Career Workshop - IA Summit 2011 - Russ Unger & Amanda Schonfeld
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Transcript of Career Workshop - IA Summit 2011 - Russ Unger & Amanda Schonfeld
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Career Workshop
Information Architecture Summit 2011
Amanda Schonfeld
Russ Unger
Welcome to the
| SapientNitro
| Happy Cog
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Workshop AgendaThis is how we’ll roll today
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Workshop Agenda
Preparing for Your Job Search
• Should you start a job search?
• Career Sites & Networking
• How to Explain “What You Do”
•Working with Recruiters
The Wrath of the Resume
• Good Ones, Bad Ones
• How to Make Your Resume UX-y
• Resume Critique Studio
Handling Your Portfolio
•What Makes a Great Portfolio?
• How Do You Present Your Portfolio?
• Portfolio Critique Studio
How to Interview, Well.
• Communication Tips
• Standard Questions & Answer Framing
• Show & Tell: Interview Disasters
• Interview Role Play
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Some Basic RulesLet’s All Play Nice!
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• This is Sanctuary!
• It’s a workshop--feel free to share/participate as we go
• Share only what you’re comfortable with others knowing
• If you’re not comfortable asking something in front of the group, see us at break or
after the session (or DM us!)
Some Basic Rules
Let’s Keep This Simple
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IntroductionsTell us all about you!
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Your Name
As Much Info As You’re Comfortable With
First Concert You Attended
Introductions
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Preparing for Your Job SearchFinding a Job is Kind Of a Full Time Job
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Preparing for Your Job Search
How Do I Know When It’s Time to Find a New Job?
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• Monster
• Dice
• Indeed / Eluta
• Workopolis
• CareerBuilder
• HotJobs
• AuthenticJobs
• Krop
• CreativeHotlist
• Coroflot
• IA Institute Job Board
• Ixda.org Jobs Mailing List
• Freelance Switch
• Fresh Web Jobs
• Craigslist
• AIGA Jobs Listings
• UPA Jobs Listings
• 37 Signals Job Board
• LinkedIn Jobs
• Job-Hunt.org
• Boxes & Arrows Job Board
• BayCHI
• PhillyCHI
• The Ladders
• Koda.us
• Maven Research (?)
• Aquent, Creative Circle, etc.
• Local User Group Chapters
• Good Experience Job Board
• What Else? (Share!)
Preparing for Your Job Search
Just a Few Job Boards, Yo.
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• Do Your Research
• Are You Connected?
• Find Out the Recruiter’s Name / Who the Role Reports to
• Use Keywords from the Job Posting
Preparing for Your Job Search
You Found a Job You Like. Now What?
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Let’s Talk About Cover LettersWe Promise Not to Make You Write One
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Cover Letters
• The Purpose of a Cover Letter is to Explain How You Will Benefit the Company
• Use Words from the Posted Ad in Your Cover Letter
• Be as Conservative or Creative as the Company Appears to Be
• No Excuses for Poor Grammar and/or Typos
• If Possible, Drop the Name of the Person Who Referred You
Yes. We All Hate Writing Them. Yes. They *Do* Count.
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Cover Letters
• Don’t be Afraid to Pay Someone to Help You Write a Cover Letter (but Know How to
Write!)
•Must be Addressed to the Specific Name of the Recipient (Last Resort: Use “Dear
Hiring Manager”)
• Find Contact Info from Google or LinkedIn, or Call the Company’s Receptionist
•Must Target a Specific Position in the First Paragraph
•Must be Very Specific When Describing Your Skills and Qualifications
• Use Concrete Examples to Demonstrate Your Claims
• Demonstrating Knowledge of the Employer Shows Your Interest ‒ Make Sure Your
Facts are Correct!
• Request for Action and Specific Description of Your Planned Follow-up Action
Yes. We All Hate Writing Them. Yes. They *Do* Count.
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Cover Letters
• Get Links Correct
• Get the Description Right
• Use SPELL CHECK. C’mon, now!
• Proof read
•Make Sure to Provide Contact Info
• Some Parts Can Be Boilerplate, but
Customize to Your Audience!
Example #1 - What’s Good? Bad?
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Cover Letters
• Get the Company Name Right
• Get the Description Right
• Use SPELL CHECK. C’mon, now!
• Lying... Well, Lying is Bad
Example #2 - What’s Good? Bad?
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Cover Letters
Example #3 - Not Too Shabby
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Preparing for Your Job Search
“So You’re In User Experience Design...
Great!
Now, What Do You Do?”
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Preparing for Your Job Search
Agency Recruiters vs. Corporate Recruiters
Is There *Really* a Difference?
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Preparing for Your Job Search
Discussion:
How Do I Apply “What I’ve Learned” to my Cover Letter and/
or Interview Conversations?
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Break(Take 5. Or 10. Smoke ‘em If You Got ‘em.)
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The Wrath of the ResumeSeriously. Does Anyone Like These Things?
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• Some employers still don’t know “what we do”
• KISS methodology - give your resume an enema
• No more than two pages. Period. Well...
• Contact Info first > Positions > Accomplishments > Education
• Don’t spend too long describing your job role in each position
• Remember: Your resume opens the door for the interview in many cases, but...
• "It’s the personality more often than the resume that gets you the job" - Theresa Putkey
• One last thing: Employers WILL use Google, LinkedIn, Facebook, Twitter, etc. to find out
more about you, how you behave online, etc.
Resumes
The Basics
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• Use a plain, 10 point Serif font
• Resist the urge to design your resume
• Name, address, phone, personal email, portfolio and URL
• Centered and bold at the top
•Write up your job history, presented in reverse chronological order
• Each job has Start-End Dates, Your Title, Company Name and Location
• Lastly, two lines for your education. Degree, Year and Institution
Resumes
What’s the Format, Kenneth?
Livia Labate | Principal Information Architect | Comcast Interactive Media
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Livia Labate | Principal Information Architect | Comcast Interactive Media
• Follow with 2-3 sentences describing responsibilities
• Answer the question, What job did you have?
• After responsibilities, list your major accomplishments using bullet points
• How large was the audience for the work you did ‒ hints to the kind of impact you can
make and how comfortable you are working with large scale initiatives
• How large was the group you worked with ‒ hints to the types of interactions and
demands you are subject to depending on size of team
• How large was your client (for consultants), employer (for in-house employees) Example:
“Fortune 50”, “$200MM annual revenue” ‒ hints to the level of business challenges you’re
exposed to and the risks you were subject to while working with them
Resumes
You Are Responsible
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Livia Labate | Principal Information Architect | Comcast Interactive Media
• Activities that resulted in cost saving and efficiency gains (better performance, less
people/hours on projects, etc)
• Activities that resulted in increased value (explicit satisfaction score gains, increased
revenue and profit margins, etc)
• Company and industry recognition (awards, nominations, remarks from annual reviews,
etc)
Resumes
You Are Accomplished
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Resumes
• Contact Information
• Employment Dates
• Company Information
• Description
• Accomplishments
• Education
The Basic Structure
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Resumes
A Real Resume Example
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Resumes
The Basic Structure With Summary
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Resumes
• Clean
• Concise
• Clear
• Quantified
• Provides easy links to work
• Relevant
• Typo Free
• Clearly Show a distinct focus/direction
Advice from (Other) Real Recruiters
Loryn Schiraldo | [email protected] | Recruiting Account Manager | 24 Seven Inc. (NYC)
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Resumes
Loryn Schiraldo | [email protected] | Recruiting Account Manager | 24 Seven Inc. (NYC)
“It is not uncommon to have multiple resumes for
multiple roles, ‘specialization’ is key vs.
‘generalization’.
Advice from (Other) Real Recruiters
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Penny Curtis | Senior Recruiter / Account Coordinator | The Laudi Group - Toronto, ON
Resumes
•Write about your accomplishments in your role
• Don't re-write your job description ‒ write about your skills
• Include a couple links to show online samples of your work
• Keep it brief ‒ resumes over 4 pages are pretty long
• Talk about how you're involved in a team atmosphere
Advice from (Other) Real Recruiters
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Penny Curtis | Senior Recruiter / Account Coordinator | The Laudi Group - Toronto, ON
Resumes
• Show how you've moved up the ladder
• Files with images are too big to upload to systems like Taleo so all of your hard work
is lost at that point
• Include a link to your LinkedIn profile
• Could include recommendations from your LinkedIn profile
• Good tenure is always a benefit on anyone's resume
Advice from (Other) Real Recruiters
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Resumes
Penny Curtis | Senior Recruiter / Account Coordinator | The Laudi Group - Toronto, ON
“For UX people I take an extra look at the general
lay out of their resume ‒ easy to follow, logical etc.
Advice from (Other) Real Recruiters
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Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
Resumes
• Don’t go crazy with fonts/colours/designs. Clean and simple makes me want to
review it…anything “busy” will be passed over.
• If you are a contractor/consultant ‒ create a functional resume. I don’t want to
read a five page resume that lists 50 companies with the exact same description of
responsibilities under each one. List your skills or projects most relevant to the job
posting and then have a list of your contracts under a separate section (no
descriptions necessary).
• If you are a perm employee ‒ create a chronological resume. List each company
(newest first) and your relevant skills or projects. Try to use no more than six bullet
points under each company.
Advice from (Other) Real Recruiters
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Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
Resumes
• Do not write in paragraph form. Bullet points are easier to read.
• Do not go into detail on jobs you had 10 years ago (no-one cares). If you feel you must mention them, your best bet is a heading with “Positions prior to 1998” and
then a quick list with each company and the dates.
• Always remember that the recruiter and/or hiring manager is looking at least 30
resumes for each role (probably way more). If you make it difficult for them to read
yours, they just won’t.
Advice from (Other) Real Recruiters
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Resumes
““Highlight the link to your online portfolio ‒ do not
attach multiple examples of your work to an email. If
you do not have an online portfolio, make one before
you start your job search. There is nothing I hate more
than having to wait five minutes for an email to open
because of all the attachments.”
Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
Advice from (Other) Real Recruiters
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Resumes
Updating Your Resume to Get Attention From Companies
Seeking UX Talent
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Resumes
Group Exercise:
Resume Critique Studio
(Positives & Deltas ONLY)
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Break(This next bit is gonna require some energy. Caffeine up!)
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Portfolio Like A ProShow ‘em Your Goods
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Portfolios
• For IA’s relevant content is a must. Just as with resumes, it may be helpful to have a
few separately formatted portfolios in pdf format, with each bringing to light
specific industry experience depending on the role/industry you’re applying to
•Wireframes must be annotated. Include all relevant project info (sitemaps,
wireframes, personas).
• Show the finished product. Even if it’s just a screenshot. The finished product may
resonate with team members long after an interview, which is a plus.
Loryn Schiraldo | [email protected] | Recruiting Account Manager | 24 Seven Inc. (NYC)
Advice from (Other) Real Recruiters
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Portfolios
• Every IA/UX person should have one...if you can’t be bothered to create a website
for yourself, I’m not hiring you.
• Portfolios should be easy to navigate. If you have multiple specialties, section
them off so I can find what I’m interested in one click. I don’t want to have to search
for the work I want to see.
• Ensure your portfolio is relevant to the positions you are applying for and update it constantly. Work you did five years ago is not going to interest me as much as
what you did six months ago.
• For the love of the gods, make sure all your links work. No, really. ALL OF THEM.
Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
Advice from (Other) Real Recruiters
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Portfolios
““Case studies that show the initial problem/
opportunity and then a work flow overview to see
how the final solution/result was arrived at make me
very happy. I need to see how your brain works to
know if you’ll fit with our process methodologies.”
Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
Advice from (Other) Real Recruiters
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Portfolios
• Did testing on my portfolio with multiple UX hiring managers
• LESS is, by far, much MORE
• Brief explanations, highlighted screens with captions
• KISS approach
Advice from (Other) Real Recruiters Russ
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Portfolios
What’s the Best Way to Present Your Portfolio?
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Portfolios
Group Exercise:
Portfolio Critique Studio
(Positives & Deltas ONLY)
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Face-to-Face: The InterviewIt’s All About You. And Them. (Interviews are 2-way.)
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Interviews
•Make sure to confirm the exact time and place for the interview.
• Confirm proper 'dress code' with your recruiter. You don't want to be under dressed
or over dressed.
• Ask who you will be meeting with, their title, and how long that meeting is expected
to be.
• Ask the recruiter if there is a particular format for any of the interviews. For example,
one is meant to be a portfolio review, one is more behavioral etc.
• Do research on your interviewers. Be prepared. Note any major career
accomplishments, awards etc...
How to Communicate - Before the Interview
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Interviews
• Always take notes. Do not rely on your memory only.
• If the interviewer does not 'break the ice' in the beginning, try to build rapport with
your research knowledge of the interviewer.
• It may be a good idea to state your understanding of the role and requirements for
the role if the interviewer does not begin the interview with this information.
• Clearly state concrete examples of what you have accomplished in your career and
how it maps to what the company is looking for.
• It's ok to need a few minutes to compose your answer during the interview.
How to Communicate - During the Interview
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Interviews
• How do you define excellence in user-centered design?
• Tell me about the size and scope of the engagements you have worked on.
•What level of client interaction do you have? (This is applicable for both in house
and consultants…you will have ‘clients’ at in house gigs as well.)
•What software do you use in the production of your deliverable and why?
• How do you collaborate with other team members (visual designers, developers..)?
What’s your approach to working with them?
Questions You Need to Have Answers For
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Interviews
• CONCRETE EXAMPLES
• CONCRETE EXAMPLES
• CONCRETE EXAMPLES
• Concrete examples that you are able to work quickly, effectively, and collaboratively
to solve complex design problems.
What the Interviewers Want to Hear
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Interviews
•Make sure that you are able to set up each portfolio deliverable showcased with
context of what the design problem was.
• Be able to talk about the experience you were trying to create.
•Make sure you can explain the design rationale. (For example, why did you create a
certain path for shopping cart check out.)
• Talk about the challenges you faced and how you overcame them.
• Talk about how you validated the solution. (Did you use user testing?)
• Talk about if you would make any improvements to the design now, based on
hindsight.
Interviews With Portfolio Reviews
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Interviews
•Make sure that you have the proper name, title, and email address of your
interviewers to send Thank You notes.
• Hand written thank you notes can be a nice personal touch.
• Ask the recruiter for an ETA on the decision. There may be other candidates that the
company needs to interview and this could take time.
• If you have not heard from the recruiter after the expected date, send a friendly
follow up email asking when you may be able to hear what the decision is. If you are
also on a tight time line, be upfront about this.
• If you are turned down for the position, accept the decision gracefully. If you are not
given details, politely ask for the reasons you were not chosen. If the recruiter shares
this with you, DO NOT ARGUE with him/her.
How to Communicate - After the Interview
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Interviews
It’s a Two-Way Street
Questions You NEED To Ask
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Interviews
• How many clients has the company added in the past year? How many clients has it
lost?
• What’s the company’s strategy for generating new business?
• What has the employee turnover rate been over the past 24 months?
• What’s the company’s policy on work/life balance?
• What kind of tools are provided to help me do my job? How often are they upgraded?
• In the first 60 to 90 days, what’s my first priority? What is the one thing I cannot fail at in
the first year?
• Are employees required to sign a non-compete contract?
Questions You MUST Ask*
*Questions Source: Talent Zoo | Questions You Absolutely Must Ask Your Interviewer by Steve James:
http://www.talentzoo.com/news.php/Questions-You-Absolutely-Must-Ask-Your-Interviewer/?articleID=9159
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Interviews
• The interview is your audition. Be prepared and ready to give the best performance of your career.
• Know your sh*t. Be prepared to talk about your best work. Nail it.
• Arrive on time. The interviewer’s time is precious. Also, be patient if they make you
wait. Sometimes things do come up on both sides! If you will be late, try to call
beforehand.
• Have back-ups of sample work in case something fails. Either in print or bring a laptop.
Loryn Schiraldo | [email protected] | Recruiting Account Manager | 24 Seven Inc. (NYC)
Advice from (Other) Real Recruiters
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Interviews
• Ask for the job! If you truly feel you can do the job at hand, make it known before
leaving the interview. Ask Name and title (responsibility) of the people who will
interview you
• Google their names and learn about them before the interview
• Learn about the company and their current situation before the interview
Loryn Schiraldo | [email protected] | Recruiting Account Manager | 24 Seven Inc. (NYC)
Advice from (Other) Real Recruiters
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Interviews
Show & Tell:
Interview Disasters
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Interviews
Group Exercise:
Live Interview Role Play. Volunteers?
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Interviews
• If I tell you my current salary, do I burn myself during negotiations?
•What is the time frame to make a hire for this role?
•Why is this position open?
• How long do people stay in roles at the company? Why do they leave?
• How many candidates are being put forward?
• Do you think I’m a good candidate? Why?
•What are the positives/negatives about the company? The manager?
•What will the rest of the interview process be like?
The Questions You’re Afraid to Ask
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Interviews
But, Wait...
There’s more.
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Interviews
Post-Interview Advice
“The Waiting is the Hardest Part” - Tom Petty
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Interviews: Post-Interview
• Be positive. I understand how frustrating it can be when decisions aren’t made
quickly. I like when candidates check in for updates and express their continued
interest, but calling in to complain is a different story. Chances are I’m frustrated as
well and already pushing for decisions to be made.
• Please don’t call or email me every day. Again, checking in is fine but if you contact
me every day I start to think you’re desperate and question why.
• Provide information promptly when requested. If you take a week to get back to
me on something, I will assume you’re not interested in the role.
Advice from (Other) Real Recruiters
Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
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Sara Cooper | [email protected] | Recruitment Consultant | Filogix ‒ Toronto, ON
“Make sure you stand out from the crowd. Personality
counts. Candidates who are good at making a
personal connection with the recruiter or hiring
manager are going to be remembered long after the
one who just comes in, shows their portfolio and
leaves.
Advice from (Other) Real Recruiters
Interviews: Post-Interview
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Interviews
Thank You Notes
Rarely a two-way street.
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Interviews: Thank You Notes
• Courteous gesture
• Additional opportunity to sell yourself
• Cover areas left out of interview
• Send to each person that interviewed you (if multiple)
• Leaves a positive impression if you do it right!
Courtesy Counts
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Interviews: Thank You Notes
• Thank the employer for his or her time, letting the interviewer know how much you
enjoyed meeting with him or her
• Identify the specific position for which you interviewed
•Mention a key point of your conversation with the interviewer. When writing letters
to multiple interviewers, differentiate your letters by referring to something specific
you learned from the interviewer
• Express enthusiasm for the job/company, and reiterate why you fit well with the
organization.
• Indicate that you look forward to possibility of becoming a member of that
organization
Recommended Format for Thank You Notes
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Interviews: Thank You Notes
Sample Thank You Note #1
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Interviews: Thank You Notes
Sample Thank You Note #2
Courtesy of Mario Bourque | @mariobourque | www.mariobourque.com
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Quitting Your JobIt’s Not Them. It’s You.
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Quitting Your Job
• Give at least 2 weeks notice
• Don’t flame-out on your way out (people often return, get references, work, etc.
from previous employers)
• Tie-up loose ends
•Make yourself available as best as you can after you leave
• Remember: This job most likely got you to where your next job is taking you. Be
grateful/thankful
• Commit to Quit: When you do it, there’s no real turning back
Things to Consider Before You Go...
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Freelancing & ContractsDocumentation to save your @$$. Legally and Whatnot.
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Freelancing & Contracts
ALWAYS.
When Do You Need a Contract?
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Freelancing & Contracts
Don’t Take My Word For It...
“All too often contractors and their clients believe there is a meeting of the minds at the beginning of
their relationship, when in fact ambiguities are
just lying in wait.
Jean Marc Favreau | Peer, Gan & Gisler, LLP | Washington D.C.
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Freelancing & Contracts
Don’t Take My Word For It...
“The more clearly you define the terms and parameters
of your relationship with a client in a written contract
up front, the less likely you will end up fighting over
each party’s obligations down the line.
Jean Marc Favreau | Peer, Gan & Gisler, LLP | Washington D.C.
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Freelancing & Contracts
• Title Page
• Revision history
• Project Overview
• Project Approach
• Scope of Work
• Assumptions
• Deliverables
• Ownership and Rights
• Additional Costs and Fees
• Project Pricing
• Payment Schedule
• Acknowledgement & Sign-off
What’s in a Contract?
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Freelancing & Contracts
Title Pages - They Don’t Have to Be Fancy
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Freelancing & Contracts
Revision History - Know What Changed and When
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Freelancing & Contracts
Project Overview• Describe the project you’ll be working on--in your own words.
• Paint a clear picture of the project for the client.
• 1-2 paragraphs
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Freelancing & Contracts
Project Approach• Tell your client HOW you plan on working on the project with them.
• Define the rules of engagement.
• Explain your process (if you must/desire to do so).
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Freelancing & Contracts
Scope of Work• Identify the division of labor for the project--state what you’re responsible for.
• Identify what the client is responsible for.
• Identify what is included in the price of the project.
• Don’t leave any grey areas!
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Freelancing & Contracts
Assumptions• Tell the client--very clearly--what you need from them to ensure your success.
• These are more like “expectations” than assumptions. :-)
•Make sure to explain impacts if assumptions are not met (delays, failures, etc.).
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Freelancing & Contracts
Deliverables• Identify the work product you will create and deliver to the client.
• Don’t be afraid to identify a variety of deliverables that you *may* produce.
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Freelancing & Contracts
Ownership and Rights•Make certain to explain work that is:
•Work for hire - created under copyright for the party who pays for it (your client).
• Licensed work - use Creative Commons as a resource to identify the types of rights
you may be willing to give for your work.
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Freelancing & Contracts
Additional Costs and Fees• Detail the external costs that are or are not covered in your fees.
• Detail additional services that you provide that the client could opt to pay for.
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Freelancing & Contracts
Project Pricing• Know how long the project will take YOU (or whomever is working on it)
• Find a formula that works for you; it will take time
• Degrees of Difficulty is one approach
• Don’t forget to include Project Management time!
• Determine your billing rate(s)--do some research (IAI Salary Survey, AIGA, etc.)
• Estimate / control the reviews and revisions--stick to it!
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Freelancing & Contracts
Payment Schedule• 50% upfront, 50% upon completion. NO! NO! NO!
• (Well, maybe. But mostly NO!)
• Remember: YOU NEED TO EAT!
• Find payment/invoicing schedules that keep you paying your bills
• Explore retainer options when available
• Consider stipulations for how to handle a project that gets put on hold
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Freelancing & Contracts
Acknowledgement and Sign-off•Without signatures, your contract isn’t worth much
• Ensure that whomever signs-off on the contract is someone who has that authority
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http://www.projectuxd.com/downloads
Freelancing & Contracts
Where Can I Find a Sample Contract?
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Freelancing & Contracts
Don’t Take My Word For It... (Again)
“After the last revision request [from the client], I figured maybe I should
completely reapproach my process. Based on Chapter 3 of your book A
Project Guide to UX Design, I rewrote my scope doc from the ground up.
Two days later, I get a voicemail from the client. They love the new scope
doc, it hits all the points they are concerned about and completely lays
the process out for both their team and ours. Contracts are being prepped
now, and we should be off and running by the end of next week.
Gregg Tomlinson | Principal | Fathead Design, Inc. | Chicago, IL
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Thank You.We Hope We’ve Been a Valuable Use of Your Time.
Information Architecture Summit 2011
Amanda Schonfeld
Senior Manager, Recruiting
SapientNitro
Russ Unger
User Experience Director
Happy Cog