Careers in Marketing

Marketing is a fantastic field of business because there are numerous amount of jobs that fit under the label “marketing”

The amount of topics that we have covered this year can give you an idea of the amount of jobs there are in the marketing field

Careers in Marketing

Large businesses will have one person dedicated to each marketing activity

In small businesses these are done by one or two individuals

Careers in Marketing

I want you to brainstorm as many possible jobs in marketing that you can think of

On your own or with a partner – brainstorm (on a blank piece of paper) as many marketing jobs as you can think of

Think about the different facets of marketing that we have covered thus far in the semester

Careers in Marketing There are 6 main areas of marketing that

jobs are broken down into1) Advertising

By far the largest and most though about positions

2) Market Research3) Public Relations4) Sales5) Product Development6) Brand Management

Marketing Careers

AdvertisingAdvertising ExecutiveAccount ManagerCreative CommunicationsGraphic DesignCopyrighterMedia CoordinatorMedia BuyerAdvertising Sales

Marketing Careers

Market ResearchMarket AnalystMarket Research ManagerMarket Researcher

Marketing Careers

Public RelationsPublic Relations ManagerEvents CoordinatorDonations and Sponsorship ManagerPress Secretary

Careers in Marketing

SalesSales Manager

○ Co-ordinates sales strategies, duties and locations

Sales People○ Can very from in person, phone, online sales,

trade shows, etc.

Careers in Marketing

Product DevelopmentProduct DevelopmentProduct managerPackaging DesignPurchasing Manager

Careers In Marketing

Brand ManagementIndividuals that are responsible for

establishing an identity for a brandWorks closely with advertisingThey look for creativity and

consistency in “what the

company is about”We will learn more about this

later this week

Careers in Marketing

Your work for today:Form groups of 4Use the computers in order to:

1)Researching Marketing Jobs

2)Researching College Programs

Job Research From the previous slides

Research one marketing job from each of the six disciplines of marketing

Your group is responsible to attempt to find the following○ Job Description○ Possible Salaries○ Qualifications

Collect all informationon a Word Document

College ResearchYou are in grade 11 or 12 and it is definitely

time to start thinking post-secondaryWith the same groupResearch one college program that will

prepare you for a career in marketing○ School○ Location○ Requirements○ Description

Each group is responsible for two programsfor tomorrow