Careers in New Media and Social Media Marketing

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Transcript of Careers in New Media and Social Media Marketing

Page 1: Careers in New Media and Social Media Marketing

Visit evisors.com

to browse all media and marketing experts who

can help you with:

• Mock Interviews• Resumes &Cover

Letters• Informational Interviews

…and more!

Career Advisors on Demand..com/webinars

Page 2: Careers in New Media and Social Media Marketing

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Careers in New Media & SocialMedia Marketing

featuringExpert: Jelle Drijver, owner of MegaExposure

Hosted by:LeeAnn MutchlerEvisors Director of European Business Development

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Page 3: Careers in New Media and Social Media Marketing

Careers in New Media & Social Media Marketing

• About Jelle Drijver• Why b®other?• How to benefit from LinkedIn

(both entrepreneurial and career wise)• Simplify the use and minimize the time.• Tools (monitoring and measuring) Twitter & Hoot

Suite• Q&A

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Page 4: Careers in New Media and Social Media Marketing

About Jelle Drijver

• EMBA Grad of Nyenrode Business School – In Breukelen (Between Amsterdam & Utrecht)

Netherlands– A private business school established in 1946– Ranked the 35th best business school in Europe by the

Financial Times.

• Owns own company called MegaExposure– Works on freelance consulting projects to help

companies improve their online presence – Advises Dutch companies on how to get the most out of

Social Media Marketing presence by:• Online branding• Lead generation through inbound marketing• Intro to new online tracking mechanisms

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Page 6: Careers in New Media and Social Media Marketing

Visit us online at www.evisors.com

If a computer is not connected to

the internet... i consider it broken.

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Page 7: Careers in New Media and Social Media Marketing

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• And still lots of entrepreneurs• Head in the sand PESSIMISTS

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“A PESSIMIST IS JUST AN OPTIMIST THAT IS NOT YET WELL INFORMED”

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Page 9: Careers in New Media and Social Media Marketing

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1996 year summary on Dutch television

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Page 10: Careers in New Media and Social Media Marketing

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TIME? OR PRIORITIZING

“If you do what you’ve always did,You’ll get what you always got”

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Page 11: Careers in New Media and Social Media Marketing

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If business comes your way without any effort, don’t bother.

http://youtu.be/x-Pw6j80o3A

Antelope Hits TreeYou Tube

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Page 12: Careers in New Media and Social Media Marketing

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“If you do what you’ve always did,You’ll get what you always got”

“when a company does what it always did,it will steadily get less then what they’ve always got”

TIME? OR PRIORITIZING

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Page 13: Careers in New Media and Social Media Marketing

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If you wait to long, competition might catch up with you and win.

http://youtu.be/m3O1e2l6yDg

Man helps a deer from a

CheetahYou Tube

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Page 14: Careers in New Media and Social Media Marketing

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No matter what age

My Grandma

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Page 15: Careers in New Media and Social Media Marketing

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Boost your online presense

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Page 16: Careers in New Media and Social Media Marketing

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Source: MindFlash.com

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Page 17: Careers in New Media and Social Media Marketing

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LinkedIn is:

• A business network

•An online map business cards

•Always up to date

•Full of advanced search options

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Page 18: Careers in New Media and Social Media Marketing

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Just creating a profile doesn’t do the trick

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Page 19: Careers in New Media and Social Media Marketing

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•Stay in contact•Get in contact •Find peers (groups)•Stay up 2 date (updates)•Bring up 2 date (updates)•Word of Mouse (Recommendations)•Share Presentations•Traffic to website

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Page 20: Careers in New Media and Social Media Marketing

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LINKEDIN = BUSINESS

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Don’t annoy people

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Page 22: Careers in New Media and Social Media Marketing

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Source: Mashable.com

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Page 23: Careers in New Media and Social Media Marketing

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Source: Mashable.com

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Page 24: Careers in New Media and Social Media Marketing

Source: MindFlash.com

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Page 25: Careers in New Media and Social Media Marketing

Source: MindFlash.com

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Page 26: Careers in New Media and Social Media Marketing

•Who know’s who... You can see each others network

•Easy way to send messages to your contacts

•Participate in discussions, be active in groups

•Ask questions

•Gain information from your network and group members

•Answer questions (credibility).

•See who viewed your profile (Settings).

•Recommendations (Trust).

•If someone is looking for you, you can be found!

On LinkedIn:

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Page 27: Careers in New Media and Social Media Marketing

Imagine:

Chef or Owner of a restaurant?Your brother/friend/colleague?

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Page 28: Careers in New Media and Social Media Marketing

1. Make sure your profile is complete (100%)

2. Expand your network

3. Make sure people can find you (and don’t be shy)

Let’s Go!:

>!<Don’t add contacts before your profile is complete!

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Page 29: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

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Page 30: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

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Page 31: Careers in New Media and Social Media Marketing

Choose a professional photo

Step 1: Make complete profile (100%)

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Page 32: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

Visit us online at www.evisors.com

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Page 33: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

Visit us online at www.evisors.com

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Page 34: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

Visit us online at www.evisors.com

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Page 35: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

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Page 36: Careers in New Media and Social Media Marketing

Who can see what?

- Relations- Relations of relations- People outside your network

What do you have to hide?

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Page 37: Careers in New Media and Social Media Marketing

Step 1: Make complete profile (100%)

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Page 38: Careers in New Media and Social Media Marketing

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Page 39: Careers in New Media and Social Media Marketing

Pick a user friendly url to put in your email footer of on your business card

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Page 40: Careers in New Media and Social Media Marketing

Skills en Expertise has a less value then recommendations but is still interesting.

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Page 41: Careers in New Media and Social Media Marketing

Who has viewed my profile?

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Page 42: Careers in New Media and Social Media Marketing

Step 2: expand your network

example:

Marloes Menger

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Page 43: Careers in New Media and Social Media Marketing

Expand your network

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Page 44: Careers in New Media and Social Media Marketing

Expand your network:

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Page 45: Careers in New Media and Social Media Marketing

Expand your network

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Page 46: Careers in New Media and Social Media Marketing

Please take the effort to make it personal

Dear Marloes,I would like to add you to my contacts on Linkedin. If I can help you with anything now or in the future (e.g. by introducing you to someone in my network) let me know, I am most willing to help. Best regards, Jelle

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Page 47: Careers in New Media and Social Media Marketing

Step 3: Make sure you are visible!

e.g.:1/100 people in your network has an answer to your problem30 connections is 0.3 persons (that’s nobody!)300 connections is 3 pers.

- introducing- recommending- answering - buying your services- etc., etc.

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Page 48: Careers in New Media and Social Media Marketing

• Be conscious of time

• Don’t become overwhelming

• Use your common sense

• Think before your post

• Everything is “P&P” - Public & Permanent

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• What tool there there to minimize the investment of time?

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Page 50: Careers in New Media and Social Media Marketing

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Page 51: Careers in New Media and Social Media Marketing

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Page 52: Careers in New Media and Social Media Marketing

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Page 53: Careers in New Media and Social Media Marketing

Post to Linked/facebook in stream including preview

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Twitter is just a network event or a crowded bar

80/20

Time

Fast

Monitoring

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BOX CAR

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Clicks on your links are tracked

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Page 60: Careers in New Media and Social Media Marketing

Clicks on your links are tracked

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Page 61: Careers in New Media and Social Media Marketing

Clicks on your links are tracked

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Page 62: Careers in New Media and Social Media Marketing

Meassure the reach of your tweet with Tweetreach

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Page 63: Careers in New Media and Social Media Marketing

Meassure the reach of your tweet with Tweetreach

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Page 64: Careers in New Media and Social Media Marketing

PESSIMIST?

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OPTIMISTS

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Thanks for Joining & Good Luck!

http://www.evisors.com/expert/2041

Book a One-on-One Session with

Jelle:

Get career coaching focused on:• Sales & Marketing

• Social Media Marketing• Startup Marketing

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Page 67: Careers in New Media and Social Media Marketing

Questions & Answers

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Page 68: Careers in New Media and Social Media Marketing

Questions & Answers

Question 1:

What should listeners focus on if they want to pursue a career in new media?

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Page 69: Careers in New Media and Social Media Marketing

Questions & Answers

Question 2:

How important is previous experience when looking for a career in this sector?

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Page 70: Careers in New Media and Social Media Marketing

Questions & Answers

Question 3:

What is the salary range for a new media marketing expert?

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