Careers IntroductionCareers Introduction

Judith BainesJudith Baines

Development Manager &Development Manager &

Careers Adviser for BSSMCareers Adviser for BSSM

Career Development & Employment Career Development & Employment ServiceService

Lecture PlanLecture Plan

IntroductionIntroduction Graduate Labour MarketGraduate Labour Market Transferable SkillsTransferable Skills Ways to Develop Transferable SkillsWays to Develop Transferable Skills ResourcesResources

New World of WorkNew World of Work

Gone is the job for life with planned career Gone is the job for life with planned career structure and company training schemestructure and company training scheme

Gone are the clear functional identities of jobsGone are the clear functional identities of jobs

Instead:Instead: World of customers, clients and adding valueWorld of customers, clients and adding value Lifelong learning, portfolio careers, self Lifelong learning, portfolio careers, self

development and staying employabledevelopment and staying employable

Skills for Graduates in the 21Skills for Graduates in the 21stst Century: Association of Graduate Recruiters Century: Association of Graduate Recruiters

““having a degree opens up more doors than having a degree opens up more doors than without one …. Graduates have significantly without one …. Graduates have significantly higher earnings than non-graduates and the higher earnings than non-graduates and the financial benefits of a degree increase financial benefits of a degree increase markedly with age.”markedly with age.”

www.prospects.ac.uk, 2003www.prospects.ac.uk, 2003

Good News for Business Good News for Business GraduatesGraduates

Graduate unemployment is low, Graduate unemployment is low, 6.9% in 20026.9% in 2002

Graduate unemployment amongst Graduate unemployment amongst Business graduates is lower, at 6.7% Business graduates is lower, at 6.7%

Business & administrative studies Business & administrative studies graduates are a marketable commodity to graduates are a marketable commodity to employersemployers

Source: Prospects websiteSource: Prospects website

Graduate Destinations 2002Graduate Destinations 2002Source: Prospects WebsiteSource: Prospects Website

0102030405060708090

100

Employed FurtherStudy

SeekingWork

Other

All FirstDegrees

Accountancy

Business &Management

Outlook for 2004Outlook for 2004

Graduate vacancies expected to rise by Graduate vacancies expected to rise by 11.9% in 200411.9% in 2004

Over 40% of 2003/04 vacancies were in Over 40% of 2003/04 vacancies were in the capitalthe capital

Recruitment in London is expected to Recruitment in London is expected to increase by around 8%increase by around 8%

Source: Prospects websiteSource: Prospects website

Some facts on Advertising Some facts on Advertising

30,000 people working in PR in the UK30,000 people working in PR in the UK Relatively small number of employees & popularity Relatively small number of employees & popularity

of the sector mean that competition is tough.of the sector mean that competition is tough. 76% of the employee base is in London76% of the employee base is in London The UK advertising industry is regarded as being The UK advertising industry is regarded as being

highly innovative and among the best in the world.highly innovative and among the best in the world. One advertising agency employs 7,000 people in One advertising agency employs 7,000 people in

138 offices in 82 countries, ranging from Argentina 138 offices in 82 countries, ranging from Argentina to Zimbabweto Zimbabwe

However...However...

We are in an era of mass Higher EducationWe are in an era of mass Higher Education

In 2003:In 2003: over 5000 graduated from London Met.over 5000 graduated from London Met.

You are competing with a lot of equally You are competing with a lot of equally qualified people.qualified people.

A degree is an excellent start, but you need A degree is an excellent start, but you need more!more!

““The most recent labour market information The most recent labour market information appears to provide evidence that a degree on appears to provide evidence that a degree on its own, without accompanying work its own, without accompanying work experience, evidence of achievement, and/or experience, evidence of achievement, and/or transferable skills, is not enough. This is true transferable skills, is not enough. This is true especially against a backdrop of increasing especially against a backdrop of increasing participation in Higher Education…..”participation in Higher Education…..”

Prospects website, 2003Prospects website, 2003

Improve your Improve your career prospectscareer prospects

11stst Year Year Find your feetFind your feet Explore your degree subjectExplore your degree subject Have funHave fun Develop some transferable skillsDevelop some transferable skills

22ndnd Year Year Gain work experience in chosen field of studyGain work experience in chosen field of study Think about your placementThink about your placement

Final YearFinal Year Undergo your placementUndergo your placement Consider your career after graduationConsider your career after graduation Start applying for positions/training schemesStart applying for positions/training schemes

What are Employers Looking What are Employers Looking For? Interpersonal & For? Interpersonal & Transferable Skills:Transferable Skills:

Willingness to learnWillingness to learn CommitmentCommitment Dependability/reliabilityDependability/reliability Self-motivationSelf-motivation Team workTeam work Communication skills Communication skills

(oral)(oral)

Co-operationCo-operation Communication skills Communication skills

(written)(written) Drive/energyDrive/energy Self-managementSelf-management Desire to achieve/ Desire to achieve/

motivationmotivation Problem-solving abilityProblem-solving ability

Source: Employer Satisfaction Survey, in AGCAS Making Applications booklet

Advertising and PR ExampleAdvertising and PR Example

One recent recruit to the The Ogilvy Group One recent recruit to the The Ogilvy Group offers some adviceoffers some advice

““Throughout they are seeking teamwork, Throughout they are seeking teamwork, leadership (without pushiness), insight and leadership (without pushiness), insight and enthusiasm. Make them smile as they are enthusiasm. Make them smile as they are trying to work out whether they want you.”trying to work out whether they want you.”

Source: Prospects websiteSource: Prospects website

Skills Gaps Identified Skills Gaps Identified by Employersby Employers

Communication skillsCommunication skills Customer serviceCustomer service Team workingTeam working Problem solvingProblem solving Management skillsManagement skills

InitiativeInitiative Managing your own Managing your own

developmentdevelopment Business awarenessBusiness awareness Interpersonal skillsInterpersonal skills

Source: Employer Skills Survey, Association of Graduate Recruiters 2002

QuestionQuestion

Put your hand up if you think that you Put your hand up if you think that you have already developed some of these have already developed some of these skills?skills?

““Our employers look for individuals who Our employers look for individuals who have some knowledge of the world of work, have some knowledge of the world of work, have reflected on their experiences and can have reflected on their experiences and can articulate in a job interview what they have articulate in a job interview what they have learned.”learned.”

The Council for Industry and Higher EducationThe Council for Industry and Higher Education

Key to SuccessKey to Success

Gaining the experience to help you Gaining the experience to help you develop transferable skillsdevelop transferable skills

Learning how to communicate the skills to Learning how to communicate the skills to employers via the application process:employers via the application process: CV with covering letterCV with covering letter Application formApplication form Interview processInterview process

Developing SkillsDeveloping Skills

Through school activitiesThrough school activities Through your home lifeThrough your home life Through your courseThrough your course Through vacation and part-time workThrough vacation and part-time work Through a placementThrough a placement Through extra curricular activitiesThrough extra curricular activities

Work ExperienceWork ExperienceHelps you Helps you find out:

Whether you are suited to working in a large or small companyWhether you are suited to working in a large or small company Whether you prefer to work in the commercial or not-for-profit Whether you prefer to work in the commercial or not-for-profit

sectorsector Reality of every day working eg. timekeepingReality of every day working eg. timekeeping Whether you want to work indoors, outdoors, at home or abroadWhether you want to work indoors, outdoors, at home or abroad What you like and don’t like doingWhat you like and don’t like doing What you are good atWhat you are good at Whether you might want to start your own businessWhether you might want to start your own business

Liz Rhodes, National Council for Work ExperienceLiz Rhodes, National Council for Work Experiencehttp://nusonline.co.ukhttp://nusonline.co.uk

Employment OnlineEmployment Online

Part time workPart time work Vacation workVacation work PlacementsPlacements InternshipsInternships Graduate jobsGraduate jobs Jobs by emailJobs by emailRegister onlineRegister onlinewww.londonmet.ac.uk/careers/employmentwww.londonmet.ac.uk/careers/employment

Benefits of a Benefits of a PlacementPlacement You often need experience in order to get a You often need experience in order to get a

graduate job!!graduate job!! Practice for the graduate recruitment processPractice for the graduate recruitment process Get a thorough understanding of a sector, Get a thorough understanding of a sector,

organisation or job roleorganisation or job role Gain real evidence of achievement and the Gain real evidence of achievement and the

skills employers look forskills employers look for ““Test-drive” a specific job without long term Test-drive” a specific job without long term

commitmentcommitment Become aware of the culture and structure of a Become aware of the culture and structure of a

working environment working environment

Business Placements Business Placements UnitUnit Helps students into sandwich placements Helps students into sandwich placements Advice and guidance on skills audit, planning, Advice and guidance on skills audit, planning,

making applications, interview techniquemaking applications, interview technique Advertises hundreds of placement vacancies Advertises hundreds of placement vacancies

every yearevery year Offers advice on work experience for non-Offers advice on work experience for non-

sandwich studentssandwich students Stapleton House, Room 213Stapleton House, Room 213 Helen Kidd: h.kidd@londonmet.ac.ukHelen Kidd: h.kidd@londonmet.ac.uk

Employability UnitEmployability Unit

For students who do not have a compulsory For students who do not have a compulsory placement as part of their degreeplacement as part of their degree

A minimum of 5 weeks during summer vacation A minimum of 5 weeks during summer vacation after year 2 after year 2

A period which is equivalent to 5 weeks (25 A period which is equivalent to 5 weeks (25 days) during year 3 days) during year 3

Provide you with structured guidance and Provide you with structured guidance and workshops on CVs, applications, interviewsworkshops on CVs, applications, interviews

Room M10 The Learning CentreRoom M10 The Learning Centre

Career Development Campus Student Other…including and Employment Services Union Marketing and

Service College of LondonAirport meet and greet Arsenal double club Bar staff Buddying DLHE phoners Events staff General volunteering Giving talks to schools Language shops Mentoring Open evenings Peer support RAG Recruitment events School ambassadors Shine Tutoring Student newspaper Student Teacher Associates Student Welcome Team Summer schools University shop staff Work placements

Development Opportunities within London Metropolitan University

Extra- Curricular Extra- Curricular ActivitiesActivities

Volunteering placementsVolunteering placements Tutoring/coachingTutoring/coaching Role modelRole model MentoringMentoring Part-time work within the university/peer Part-time work within the university/peer

supportsupport Self reflection/skills developmentSelf reflection/skills development

VolunteeringVolunteering

““Put aside preconceptions: volunteering is work Put aside preconceptions: volunteering is work experience… the act of choosing to be a volunteer can experience… the act of choosing to be a volunteer can show greater initiative and commitment”show greater initiative and commitment”

Miles Killingley, Senior Manager, Executive Education at Miles Killingley, Senior Manager, Executive Education at HSBCHSBC

““Volunteering can be a great way to develop Volunteering can be a great way to develop the skills we look for when recruiting graduates.”the skills we look for when recruiting graduates.”

Helen Feltham, Marks and Spencer’s Director of UK Retail, Helen Feltham, Marks and Spencer’s Director of UK Retail, Human ResourcesHuman Resources

Arsenal Double Club Double Club(tutoring/coaching)(tutoring/coaching)

• Mentors act as tutors/coaches to primary school children for Maths, English, IT and football or hockey.

• Mentors trained as tutors and coaches• 90 minutes per week - forty-five minutes (one half) is

spent on academic study Forty-five minutes on sports• Over 30 weeks a year• No automatic certification but

promising mentors can be put forward to the coaching certification

Aim Higher Project – ethnic minority achievement service(role model)

Run by CEA (Cambridge Education Authority). Run by CEA (Cambridge Education Authority). Links student volunteers as mentors to pupils Links student volunteers as mentors to pupils

from ethnic minority backgroundsfrom ethnic minority backgrounds 8 students mentor pupils in Year 10/11 who are 8 students mentor pupils in Year 10/11 who are

studying for their GCSE’s - scope for students to studying for their GCSE’s - scope for students to provide reading support to primary age studentsprovide reading support to primary age students

To talk to students about their lives and career To talk to students about their lives and career aspirations; to encourage them to give serious aspirations; to encourage them to give serious consideration to their futuresconsideration to their futures

www.londonmet.ac.uk/careers/stan

What’s Going On?What’s Going On?

Careers FairsCareers Fairs WorkshopsWorkshops Skills/Development SchemesSkills/Development Schemes EventsEvents

Careers 2004Careers 2004

www.londonmet.ac.uk/careers/eventswww.londonmet.ac.uk/careers/events

Career Development & Career Development & Employment ServiceEmployment Service

CVs, application forms, covering lettersCVs, application forms, covering letters Quick careers queriesQuick careers queries Vocational guidanceVocational guidance WorkshopsWorkshops Information on jobs, careers and employersInformation on jobs, careers and employers Job vacancies “Employment Online"Job vacancies “Employment Online" Visiting employers-presentations, stands, workshops Visiting employers-presentations, stands, workshops Computer-aided guidanceComputer-aided guidance Psychometric test sessions Psychometric test sessions Free take-away literatureFree take-away literature

ResourcesResources

BooksBooks Marketing and PR UncoveredMarketing and PR Uncovered Careers in Marketing, Advertising and PRCareers in Marketing, Advertising and PR AgCAS sector briefing booklets to take awayAgCAS sector briefing booklets to take away

VideosVideos Advertising show reels – J. Walter Advertising show reels – J. Walter

Thompson, TBWA, AMV BBDCThompson, TBWA, AMV BBDC Direct Marketing – is it the career for me?Direct Marketing – is it the career for me?

How to get in touchHow to get in touch

Student Services, 1st Floor, Tower Building Student Services, 1st Floor, Tower Building

Open 9-6pmOpen 9-6pm

Drop-in 12-3pm, Mon, Tues, Thurs, Fri term-timeDrop-in 12-3pm, Mon, Tues, Thurs, Fri term-time

Wed. 12-3pm phone to book on the dayWed. 12-3pm phone to book on the day

Tel: 020 7133 2094Tel: 020 7133 2094

careers.north@londonmet.ac.ukcareers.north@londonmet.ac.uk

www.londonmet.ac.uk/careers www.londonmet.ac.uk/careers

ProspectsProspectswww. prospects.ac.ukwww. prospects.ac.uk

ConclusionsConclusions

You will already have many skills and abilities You will already have many skills and abilities that employers will valuethat employers will value

You will further develop these and learn You will further develop these and learn additional ones whilst at universityadditional ones whilst at university

Work experience and/or volunteering are vitalWork experience and/or volunteering are vital Learning how to communicate your abilities to Learning how to communicate your abilities to

employers is essentialemployers is essential Use the resources that the university provides Use the resources that the university provides

to get ahead in the job marketto get ahead in the job market