Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of...

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Care and Ageing Expo 29–30 July 2017 | 9.30am–4.30pm Perth Convention and Exhibition Centre Perth, Western Australia EXHIBITORS & SPONSORS

Transcript of Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of...

Page 1: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

Care and Ageing Expo

29–30 July 2017 | 9.30am–4.30pmPerth Convention and Exhibition Centre

Perth, Western Australia

EXHIBITORS & SPONSORS

Page 2: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

About the ExpoThe Western Australian Care and Ageing Expo is a showcase of the products, services, information and education available for the care and support of the ageing Australian consumer.

The Expo will provide a comprehensive source of information to the Western Australian consumer to enable them to make an informed choice about all things aged care—whether people are just starting to understand the journey of caring for loved ones or looking at how they can be better prepared for the future.

This event will benefit those planning for their own needs and those planning for family members.

Exhibitors will include• Residential care facilities

• Home Care providers

• Retirement Living providers

• Equipment providers

• Service providers

• Allied health providers (physiotherapists, cognitive

therapists, counsellors etc)

• Vulnerable care groups – indigenous, LGBT, homeless

• Legal, financial, banks, superfunds, insurance

• Medical

• Consultants

• Technology

• NFP support groups

• Local, state and Federal Government agencies

Page 3: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

Features and ActivitiesThe Expo will showcase a diverse line-up of exhibitors

and various sponsorship packages will be available.

Between 60 to 70 exhibitors are expected to take part

in the Expo, catering to for up to 5000 visitors.

SeminarsSeminar presentations by media personalities, sponsors

and consumer advice representatives will be run

throughout the day.

DemonstrationsCooking and product demonstrations will be scheduled

across the day.

CaféAn in-house café will provide a venue where people

can relax and review their journey through the Expo.

Entry Prize Give AwayAll visitors will have the chance to win a major prize.

MarketingThe marketing campaign will use a mix of traditional

and current media options:

• Traditional media—advertising through television

(metro and regional), radio, press and industry

magazines and a focused media release program to

all major WA media in the lead up to the Expo.

• Email—including advertising through EDM’s

• Web—the Expo website will provide all the

information on exhibitors and sponsors and manage

pre-event ticket sales and the event will be listed on

key industry event calendars.

• Social media—pre-Expo and on-the-day

promotion through Facebook and Instagram.

A Responsive AudienceThe target audience for the Expo are 40 to 65-year-old’s,

who will provide a further base for older visitors. Up to

5000 people are expected to attend over the two days.

Page 4: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

An Invitation for Exhibitors The event is open to residential care facilities, retirement and lifestyle villages, home care providers, service organisations, product manufacturers and retailers, finance industry, government and providers involved in the care and ageing market.The Expo provides the following opportunities for exhibitors:

• promote and sell direct to buyers

• build client bases and direct buyers to retail outlets

• research and understand client’s needs

• build brand loyalty

• build exposure to websites and social media

• be associated with WA’s only forum for the care and ageing industry

Exhibition Participation InformationStandard sites include shell scheme (walls, carpet to floor, 1 power point per 9 m², 2 spotlights per 9m²,

fascia with standard company sign). Open sides to corner stands.

EXHIBITION RATES (INCLUDING GST)

Stand Size 3m x 2m (6m2) 3m x 3m (9m2) 6m x 3m (18m2) 6m x 6m (36m2)

Shell Scheme NFP $495.00 N/A N/A N/A

Shell Scheme LASA Members $1,320.00 $1,760.00 $3,300.00 $6,050.00

Shell Scheme Non-Members $1,650.00 $2,200.00 $3,960.00 $7,150.00

Space only N/A N/A $190 / sqm $180 / sqm

Space only—over 36sqm N/A N/A N/A $170 /sqm

Shell Scheme inclusions Carpet, Walls, Fascia with company name, GPO, 2 lights per 9m2

Page 5: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

An Invitation for SponsorsBecoming an Expo sponsor, either through on site activities or being part of the promotional campaign can give your company greater exposure. You can benefit from greater market share and pre-dispose the audience to your products and services.

The following items can be packaged and tailored to meet your company’s objectives:

• right to use the title of Sponsor of the Expo in

own marketing

• brand positioning across full event marketing

• logo inclusion with advertising and marketing

• name inclusion with advertising and marketing

• logo included with the website with hyperlink

• name included with the website

• banner advertising in EDM’s

• logo included with Expo letterhead and media

correspondence

• logo included with Expo on site signage

• display stand at the exhibition

• right to place own sponsor banners within the

Expo venue

• organisation details included in the Expo

catalogue

• right to distribute material at gate to patrons

• name included with on-site PA announcements

• provision of branded show bag

• general Expo passes

• exclusive rights to Expo promotions

• exclusive rights to Expo services

• right to leverage additional benefits through

the Expo

Major Sponsor Includes the majority of benefits listed, with

significant emphasis in marketing.

Gold Sponsor Includes recognition across all marketing

and media.

Seminar Stage Sponsor Naming rights and branding throughout the

promotion and event.

Lifestyle Stage Sponsor Naming rights and branding throughout the

promotion and event.

Entry Stage Sponsor Naming rights and branding throughout the

promotion and event.

Official Supplier Supply through in kind support and provision.

Page 6: Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of traditional ... The Care and Ageing Expo is an initiative presented by Leading Age Services

About the OrganisersLeading Age Services AustraliaThe Care and Ageing Expo is an initiative presented

by Leading Age Services Australia (LASA), the national

peak body representing providers of age services

across residential care, home care and retirement living.

LASA is the single unified voice for aged care service

providers, and the respected, first point of call for

governments, media and industry on aged care issues.

Contact Leading Age Services Australia WA

Phone: 08 9474 9200

Email: [email protected]

Website: www.lasa.asn.au/events

Suite 6, 11 Richardson Street,

South Perth WA 6151

CMS EventsCMS Events has professional industry experience

built over 25 years. With a sound background of

operating events and exhibitions, they have used

the broad knowledge of marketing, sales, operations

and financial control to apply their skills across a

range of industries and styles of events. Currently

their management includes food and wine, trade and

consumer exhibitions, seminars, functions, tourism

and community events and more. Their ability and

involvement starts from consultation, structured

business plans to full event management.

CMS offer a strategic approach to development,

management and marketing for events of any size

offering the experience of over 150 exhibitions and

projects.

ContactPhone: 08 9228 9166

Email: [email protected]

Website: www.cmsevents.com.au

Suite 11, 279 Lord Street, Perth

PO Box 485, Mt Lawley WA 6929