Career development in the canadian workplace location breakdown

Career Development in the Canadian Workplace:

National Business Survey

Location Comparison: Rural, Outside Major Cities, Major Cities

December 2014

Research Details

Survey conducted by: Environics Research Group Survey methodology: •  Telephone survey conducted among 500 senior officials from Canadian business •  Survey took place from October 25 to November 11, 2013 •  Sampling method designed to complete interviews within businesses randomly selected across

Canada •  Results in this document may not add up to 100% (due to rounding or multiple responses as

well as the omission of “don’t know” answers)

2

Respondents

97

274

129

Rural Outside Major Ci6es Major Ci6es

3: Overview

Including yourself, how many employees does your company currently have?

63%

20%

3%

3%

9%

43%

24%

6%

7%

19%

42%

18%

2%

11%

27%

<10

10-‐49

50-‐99

100-‐499

500+

Rural

Outside Major Ci6es

Major Ci6es

4: Overview

Looking ahead to the coming year, what would you say is the greatest challenge facing Canadian businesses in general?

27%

21%

7%

10%

11%

9%

6%

5%

7%

6%

2%

4%

4%

2%

31%

22%

7%

8%

6%

5%

4%

8%

4%

4%

4%

4%

4%

4%

33%

25%

8%

3%

5%

7%

12%

4%

5%

5%

5%

3%

2%

2%

Shortage of skilled workers

General state of the economy

Foreign compe66on

Increasing overhead/opera6on costs

Shortage of quality workers (other)

Regula6on/red tape

Financial growth/profitability

Taxes

Re6rement of senior employees

Lack of funding/financing

Staff reten6on (general)

High Canadian dollar

Marke6ng/aZrac6ng new customers

Onboarding young workers

Rural

Outside Major Ci6es

Major Ci6es

5: Overview

To what extent would you say that each of the following presents a challenge to your business right now?

6: Overview

8%

5%

8%

14%

12%

18%

46%

34%

36%

29%

27%

22%

43%

35%

31%

20%

16%

18%

41%

21%

16%

23%

25%

27%

48%

44%

47%

27%

34%

26%

39%

36%

36%

37%

44%

37%

31%

34%

28%

23%

31%

25%

20%

28%

22%

27%

27%

21%

8%

17%

22%

19%

19%

21%

14%

12%

22%

23%

23%

29%

19%

24%

29%

45%

39%

39%

9%

16%

13%

18%

14%

16%

11%

16%

17%

5%

8%

9%

23%

24%

23%

16%

24%

27%

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Rural

Outside Major Ci1es

Major Ci1es

Very challenging Somewhat challenging Not very challenging Not at all challenging

Loss of senior employees to re6rement

Keeping up with technology

Shortage of skilled workers

Regula6on and red tape

General state of the economy

Loss of talented employees to

other organiza6ons

Finding young workers

Career Development in the Canadian Workplace: National Business Survey

Recruitment: 6 Questions

7

In general, how easy or difficult is it to find people with the right skill set to fill positions in your company? Is it...?

8: Recruitment

[VALUE]

4%

9%

14%

25%

17%

41%

45%

47%

37%

23%

21%

1%

2%

[VALUE]

Rural

Outside Major Ci6es

Major Ci6es

Very easy Somewhat easy Somewhat difficult Very difficult Depends on the posi6on

What are the main reasons it is difficult to find the right candidates?

58%

12%

28%

8%

14%

8%

5%

1%

3%

1%

65%

15%

14%

13%

10%

4%

3%

3%

2%

3%

68%

17%

3%

11%

12%

8%

3%

2%

2%

2%

Hard to find qualified candidates/with right skill set

Hard to find reliable candidates/with right work ethic

Company's physical loca6on is a barrier

Very compe66ve job market in this industry

We can only offer low/uncompe66ve wages (including seasonal)

Takes too much 6me/effort to find right candidate

Hard to break through noise/get job/company no6ced

Tradi6onal recruitment approaches no longer as effec6ve

Don't provide career advancement opportuni6es

Regula6ons/ red tape (e.g. government, unions)

Rural

Outside Major Ci6es

Major Ci6es

9: Recruitment

Has your business done any of the following in the past five years in order to find skilled employees?

44%

45%

61%

9%

14%

38%

54%

61%

51%

51%

65%

19%

29%

43%

67%

71%

52%

55%

68%

13%

41%

40%

65%

74%

Recruited through social media

Marketed the advantages of working at your organisa6on

Offered training and advancement for lower-‐level employees

Used automated resume sojware

Outsourced recruitment to search or personnel firms

Used community employment agencies

Iden6fied internal candidates

Employee referral

Rural

Outside Major Ci6es

Major Ci6es

10: Recruitment

When searching for skilled employees, would you say that resumes matter more than in the past, less than in the past

or about the same as always?

11: Recruitment

14%

10%

8%

14%

12%

15%

71%

77%

76%

Rural

Outside Major Ci6es

Major Ci6es

More Less About the same

How important to you is a potential employees online profile or footprint? Is it...?

12: Recruitment

11%

11%

10%

36%

43%

39%

24%

26%

35%

25%

18%

14%

Rural

Outside Major Ci6es

Major Ci6es

Very important Somewhat important Not very important Not at all important

And how much effort would you say your company puts into customizing the recruitment approach in order to reach and

attract members of underrepresented groups?

13: Recruitment

16%

10%

16%

25%

35%

38%

54%

53%

40%

Rural

Outside Major Ci6es

Major Ci6es

A lot of effort Some effort Not much effort


Skills Gap: 3 Questions

14

There is a gap between the skill level and experience that prospective employees have, and what organizations in my

industry are looking for…

15: Skills Gap

28%

19%

26%

45%

54%

43%

18%

22%

23%

4%

2%

5%

Rural

Outside Major Ci6es

Major Ci6es

Strongly agree Somewhat agree

Somewhat disagree Strongly disagree

34%

36%

37%

14%

15%

17%

52%

47%

44%

Rural

Outside Major Ci6es

Major Ci6es

Increased Decreased Stayed the same

“Strongly Agree/Somewhat Agree”: In the past five years, would you say that the skills gap in your

industry has increased, decreased or stayed the same?

“Strongly agree/Somewhat agree”: Which of the following statements is closer to your own opinion: The best way to close the

skills gap is for…

16: Skills Gap

46%

37%

15%

44% 45%

10%

38%

43%

18%

…employers to offer more training to new employees

…prospec6ve employees to beZer prepare themselves for

the labour market

both/combina6on of the two



Soft Skills: 4 Questions

17

What soft skills are most important to you in an employee?

38%

26%

25%

27%

14%

12%

11%

7%

10%

8%

6%

3%

4%

3%

5%

3%

2%

8%

38%

31%

20%

22%

18%

[VALUE]

12%

10%

8%

8%

5%

7%

6%

6%

4%

5%

4%

4%

29%

26%

34%

21%

22%

13%

9%

11%

10%

7%

10%

8%

6%

5%

6%

5%

8%

2%

Posi6ve aqtude

Communica6on skills

Teamwork skills

Strong work ethic

Interpersonal/customer service skills

Flexibility/adaptability

Honesty/integrity

Time management abili6es

Reliability/dependability

Problem-‐solving skills

Accountability

Dedica6on/passion

Self-‐confidence

Willingness/ability to learn

Goal-‐oriented

Work well under pressure

Competence/diligence

Presenta6on

Rural

Outside Major Ci6es

Major Ci6es

18: Soft Skills

How easy or difficult is it to find people with these soft skills? Is it...?

19: Soft Skills

[VALUE]

4%

4%

22%

29%

29%

52%

49%

50%

20%

16%

16%

1%

1%

2%

Rural

Outside Major Ci6es

Major Ci6es

Very easy Somewhat easy Somewhat difficult Very difficult Depends on posi6on

If you are having difficulty finding technically skilled workers, is your organization more likely to...

20: Skills Gap

72%

16%

6%

62%

28%

8%

56%

29%

12%

Hire someone with soj skills who is a good fit and provide

training

Keep searching un6l you find someone with the right

technical skills

Depends


Are senior level positions in your organization more likely to be filled by…?

21: Skills Gap

60%

19%

9%

62%

16% 16%

50%

28%

17%

Current employees who have advanced within the

organiza6on

New employees brought in from other organiza6ons

Depends



Training: 8 Questions

22

Does your organization provide new employees with any of the following types of training?

74%

59%

44%

84%

4%

81%

66%

44%

91%

2%

83%

67%

47%

87%

2%

Orienta6on

Mentorship

Appren6ceship

Job-‐specific training

Do not offer training


23: Training

Would you say that your organization is very willing, somewhat willing, not very willing or not at all willing to hire and train new

employees who may lack in some technical skills?

24: Training

47%

39%

33%

32%

47%

43%

10%

9%

16%

5%

4%

5%

Rural

Outside Major Ci6es

Major Ci6es

Very willing Somewhat willing Not very willing Not at all willing

Would you say that losing skilled employees in which you have invested training to other organizations is...?

25: Training

29%

22%

29%

37%

42%

37%

23%

20%

23%

10%

16%

10%

Rural

Outside Major Ci6es

Major Ci6es

A great concern Somewhat of a concern Not really a concern Not at all a concern

Does your organization use any of the following to fill your labour needs?

42%

38%

31%

36%

25%

43%

39%

35%

35%

33%

44%

40%

37%

30%

40%

Co-‐opera6ve educa6on programs

Volunteer opportuni6es

Appren6ceships

Wage subsidy programs

Internships


26: Training

Does your organization provide ongoing training for long-standing employees?

27: Training

72%

22%

84%

15%

87%

11%

Yes No


36%

27%

36%

40%

20%

39%

[VALUE]

[VALUE]

[VALUE]

Technical

Soj Skills

Both

If “yes”, is the training you provide to staff technical in nature, or focused on soj skills,

such as team building or diversity awareness?

Does your organization provide employees with professional development opportunities, such as conferences or workshops?

28: Training

67%

27%

73%

27%

78%

19%

Yes No


Does your organization offer formal coaching or mentoring programs for employees?

29: Training

43%

51%

43%

55%

45%

53%

Yes No



Youth Employment: 4 Questions

30

Which of the following do you think is the greatest reason unemployment is particularly high

for young workers under the age of 25?

14%

14%

2%

28%

7%

7%

8%

10%

18%

13%

4%

17%

12%

9%

10%

9%

19%

10%

5%

18%

13%

9%

13%

7%

A lack of real world experience

Older workers staying at their jobs longer

A lack of networking and job search skills

They are too demanding in the job they want

Fewer entry-‐level jobs available

Lack of soj skills

Lack of technical skills

Lack of communica6on skills necessary to convey abili6es in an applica6on or interview

Rural

Outside Major Ci6es

Major Ci6es

31: Youth Employment

When recruiting job candidates, how much effort does your company put into customizing the recruitment approach in order

to reach young workers? Would you say...?


22%

29%

42%

16%

43%

39%

21%

42%

35%

A lot of effort Some effort Not much effort


Which of the following is your organization doing to attract younger workers?

39%

39%

33%

26%

18%

25%

16%

26%

58%

50%

40%

35%

34%

28%

24%

20%

59%

56%

37%

39%

33%

36%

28%

16%

Online job sites/boards

Recrui6ng through social media

Government sites

Recrui6ng on campuses

Taking part in job fairs

Offering paid internships

Offering unpaid internships

Recrui6ng through youth-‐serving agencies

Rural

Outside Major Ci6es

Major Ci6es


Would you say that hiring and training recent grads and young adults is part of your organization's

Corporate Social Responsibility?


40%

55% 51%

45%

50% 47%

Yes No



Career Management: 5 Questions

35

Would you say that you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statement: Employers have a responsibility

to provide career management programs for their employees.

36: Career Management

21%

27%

32%

42%

43%

47%

23%

23%

15%

12%

7%

6%

Rural

Outside Major Ci6es

Major Ci6es

Strongly agree Somewhat agree Somewhat disagree Strongly disagree

Does your organization have career management programs for employees?


[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

Yes No


[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

[VALUE]

24%

18%

18%

16%

15%

10%

29%

33%

18%

18%

12%

12%

10%

Individually tailored training/coaching

Career planning/training/ educa6on

Succession/ advancement programs

Skills development programs

Mentorship/ appren6ceship programs

Educa6on reimbursement/training

encouragement

Leadership programs

If “yes”, what are they?

Of the following, which presents the greatest challenge to offering career management programs? Is it...?

33%

40%

16%

4%

2%

32%

46%

14%

4%

2%

33%

44%

11%

4%

2%

Cost

Time

Lack of exper6se

None of the above

Not our responsibility

Rural

Outside Major Ci6es

Major Ci6es


How important would you say it is to your organization to provide employees the opportunities to reach their own career goals?

Is it...?


39%

46%

45%

45%

41%

43%

6%

7%

5%

4%

5%

7%

Rural

Outside Major Ci6es

Major Ci6es

Very important Somewhat important Not very important Not at all important


Please visit the CERIC website at ceric.ca to download the National Business Survey Executive Summary

(available in English and French) and related information as it becomes available.

40

Career development in the canadian workplace location breakdown

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