Career B Plan

CAREER COMMUNICATIONS

CAREER COMMUNICATIONS KOLLAM KERALA 691008 www.careercommunications.in

14 Feb 2014

PROJECT REPORT BUSINESS PLAN

ITES BPO

New Technology Business

Rithu P Rajan

Kochuveedu

P V North

P O Thazhava

Kollam 690 523

Mob.8129860887

[email protected]

PROJECT REPORT

BUSINESS PLAN

ITES

WEB DEVELOPMENT

E PUBLISHING BPO

NEW TECHNOLOGY BUSINESS

Company

Career Communications

Business Plan

Name of point man in Business

RITHU P RAJAN

Title:

Managing Director

Contact Details


Kollam Kerala 691008

India

Phone. 8129860887

Email: [email protected]

PROJECT PROPOSAL For

ITES BPO VENTURE

WEB BASED BUSINESS E -PUBLISHING ADVERTISING

Total IT package for web development, e publishing, advertising, career guidance & education support

TRAGET

TO DEVELOP A LEADING IT BUSINESS COMPANY WITH WEB BASED

ITES, SPECIALISED E PUBLICATIONS ADVERTISING PORTAL VISUAL

MEDIA BPO APPLICATIONS

To develop a high profile marketable online business that provides a high return on investment.

To reach markets that cross web development, e publishing, advertising portal , education industry support through IT and web media.

To exploit Business Process Out sourcing (BPO) opportunities in the international web based applications business to translate the product and distribute online and

offline for revenue from global market.

To develop the e-publication and online career guidance portal www.careermagazine.in targeting 7 million job seekers and students

To make the IT house a million $ company with novel concepts.

To outsource pre- production publishing contract from Indian and overseas publishers.

Web designing, portal development, software development for Indian and overseas companies looking for cost effective IT Enabled Services.

ABOUT US:

Career Communications proposed IT Enabled Services business looking for the fast

developing Indian and overseas ITES- BPO based industry opportunities. We are

located in Kollam, Kerala. We will offer a wide selection of latest-technology,

computer based business options for the next generation. We are dedicated to provide

consistently high client satisfaction products and services by rendering excellent

service, carrying services that are not locally available, and furnishing a warm,

pleasant atmosphere at a competitive price. Our work environment will be one of

respect for our clients and our community.

The timing is right for starting this new venture. Our target area is the Indian sub

continent, Middle East and UK where we have access. Presently, there are few

companies in Kerala, targeting the ITES- BPO for online publishing and software

development market. We have contacts in the Middle Eastern countries looking for

the Indian partners to develop their ITES- BPO business cost effectively and have

received an overwhelming response that there is a definite need for a more

comprehensive resource for computer based business and service in our target area.

We will offer solutions to the community not provided by any of our competitors.

With over 5 years of experience in the computer industry, online publishing,

information industry, management and retail, I have the skills necessary to make this

venture extremely successful and profitable.

To achieve our objectives, Career Communications is seeking a start-up loan. This

loan will be paid back from the cash flow of the business within three years,

collateralized by the assets of the company, backed by personal integrity, experience,

and a contractual guarantee from the owners. This loan will be used to purchase

inventory, increase working capital, and assist in start-up costs.

We have family business in print and visual media since 1980s in India.

We are the publishers of Career Magazine, the premier career guidance publication in

Kerala, Swayamvaram first matrimony magazine in Kerala and Madhuram weekly.

My father started Career Magazine Indian edition in 1984 and UAE edition in 2007.

It is the premier career guidance publication and a trend- setter in South India and

Middle East.

Now I am planning to do IT Enabled Services business, BPO, web based applications

to promote web development centre, e publishing, online advertising and Business

Process Outsourcing targeting global business opportunities.

I am also planning to develop online publishing, Career Magazine,

targeting international audience in various Indian

languages. With the support of IT and visual media we can attract global Malayali

population to this subscription based business.

We are looking for business support through ESS scheme to make this New

Technology IT and ITES- BPO business for the next generation.

DESCRIPTION OF IT ENABLED SERVICES AND TARGET MARKET(S)

1. To develop an IT enabled business, we are planning to establish a web development platform.

Web designing, programming, software development, web site optimization, server

management etc. are the core business for Indian and overseas clients.

2. To publish e- books and online newspaper for career development and education support. Career guidance, online advertising, business promotion and online job

placement is booming all over the world. Each day thousands of jobseekers is

emerging and they need proper career guidance and placement support.

We can tap in to this area of high profit and growth.

www.careermagazine.in not only offers quality education support, but valuable

guidelines and placement assistance also.

We are preparing to launch an online publication www.careermagazine.in targeting

millions of job seekers in Kerala and abroad.

We are also preparing to develop BPO facilities for overseas publishers in UAE, UK etc.

Online education, career guidance and personality development projects are getting more

acceptances among students, job seekers and parents.

A subscription model business opportunity we are targeting, for our online services.

OUR GOALS FOR CO-OPERATION

Well now, that we have your rapt attention, allows us to tell you just

what we need from you.

We are expecting your financial and infrastructure support to establish ITES facilities to

start web development business, publish online magazine, web designing and other ITES-

BPO business. Like Medical transcription, international media houses looking for India

to outsource their pre publishing operations in India. International media and IT

companies like My UK Network Ltd, UK and Vogue Publishing, UAE already agreed to

provide their works in India. A web development centre and magazine designing centre

in Kerala have lot of opportunities to get business from abroad.

MARKETABILITY E PUBLISHING

www.careermagazine.in online publication may be a novel concept for job-seekers and

students in Kerala.

Kerala Public Service Commission insists application submission only online. A lot of

competitive exams are online now. We are preparing to provide online study facilities,

job news, educational materials, guidelines and trial tests for competitive exams, entrance

exams, mock exams, e books, video conference etc. in this online platform for students

and job-seekers to get acquainted with new generation platforms.

.

This will be a subscriber based magazine and e library for students and jobseekers. This

will be a knowledge bank for students and question bank is available for jobseekers on

payment. Therell be an e library for all kind of readers.

Subscription and advertisements is main money stream.

MISSION

E publication, www.careermagazine.in is committed to support everyone to the edge

when make career decisions; by giving guidelines and confidence in choices and a

plan to move ahead.

We work with people of all ages, from high school students through adult career

changers. Helping them understand and manage career decisions is our mission.

The future can be an exciting place with a lot of opportunities; let

be a partner for job-seekers and students to get in touch

with new horizons.

VISION

Whether a student, the parent of a student or someone thinking about a new career

will help them to find opportunities to make the very best

career decisions and achieve success as well as satisfaction.

EXECUTIVE SUMMARY

IT and online business getting more acceptances

among the new generation in India. IT Enabled Services platforms are not coming up to

the demand. Thats why we are looking for ITES- BPO, online publishing and E books

market.

Online newspaper for job-seekers and students is a novel concept

for the Keralites and we are expecting warm welcome from the youth community as well

as from advertisers.

With the support of ESS program well start ITES- BPO platform, online newspaper,

targeting 4 million young population in Kerala. It will be a bi-lingual publication in

Malayalam and English exclusively for job-seekers, students and parents. It is committed

to support job-seekers and students by publishing job news, career guidance tips,

educational guidelines, entrance exam details, overseas opportunities, mock exams, etc.

Itll support all business related to career and education to the edge when make brand

promotion decisions; by giving advertisements and publicity through online media and a

plan to move ahead. Itll work with all educational institutions, recruitment companies

and consultants by helping them understand and manage business promotion decisions.

Whether an educational institution, recruiter or someone thinking about a new promotion

concept

The strategy is to combine IT and visual media to support all education business to build

clients. Each has a differing margin structure but the combination will maximize the

potential reach of the magazine.

The Business

The core business is IT Enabled Services, BPO, Software development; Web based

business, E publishing, online advertising and marketing.

Itll be a platform for advertising educational institutions, recruitment companies,

educational consultants etc.

will be a business promotion platform for career and

education related business. There are thousands of educational institutions looking for

global market and recruiting companies in need of qualified and experienced manpower.

They are all need proper promotion and business support. Online Career Magazine,

will be a publication to support these segments as an

advertising platform.

Regulations and Permits

We have the domain to publish online magazine.

By establishing a ITES business, the online magazine

will be published, targeting the global Malayali population.

Product and Services

IT Enabled Services, BPO, Web development, E-publishing, Web designing, pre-

production support for Indian and overseas clients, books and magazine designing for

Indian and overseas companies. Online magazine will be a

business promotion tool and advertising platform for career and education business as a whole.

Market Definition

ITES- BPO business community is looking for cost effective

opportunities to outsource IT projects.

India is the target market for the US, UK and other European countries. With my

experience in the Middle East market we are sure

to get clients looking for outsourcing opportunities in India. My contacts like My UK

Network Ltd, UK and Vogue Publishing LLC, Dubai already agreed to outsource their

pre publication and web development works to us.

ITES business is still exists far from the expectations and now many of the big names in

the global ITES market concentrate more into other added services related to business

promotion.

We are sure to make partners in abroad for ITES- BPO business.

Market Research

With my experience in the ITES business in the Middle East,

conducted various research and studies and find out a niche market in the Middle East for

an IT outsourcing company in India.

E-publication for career guidance and education promotion may be

new to Kerala.

An e publication exclusively for career and education sector, with a global brand,

targeting the youth community has a very good market in the global market.

Students, parents and highly educated youth population are looking for a specialized

publication for career awareness. Thats why we are planning for an exclusive

e- publication to support education and job market in India and abroad.

Market Segment

Our target market is Indian and overseas IT companies looking for ITES BPO

companies in India.

Well do all web based projects cost effectively to attract overseas companies.

Students and job-seekers community looking for online possibilities to study and

evaluate their efficiency for competitive exams and knowledge bank.

Students and job-seekers are looking for more and more information about new careers,

education, employment opportunities and services.

As a new concept in this market, with a proven track record, we are sure about the

success of e-publishing in the Indian and overseas market.

Business Risks

We foresee the risk of the normal IT business. To face the risk we are introducing certain

new concept and new marketing techniques.

ASSUMPTIONS

Following assumptions are made, while preparing the statements and all the

assumptions stated hereafter are based on very conservative estimates and can be met in

the course of the proposed business.

Well follow the basic demand and supply principle to increase the market

demand at the initial stage.

However, since the concept that is proposed here is focusing on can be slotted

differently from the other companies and also since there are a range

of target segments, that can be focused on at various times, the projected proposal do not

consider the competition can harm the prospects of the proposed project.

On the contrary, few of such service providers put together can offer much better

customer oriented quality service to the paying public in a manner that can complement

each other. In areas of our operation, where there might be competition, which is

significant, we intend to use our specialties, contacts and experience to protect our

targeted market.

Financial requirement for the project: Rs. 15, 00,000/-

Breakeven period: 12 months

Business Highlights

Objectives

The objectives for Career Communications are outlined below:

1. To create an ITES- BPO company whose goal is to exceed customer's expectations.

2. Sales increase to over a million Rupees by the end of second year and increase modestly in the third year.

3. To increase the number of customers serviced by at least 20% per year through superior performance and word-of mouth referrals.

4. Have a customer return rate of 90% by end of first year. 5. Become an established ITES company by end of first year.

Mission

To provide the ITES- BPO platform with quality team, branded IT products, software,

e publishing and networking solutions, reliable and professional technical support, and

unparalleled customer service through the application of the education, career

guidance, advertising products and principles, and to earn a fair profit for our

company by embracing sound, ethical business practices.

Keys to Success

The keys to success in our business are:

Online platform: provide reliable, high-quality IT products and service and an expedient turn-around time on contracts.

Software development: provide a clean, friendly, and comfortable environment conducive to giving professional trusting service.

E publishing: offering clients e publishing for education and career guidance of ITES- BPO products and services in one environment.

Reputation: credibility, integrity, and 100% dedication from years of experience in the computer industry.

Start-up Summary

The start-up costs are to be financed by the direct owner investment. The cost,

expense, and investment details are included in the following tables and chart.

Start-up Funding In Rupees Start-up Expenses 15,00,000 Start-up Assets ( Promoter Investment ) 3,00,000 Total Funding Required 15,00,000

Assets Non-cash Assets from Start-up 75,000 Cash in hand for Start-up 25,000 Additional Cash Raised personal fund 1,00,000 Cash Balance on Starting Date in the bank 1,00,000 Total Assets 3,00,000

Liabilities and Capital

Liabilities Current Borrowing 0 Long-term Liabilities 0 Accounts Payable (Outstanding Bills) 0 Other Current Liabilities (interest-free) 0 Total Liabilities 0

Capital

Planned Investment

15,00,000

Other Additional Investment Requirement 12,00,000 Total Planned Investment 15,00,000

Start-up Expenses 15,00,000 Total Capital 15,00,000

Total Capital and Liabilities 15,00,000

Total Funding 15,00,000

Start-up

Requirements

Start-up Expenses Business License & Legal 2,000 Stationery, Postage etc. 25,000 Brochures & Promotions 25,000 Consultants 10,000 Insurance 2,500 Rent 90,000 Rental Deposit 40,000 Research and Development 10,000 Desk top -Computer Systems 3,00,000 Computer Tables 7 35,000 High speed Internet connection 12,000 Laser Printer with scanner 14,000 Furniture 1,50,000 Air Conditioners 68,500 Soft wares & Security Systems 1,50,000 Storage Server 50,000 Workstations 10,000 Workstation Inverter 1,06,000 Working capital 3,00,000

Staff Salary 100,000

Total Start-up Expenses 15,00,000

Start-up Assets 2,50,000 Cash Required 12,00,000 Start-up Inventory 50,000

Total Project cost 15,00,000

Total Requirements 15,00,000

STAFF REQUIRED

1. Graphic Designer 1 Rs. 12,000/- x1 12,000/-

2. Web master 1 Rs. 10,000/- x1 10,000/-

3. Web Designer 2 Rs. 7,000/- x2 14,000/-

4. Data entry Operators 3 Rs. 5,500/- x 3 16,500/-

5. Marketing Executives 1 Rs. 7,500 + Comn. 7,500/-

6. Office Asst. Rs. 5,000/- x1 5,000/-

7. Project Manager Rs. 15,000/- x 1 15,000/-

8. Managing Director Rs. 20,000/- x1 20,000/-

Total Rs. 1,00,000/-

No of Employees- 10

INCOME AND EXPENDITURE STATEMENT( Projected )

INCOME YEAR I YEAR II YEAR III

Web Portal Development - Rs. 5,50,000/- Rs. 8,00,000/- Rs.12,00,000/-

BPO- Magazine Design Rs. 4,00,000/- Rs. 6,00,000/- Rs. 8,00,000/-

Transcription Rs. 4,00,000/- Rs. 5,00,000/- Rs. 8,00,000/-

Online Magazine Subscription Rs. 3,00,000/- Rs. 6,00,000/- Rs. 10,00,000/-

Advertising Rs. 3,00,000/- Rs. 5,00,000/- Rs. 7,00,000/-

Sponsorship Rs. 3,00,000/- Rs. 4,00,000/- Rs. 5,00,000/-

Total Rs. 22,50,000/- Rs. 34,00,000/- Rs. 50,00,000/-

EXPENDITURE

Stationary Rs. 25,000/- Rs. 50,000/- Rs. 75,000/-

Salary Rs. 12,00,000/- Rs. 14,00,000/- Rs. 24,00,000/-

Rent Rs. 1,20,000/- Rs. 1,20,000/- Rs. 1,20,000/-

Internet Rs. 12,000/- Rs. 20,000/- Rs. 30,000/-

Telephone, Fax etc Rs. 10,000/- Rs. 15,000/- Rs. 25,000/-

Travel, Vehicle expense Rs. 50,000/- Rs. 75,000/- Rs. 1,00,000/-

Postage, Couriers Rs. 25,000/- Rs. 35,000/- Rs. 50,000/-

Other Expenses Rs. 8,000/- Rs. 50,000/- Rs. 75,000/-

Total Rs. 14,50,000/- Rs. 17,65,000/- Rs. 28,75,000/-

NET SURPLUS / DEFICIT Rs. 8,00,000/- Rs. 16, 35,000/- Rs. 21, 25,000/-

Content Management & Publishing BPO Services

Overview

In todays digital-focused world, traditional products and delivery channels are not good

enough to satisfy end users requirements. Career Communications provides customized

and technology driven services for publishing, digitization and content data conversion to

help the Indian and overseas clients redefine value of their content.

Every day, Career Communications works closely with clients to deliver more intelligent

and interactive digital content through state-of-the-art strategic publishing and content

conversion processes that help deliver products to markets faster, cheaper and easier.

With experienced full time professionals dedicated to content management and

publishing services, Career Communications is committed to provide optimized

solutions to clients in the US, Europe and Middle East with new content strategies.

Career Communications will satisfy client requirements for content and publishing

solutions. Our success is testified by our ongoing and long lasting relationships with

known global names in the industry.

All projects irrespective of size or turn around time are professionally managed to deliver

the highest standards of quality and as per the Service Level requirements.

Content Management Solutions

Global publishing industry looking for Indian companies to out source pre publishing

efforts for journals, magazines etc. We'll provide quality services for publishers and

libraries globally at a competitive rate. The client always looking for reliable outsourcing

partners to optimally manage the electronic capture on a mass scale for various journals

regularly. Several years of IT and media industry experience , International project

management capacity give us more confidence to do this BPO sector in India.

,

Online magazine www.careermagazine.in

Young generation today looking for computers as a medium for information

gathering, either at work or at home. It is important that the new generation find

computer and internet for education and getting the right job. Career communications

will provide all information for the young people for education, career guidance and

competitive exam solutions through E books, online magazine, online visual content

etc. Career Communication provides the young community with just such a quality

resource - a one-stop shop for education and career guidance. Career Communications

will offer the following products and services with excellent customer service in a

friendly, professional, and pleasant environment:

Web Development Centre - We will establish a web development BPO centre for web designing, software development, online education, e publishing, and pre

publishing works for overseas and Indian publishers.

E books - We will publish e books targeting students and job-seekers. Build and sell online books that are custom-designed according to the customer's preferences.

Online magazine -We will develop online magazine with an emphasis on education and career guidance within an expedient turn-

around time.

Upgrades - We will offer customers the latest technology available to upgrade the utility of projects they already own.

Market Analysis Summary

Career Communications will focus on global markets including Malayalis looking for

education and career guidance, global publishers looking for BPO facilities for pre

publishing, web designing, software development consumers, small businesses and

home offices.

Market research shows that customers are in need of BPO facilities in India and young

generation in need of online magazines and e book for

4.1 Market Segmentation

Our market segmentation focuses on students and job-seekers, small businesses, and

publishing houses in India and abroad.

However, the education and career market segment has very different needs, so

the income potential is vastly different than the other market segments. The income

potential analysis is as follows:

Though the numbers in our market segmentation scheme show that the student and

job-seeker segment makes up the largest portion of potential customers, they do not

actually represent the largest income potential. The average student in Kerala is

computer literate when comparing with the whole India population. However,

many students want to be able to access the Internet and check novel trends in

education and career market. We will satisfy this need with our online magazine

www.careermagazine.in Students and job seekers will be able to find out new

education opportunities, job market, competitive exams, model QA, advice from

experts from this e magazine.

The subscription fees we will charge to download will be modest, but since there will

be no actual product leaving the store for this service, the subscription fees are straight

profit. We expect these subscriptions to generate approximately 50% of the business'

profit, so the income from the student and job-seeker market segment is actually 50%.

In terms of income potential, the largest market segment is actually the local

consumers. This segment is represented in the market segmentation scheme under the

heading "Students and Job-seekers.

According to the official statistics for the state of Kerala, in 2012, 52.4% of Kerala

households had computers. In fact, many households have more than one computer.

Internet connection provides more opportunities to share the knowledge. Student

community and job-seekers are looking for e magazines and online newspapers to get

more information to upgrade and part with the latest technology. Currently, the young

generation have very limited resources for study online in Kerala. We will develop an

online newspaper for the students and job-seekers so that they will get more

information and interactive facilities.

We will develop a web development platform and BPO facility to publish latest

information and also to make web based projects for our clients in India and abroad.

In addition, we will offer pre- production support for the publishers looking for out

sourcing opportunities in the Europe and Middle East. This will generate a much

greater income than any other business. We expect the online magazine and e- book

market segment to provide 60% of the business revenue.

The remaining 40% of our business revenue will be generated by the web

development and pre-publishing market segment. We are also targeting small

businesses groups in India and abroad. These small businesses are large enough to

need the high-quality computer technology we offer.

Our software development service will provide quality work within an expedient turn-

around time.

Service Business Analysis

Career Communications is part of the online ITES business opportunities, which

includes several types of businesses.

The computer industry has a greater influence on our society all the time. Most people

use computers either at work or at home. As the general public becomes more

computer savvy, it places a greater value on quality resources to meet their

computer needs.

Consumers and small business owners abroad understand the concept of service and

support, and are much more likely to pay for it when the offering is clearly stated.

There is no doubt that we compete much more against all the box pushers than against

other service providers. We need to effectively compete against the idea that

businesses should buy buy our products and services that we are providing for the

next generation business.

Rithu P Rajan - 8129860887

PROJECT REPORT

BUSINESS PLAN

ITES

WEB DEVELOPMENT

E PUBLISHING BPO

NEW TECHNOLOGY BUSINESS

Company


Business Plan

Name of point man in Business

RITHU P RAJAN

Title:

Managing Director

Contact Details


Kollam Kerala 691008

India

Phone. 8129860887

Email: [email protected]

Career B Plan

Documents

Transcript of Career B Plan