Career In Search Engine Optimization
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Transcript of Career In Search Engine Optimization
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www.DevsTeam.com
Career In Search Engine Optimization
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Facebook: /solarsunriseSkype: solar.sunrise www.devsTeam.com
Internet Marketer&
Project Manager, DevsTeam Ltd
Abu Talha
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Search EngineWhat is Search Engine?
Directory & Search Engine?
How does Search Engine Works?
Why People Use Search Engine?
Most Popular Search Engine
Search Engine statistics
Resource:
http://www.seomoz.org/beginners-guide-to-seo/how-
people-interact-with-search-engines
http://www.thesearchguru.com/search-stats.asp
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খোঁ���জ দ্যা�� সা�র্চ� Engine
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Lets take a closer look at Each Part:
Bot, a web crawler/Spider (Like Googlebot) that finds and fetches different web pages & handover to Index server.
The indexer that sorts every word on every page with different categories and they stores the resulting index of words in a huge database.
The query processor which compares your search query to the index and recommends the documents that it considers most relevant.
Check this Infograph to know the detail process: http://ppcblog.com/how-google-works/how-google-works.jpg
How Search Engine Works?
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Search Engine Index
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File/document formats supported: HTML, PDF, SQL, Spread sheets
Meta tags indexing
Indexing ALT: Search engine indexesALT text associated with images.
Search Engine accept those file format and read theme
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How Google Process a Query
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Search Query OR Search Parameter
1. Explicit Phrase search (Exact Search):Example: "graphic design tutorial"Here About 56,700 exact results for graphic design tutorialBut Normally About 22,500,000 results for graphic design tutorial
2. Exclude Words from your search results:Example Search: graphic design –tutorial
3. Site Specific Search:Example: web design workshop site:webdesign.tutsplus.comexact: "web design workshop" site:webdesign.tutsplus.com
4. Similar Words and Synonyms:Example: "internet marketing" ~professional
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5. Specific Document Types:Example: "blogging tips" filetype:ppt
6. This OR That:Example: internet marketing OR advertising
7. Numeric Ranges:Example:Sony TV 500..600$
8. Calculator:Example: 48512 * 1.02
9. Word Definitions:Example: define:plethora
Read More: http://www.google.com/insidesearch/tipstricks/all.htm
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Session to Analyze by SERP
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So Guys, Now You Know What Search Engine Is!
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Basic Concept of Web Promotion
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SEO & PPC Discussion
Why & When we Should Go For PPC Can I start PPC program along with SEO PPC doesn’t influence directly in SERP (Organic)
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White Hat, Black Hat & Gray Hat SEO
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White Hat SEO Techniques
Original & Quality Content Onsite Optimization Quality Link building Guest Blogging
Black Hat SEO Techniques
Hidden Text on content Keyword Stuffing on TextCloakingDoorway pagesLink Spamming
Gray Hat SEO Techniques
Article SpinningThree Way Link ExchangeBuying Expired & Old DomainsLink WheelGoogle Bombing
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Who Gets The Most Clicks On the 1st Page of Google?
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What is SEO
Definition: Search engine optimization (SEO)
is the process of improving the visibility of a
website or a web page in search engines'
"natural," or un-paid ("organic" or
"algorithmic"), search results. In general, the
earlier (or higher ranked on the search results
page), and more frequently a site appears in
the search results list, the more visitors it will
receive from the search engine's users. SEO
may target different kinds of search, including
image search, local search, video search,
academic search, news search and industry-
specific vertical search engines.
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Career in SEO
In-house SEO Service
SEO Agency Service
Holistic SEO Service
Link Building Service
Link Buy & Sell Service
Content Developer
Journalist
Site Farming
Brand Farming
Affiliate Marketing
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Future of SEO
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Future of SEO
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Future of SEO
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SEO Job in India
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SEO Job for Bangladeshi
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SEO Job in Bangladesh
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Wanna Do It !
MOZ dot comSEARCHENGINEJURNAL dot comSEOROUNDTABLE dot comSHOUTMELOUD dot comSEARCHENGINEPEOPLE dot com
DevsTeam Institute of IT started a Advance Search Engine Optimization Course
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Thank You