Intelligent Media

54, K. Varnali str., Halandri, P.C. 15233 • Tel.: (+30) 210 68 56 820 & 822http://www.carehub.eu • [email protected]

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Thank you for your kind attention