48 www.employmentnews.gov.in Employment News 8 - 14 August 2015

DELHI POSTAL REGD. NO. DL-SW-1/4101/2015-17U(C)-108/2015-17 Licensed to Post without prepayment RNI 28728/76 N.D.P.S.O. New Delhi 7/8.8.2015 Date of Publishing : 03.08.2015 (` 8.00)

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A good graphic designer would beexpected to have expertise in drawing,typography, lay-outing and diagramming.Also, one must have a strong sense ofaesthetics to be able to select right visu-al elements like colours, fonts, photo-graphs and artworks. Generally design-ers possess a restless desire for order.They must have excellent communica-tion skills and a good grip over spellingand grammar.Graphic designers combine words, sym-bols, and images to create the powerfulvisual messaging we see all around us.That is why students aspiring to be goodgraphic designers must have an inclina-tion towards visual arts. Besides aesthet-ic considerations, graphic design encom-passes contemporary culture, media,research, analysis and critical judgment.Also, they should be computer literatesince modern graphic designs involveuse of various software packages duringthe creation process. Graphic designer jobs demand proficien-cy in one or more graphic design soft-ware packages. The most popular soft-ware packages used in the graphicdesign industry are Adobe Creative Suiteand CorelDraw Graphics Suite. Mostdesigners create the layout in InDesign,CorelDRAW or QuarkXPress, whilePhotoshop and Illustrator are popular forworking on images and graphics. A goodgraphic designer should have knowledgeof basic web programming scripts andhe/she should understand the processesinvolved in printing.While there are specialized graphicdesign jobs as in silkscreen printing andtypesetting or other fields, most graphicdesigners can find employment withadvertising agencies, marketing firms,design studios, publishers, voluntaryorganizations, educational institutes ande-learning companies. They may work aspart of in-house design teams of largeorganizations. At the creative depart-ments of advertising agencies they pro-duce the ads and print collateral for themarketing and advertising needs of com-mercial businesses. As an important partof the creative team, a graphic designercollaborates with copywriters, photogra-phers, marketing specialists, web devel-opers and printers. In the print media industry, graphicdesigners work on layouts and infograph-ics or data visualization, giving the finalshape to newspapers or magazines.Also, there are graphic designers whospecialize as web designers who work ondesigning web pages, web graphics andinteractive media that are specificallydesigned for the web or online marketing.In addition, some graphic designersbecome motion graphics and 3D model-ing experts and work in the film industry.They are usually responsible for the art-work, titling of motion pictures and CGI.A survey of popular job portals by thiswriter in the last week of July indicatedmore than 8,000 vacancies for graphicdesigners, most of them are in print andweb based media. Most common desig-nations given to the advertized postswere Graphic Designer, Web Designer,Image Editing Expert, Visualizer and UIDesigner. The average monthly payoffered is about 20,000 rupees at thestarting level (0-1 year experience).These are the key skills, employers arelooking for: good hands in CorelDraw,InDesign, Photoshop and Illustrator;exposure to HTML, CSS, Flash andDreamweaver; ideation/brainstormingskills; able to think out of the box; good inselecting colors, images and text stylesetc. The jobs are for designing layouts,

logos, brochures, flyers, posters, station-ary, e-mailers, PowerPoint presentations,web banners, web templates, UserInterface, Facebook ads, web pages etc.Graphic professionals frequently changetheir jobs to build up experience and addto their portfolios. At the moment, becom-ing a freelancer or self-employed is con-sidered a good option for skilled graphicdesigners. Until few years ago, most ofthe graphic design jobs were centred inbig cities, but now even a small townscan support a few graphic designers asdemand for appealing posters, bannersand display ads have been growing con-tinuously.With a rapid growth in information andcommunication sectors of economy,Indian companies have openings for agood number of skilled graphic design-ers. To fulfill this huge demand, hundredsof institutes across the country havebeen running graphic design courses ofvaried duration. The most importantamong these institutes is Ahmadabadbased National Institute of Design (NID),which runs two courses one each atgraduate and post-graduate levels.According to the NID, its Bachelor ofDesign programme gives equal empha-sis on development of conceptual think-ing as well as traditional design skills. Itoffers different areas of study such astypography, illustration, publicationdesign, identity design, branding andinformation design. The programme cov-ers a range of work, from signage sys-tems to medical leaflets, and educationaltools to logos.Some prominent institutes for Bachelorsdegree (usually 4 years) and Masterslevel courses in graphic design are:National Institute of Design, Paldi,Ahmedabad 380 007Department of Design, IIT Guwahati781039.Industrial Design Centre, IIT Bombay,Mumbai 400076.Design Programme, IIT Kanpur, Kanpur208016.Srishti School of Design, Bangalore560106.Indian School of Design & Innovation,Mumbai 400013.Symbiosis Centre of Design, Pune411014.Apeejay Institute of Design, New Delhi110062.GD Goenka School of Fashion & Design,Sohna, Haryana 122103.Department of Visual Communication,Loyola College, Chennai 600 034.For students, who have interest in graph-ic designing but for some reason couldnot pursue a formal bachelor’s course,there are various design and multimediatraining centres in almost every city,which provide basic courses in graphicdesign. These centres usually conductshort-term courses (03 months – 01year), based on various software pack-ages used in graphic designing likeCorelDraw, Photoshop, InDesign etc.These courses have the potential toequip a person with skills, which canenable him/her to start designing jobs asa freelancer.(The author is Editor-in-Chief at Jaipurbased infographics company InfolimnerMedia. He has also worked for the BBCin London and the PTI in New Delhi invarious editorial positions. )

CAREER IN GRAPHIC ...Continued from page 1

"Born on 15th October, 1931 at Rameswaramin Tamil Nadu, Dr. Avul Pakir JainulabdeenAbdul Kalam, specialized in AeronauticalEngineering from Madras Institute ofTechnology. Dr. Kalam made significant contri-bution in developingIndia's first indigenousSatellite Launch Vehicleand made India anexclusive member ofSpace Club. Popularlyknown as the "MissileMan of India', Dr. Kalamwas responsible for thedevelopment and oper-ationalisation of AGNIand PRITHVI Missiles.He gave thrust to self-reliance in defence sys-tems by introducing Light Combat Aircraft. Dr. Kalam was the Scientific Adviser to DefenceMinister and Secretary, Department of DefenceResearch & Development during 1992-99.During this period, strategic missile systemswere developed and the Pokhran-II nucleartests were conducted. Dr. Kalam served as thePrincipal Scientific Advisor to the Governmentof India, from 1999 to 2001 and was responsi-ble for evolving policies, strategies and mis-sions for many development applications andpiloted India Millennium Mission 2020. In his literary pursuit, Dr. Kalam's books -

"Wings of Fire", "India 2020 -A Vision for theNew Millennium", "My journey" and "IgnitedMinds -Unleashing the power within India"became household names in India and abroad. Dr. Kalam was passionate about transforming

society through tech-nology, in particularby inspiring the youthof India to harnessscience and technolo-gy for human welfare. Dr. Kalam was therecipient of manynational and interna-tional awards includ-ing honorary doctor-ates from 48Universities fromIndia and abroad. He

received the country's highest civilian Award"Bharat Ratna" in the year 1997. Eventually,from a very humble beginning, he rose to thehighest office of the Country and served as the11th President of India from 2002 to 2007.During his tenure, he was affectionately knownas the People's President."(Text of Union Cabinet resolution passed at aspecial Cabinet Meeting, chaired by PrimeMinister Narendra Modi on July 28, 2015expressing profound sorrow at the sad demiseof former President of India, Dr. A.P.J. AbdulKalam.)

'People's President' : A Tribute

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