Career Coaching - the CDI · counselling. Career Coaching and Career Guidance Which is more...
Transcript of Career Coaching - the CDI · counselling. Career Coaching and Career Guidance Which is more...
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Career Coaching
Dr Julia Yates
City, University of London
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What is coaching?
What it looks like?
How it could add value to your practice
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What do you call yourself and why?
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Career coaching
Career guidance
Careers advice
Career consultancy
Job coaching
Employability advice
Career counselling
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Career Coaching and Career Guidance
Which is more goal-orientated?
Which is more directive?
Which is more effective?
Which is more private-sector?
Which practitioner has more knowledge?
Which is more likely to one-off?
Which has the better image?
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What do clients think?
• People like the idea of a non-directive, person-centred career conversation
• They think they are more likely to get it with a career coach
HE student surveys in
2010 and 2017
n=120
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Coaching“A one to one learning and development
intervention that uses a collaborative, reflective, goal-focused relationship to achieve outcomes
that are valued by the coachee”
Smither, 2011
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Yates 2013
Career Coaching“Collaborative conversation, grounded in
psychological models of coaching and career development theories which lead to a positive
outcome regarding career and/or personal fulfillment”
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‘It’s unjumbled lots of things in my head’
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Three elements of coaching
van Nieuwerburgh, 2014
Coaching process•For example, the GROW model
Coaching skills•Skills such as asking powerful questions, active listening and summarising
Way of being•Person-centred approach, non-judgemental, UPR
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Areas of expertise
The Client
The Content
The Coach
The Process
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GROW
Goal
Reality
Options
Way Forward
Whitmore, 1992
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GOAL
Outcome for session
What do you want from this conversation?
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GROW
Goal
Reality
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REALITY
What is going on now
Tell me your story so far?
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GROW
Goal
Reality
Options
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OPTIONS
Identifying a number of options
What are your options? What else?
Evaluating options
How are you going to decide which option to pick?
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GROW
Goal
Reality
Options
Way Forward
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WAY FORWARD
What comes next
We’ve talked about a lot of things today. What are you actually going to go away and do?
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What’s different?
• In what ways is GROW similar or different to the guidance model you use?
• In what ways could it add to your practice?
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Why I use the GROW model
• It’s easy to communicate to my client
– Easier transition from one stage to the next
– A more collaborative partnership
– Clearer expectation of roles
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Want to learn more?
Van Nieuwerburgh, C. (2014). An Introduction to Coaching Skills, London: Sage.
Yates, J. (2013). The Career Coaching Handbook, Hove: Routledge.