Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of...
Transcript of Care and Ageing Expo · 2017-06-29 · Marketing. The marketing campaign will use a mix of...
Care and Ageing Expo
29–30 July 2017 | 9.30am–4.30pmPerth Convention and Exhibition Centre
Perth, Western Australia
EXHIBITORS & SPONSORS
About the ExpoThe Western Australian Care and Ageing Expo is a showcase of the products, services, information and education available for the care and support of the ageing Australian consumer.
The Expo will provide a comprehensive source of information to the Western Australian consumer to enable them to make an informed choice about all things aged care—whether people are just starting to understand the journey of caring for loved ones or looking at how they can be better prepared for the future.
This event will benefit those planning for their own needs and those planning for family members.
Exhibitors will include• Residential care facilities
• Home Care providers
• Retirement Living providers
• Equipment providers
• Service providers
• Allied health providers (physiotherapists, cognitive
therapists, counsellors etc)
• Vulnerable care groups – indigenous, LGBT, homeless
• Legal, financial, banks, superfunds, insurance
• Medical
• Consultants
• Technology
• NFP support groups
• Local, state and Federal Government agencies
Features and ActivitiesThe Expo will showcase a diverse line-up of exhibitors
and various sponsorship packages will be available.
Between 60 to 70 exhibitors are expected to take part
in the Expo, catering to for up to 5000 visitors.
SeminarsSeminar presentations by media personalities, sponsors
and consumer advice representatives will be run
throughout the day.
DemonstrationsCooking and product demonstrations will be scheduled
across the day.
CaféAn in-house café will provide a venue where people
can relax and review their journey through the Expo.
Entry Prize Give AwayAll visitors will have the chance to win a major prize.
MarketingThe marketing campaign will use a mix of traditional
and current media options:
• Traditional media—advertising through television
(metro and regional), radio, press and industry
magazines and a focused media release program to
all major WA media in the lead up to the Expo.
• Email—including advertising through EDM’s
• Web—the Expo website will provide all the
information on exhibitors and sponsors and manage
pre-event ticket sales and the event will be listed on
key industry event calendars.
• Social media—pre-Expo and on-the-day
promotion through Facebook and Instagram.
A Responsive AudienceThe target audience for the Expo are 40 to 65-year-old’s,
who will provide a further base for older visitors. Up to
5000 people are expected to attend over the two days.
An Invitation for Exhibitors The event is open to residential care facilities, retirement and lifestyle villages, home care providers, service organisations, product manufacturers and retailers, finance industry, government and providers involved in the care and ageing market.The Expo provides the following opportunities for exhibitors:
• promote and sell direct to buyers
• build client bases and direct buyers to retail outlets
• research and understand client’s needs
• build brand loyalty
• build exposure to websites and social media
• be associated with WA’s only forum for the care and ageing industry
Exhibition Participation InformationStandard sites include shell scheme (walls, carpet to floor, 1 power point per 9 m², 2 spotlights per 9m²,
fascia with standard company sign). Open sides to corner stands.
EXHIBITION RATES (INCLUDING GST)
Stand Size 3m x 2m (6m2) 3m x 3m (9m2) 6m x 3m (18m2) 6m x 6m (36m2)
Shell Scheme NFP $495.00 N/A N/A N/A
Shell Scheme LASA Members $1,320.00 $1,760.00 $3,300.00 $6,050.00
Shell Scheme Non-Members $1,650.00 $2,200.00 $3,960.00 $7,150.00
Space only N/A N/A $190 / sqm $180 / sqm
Space only—over 36sqm N/A N/A N/A $170 /sqm
Shell Scheme inclusions Carpet, Walls, Fascia with company name, GPO, 2 lights per 9m2
An Invitation for SponsorsBecoming an Expo sponsor, either through on site activities or being part of the promotional campaign can give your company greater exposure. You can benefit from greater market share and pre-dispose the audience to your products and services.
The following items can be packaged and tailored to meet your company’s objectives:
• right to use the title of Sponsor of the Expo in
own marketing
• brand positioning across full event marketing
• logo inclusion with advertising and marketing
• name inclusion with advertising and marketing
• logo included with the website with hyperlink
• name included with the website
• banner advertising in EDM’s
• logo included with Expo letterhead and media
correspondence
• logo included with Expo on site signage
• display stand at the exhibition
• right to place own sponsor banners within the
Expo venue
• organisation details included in the Expo
catalogue
• right to distribute material at gate to patrons
• name included with on-site PA announcements
• provision of branded show bag
• general Expo passes
• exclusive rights to Expo promotions
• exclusive rights to Expo services
• right to leverage additional benefits through
the Expo
Major Sponsor Includes the majority of benefits listed, with
significant emphasis in marketing.
Gold Sponsor Includes recognition across all marketing
and media.
Seminar Stage Sponsor Naming rights and branding throughout the
promotion and event.
Lifestyle Stage Sponsor Naming rights and branding throughout the
promotion and event.
Entry Stage Sponsor Naming rights and branding throughout the
promotion and event.
Official Supplier Supply through in kind support and provision.
About the OrganisersLeading Age Services AustraliaThe Care and Ageing Expo is an initiative presented
by Leading Age Services Australia (LASA), the national
peak body representing providers of age services
across residential care, home care and retirement living.
LASA is the single unified voice for aged care service
providers, and the respected, first point of call for
governments, media and industry on aged care issues.
Contact Leading Age Services Australia WA
Phone: 08 9474 9200
Email: [email protected]
Website: www.lasa.asn.au/events
Suite 6, 11 Richardson Street,
South Perth WA 6151
CMS EventsCMS Events has professional industry experience
built over 25 years. With a sound background of
operating events and exhibitions, they have used
the broad knowledge of marketing, sales, operations
and financial control to apply their skills across a
range of industries and styles of events. Currently
their management includes food and wine, trade and
consumer exhibitions, seminars, functions, tourism
and community events and more. Their ability and
involvement starts from consultation, structured
business plans to full event management.
CMS offer a strategic approach to development,
management and marketing for events of any size
offering the experience of over 150 exhibitions and
projects.
ContactPhone: 08 9228 9166
Email: [email protected]
Website: www.cmsevents.com.au
Suite 11, 279 Lord Street, Perth
PO Box 485, Mt Lawley WA 6929